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Shopify category analytics
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Updated May 18, 2026
Shopify

528.3K Shopify Apparel & Accessories Stores: Stats & Market Data (2026)

528,267 active Shopify stores fall into the Apparel & Accessories segment, with 111,277 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 65% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

65%
Social media
8%
Meta ads
51%
Contact info
Total Stores
528,267
Active Shopify stores
New (30d)
111,277
Newly added in the last 30 days
Avg. Products
431
Among 519,510 stores with catalog data
Avg. Price
$105
Among 515,915 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

61,040 30,520 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

111,277 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 62,627 · 12%
10-49 160,438 · 31%
50-199 152,482 · 29%
200-999 103,291 · 20%
1k-4.9k 33,420 · 6%
5k+ 7,252 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
4% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
2% coverage
Jewelry & Watches
2% coverage
Beauty & Cosmetics
1% coverage
Baby & Kids
1% coverage
Toys & Games
1% coverage
Sporting Goods
1% coverage
Electronics
1% coverage
Books & Literature
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 431 because some stores carry much larger inventories. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 104,248 · 20%
$25-$49 193,500 · 38%
$50-$99 117,841 · 23%
$100-$199 56,848 · 11%
$200-$499 32,194 · 6%
$500+ 11,284 · 2%
Store currencies
USD 254,864 EUR 78,472 GBP 34,141 INR 28,568 AUD 21,448 CAD 18,231 PKR 10,997 JPY 6,834

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $105 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (62%), Facebook (42%), TikTok (20%).

Instagram
62%
Facebook
42%
TikTok
20%
YouTube
12%
Twitter / X
9%
Pinterest
7%
LinkedIn
2%

Social media adoption is strong at 65%, and 8% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (8%), Google Ads (3%).

Google Analytics
29%
Google Tag Manager
8%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 25% Horizon 7% Debut 5% Impulse 3% Prestige 3% Spotlight 3% Craft 2% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

481 products $64 avg 1 ads
Apparel & Accessories bohemian fashion retro style clothing Avada AI SEO Suite Optimizer
1,571 products $23 avg 5 ads
Apparel & Accessories apple watch band bracelets
Li Beirut Couture United States
190 products $1081 avg 26 ads
Apparel & Accessories dresses fashion Vitals: Reviews, Bundles & 40+
1,292 products $50 avg 3 ads
Baby & Kids Apparel & Accessories newborn clothes baby pajamas
793 products $23 avg 1 ads
Apparel & Accessories clothing hats AfterShip Email Marketing,SMS AfterShip Page Builder
3,379 products $40 avg 19,952 ads
Apparel & Accessories big and tall clothing plus size men's clothing Awin ‑ Affiliate Marketing Kaching Bundles App & Upsells
NN Studio Moldova (the Republic of)
359 products $93 avg 2 ads
Apparel & Accessories clothing store fashion apparel Kaching Bundles App & Upsells GemPages Landing Page Builder
207 products $85 avg 1 ads
Apparel & Accessories Arts & Entertainment vintage clothing fashion
426 products $124 avg 2 ads
Apparel & Accessories fashion accessories headwear
37 products $51 avg 1 ads
Apparel & Accessories sunglasses fashion accessories
14 products $35 avg 5 ads
Apparel & Accessories clothing store fashion
540 products $155 avg 6 ads
Apparel & Accessories banarasi saree handwoven sarees

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FAQ

How many Shopify Apparel & Accessories stores are there?

We currently track 528,267 active Shopify stores in the Apparel & Accessories segment.

Are Shopify Apparel & Accessories stores growing?

Yes. In the last 30 days, 111,277 new stores were indexed in the Apparel & Accessories segment, showing a 21% monthly growth rate.

What is the average product price in Shopify Apparel & Accessories stores?

Among stores with pricing data, the average listed price is about $105, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Apparel & Accessories stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.