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Shopify category analytics
Category
Updated July 20, 2026
Shopify

537.5K Shopify Apparel & Accessories Stores: Stats & Market Data (2026)

537,458 active Shopify stores fall into the Apparel & Accessories segment, with 28,123 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 65% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

65%
Social media
8%
Meta ads
51%
Contact info
Total Stores
537,458
Active Shopify stores
New (30d)
28,123
Newly added in the last 30 days
Avg. Products
447
Among 529,069 stores with catalog data
Avg. Price
$103
Among 527,183 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

56,371 28,185 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

28,123 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 12%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 51,406 · 10%
10-49 165,693 · 31%
50-199 162,840 · 31%
200-999 106,497 · 20%
1k-4.9k 34,797 · 7%
5k+ 7,836 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
4% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
2% coverage
Jewelry & Watches
2% coverage
Beauty & Cosmetics
1% coverage
Baby & Kids
1% coverage
Toys & Games
1% coverage
Sporting Goods
1% coverage
Electronics
1% coverage
Books & Literature
1% coverage
Food & Beverages
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 447 because some stores carry much larger inventories. That's larger than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 107,162 · 20%
$25-$49 201,345 · 38%
$50-$99 118,786 · 23%
$100-$199 56,621 · 11%
$200-$499 31,829 · 6%
$500+ 11,440 · 2%
Store currencies
USD 258,829 EUR 83,602 GBP 34,699 INR 28,074 AUD 20,875 CAD 18,358 PKR 10,007 JPY 7,876

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $103 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (61%), Facebook (41%), TikTok (20%).

Instagram
61%
Facebook
41%
TikTok
20%
YouTube
12%
Twitter / X
8%
Pinterest
7%
LinkedIn
2%

Social media adoption is strong at 65%, and 8% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (7%), Google Ads (3%).

Google Analytics
29%
Google Tag Manager
7%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 25% Horizon 9% Debut 4% Impulse 3% Prestige 3% Spotlight 3% Craft 2% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

106 products $29 avg 9 ads
Apparel & Accessories Chatway Live Chat & AI Chatbot Globo Mega Menu, Navigation
138 products $78 avg 6 ads
Apparel & Accessories Pandectes GDPR Compliance Judge.me Product Reviews App
410 products $14 avg 16 ads
Apparel & Accessories Sportswear Helium Customer Fields Hulk Contact Form Builder
285 products $145 avg 2 ads
Apparel & Accessories Boutique Clothing Fashion Accessories Simprosys Google Shopping Feed Shopify Inbox
232 products $36 avg 1 ads
Apparel & Accessories Google & YouTube Shopify Inbox
82 products $56 avg 6 ads
Apparel & Accessories Men's Fashion Men's Clothing Judge.me Product Reviews App
362 products $52 avg 1 ads
Apparel & Accessories Men's Fashion Men's Shoes Avada AI SEO Image Optimizer Simprosys Google Shopping Feed
292 products $52 avg 5 ads
Apparel & Accessories UpPromote Affiliate Marketing MP Size Chart & Size Guide
24 products $17 avg 2 ads
Apparel & Accessories Clothing Judge.me Product Reviews App
98 products $91 avg 14 ads
Apparel & Accessories Women's Clothing Boutique Clothing Afterpay On‑Site Messaging Amp: Back in Stock & PreOrder+
490 products $144 avg 22 ads
Apparel & Accessories Boutique Clothing Dresses Judge.me Product Reviews App
134 products $4 avg 1 ads
Apparel & Accessories Jewelry & Watches UpPromote Affiliate Marketing Judge.me Product Reviews App

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FAQ

How many Shopify Apparel & Accessories stores are there?

We currently track 537,458 active Shopify stores in the Apparel & Accessories segment.

Are Shopify Apparel & Accessories stores growing?

Yes. In the last 30 days, 28,123 new stores were indexed in the Apparel & Accessories segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Apparel & Accessories stores?

Among stores with pricing data, the average listed price is about $103, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Apparel & Accessories stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.