167.4K Shopify Beauty & Cosmetics Stores: Stats & Market Data (2026)
167,403 active Shopify stores fall into the Beauty & Cosmetics segment, with 12,371 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 62% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
12,371 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 18%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 265 because some stores carry much larger inventories. That's smaller than the Shopify average of 407. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $75 because some stores price much higher, pulling it up. That's below the Shopify average of $218.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (33%), Google Tag Manager (11%), Google Ads (4%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Awin ‑ Affiliate Marketing
Hoppy Free Shipping Bar Upsell
Judge.me Product Reviews App
Affiliatly Affiliate Marketing
Colissimo Official
UpPromote Affiliate Marketing
AfterShip Product Reviews
UpPromote Affiliate Marketing
Judge.me Product Reviews App
Bundler ‑ Product Bundles App
Loox ‑ Product Reviews App
Judge.me Product Reviews App
Ymq Product Options, Variants
UpPromote Affiliate Marketing
EasySell COD Form & Upsells
Judge.me Product Reviews App
Releasit COD Form & Upsells
EComposer Landing Page Builder
Evey Events & Tickets
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
Pandectes GDPR Compliance
Gorgias: AI, Helpdesk & Chat
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Start Free TrialFAQ
How many Shopify Beauty & Cosmetics stores are there?
We currently track 167,403 active Shopify stores in the Beauty & Cosmetics segment.
Are Shopify Beauty & Cosmetics stores growing?
Yes. In the last 30 days, 12,371 new stores were indexed in the Beauty & Cosmetics segment, showing a 7% monthly growth rate.
What is the average product price in Shopify Beauty & Cosmetics stores?
Among stores with pricing data, the average listed price is about $75, with the most common pricing band at Under $25.
What apps are most popular for Shopify Beauty & Cosmetics stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (59%), Facebook (43%), TikTok (23%).
Social media adoption is strong at 62%, and 9% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 56%.