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Shopify category analytics
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Updated Apr 27, 2026
Shopify

77.5K Shopify Health Stores: Stats & Market Data (2026)

77,501 active Shopify stores fall into the Health segment, with 11,819 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $25-$49 range. 51% maintain social media profiles — Instagram leads — and 16% run Meta ad campaigns.

51%
Social media
16%
Meta ads
56%
Contact info
Total Stores
77,501
Active Shopify stores
New (30d)
11,819
Newly added in the last 30 days
Avg. Products
190
Among 75,628 stores with catalog data
Avg. Price
$168
Among 74,953 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

11,787 5,893 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

11,819 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 19%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 30,738 · 41%
10-49 26,576 · 35%
50-199 11,618 · 15%
200-999 4,678 · 6%
1k-4.9k 1,436 · 2%
5k+ 582 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
9% coverage
Home & Garden
6% coverage
Food & Beverages
4% coverage
Apparel & Accessories
2% coverage
Electronics
2% coverage
Sporting Goods
1% coverage
Education & Courses
1% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
0% coverage
Toys & Games
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 190 because some stores carry much larger inventories. That's smaller than the Shopify average of 445. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 20,269 · 27%
$25-$49 29,298 · 39%
$50-$99 14,953 · 20%
$100-$199 5,640 · 8%
$200-$499 2,450 · 3%
$500+ 2,343 · 3%
Store currencies
USD 33,401 EUR 10,337 GBP 4,875 INR 3,982 AUD 3,344 COP 2,620 CAD 2,520 MXN 1,462

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $168 because some stores price much higher, pulling it up. That's below the Shopify average of $213.

Popular apps

The most popular are Loox ‑ Product Reviews App, Seal Subscriptions App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (46%), Facebook (39%), YouTube (15%).

Instagram
46%
Facebook
39%
YouTube
15%
TikTok
15%
Twitter / X
9%
LinkedIn
5%
Pinterest
4%

Social media adoption is strong at 51%, and 16% of stores run Meta ad campaigns. That's 10 percentage points below the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (14%), Google Ads (6%).

Google Analytics
32%
Google Tag Manager
14%
Google Ads
6%
Facebook Pixel
5%
TikTok Pixel
2%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Shrine Pro, Horizon.

Dawn 21% Shrine Pro 7% Horizon 7% Debut 4% Refresh 4% Sense 3% Impact 2% Prestige 1%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

29 products $32 avg 1 ads
Health natural extracts brain health
53 products $8 avg 4 ads
Health Celebrations & Gifts pregnancy health products gift boxes
56 products $58 avg 2 ads
Health natural supplements vitamin supplements
45 products $45 avg 5 ads
Apparel & Accessories Health gym apparel pre-workout Rebuy Personalization Engine
9 products $60 avg 3 ads
Health nootropics brain enhancement
221 products $2 avg 32 ads
Beauty & Cosmetics Health ayurvedic products beauty products Bundler ‑ Product Bundles App
20 products $30 avg 8 ads
Health sea moss gel sea moss supplement Loox ‑ Product Reviews App
26 products $33 avg 3 ads
Health Food & Beverages wellness supplements energy drinks Seal Subscriptions App
52 products $106 avg 13 ads
Beauty & Cosmetics Health anti-aging women's health ShareASale Recharge Subscriptions App
337 products $37 avg 1 ads
Health ashwagandha berberine Omnisend Email Marketing & SMS Pop Convert ‑ Pop Ups, Banners
80 products $124 avg 75 ads
Health Food & Beverages hormone health gut health
98 products $36 avg 2 ads
Health vegan supplements plant based vitamins Wyllo Upsell.com ‑ ReConvert Upsell

Want the full dataset?

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FAQ

How many Shopify Health stores are there?

We currently track 77,501 active Shopify stores in the Health segment.

Are Shopify Health stores growing?

Yes. In the last 30 days, 11,819 new stores were indexed in the Health segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Health stores?

Among stores with pricing data, the average listed price is about $168, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Health stores?

The top apps are Loox ‑ Product Reviews App, Seal Subscriptions App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.