157.9K Shopify Beauty & Cosmetics Stores: Stats & Market Data (2026)
157,913 active Shopify stores fall into the Beauty & Cosmetics segment, with 21,992 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 61% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
21,992 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Shopify average of 18%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 224 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, India, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $77 because some stores price much higher, pulling it up. That's below the Shopify average of $212.
Popular apps
The most popular are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing.
Marketing & analytics tools
Google Analytics (31%), Google Tag Manager (11%), Facebook Pixel (4%).
Popular themes
The most used are Dawn, Horizon, Sense.
Need store-level data?
Export emails, social profiles, and tech stacks for every store in this segment.
Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Bundler ‑ Product Bundles App
Bundler ‑ Product Bundles App
Seal Subscriptions App
Loox ‑ Product Reviews App
Wyllo
Tabs Studio
Bundler ‑ Product Bundles App
Klaviyo: Email Marketing & SMS
Avada AI SEO Suite Optimizer
Hextom: Free Shipping Bar
Afterpay On‑Site Messaging
Seers Ai GDPR Cookie Banner
Rebuy Personalization Engine
Bundler ‑ Product Bundles App
Want the full dataset?
Access complete store details — emails, phone numbers, social profiles, tech stack — and export unlimited data as CSV.
Start Free TrialFAQ
How many Shopify Beauty & Cosmetics stores are there?
We currently track 157,913 active Shopify stores in the Beauty & Cosmetics segment.
Are Shopify Beauty & Cosmetics stores growing?
Yes. In the last 30 days, 21,992 new stores were indexed in the Beauty & Cosmetics segment, showing a 14% monthly growth rate.
What is the average product price in Shopify Beauty & Cosmetics stores?
Among stores with pricing data, the average listed price is about $77, with the most common pricing band at Under $25.
What apps are most popular for Shopify Beauty & Cosmetics stores?
The top apps are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (57%), Facebook (43%), TikTok (22%).
Social media adoption is strong at 61%, and 13% of stores run Meta ad campaigns.