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Subcategory report Updated Sept. 7, 2026
Shopify

Shopify Fitness Nutrition stores

BootLeads currently tracks 4,251 active Shopify stores in the Fitness Nutrition subcategory within Health.

Open the store database View store examples
Active stores
4,251
Stores included in this report
First detected in the last 30 days
364
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
0.2%
Share of active Shopify stores tracked by BootLeads
Median products
43
Data available for 4,146 stores (98%)

Key findings

  • This report covers 0.2% of the active Shopify stores currently tracked by BootLeads.

  • The median store lists 43 products, 41% below the platform median for categorized stores.

  • The median store prices its products at $34.71 on average, 16% below the platform median for categorized stores.

  • United States accounts for 1,722 of these stores, more than any other country.

Examples of Shopify Fitness Nutrition stores

The sample changes weekly and covers Shopify Fitness Nutrition stores with enough data to show. It is not a ranking.

Search all stores →
Athlete Fuel | Redefining the standards
athletefuel.eu
Cyprus 14 products $90.97 average product price 1 Meta ads
Health Sporting Goods Vitamins & Supplements Fitness Nutrition MP Instagram Feed ‑ Instafeed Conzia Page Speed Booster
Zing Wellbeing - Women's Health and Wellness
zingwellbeing.com
140 products $75.45 average product price 25 Meta ads
Health Books & Literature Fitness Nutrition eBooks & Digital Judge.me Product Reviews App Klaviyo: Email Marketing & SMS

Commerce benchmarks for Shopify Fitness Nutrition stores

Catalog size

The median is 43 products. Half of stores with catalog data have between 21 and 103 products.
1-9 559 · 13%
10-49 1,716 · 41%
50-199 1,298 · 31%
200-999 467 · 11%
1k-4.9k 83 · 2%
5k+ 23 · 1%

Store-average product prices

The median store-average price is $34.71. Half of stores with price data fall between $22.3 and $52.17.
Under $25 1,253 · 30%
$25-$49 1,769 · 43%
$50-$99 747 · 18%
$100-$199 203 · 5%
$200-$499 87 · 2%
$500+ 78 · 2%

Store currencies

USD 40% EUR 15% INR 7% GBP 7% AUD 4% CAD 3%

Data availability: Product counts: 4,146 stores (98%) · Store-average prices: 4,137 stores (97%) · Currencies: 4,251 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Shopify Fitness Nutrition stores (all devices)

CrUX covers 30.1% of active Shopify Fitness Nutrition stores. Field data shows 17.2% of the active report set passing all three Core Web Vitals (71.5% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    4,251
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 30.1%
    1,280
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 24.0%
    1,022
    79.8% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 17.2%
    731
    71.5% of stores with complete metrics

Median field experience

July 2026 · all devices · median origin p75
LCP
1.70 s
Good ≤ 2.5 s
INP
100 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
500 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.

Markets and category context for Shopify Fitness Nutrition stores

Category context

Shopify Health Stores 4,251 · 100%
Shopify Sporting Goods Stores 647 · 15%
Shopify Food & Beverages Stores 366 · 9%
Shopify Clothing & Fashion Stores 333 · 8%
Shopify Beauty & Cosmetics Stores 203 · 5%
Shopify Home & Garden Stores 194 · 5%

Related subcategory reports

Shopify Vitamins & Supplements Stores 1,766 · 42%
Shopify Wellness & Relaxation Stores 279 · 7%
Shopify Medical Devices Stores 135 · 3%

Top identified countries

Shopify stores in the United States 1,722 · 41%
Shopify stores in India 296 · 7%
Shopify stores in the United Kingdom 252 · 6%
Shopify stores in Germany 136 · 3%
Shopify stores in Australia 132 · 3%
Shopify stores in Pakistan 98 · 2%

A store can appear in more than one category or subcategory. Data available for 4,251 stores (100%).

Apps and technology used by Shopify Fitness Nutrition stores

Apps

Judge.me Product Reviews App 25% Klaviyo: Email Marketing & SMS 20% Shopify Inbox 12% UpPromote Affiliate Marketing 7% Microsoft Clarity: AI Insights 6% Releasit COD Form & Upsells 4%

Themes

Dawn 23% Horizon 14% Refresh 4% Debut 3% Ella 2% Shrine Pro 2%

Payment methods

Google Pay 56% Apple Pay 54% Shop Pay 53% PayPal 51% Amazon Pay 3%

Storefront features

Dropshipping
6%
248 stores
Print on demand
4%
164 stores
Cash on delivery
8%
358 stores
Shopify Plus
2%
67 stores
Multi-currency
23%
975 stores
Installments
25%
1,042 stores

A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.

Marketing presence across Shopify Fitness Nutrition stores

Based on public signals. It does not measure campaign performance.

Public reach

Social profiles
51%
Detected on public storefronts
Meta advertising
14%
Meta ads detected in the past 30 days
Contact data
58%
Detected email, phone, or WhatsApp

Social platforms

Instagram 2,059 · 48%
Facebook 1,477 · 35%
TikTok 771 · 18%
YouTube 676 · 16%
Twitter / X 302 · 7%
LinkedIn 139 · 3%

Analytics and advertising tools

Google Analytics 1,295 · 30%
Google Tag Manager 492 · 12%
Facebook Pixel 173 · 4%
Google Ads 168 · 4%
TikTok Pixel 66 · 2%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Shopify Fitness Nutrition stores

Store languages

English 2,802 · 66%
Spanish 261 · 6%
German 170 · 4%
French 138 · 3%
Italian 63 · 1%
Portuguese 56 · 1%

Domain registration periods

Data available for 3,037 stores (71%)
Before 2016 371 · 12%
2016-2019 320 · 11%
2020-2022 428 · 14%
2023 or later 1,918 · 63%

Recent catalog activity

Data available for 4,158 stores (98%)
Product update in 90 days
60%
2,554 stores have a product update detected in the last 90 days

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Compare ecommerce Core Web Vitals by platform Compare CrUX coverage, complete samples, and observed pass rates across six ecommerce platforms. Open resource → Find Shopify stores using specific apps See how detected app installations can help you identify and research relevant Shopify stores. Open resource → Build an ecommerce lead list for cold email Turn a focused store segment into a reviewed list for a cold email campaign. Open resource → Use ecommerce store data for agency prospecting Learn how agencies turn store, contact, technology, and growth data into lead lists. Open resource →

Questions about this report

How many active Shopify Fitness Nutrition stores are in this report?

BootLeads currently tracks 4,251 active Shopify stores in the Fitness Nutrition subcategory within Health.

How does BootLeads decide which stores appear under Fitness Nutrition?

BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.

How does Fitness Nutrition relate to Health?

Fitness Nutrition is a subcategory within the broader Health category in the BootLeads category system.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 66% of active Shopify stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for July 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.