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Wix category analytics
Category
Updated July 20, 2026
Wix

42.9K Wix Apparel & Accessories Stores: Stats & Market Data (2026)

42,905 active Wix stores fall into the Apparel & Accessories segment, with 3,943 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 71% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

71%
Social media
1%
Meta ads
64%
Contact info
Total Stores
42,905
Active Wix stores
New (30d)
3,943
Newly added in the last 30 days
Avg. Products
116
Among 42,586 stores with catalog data
Avg. Price
$143
Among 28,561 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4,586 2,293 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

3,943 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Wix average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 8,099 · 19%
10-49 18,052 · 42%
50-199 11,311 · 27%
200-999 4,370 · 10%
1k-4.9k 727 · 2%
5k+ 27 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
3% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
2% coverage
Jewelry & Watches
2% coverage
Sporting Goods
1% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Toys & Games
1% coverage
Baby & Kids
1% coverage
Electronics
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 116 because some stores carry much larger inventories. That's larger than the Wix average of 67. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 8,366 · 29%
$25-$49 10,084 · 35%
$50-$99 4,937 · 17%
$100-$199 2,575 · 9%
$200-$499 1,739 · 6%
$500+ 860 · 3%
Store currencies
USD 21,596 EUR 5,349 GBP 3,772 BRL 1,761 CAD 1,668 INR 1,278 AUD 1,156 JPY 667

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $143 because some stores price much higher, pulling it up. That's below the Wix average of $384.

Social media platforms

Instagram (62%), Facebook (47%), TikTok (13%).

Instagram
62%
Facebook
47%
TikTok
13%
YouTube
13%
Twitter / X
11%
Pinterest
7%
LinkedIn
6%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 1% run Meta ads. That's 12 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

55 products $33 avg 1 ads
Apparel & Accessories
307 products $33 avg 16 ads
Apparel & Accessories Jewelry
212 products $37 avg 3 ads
Apparel & Accessories Travel Travel Accessories
563 products $22 avg 2 ads
Apparel & Accessories
158 products $59 avg 1 ads
Apparel & Accessories
35 products $20 avg 1 ads
Apparel & Accessories
273 products $35 avg 2 ads
Apparel & Accessories Home & Garden T-Shirts Kitchenware
26 products $22 avg 1 ads
Apparel & Accessories Graphic Tees
203 products $40 avg 1 ads
Apparel & Accessories Sportswear
63 products $41 avg 1 ads
Apparel & Accessories Clothing
95 products $38 avg 3 ads
Apparel & Accessories Sportswear

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FAQ

How many Wix Apparel & Accessories stores are there?

We currently track 42,905 active Wix stores in the Apparel & Accessories segment.

Are Wix Apparel & Accessories stores growing?

Yes. In the last 30 days, 3,943 new stores were indexed in the Apparel & Accessories segment, showing a 9% monthly growth rate.

What is the average product price in Wix Apparel & Accessories stores?

Among stores with pricing data, the average listed price is about $143, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.