Use Cases Features Pricing API Log in
Shopify store intelligence Subcategory report Data snapshot July 29, 2026
Shopify

Shopify Wellness & Relaxation stores

BootLeads currently tracks 12,553 active Shopify storefronts classified in the Wellness & Relaxation subcategory.

Research note
Explore 12,553 matching stores

Search store-level records and export available contact, catalog, social, and technology data.

Active stores
12,553
Current records in this report
Added to BootLeads (30d)
585
First detected by BootLeads
Platform dataset share
0.5%
Share of tracked Shopify stores
Median products
31
12,349 stores · 98% coverage

Key findings

Current database snapshot
  • This report covers 0.5% of the active Shopify stores currently tracked by BootLeads.

  • Among stores with catalog data, the estimated median is 31 products, 54% below the classified-store platform median for catalog size.

  • Among stores with usable price data, the estimated median store-average product price is $34.08, 17% below the classified-store platform median for store-average product price.

  • United States is the most common identified country with 4,833 stores.

Store examples

A rotating sample selected for data completeness. It is not a ranking.

Search the full dataset →
BeechBand
www.beechband.com
United Kingdom 7 products $24.59 average product price 5 Meta ads
Health Wellness & Relaxation UpPromote Affiliate Marketing AZ: Google Font & Custom Fonts
Canada 8 products $46.96 average product price 1 Meta ads
Health Vitamins & Supplements Wellness & Relaxation UpPromote Affiliate Marketing Powerful Contact Form Builder
PÄRLA Oral Care
parlaoralcare.com
Georgia 37 products $25.96 average product price 3 Meta ads
Beauty & Cosmetics Health Beauty Tools Wellness & Relaxation Klaviyo: Email Marketing & SMS Okendo: Reviews & Loyalty
Luxe Costa Rica
www.luxe-crc.com
United States 70 products $22.65 average product price 5 Meta ads
Beauty & Cosmetics Health Beauty Tools Wellness & Relaxation EasySell COD Form & Upsells EComposer Landing Page Builder

Market composition

Identified countries and related classifications within this subcategory dataset.

Top identified countries

United States 4,833 · 39%
Colombia 612 · 5%
India 580 · 5%
United Kingdom 544 · 4%
Australia 452 · 4%
Chile 375 · 3%

Category context

Health 12,553 · 100%
Beauty & Cosmetics 2,836 · 23%
Home & Garden 2,673 · 21%
Electronics 439 · 3%
Food & Beverages 340 · 3%

Related subcategories

Vitamins & Supplements 1,967 · 16%
Medical Devices 1,144 · 9%
Fitness Nutrition 236 · 2%

Category labels are non-exclusive; one store may contribute to several categories and matching subcategories. 12,553 stores · 100% coverage.

Commerce profile

Catalog, store-average price, and currency metrics from records meeting the reporting threshold.

Catalog size

Estimated median 31 products; middle 50% spans 13-74.
1-9 2,472 · 20%
10-49 5,519 · 45%
50-199 3,054 · 25%
200-999 963 · 8%
1k-4.9k 236 · 2%
5k+ 105 · 1%

Store-average product prices

Estimated median $34.08; middle 50% of store averages spans $21.33-$62.24.
Under $25 3,982 · 32%
$25-$49 4,482 · 36%
$50-$99 2,000 · 16%
$100-$199 762 · 6%
$200-$499 411 · 3%
$500+ 694 · 6%

Store currencies

USD 40% EUR 14% GBP 6% COP 5% INR 5% AUD 5%

Catalog: 12,349 stores · 98% coverage · Store-average price: 12,331 stores · 98% coverage · Currency: 12,553 stores · 100% coverage. Coverage measures available records; it does not by itself prove that missing data is representative.

Shopify ecosystem

Apps, themes, payment methods, and capabilities detected on these storefronts.

Apps

Judge.me Product Reviews App 26% Klaviyo: Email Marketing & SMS 20% Shopify Inbox 12% Releasit COD Form & Upsells 10% Microsoft Clarity: AI Insights 7% GemPages Landing Page Builder 6%

Themes

Dawn 21% Horizon 9% Shrine Pro 6% Sense 4% Refresh 3% Debut 3%

Payment methods

Google Pay 57% PayPal 55% Apple Pay 54% Shop Pay 54% Amazon Pay 3%

Detected capabilities

Dropshipping
4%
507 stores
Print on demand
2%
201 stores
Cash on delivery
14%
1,816 stores
iOS app
1%
85 stores
Android app
1%
79 stores
Shopify Plus
2%
221 stores

Apps, payment methods, and capabilities are non-exclusive. Percentages use all stores in this report as the denominator; non-detection does not prove absence.

Marketing and reach

Observable storefront signals, not estimates of campaign performance.

Reach signals

Social profiles
49%
Detected on public storefronts
Meta advertising
14%
Meta ads detected in the past 30 days
Contact data
56%
Detected email, phone, or WhatsApp

Social platforms

Instagram 5,727 · 46%
Facebook 4,616 · 37%
TikTok 1,924 · 15%
YouTube 1,874 · 15%
Twitter / X 907 · 7%
Pinterest 603 · 5%

Analytics and ad trackers

Google Analytics 4,039 · 32%
Google Tag Manager 1,540 · 12%
Facebook Pixel 669 · 5%
Google Ads 596 · 5%
TikTok Pixel 459 · 4%

Social platforms and trackers are non-exclusive. Percentages use all stores in this report as the denominator; contact details are detected, not verified.

Store footprint

Language, domain-registration, and catalog-activity signals from available records.

Store languages

English 7,836 · 62%
Spanish 838 · 7%
French 535 · 4%
German 418 · 3%
Italian 197 · 2%
Portuguese 139 · 1%

Domain registration periods

9,804 stores · 78% coverage
Before 2016 1,001 · 10%
2016-2019 933 · 10%
2020-2022 1,393 · 14%
2023 or later 6,477 · 66%

Recent catalog activity

12,385 stores · 99% coverage
Product update in 90 days
52%
6,502 of all stores have a recent detected product date

Domain-period percentages use stores with an available registration date as the denominator. Domain dates describe the domain, not when the business opened.

Data methodology

Active stores

Counts include storefronts currently marked active in the BootLeads Shopify index after removals and duplicate-domain exclusions.

Added to BootLeads

The 30-day figure uses the date BootLeads first indexed a store. It does not represent confirmed launches or market growth.

Statistical coverage

Product medians use stores with 1-100,000 detected products. Price medians use each store's average product price in USD above $0 and up to $100,000. Percentiles are estimates; visible modules require 50 records and 20% coverage, while headline findings require 50%.

Category classification

Category totals use a controlled category and subcategory taxonomy. Classification covers 68% of active Shopify records and favors records with richer catalog data; comparisons use that classified cohort. Counts are not market-size estimates, and labels are non-exclusive.

Data snapshot

This report is generated from the active-store index and cached for up to six hours. Store-level fields may update at different times.