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Shopify category analytics
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Updated June 29, 2026
Shopify

78.8K Shopify Health Stores: Stats & Market Data (2026)

78,782 active Shopify stores fall into the Health segment, with 5,811 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 53% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

53%
Social media
11%
Meta ads
60%
Contact info
Total Stores
78,782
Active Shopify stores
New (30d)
5,811
Newly added in the last 30 days
Avg. Products
243
Among 77,037 stores with catalog data
Avg. Price
$178
Among 76,635 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

8,677 4,338 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

5,811 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 19%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 24,291 · 32%
10-49 28,858 · 37%
50-199 15,266 · 20%
200-999 6,075 · 8%
1k-4.9k 1,800 · 2%
5k+ 747 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
10% coverage
Home & Garden
7% coverage
Food & Beverages
4% coverage
Apparel & Accessories
3% coverage
Electronics
2% coverage
Sporting Goods
1% coverage
Baby & Kids
1% coverage
Education & Courses
1% coverage
Celebrations & Gifts
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 243 because some stores carry much larger inventories. That's smaller than the Shopify average of 407. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 20,694 · 27%
$25-$49 29,612 · 39%
$50-$99 15,212 · 20%
$100-$199 5,723 · 7%
$200-$499 2,686 · 4%
$500+ 2,708 · 4%
Store currencies
USD 33,664 EUR 11,188 GBP 5,095 INR 3,631 AUD 3,414 CAD 2,729 COP 2,450 MXN 1,598

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $178 because some stores price much higher, pulling it up. That's below the Shopify average of $218.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (48%), Facebook (40%), YouTube (16%).

Instagram
48%
Facebook
40%
YouTube
16%
TikTok
16%
Twitter / X
9%
LinkedIn
5%
Pinterest
4%

Social media adoption is strong at 53%, and 11% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (15%), Google Ads (6%).

Google Analytics
37%
Google Tag Manager
15%
Google Ads
6%
Facebook Pixel
5%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 21% Horizon 7% Shrine Pro 6% Refresh 4% Debut 4% Sense 3% Prestige 2% Impact 1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

27 products $8 avg 1 ads
Health UpPromote Affiliate Marketing Kaching Bundles App & Upsells
14 products $16 avg 20 ads
Health Releasit COD Fee & Partial Pay GSC Countdown Timer Bar
20 products $53 avg 1 ads
Health Bundler ‑ Product Bundles App Elevate A/B Testing Price Test
31 products $105 avg 5 ads
Sporting Goods Health Awin ‑ Affiliate Marketing Hextom: Countdown Timer Bar
46 products $32 avg 1 ads
Health Supplements Wellness UpPromote Affiliate Marketing Complianz Consent
Morven United States
12 products $41 avg 8 ads
Health Medical Supplies
152 products $617 avg 2 ads
Health Wellness Yoga & Meditation Simprosys Google Shopping Feed Shopify Inbox
14 products $105 avg 3 ads
Health Books & Literature Supplements Books Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
30 products $10 avg 2 ads
Health Medical Supplies EasySell COD Form & Upsells Judge.me Product Reviews App
Doctor's Choice United States
24 products $7 avg 2 ads
Health Health Products Medical Supplies Hulk Contact Form Builder Tapita AI SEO Optimizer, Speed
558 products $42 avg 20 ads
Health Fitness Equipment Health Products EG Auto Add to Cart Free Gift Gorgias: AI, Helpdesk & Chat
55 products $73 avg 1 ads
Health Supplements UpPromote Affiliate Marketing Attentive: AI‑led Email &SMS

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FAQ

How many Shopify Health stores are there?

We currently track 78,782 active Shopify stores in the Health segment.

Are Shopify Health stores growing?

Yes. In the last 30 days, 5,811 new stores were indexed in the Health segment, showing a 7% monthly growth rate.

What is the average product price in Shopify Health stores?

Among stores with pricing data, the average listed price is about $178, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Health stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.