Wix store statistics and database

Name: Wix store statistics and database dataset
Creator: BootLeads

BootLeads tracks 729,083 active Wix stores.

Updated Oct 7, 2026 Refreshed daily from the live index

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Active stores: 729,083; Public storefronts in this report
New in the last 30 days: 15,470; First found by BootLeads, not launch dates
Median products: 12; 97% of stores have this data
Social presence: 67%; Stores with a public social profile

Key findings

The median store lists 12 products.
67% of stores show a public social profile.
1% of stores ran Meta ads in the last 30 days.
United States accounts for 167,021 of these stores, more than any other country.

What this market looks like

Countries and categories

The countries and categories Wix stores sell in.

Top countries

United States 167,021 · 23%
United Kingdom 70,908 · 10%
Canada 35,576 · 5%
Brazil 34,282 · 5%
Australia 25,977 · 4%
France 21,054 · 3%

Apparel & Accessories 56,308 · 8%
Home & Garden 52,882 · 7%
Arts & Entertainment 52,411 · 7%
Food & Beverages 28,400 · 4%
Beauty & Cosmetics 25,576 · 4%
Celebrations & Gifts 18,716 · 3%

52% of these stores have a category, and a store can be listed under more than one.

Catalog and prices

Catalog size and average product price for Wix stores.

Catalog size

of the 97% with this data

Median 12 products. The middle half of stores list 6 to 32.

1-9 275,609 · 39%
10-49 304,076 · 43%
50-199 86,723 · 12%
200-999 32,033 · 5%
1k-4.9k 5,699 · 1%
5k+ 590 · 0%

Median $35.48 per store. The middle half of stores average $16.92 to $89.44.

Under $25 136,515 · 38%
$25-$49 82,694 · 23%
$50-$99 60,172 · 17%
$100-$199 27,930 · 8%
$200-$499 23,146 · 6%
$500+ 26,268 · 7%

USD 44%
EUR 13%
GBP 10%
CAD 5%
BRL 5%
AUD 4%

Extreme values are left out, and the average price is each store's own average across its products.

Examples of Wix stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store	Country	Category	Products	Avg. price
Causeway Aromatics - Giants Causeway, Bushmills, Glens of Antrimwww.causewayaromatics.com	United Kingdom	Skincare	142	$27.49
MUTO \| Homewww.alexmuto.shop	United Kingdom	Vintage & Antiques	395	$139.44
Vapor Trapper \| Charcoal Canisterwww.vaportrapper.com	United States	Car Accessories	22	$202.04
בגדי נשים בעיצוב אישי \| נוחות, סטייל וייחודיות – kaisrawww.kaisradesign.com	Israel	Women's Clothing	110	$84.52
Lice Removal \| Coastal Lice Center \| Myrtle Beach \| Wilmingtonwww.coastallicecenter.com	United States	—	9	$28.39
Children's Books \| Dinostaurywww.dinostaury.com	India	Physical Books	61	$7.66
Golf Lessons in Wokingham, Berkshire \| My Golf Matterswww.mygolfmatters.co.uk	United Kingdom	—	9	$263.95
oseaan \| natural cosmeticswww.oseaan-naturalcosmetics.com	—	Skincare	17	$12.12

How these stores run

Marketing

Social profiles, ads and contact details for Wix stores.

Public reach

Social profiles: 67%; Linked from the storefront
Meta ads: 1%; Running ads in the last 30 days
Contact details: 73%; Email, phone or WhatsApp

Instagram 420,662 · 58%
Facebook 337,441 · 46%
YouTube 104,608 · 14%
TikTok 74,679 · 10%
Twitter / X 63,949 · 9%
LinkedIn 63,072 · 9%

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Site speed

79.0% of the stores with complete Chrome data pass Core Web Vitals. Chrome reports data for 12.9% of this report.

Typical store

Median of each store's 75th percentile, August 2026

LCP: 1.45 s; Good ≤ 2.5 s
INP: 69 ms; Good ≤ 200 ms
CLS: 0; Good ≤ 0.1
TTFB: 660 ms; Server response

Stores in this report 729,083 · 100%
With Chrome field data 94,176 · 12.9%
With all three metrics 62,273 · 8.5%
Passing all three 49,200 · 6.7%

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Compare all platforms

Languages and domains

Store languages, domain age and catalog activity for Wix stores.

Store languages

English 539,709 · 74%
French 34,295 · 5%
Portuguese 33,095 · 5%
Spanish 29,880 · 4%
German 25,656 · 4%
Japanese 13,009 · 2%

Before 2016 92,098 · 14%
2016-2019 102,521 · 16%
2020-2022 146,598 · 23%
2023 or later 299,590 · 47%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

Largest subcategory reports

Guides

Questions about this report

How many active Wix stores does BootLeads track?

BootLeads tracks 729,083 active Wix stores.

What does this Wix report include?

It covers examples, countries and categories, and Core Web Vitals wherever enough stores have the data.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

Counts cover active public Wix storefronts. Password-protected stores are searchable but left out of this report.
“New in the last 30 days” is when BootLeads first found a store, not when it launched.
Product and price figures use stores with product data and leave out extreme values.
52% of stores in this report have a category, and a store can have more than one.
Site speed comes from August 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

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