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Shopify category analytics
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Updated May 18, 2026
Shopify

81.5K Shopify Health Stores: Stats & Market Data (2026)

81,527 active Shopify stores fall into the Health segment, with 15,379 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 52% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

52%
Social media
12%
Meta ads
58%
Contact info
Total Stores
81,527
Active Shopify stores
New (30d)
15,379
Newly added in the last 30 days
Avg. Products
228
Among 79,711 stores with catalog data
Avg. Price
$171
Among 79,157 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

11,191 5,595 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

15,379 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 28,414 · 36%
10-49 28,885 · 36%
50-199 14,216 · 18%
200-999 5,691 · 7%
1k-4.9k 1,770 · 2%
5k+ 735 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
10% coverage
Home & Garden
6% coverage
Food & Beverages
4% coverage
Apparel & Accessories
2% coverage
Electronics
2% coverage
Sporting Goods
1% coverage
Baby & Kids
1% coverage
Education & Courses
1% coverage
Celebrations & Gifts
1% coverage
Toys & Games
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 228 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 21,406 · 27%
$25-$49 30,721 · 39%
$50-$99 15,757 · 20%
$100-$199 6,010 · 8%
$200-$499 2,680 · 3%
$500+ 2,583 · 3%
Store currencies
USD 35,056 EUR 11,252 GBP 5,245 INR 3,943 AUD 3,550 CAD 2,782 COP 2,644 MXN 1,587

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $171 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (47%), Facebook (39%), YouTube (16%).

Instagram
47%
Facebook
39%
YouTube
16%
TikTok
15%
Twitter / X
9%
LinkedIn
5%
Pinterest
4%

Social media adoption is strong at 52%, and 12% of stores run Meta ad campaigns. That's 7 percentage points below the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (15%), Google Ads (6%).

Google Analytics
35%
Google Tag Manager
15%
Google Ads
6%
Facebook Pixel
5%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 21% Horizon 7% Shrine Pro 6% Debut 4% Refresh 4% Sense 3% Impact 2% Prestige 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

20 products $21 avg 2 ads
Beauty & Cosmetics Health natural beauty products oral hygiene essentials Analyzely ‑ Google Analytics 4 Omnisend Email Marketing & SMS
29 products $44 avg 20 ads
Health men supplements performance supplements Loox ‑ Product Reviews App Seal Subscriptions App
Narlest United States
6 products $220 avg 26 ads
Health red light therapy health devices
149 products $23 avg 2 ads
Health natural wellness adaptogenic fungi FBP: Fast Bundle & Upsell Klaviyo: Email Marketing & SMS
642 products $50 avg 4 ads
Health adult diapers incontinence products Frequently Bought Together CBB Judge.me Product Reviews App
277 products $5 avg 1 ads
Health ayurvedic medicines health supplements
11 products $3 avg 23 ads
Health Beauty & Cosmetics natural skincare ayurvedic wellness UpPromote Affiliate Marketing Pop Convert ‑ Pop Ups, Banners
24 products $234 avg 4 ads
Home & Garden Health organic grounding sheet grounding sheet for sleep FBP: Fast Bundle & Upsell
41 products $5 avg 2 ads
Health dietary supplements health store Avada AI SEO Suite Optimizer EasySell COD Form & Upsells
5 products $123 avg 10 ads
Health hydration supplements electrolyte powder Lucky Orange Heatmaps & Replay
1,222 products $21 avg 2 ads
Health travel size products sample size Helium Customer Fields Klaviyo: Email Marketing & SMS
29 products $23 avg 4 ads
Baby & Kids Health baby care products postpartum recovery kit Affiliatly Affiliate Marketing

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FAQ

How many Shopify Health stores are there?

We currently track 81,527 active Shopify stores in the Health segment.

Are Shopify Health stores growing?

Yes. In the last 30 days, 15,379 new stores were indexed in the Health segment, showing a 19% monthly growth rate.

What is the average product price in Shopify Health stores?

Among stores with pricing data, the average listed price is about $171, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Health stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.