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Shopify category analytics
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Updated June 1, 2026
Shopify

81.8K Shopify Health Stores: Stats & Market Data (2026)

81,818 active Shopify stores fall into the Health segment, with 8,572 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 53% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

53%
Social media
12%
Meta ads
60%
Contact info
Total Stores
81,818
Active Shopify stores
New (30d)
8,572
Newly added in the last 30 days
Avg. Products
244
Among 80,023 stores with catalog data
Avg. Price
$171
Among 79,570 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

10,718 5,359 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

8,572 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Shopify average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 26,671 · 33%
10-49 29,443 · 37%
50-199 15,120 · 19%
200-999 6,088 · 8%
1k-4.9k 1,906 · 2%
5k+ 795 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
10% coverage
Home & Garden
7% coverage
Food & Beverages
4% coverage
Apparel & Accessories
2% coverage
Electronics
2% coverage
Sporting Goods
1% coverage
Baby & Kids
1% coverage
Education & Courses
1% coverage
Celebrations & Gifts
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 244 because some stores carry much larger inventories. That's smaller than the Shopify average of 441. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 21,340 · 27%
$25-$49 30,810 · 39%
$50-$99 15,874 · 20%
$100-$199 6,092 · 8%
$200-$499 2,777 · 3%
$500+ 2,677 · 3%
Store currencies
USD 35,270 EUR 11,361 GBP 5,301 INR 3,861 AUD 3,631 CAD 2,852 COP 2,567 MXN 1,628

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $171 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (49%), Facebook (41%), YouTube (16%).

Instagram
49%
Facebook
41%
YouTube
16%
TikTok
16%
Twitter / X
9%
LinkedIn
5%
Pinterest
4%

Social media adoption is strong at 53%, and 12% of stores run Meta ad campaigns. That's 6 percentage points below the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (15%), Google Ads (6%).

Google Analytics
37%
Google Tag Manager
15%
Google Ads
6%
Facebook Pixel
5%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 21% Horizon 7% Shrine Pro 6% Debut 4% Refresh 4% Sense 3% Prestige 2% Impact 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Sringe United States
17 products $51 avg 16 ads
Health lymphatic flush oil b-vitamin complex Kaching Bundles App & Upsells Elevate A/B Testing Price Test
27 products $8 avg 5 ads
Health medical supplies healthcare products Judge.me Product Reviews App Shiprocket: eCommerce Shipping
19 products $66 avg 1 ads
Apparel & Accessories Health swimwear pelvic support UpPromote Affiliate Marketing Judge.me Product Reviews App
25 products $39 avg 5 ads
Beauty & Cosmetics Health tallow balm natural skincare Judge.me Product Reviews App Seal Subscriptions App
110 products $143 avg 627 ads
Health hormone balance gut health Analyzely ‑ Google Analytics 4 GemPages Landing Page Builder
789 products $22 avg 5 ads
Health Food & Beverages energy drink supplements Klaviyo: Email Marketing & SMS
Main Clinic Supply United States
333 products $2644 avg 36 ads
Health portable oxygen concentrator oxygen concentrator parts Aimerce First‑Party Pixel Blockify Fraud Filter, Blocker
Zelevos United States
9 products $47 avg 3 ads
Health detox foot patch health products
50 products $41 avg 11 ads
Health whole food supplements natural wellness Bundler ‑ Product Bundles App Shopify Inbox
26 products $64 avg 5 ads
Health period care menopause relief AfterShip Referral & Affiliate Geolocation Redirects Geo:Pro
30 products $108 avg 1 ads
Health gummy vitamins collagen supplements
Power Dental Group United States
2,032 products $132 avg 14 ads
Health dental-equipment dental-tools BM: Country blocker IP blocker Judge.me Product Reviews App

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FAQ

How many Shopify Health stores are there?

We currently track 81,818 active Shopify stores in the Health segment.

Are Shopify Health stores growing?

Yes. In the last 30 days, 8,572 new stores were indexed in the Health segment, showing a 10% monthly growth rate.

What is the average product price in Shopify Health stores?

Among stores with pricing data, the average listed price is about $171, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Health stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.