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Platform report Updated Aug. 28, 2026
Wix

Wix store statistics and database

BootLeads currently tracks 724,394 active Wix stores.

The searchable store database also includes password-protected storefronts. This statistical report analyzes active public storefronts only.

Open the store database View store examples
Active stores
724,394
Stores included in this report
First detected in the last 30 days
77,867
Based on when BootLeads first found each store, not its confirmed launch date
Median products
12
Data available for 722,651 stores (100%)
Social presence
48%
Stores with a public social profile

Key findings

  • The median store lists 12 products.

  • United States accounts for 118,251 of these stores, more than any other country.

  • 48% of stores show a public social profile.

  • 50% of stores provide an email, phone number, or WhatsApp contact.

Wix stores by country and category

Top identified countries

Wix stores in the United States 118,251 · 16%
Wix stores in the United Kingdom 55,645 · 8%
Wix stores in Brazil 26,331 · 4%
Wix stores in Canada 21,551 · 3%
Wix stores in Australia 18,303 · 3%
Wix stores in France 16,781 · 2%

Top categories

Wix Arts & Entertainment Stores 56,451 · 8%
Wix Home & Garden Stores 48,376 · 7%
Wix Clothing & Fashion Stores 48,249 · 7%
Wix Food & Beverages Stores 26,207 · 4%
Wix Beauty & Cosmetics Stores 22,111 · 3%
Wix Health Stores 16,727 · 2%

A store can appear in more than one category or subcategory. Data available for 362,490 stores (50%).

Examples of Wix stores

The sample changes weekly and covers Wix stores with enough data to show. It is not a ranking.

Search all stores →

Commerce benchmarks for Wix stores

Catalog size

The median is 12 products. Half of stores with catalog data have between 5 and 30 products.
1-9 283,450 · 39%
10-49 311,904 · 43%
50-199 88,473 · 12%
200-999 32,499 · 4%
1k-4.9k 5,721 · 1%
5k+ 604 · 0%

Store-average product prices

The median store-average price is $35.58. Half of stores with price data fall between $17.13 and $87.76.
Under $25 127,115 · 38%
$25-$49 77,623 · 23%
$50-$99 56,617 · 17%
$100-$199 26,514 · 8%
$200-$499 21,991 · 7%
$500+ 25,107 · 7%

Store currencies

USD 41% EUR 12% GBP 9% CAD 4% BRL 4% AUD 3%

Data availability: Product counts: 722,651 stores (100%) · Store-average prices: 334,967 stores (46%) · Currencies: 661,794 stores (91%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Wix stores (all devices)

CrUX covers 12.7% of active Wix stores. Field data shows 6.5% of the active report set passing all three Core Web Vitals (78.1% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    724,394
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 12.7%
    91,952
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 8.3%
    60,395
    65.7% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 6.5%
    47,170
    78.1% of stores with complete metrics

Median field experience

July 2026 · all devices · median origin p75
LCP
1.47 s
Good ≤ 2.5 s
INP
66 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
747 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.

Marketing presence across Wix stores

Based on public signals. It does not measure campaign performance.

Public reach

Social profiles
48%
Detected on public storefronts
Meta advertising
1%
Meta ads detected in the past 30 days
Contact data
50%
Detected email, phone, or WhatsApp

Social platforms

Instagram 284,804 · 39%
Facebook 240,177 · 33%
YouTube 75,856 · 10%
LinkedIn 57,171 · 8%
Twitter / X 51,754 · 7%
TikTok 50,570 · 7%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Wix stores

Store languages

English 372,662 · 51%
French 23,244 · 3%
Spanish 20,972 · 3%
Portuguese 19,895 · 3%
German 16,656 · 2%
Japanese 8,130 · 1%

Domain registration periods

Data available for 630,384 stores (87%)
Before 2016 90,208 · 14%
2016-2019 101,732 · 16%
2020-2022 147,396 · 23%
2023 or later 291,048 · 46%

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Compare ecommerce Core Web Vitals by platform Compare CrUX coverage, complete samples, and observed pass rates across six ecommerce platforms. Open resource → Browse Wix country reports Use the country directory to open published Wix market reports. Open resource → Browse Wix category reports Use the category directory to explore published Wix category and subcategory reports. Open resource → Build an ecommerce lead list for cold email Turn a focused store segment into a reviewed list for a cold email campaign. Open resource → Use ecommerce store data for agency prospecting Learn how agencies turn store, contact, technology, and growth data into lead lists. Open resource →

Questions about this report

How many active Wix stores does BootLeads track?

BootLeads currently tracks 724,394 active Wix stores.

What does this Wix report include?

The report covers examples, countries and categories, and Core Web Vitals when enough reliable data is available.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Wix stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Category data is available for 50% of stores in this report, and a store can appear in more than one category.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for July 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.