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Wix category analytics
Category
Updated June 1, 2026
Wix

42.3K Wix Apparel & Accessories Stores: Stats & Market Data (2026)

42,263 active Wix stores fall into the Apparel & Accessories segment, with 6,052 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 78% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

78%
Social media
1%
Meta ads
69%
Contact info
Total Stores
42,263
Active Wix stores
New (30d)
6,052
Newly added in the last 30 days
Avg. Products
116
Among 42,055 stores with catalog data
Avg. Price
$140
Among 28,319 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6,019 3,009 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

6,052 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Wix average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9,198 · 22%
10-49 17,598 · 42%
50-199 10,187 · 24%
200-999 4,300 · 10%
1k-4.9k 735 · 2%
5k+ 37 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
3% coverage
Home & Garden
2% coverage
Celebrations & Gifts
2% coverage
Jewelry & Watches
1% coverage
Beauty & Cosmetics
1% coverage
Sporting Goods
1% coverage
Books & Literature
1% coverage
Toys & Games
1% coverage
Baby & Kids
1% coverage
Electronics
0% coverage
Food & Beverages
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 116 because some stores carry much larger inventories. That's larger than the Wix average of 74. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 8,060 · 28%
$25-$49 9,924 · 35%
$50-$99 5,055 · 18%
$100-$199 2,620 · 9%
$200-$499 1,822 · 6%
$500+ 838 · 3%
Store currencies
USD 22,105 EUR 5,106 GBP 3,528 CAD 1,635 BRL 1,545 INR 1,314 AUD 1,094 JPY 620

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $140 because some stores price much higher, pulling it up. That's below the Wix average of $369.

Social media platforms

Instagram (68%), Facebook (51%), TikTok (15%).

Instagram
68%
Facebook
51%
TikTok
15%
YouTube
14%
Twitter / X
12%
Pinterest
7%
LinkedIn
7%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 1% run Meta ads. That's 13 percentage points above the Wix average of 65%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (2%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

157 products $65 avg 1 ads
Apparel & Accessories fashion lifestyle
2,003 products $30 avg 3 ads
Apparel & Accessories football jerseys sportswear
10 products $14 avg 3 ads
Apparel & Accessories Arts & Entertainment custom t-shirts print shop
515 products $15 avg 1 ads
Apparel & Accessories vintage clothing thrift store online
128 products $34 avg 5 ads
Apparel & Accessories clothing store artist-designed apparel
30 products $56 avg 2 ads
Apparel & Accessories retro fashion sustainable clothing
369 products $34 avg 1 ads
Apparel & Accessories clothing shoes
118 products $124 avg 1 ads
Apparel & Accessories unique pattern clothing exclusive design apparel
145 products $57 avg 1 ads
Apparel & Accessories austrian air force military fashion
388 products $91 avg 2 ads
Apparel & Accessories hair accessories headbands
80 products $23 avg 2 ads
Jewelry & Watches Apparel & Accessories vintage watches leather straps
39 products $137 avg 1 ads
Apparel & Accessories human hair wigs hd lace wigs

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FAQ

How many Wix Apparel & Accessories stores are there?

We currently track 42,263 active Wix stores in the Apparel & Accessories segment.

Are Wix Apparel & Accessories stores growing?

Yes. In the last 30 days, 6,052 new stores were indexed in the Apparel & Accessories segment, showing a 14% monthly growth rate.

What is the average product price in Wix Apparel & Accessories stores?

Among stores with pricing data, the average listed price is about $140, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.