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Shopify Beauty & Cosmetics stores

BootLeads tracks 173,382 active Shopify stores in the Beauty & Cosmetics category.

Updated

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Active stores
173,382
Public storefronts in this report
New in the last 30 days
4,067
First found by BootLeads, not launch dates
Share of Shopify
6.7%
Of all active Shopify stores
Median products
46
99% of stores have this data

What this market looks like

Subcategories

The subcategories Shopify Beauty & Cosmetics stores are listed under.

Subcategories

100% of these stores have a category, and a store can be listed under more than one.

Key findings

  • 10% of stores ran Meta ads in the last 30 days, 3 points above Shopify overall.
  • The median store lists 46 products, 34% below the platform median for categorized stores.
  • The median store prices its products at $29.07 on average, 30% below the platform median for categorized stores.
  • United States accounts for 63,677 of these stores, more than any other country.

Examples of Shopify Beauty & Cosmetics stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
MyHues Cosmetics India | Shop Best Lip Shades for Indian Skintonesmyhues.in India Makeup 31 $5.69
ILIKEHAIRilikehairwig.com United States Haircare 742 $132.06
Hair Made Easi | Professional Hair Extension Tools & Hair Carewww.hairmadeeasi.com United Kingdom Haircare 109 $32.46
JACK HENRYjackhenry.co United States Haircare 46 $55.91
DELASAVIA | Natural & Culinary Cosmetics – DelaSavia Cosmeticsdelasavia.cl Chile Skincare 60 $21.66
The Fox Tanwww.thefoxtan.com Australia Skincare 47 $20.06
Marli Vanti | Cosmetics & Perfumesmarlivanti.com Egypt Fragrances 308 $14.08
Skin Storewww.bdskinstore.com Bangladesh Skincare 1,917 $1.66

Catalog and prices

Catalog size and average product price for Shopify Beauty & Cosmetics stores.

Catalog size

of the 99% with this data

Median 46 products. The middle half of stores list 19 to 134.

  • 1-9 24,102 · 14%
  • 10-49 67,284 · 39%
  • 50-199 49,109 · 29%
  • 200-999 22,627 · 13%
  • 1k-4.9k 6,219 · 4%
  • 5k+ 1,788 · 1%

Extreme values are left out, and the average price is each store's own average across its products.

How these stores run

Apps and technology

Apps, themes and payment methods on Shopify Beauty & Cosmetics stores.

Apps

  • Judge.me Product Reviews App 28%
  • Klaviyo: Email Marketing & SMS 20%
  • Shopify Inbox 16%
  • UpPromote Affiliate Marketing 6%
  • Microsoft Clarity: AI Insights 5%
  • Loox ‑ Product Reviews App 4%

Shares are of all stores in this report, and a store can use several apps. A tool we did not detect may still be installed.

Marketing

Social profiles, ads and contact details for Shopify Beauty & Cosmetics stores.

Public reach

Social profiles
63% vs 56% on Shopify
Linked from the storefront
Meta ads
10% vs 7% on Shopify
Running ads in the last 30 days
Contact details
55% vs 50% on Shopify
Email, phone or WhatsApp

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Site speed

72.3% of the stores with complete Chrome data pass Core Web Vitals, 10 points below Shopify overall. Chrome reports data for 31.6% of this report.

Typical store

Median of each store's 75th percentile, August 2026

LCP
1.62 s
Good ≤ 2.5 s
INP
114 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.1
TTFB
522 ms
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Compare all platforms

Languages and domains

Store languages, domain age and catalog activity for Shopify Beauty & Cosmetics stores.

Store languages

  • English 126,084 · 73%
  • Spanish 11,647 · 7%
  • French 8,349 · 5%
  • German 4,827 · 3%
  • Italian 3,004 · 2%
  • Dutch 2,202 · 1%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

On other platforms

Other Shopify categories

Guides

Questions about this report

How many active Shopify Beauty & Cosmetics stores are in this report?

BootLeads tracks 173,382 active Shopify stores in the Beauty & Cosmetics category.

How does BootLeads decide which stores appear under Beauty & Cosmetics?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Shopify storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 72% of active Shopify stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Site speed comes from August 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

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