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Category report Updated Sept. 13, 2026
Shopify

Shopify clothing and fashion stores

BootLeads currently tracks 545,516 active Shopify clothing and fashion stores matching the Apparel & Accessories category.

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Active stores
545,516
Stores included in this report
First detected in the last 30 days
14,192
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
20.5%
Share of active Shopify stores tracked by BootLeads
Median products
79
Data available for 537,116 stores (98%)

Browse subcategory reports for Shopify clothing and fashion stores

Subcategory reports

Shopify Women's Clothing Stores 185,187 · 34%
Shopify Men's Clothing Stores 181,126 · 33%
Shopify Handbags & Backpacks Stores 43,941 · 8%
Shopify Hats & Headwear Stores 43,471 · 8%
Shopify Shoes & Footwear Stores 39,451 · 7%
Shopify Lingerie & Intimates Stores 23,473 · 4%
Shopify Sunglasses & Eyewear Stores 9,719 · 2%
Shopify Graphic Tees & Merch Stores 5,051 · 1%

Top identified countries

Shopify stores in the United States 265,664 · 49%
Shopify stores in the United Kingdom 27,213 · 5%
Shopify stores in India 22,112 · 4%
Shopify stores in Germany 14,924 · 3%
Shopify stores in Australia 13,393 · 2%
Shopify stores in France 10,471 · 2%

A store can appear in more than one category or subcategory. Data available for 545,516 stores (100%).

Key findings

  • This report covers 20.5% of the active Shopify stores currently tracked by BootLeads.

  • The median store lists 79 products, 16% above the platform median for categorized stores.

  • The median store prices its products at $43.68 on average, close to the platform median for categorized stores.

  • United States accounts for 265,664 of these stores, more than any other country.

Examples of Shopify clothing and fashion stores

The sample changes weekly and covers Shopify clothing and fashion stores with enough data to show. It is not a ranking.

Search all stores →
Gourdy's Pumpkin Run Online Store
gourdys.store
United States 11 products $42.42 average product price 4 Meta ads
Apparel & Accessories Celebrations & Gifts Men's Clothing Women's Clothing Elevar Conversion Tracking Judge.me Product Reviews App
Mint Julep
www.shopmintjulep.com
United States 1,163 products $167.55 average product price 1 Meta ads
Apparel & Accessories Women's Clothing Rise Gift Cards & Store Credit Instafeed ‑ Instagram Feed

Commerce benchmarks for Shopify clothing and fashion stores

Catalog size

The median is 79 products. Half of stores with catalog data have between 29 and 273 products.
1-9 44,811 · 8%
10-49 165,335 · 31%
50-199 168,507 · 31%
200-999 111,354 · 21%
1k-4.9k 37,767 · 7%
5k+ 9,342 · 2%

Store-average product prices

The median store-average price is $43.68. Half of stores with price data fall between $27.8 and $83.25.
Under $25 106,998 · 20%
$25-$49 200,874 · 37%
$50-$99 122,114 · 23%
$100-$199 59,941 · 11%
$200-$499 33,982 · 6%
$500+ 12,542 · 2%

Store currencies

USD 48% EUR 16% GBP 6% INR 5% AUD 4% CAD 3%

Data availability: Product counts: 537,116 stores (98%) · Store-average prices: 536,451 stores (98%) · Currencies: 545,516 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Shopify clothing and fashion stores (all devices)

CrUX covers 29.7% of active Shopify clothing and fashion stores. Field data shows 20.0% of the active report set passing all three Core Web Vitals (83.4% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    545,516
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 29.7%
    162,072
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 23.9%
    130,508
    80.5% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 20.0%
    108,834
    83.4% of stores with complete metrics

Median field experience

July 2026 · all devices · median origin p75
LCP
1.37 s
Good ≤ 2.5 s
INP
92 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
437 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.

Apps and technology used by Shopify clothing and fashion stores

Apps

Judge.me Product Reviews App 18% Klaviyo: Email Marketing & SMS 17% Shopify Inbox 15% Printful: Print on Demand 5% Microsoft Clarity: AI Insights 4% Instafeed ‑ Instagram Feed 3%

Themes

Dawn 24% Horizon 10% Debut 4% Prestige 3% Impulse 3% Spotlight 3%

Payment methods

Apple Pay 67% Shop Pay 67% Google Pay 67% PayPal 62% Amazon Pay 4%

Storefront features

Dropshipping
2%
10,984 stores
Print on demand
12%
65,246 stores
Cash on delivery
3%
14,244 stores
Shopify Plus
1%
7,041 stores
Multi-currency
40%
220,419 stores
Installments
37%
201,763 stores

A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.

Marketing presence across Shopify clothing and fashion stores

Based on public signals. It does not measure campaign performance.

Public reach

Social profiles
65%
Detected on public storefronts
Meta advertising
10%
Meta ads detected in the past 30 days
Contact data
53%
Detected email, phone, or WhatsApp

Social platforms

Instagram 333,449 · 61%
Facebook 221,498 · 41%
TikTok 109,754 · 20%
YouTube 66,602 · 12%
Twitter / X 45,978 · 8%
Pinterest 37,405 · 7%

Analytics and advertising tools

Google Analytics 161,018 · 30%
Google Tag Manager 40,962 · 8%
Google Ads 16,451 · 3%
Facebook Pixel 13,498 · 2%
TikTok Pixel 3,678 · 1%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Shopify clothing and fashion stores

Store languages

English 383,147 · 70%
French 27,911 · 5%
Spanish 20,696 · 4%
German 14,940 · 3%
Italian 10,587 · 2%
Japanese 6,179 · 1%

Domain registration periods

Data available for 452,807 stores (83%)
Before 2016 61,536 · 14%
2016-2019 59,048 · 13%
2020-2022 95,319 · 21%
2023 or later 236,904 · 52%

Recent catalog activity

Data available for 537,921 stores (99%)
Product update in 90 days
56%
304,984 stores have a product update detected in the last 90 days

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Compare ecommerce Core Web Vitals by platform Compare CrUX coverage, complete samples, and observed pass rates across six ecommerce platforms. Open resource → Find Shopify stores using specific apps See how detected app installations can help you identify and research relevant Shopify stores. Open resource → Build an ecommerce lead list for cold email Turn a focused store segment into a reviewed list for a cold email campaign. Open resource → Use ecommerce store data for agency prospecting Learn how agencies turn store, contact, technology, and growth data into lead lists. Open resource →

Questions about this report

How many active Shopify clothing and fashion stores are in this report?

BootLeads currently tracks 545,516 active Shopify clothing and fashion stores matching the Apparel & Accessories category.

How does BootLeads decide which stores appear under Apparel & Accessories?

BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 67% of active Shopify stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for July 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.