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Shopify Beauty & Cosmetics stores

BootLeads tracks 163,821 active Shopify stores in the Beauty & Cosmetics category.

Updated

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Active stores
163,821
Public storefronts in this report
New in the last 30 days
4,411
First found by BootLeads, not launch dates
Share of Shopify
6.3%
Of all active Shopify stores
Median products
45
99% of stores have this data

What this market looks like

Subcategories

The subcategories Shopify Beauty & Cosmetics stores are listed under.

Subcategories

100% of these stores have a category, and a store can be listed under more than one.

Key findings

  • The median store lists 45 products, 38% below the platform median for categorized stores.
  • The median store prices its products at $29.34 on average, 30% below the platform median for categorized stores.
  • 10% of stores ran Meta ads in the last 30 days, 2 points above Shopify overall.
  • United States accounts for 61,142 of these stores, more than any other country.

Examples of Shopify Beauty & Cosmetics stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
Perfumes Dubai – perfumesdubaiperfumesdubai.com.au Australia Fragrances 611 $32.28
Enhance Your Skin’s Health Naturally – IBELIEVE 12www.ibelieve12.com Pakistan Skincare 39 $8.78
Regirl ✨ | Glam Hairstyles Powered by ReXI™ Lab Made Hair – Regirl ✨ 🇳🇬www.regirlworld.ng Nigeria Haircare 22 $30.86
Nails Galleria | Pakistan #1 Press-On Nails Store – Trendy, Reusablenailsgalleria.pk Pakistan Nail Care 744 $3.48
Dream Of | Haircare Made for Indian Hairwww.dreamof.in India Haircare 10 $19.25
Professional Skincare Solutions for Healthy Skin | SkinMTXsg.skinmtx.com Singapore Skincare 52 $44.86
Nakshtra Botaniquenakshtrabotanique.com India Haircare 7 $8.51
Red Light Therapy & Skin Recovery Products | Redeem Recoverwww.redeemrecover.com United States Skincare 67 $61.71

Catalog and prices

Catalog size and average product price for Shopify Beauty & Cosmetics stores.

Catalog size

of the 99% with this data

Median 45 products. The middle half of stores list 18 to 133.

  • 1-9 24,891 · 15%
  • 10-49 61,897 · 38%
  • 50-199 46,020 · 28%
  • 200-999 21,231 · 13%
  • 1k-4.9k 5,871 · 4%
  • 5k+ 1,679 · 1%

Extreme values are left out, and the average price is each store's own average across its products.

How these stores run

Apps and technology

Apps, themes and payment methods on Shopify Beauty & Cosmetics stores.

Apps

  • Judge.me Product Reviews App 28%
  • Klaviyo: Email Marketing & SMS 20%
  • Shopify Inbox 16%
  • UpPromote Affiliate Marketing 6%
  • Microsoft Clarity: AI Insights 5%
  • Loox ‑ Product Reviews App 4%

Shares are of all stores in this report, and a store can use several apps. A tool we did not detect may still be installed.

Marketing

Social profiles, ads and contact details for Shopify Beauty & Cosmetics stores.

Public reach

Social profiles
64% vs 55% on Shopify
Linked from the storefront
Meta ads
10% vs 8% on Shopify
Running ads in the last 30 days
Contact details
58% vs 51% on Shopify
Email, phone or WhatsApp

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Site speed

71.9% of the stores with complete Chrome data pass Core Web Vitals, 10 points below Shopify overall. Chrome reports data for 32.6% of this report.

Typical store

Median of each store's 75th percentile, August 2026

LCP
1.63 s
Good ≤ 2.5 s
INP
112 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.1
TTFB
525 ms
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Compare all platforms

Languages and domains

Store languages, domain age and catalog activity for Shopify Beauty & Cosmetics stores.

Store languages

  • English 109,193 · 67%
  • Spanish 8,293 · 5%
  • French 8,080 · 5%
  • German 4,652 · 3%
  • Italian 3,471 · 2%
  • Japanese 1,869 · 1%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

On other platforms

Other Shopify categories

Guides

Questions about this report

How many active Shopify Beauty & Cosmetics stores are in this report?

BootLeads tracks 163,821 active Shopify stores in the Beauty & Cosmetics category.

How does BootLeads decide which stores appear under Beauty & Cosmetics?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Shopify storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 67% of active Shopify stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Site speed comes from August 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

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