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Wix category analytics
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Updated Apr 27, 2026
Wix

38.3K Wix Apparel & Accessories Stores: Stats & Market Data (2026)

38,262 active Wix stores fall into the Apparel & Accessories segment, with 3,837 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 78% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

78%
Social media
1%
Meta ads
67%
Contact info
Total Stores
38,262
Active Wix stores
New (30d)
3,837
Newly added in the last 30 days
Avg. Products
105
Among 37,759 stores with catalog data
Avg. Price
$142
Among 24,846 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,798 1,899 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

3,837 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 10,105 · 27%
10-49 15,599 · 41%
50-199 8,032 · 21%
200-999 3,424 · 9%
1k-4.9k 563 · 1%
5k+ 36 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
3% coverage
Home & Garden
2% coverage
Celebrations & Gifts
2% coverage
Jewelry & Watches
1% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Sporting Goods
1% coverage
Toys & Games
1% coverage
Baby & Kids
1% coverage
Electronics
0% coverage
Food & Beverages
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 105 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 7,145 · 29%
$25-$49 8,875 · 36%
$50-$99 4,381 · 18%
$100-$199 2,200 · 9%
$200-$499 1,507 · 6%
$500+ 738 · 3%
Store currencies
USD 20,820 EUR 4,431 GBP 2,803 CAD 1,495 BRL 1,202 INR 1,165 AUD 1,018 JPY 565

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $142 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (69%), Facebook (52%), TikTok (15%).

Instagram
69%
Facebook
52%
TikTok
15%
YouTube
15%
Twitter / X
12%
LinkedIn
7%
Pinterest
6%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (2%), Facebook Pixel (2%).

Google Analytics
2%
Google Tag Manager
2%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

48 products $17 avg 1 ads
Apparel & Accessories activewear leggings
110 products $49 avg 1 ads
Apparel & Accessories vegan handbags fashion accessories
154 products $43 avg 1 ads
Apparel & Accessories fashion accessories clothing and shoes
115 products $69 avg 1 ads
Apparel & Accessories Sporting Goods boys golf apparel youth golf shirts
11 products $14 avg 2 ads
Apparel & Accessories clothing fashion accessories
50 products $33 avg 3 ads
Apparel & Accessories lenceria ropa interior
HOME | Aira Fitness United States
18 products $24 avg 1 ads
Apparel & Accessories t-shirts unisex
354 products $115 avg 1 ads
Apparel & Accessories crossfit shoes training sneakers
67 products $89 avg 3 ads
Apparel & Accessories vegan leather bags handmade handbags
33 products $22 avg 3 ads
Apparel & Accessories chef uniform chef hat
294 products $50 avg 1 ads
Apparel & Accessories Arts & Entertainment t-shirts posters
48 products $32 avg 5 ads
Apparel & Accessories swimwear fitness apparel

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FAQ

How many Wix Apparel & Accessories stores are there?

We currently track 38,262 active Wix stores in the Apparel & Accessories segment.

Are Wix Apparel & Accessories stores growing?

Yes. In the last 30 days, 3,837 new stores were indexed in the Apparel & Accessories segment, showing a 10% monthly growth rate.

What is the average product price in Wix Apparel & Accessories stores?

Among stores with pricing data, the average listed price is about $142, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.