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Store Reports Platform report Report generated Aug. 8, 2026
Wix

Wix store statistics and database

BootLeads currently tracks 678,687 active Wix stores.

The searchable store database also includes password-protected storefronts. This statistical report analyzes active public storefronts only.

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Use this data
Search 678,687 active Wix stores

Filter individual stores and export available contact, catalog, social, and technology data.

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Active stores
678,687
Stores included in this report
First detected in the last 30 days
139,262
Based on when BootLeads first found each store, not its confirmed launch date
Median products
12
Data available for 676,414 stores (100%)
Social presence
53%
Stores with a public social profile

Key findings

At a glance

  • Among stores with catalog data, the median is about 12 products.

  • United States is the country most often associated with stores in this report (120,710 stores).

  • 53% of stores show a public social profile.

  • 54% of stores provide an email, phone number, or WhatsApp contact.

Wix stores by country and category

See where Wix stores are located and how they are categorized.

Top identified countries

Wix stores in the United States 120,710 · 18%
Wix stores in the United Kingdom 54,139 · 8%
Wix stores in Brazil 25,219 · 4%
Wix stores in Canada 20,856 · 3%
Wix stores in Australia 17,453 · 3%
Wix stores in France 16,215 · 2%

Top categories

Wix Arts & Entertainment Stores 54,658 · 8%
Wix Home & Garden Stores 46,593 · 7%
Wix Clothing & Fashion Stores 46,303 · 7%
Wix Food & Beverages Stores 25,393 · 4%
Wix Beauty & Cosmetics Stores 21,285 · 3%
Wix Health Stores 16,189 · 2%

A store can appear in more than one category or subcategory. Data available for 349,435 stores (51%).

Examples of Wix stores

This sample changes weekly and includes Wix stores with enough information to be useful examples. It is not a ranking and may not represent every store in this report.

Search all stores →

Commerce benchmarks for Wix stores

Compare product counts, store-average prices, and currencies for Wix stores using stores with enough available data.

Catalog size

The median is 12 products. Half of stores with catalog data have between 6 and 32 products.
1-9 262,755 · 39%
10-49 292,011 · 43%
50-199 84,381 · 12%
200-999 31,172 · 5%
1k-4.9k 5,505 · 1%
5k+ 590 · 0%

Store-average product prices

The median store-average price is $35.02. Half of stores with price data fall between $17.17 and $88.5.
Under $25 121,349 · 38%
$25-$49 74,280 · 23%
$50-$99 54,151 · 17%
$100-$199 25,374 · 8%
$200-$499 21,070 · 7%
$500+ 24,011 · 7%

Store currencies

USD 42% EUR 12% GBP 9% CAD 4% BRL 4% AUD 3%

Data availability: Product counts: 676,414 stores (100%) · Store-average prices: 320,235 stores (47%) · Currencies: 625,185 stores (92%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Wix stores (all devices)

CrUX covers 13.1% of active Wix stores. Field data shows 6.8% of the active report set passing all three Core Web Vitals (78.9% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    678,687
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 13.1%
    89,038
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 8.6%
    58,620
    65.8% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 6.8%
    46,244
    78.9% of stores with complete metrics

Median field experience

June 2026 · all devices · median origin p75
LCP
1.44 s
Good ≤ 2.5 s
INP
66 ms
Good ≤ 200 ms
CLS
0.000
Good ≤ 0.100
TTFB
716 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.

Marketing presence across Wix stores

Compare public social profiles, recent Meta advertising activity, analytics tools, and available contact details for Wix stores. This does not measure campaign performance.

Public reach

Social profiles
53%
Detected on public storefronts
Meta advertising
1%
Meta ads detected in the past 30 days
Contact data
54%
Detected email, phone, or WhatsApp

Social platforms

Instagram 290,625 · 43%
Facebook 246,520 · 36%
YouTube 77,524 · 11%
LinkedIn 58,087 · 9%
Twitter / X 53,412 · 8%
TikTok 51,367 · 8%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Wix stores

Review languages, domain registration periods, and recent catalog activity for Wix stores.

Store languages

English 377,135 · 56%
French 23,096 · 3%
Spanish 20,904 · 3%
Portuguese 19,839 · 3%
German 16,351 · 2%
Japanese 8,089 · 1%

Domain registration periods

Data available for 590,652 stores (87%)
Before 2016 85,216 · 14%
2016-2019 97,446 · 16%
2020-2022 140,111 · 24%
2023 or later 267,879 · 45%

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Compare ecommerce Core Web Vitals by platform Compare CrUX coverage, complete samples, and observed pass rates across six ecommerce platforms. Open resource → Browse Wix country reports Use the country directory to open published Wix market reports. Open resource → Browse Wix category reports Use the category directory to explore published Wix category and subcategory reports. Open resource → Build an ecommerce lead list for cold email Turn a focused store segment into a reviewed list for a cold email campaign. Open resource → Use ecommerce store data for agency prospecting Learn how agencies turn store, contact, technology, and growth data into lead lists. Open resource →

Questions about this report

How many active Wix stores does BootLeads track?

BootLeads currently tracks 678,687 active Wix stores.

What does this Wix report include?

The report covers examples, countries and categories, and Core Web Vitals when enough reliable data is available.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Wix stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Category data is available for 51% of stores in this report, and a store can appear in more than one category.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for June 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.