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Shopify category analytics
Category
Updated June 29, 2026
Shopify

538.3K Shopify Apparel & Accessories Stores: Stats & Market Data (2026)

538,253 active Shopify stores fall into the Apparel & Accessories segment, with 48,652 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 65% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

65%
Social media
8%
Meta ads
52%
Contact info
Total Stores
538,253
Active Shopify stores
New (30d)
48,652
Newly added in the last 30 days
Avg. Products
432
Among 529,905 stores with catalog data
Avg. Price
$104
Among 527,354 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

56,464 28,232 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

48,652 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 55,887 · 11%
10-49 166,784 · 31%
50-199 160,854 · 30%
200-999 104,988 · 20%
1k-4.9k 33,940 · 6%
5k+ 7,452 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
4% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
2% coverage
Jewelry & Watches
2% coverage
Beauty & Cosmetics
1% coverage
Baby & Kids
1% coverage
Toys & Games
1% coverage
Electronics
1% coverage
Sporting Goods
1% coverage
Books & Literature
1% coverage
Food & Beverages
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 432 because some stores carry much larger inventories. That's larger than the Shopify average of 407. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 106,899 · 20%
$25-$49 201,185 · 38%
$50-$99 118,933 · 23%
$100-$199 56,839 · 11%
$200-$499 32,049 · 6%
$500+ 11,449 · 2%
Store currencies
USD 258,562 EUR 83,465 GBP 34,611 INR 28,247 AUD 21,018 CAD 18,504 PKR 10,323 JPY 7,762

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $104 because some stores price much higher, pulling it up. That's below the Shopify average of $218.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (61%), Facebook (41%), TikTok (20%).

Instagram
61%
Facebook
41%
TikTok
20%
YouTube
12%
Twitter / X
8%
Pinterest
7%
LinkedIn
2%

Social media adoption is strong at 65%, and 8% of stores run Meta ad campaigns. That's 9 percentage points above the Shopify average of 56%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (7%), Google Ads (3%).

Google Analytics
29%
Google Tag Manager
7%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 25% Horizon 8% Debut 4% Impulse 3% Prestige 3% Spotlight 3% Craft 2% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

368 products $43 avg 2 ads
Apparel & Accessories Sportswear GSC Instagram Feed, Instafeed Mercado Pago Antifraude Plus
Dead Badger Clothing United Kingdom
22 products $62 avg 32 ads
Apparel & Accessories Clothing Klaviyo: Email Marketing & SMS
Iconiclips Switzerland
37 products $38 avg 2 ads
Apparel & Accessories Gelato: Print on Demand Privy ‑ Email, SMS & Pop Ups
CC Bangladesh Bangladesh
13 products $12 avg 4 ads
Apparel & Accessories
311 products $146 avg 1 ads
Apparel & Accessories Sports Equipment Blockify Fraud Filter, Blocker Hulk Contact Form Builder
Hannabella United Kingdom
71 products $76 avg 68 ads
Apparel & Accessories Clothing Women's Fashion GSC Countdown Timer Bar Klaviyo: Email Marketing & SMS
Will Leather Goods United States
262 products $109 avg 12 ads
Apparel & Accessories Fashion Accessories Bags AdRoll Marketing & Advertising Awin ‑ Affiliate Marketing
189 products $63 avg 1 ads
Apparel & Accessories Women's Shoes Men's Shoes Blockify Fraud Filter, Blocker EG Auto Add to Cart Free Gift
194 products $44 avg 2 ads
Apparel & Accessories BLOY Loyalty Program Rewards Judge.me Product Reviews App
47 products $73 avg 3 ads
Apparel & Accessories BF Size Chart & Size Guide Mercado Pago Antifraude Plus
98 products $40 avg 2 ads
Apparel & Accessories Powerful Contact Form Builder Klaviyo: Email Marketing & SMS
459 products $23 avg 9 ads
Books & Literature Apparel & Accessories Sportswear Seal Subscriptions App

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FAQ

How many Shopify Apparel & Accessories stores are there?

We currently track 538,253 active Shopify stores in the Apparel & Accessories segment.

Are Shopify Apparel & Accessories stores growing?

Yes. In the last 30 days, 48,652 new stores were indexed in the Apparel & Accessories segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Apparel & Accessories stores?

Among stores with pricing data, the average listed price is about $104, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Apparel & Accessories stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.