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Shopify Beauty & Cosmetics stores

BootLeads tracks 228,104 active Shopify stores in the Beauty & Cosmetics category.

Updated

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Active stores
228,104
Public storefronts in this report
New in the last 30 days
9,852
First found by BootLeads, not launch dates
Share of Shopify
8.6%
Of all active Shopify stores
Median products
29
99% of stores have this data

What this market looks like

Subcategories

The subcategories Shopify Beauty & Cosmetics stores are listed under.

Subcategories

100% of these stores have a category, and a store can be listed under more than one.

Key findings

  • The median store lists 29 products, 38% below the platform median for categorized stores.
  • The median store prices its products at $29.41 on average, 28% below the platform median for categorized stores.
  • 10% of stores ran Meta ads in the last 30 days, 2 points above Shopify overall.
  • United States accounts for 80,540 of these stores, more than any other country.

Examples of Shopify Beauty & Cosmetics stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
Nailster | Kynsilakkaa ja kauniita kynsiä hyvään hintaannailster.fi Denmark Nail Care 927 $18.93
Josu Korea – Glowssip Beautywww.glowssipbeauty.com Hong Kong Skincare 11 $46.74
Lipstick Addict - Laissez vos Lèvres S'Exprimerlipstickaddict.fr France Makeup 12 $5.66
Costa Brazil | Beauty by Nature. Backed by Science. Driven by Purpose.livecostabrazil.com United States Skincare 33 $78.95
Cupcake Polish - the world's best holographic nail polish!www.cupcakepolish.com United States Nail Care 165 $14.00
Decant Parfum – mostre parfum originale, nișă și designerdecant-parfum.ro Romania Fragrances 61 $21.08
Stiletto | Premium Piercing Supplies – Stiletto Piercing Supplystilettopiercing.net United States Body Jewelry 120 $70.14
Omi Mei: Affordable Clean Beauty for All Skin Typesomimei.com Canada Skincare 15 $31.65

Catalog and prices

Catalog size and average product price for Shopify Beauty & Cosmetics stores.

Catalog size

of the 99% with this data

Median 29 products. The middle half of stores list 10 to 95.

  • 1-9 55,198 · 24%
  • 10-49 88,738 · 39%
  • 50-199 49,819 · 22%
  • 200-999 23,194 · 10%
  • 1k-4.9k 6,501 · 3%
  • 5k+ 1,909 · 1%

Extreme values are left out, and the average price is each store's own average across its products.

How these stores run

Apps and technology

Apps, themes and payment methods on Shopify Beauty & Cosmetics stores.

Apps

  • Judge.me Product Reviews App 26%
  • Klaviyo: Email Marketing & SMS 17%
  • Shopify Inbox 14%
  • Microsoft Clarity: AI Insights 5%
  • UpPromote Affiliate Marketing 5%
  • Loox ‑ Product Reviews App 4%

Shares are of all stores in this report, and a store can use several apps. A tool we did not detect may still be installed.

Marketing

Social profiles, ads and contact details for Shopify Beauty & Cosmetics stores.

Public reach

Social profiles
58% vs 55% on Shopify
Linked from the storefront
Meta ads
10% vs 8% on Shopify
Running ads in the last 30 days
Contact details
54% vs 52% on Shopify
Email, phone or WhatsApp

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Languages and domains

Store languages, domain age and catalog activity for Shopify Beauty & Cosmetics stores.

Store languages

  • English 167,241 · 73%
  • Spanish 17,637 · 8%
  • French 12,261 · 5%
  • German 6,270 · 3%
  • Italian 3,782 · 2%
  • Dutch 3,027 · 1%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

On other platforms

Other Shopify categories

Guides

Questions about this report

How many active Shopify Beauty & Cosmetics stores are in this report?

BootLeads tracks 228,104 active Shopify stores in the Beauty & Cosmetics category.

How does BootLeads decide which stores appear under Beauty & Cosmetics?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Shopify storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 87% of active Shopify stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

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