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Store Reports Category report Report generated Aug. 9, 2026
Shopify

Shopify Beauty & Cosmetics stores

BootLeads currently tracks 165,874 active Shopify stores in the Beauty & Cosmetics category.

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Active stores
165,874
Stores included in this report
First detected in the last 30 days
3,934
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
6.1%
Share of active Shopify stores tracked by BootLeads
Median products
40
Data available for 163,554 stores (99%)

Browse subcategory reports for Shopify Beauty & Cosmetics stores

Continue to a narrower report within this category, or compare the markets associated with these stores.

Subcategory reports

A store can appear in more than one category or subcategory. Data available for 165,874 stores (100%).

Key findings

At a glance
  • This report covers 6.1% of the active Shopify stores currently tracked by BootLeads.

  • Among stores with catalog data, the median is about 40 products, 42% below the platform median for categorized stores.

  • Among stores with usable price data, the median store-average product price is about $28.75, 31% below the platform median for categorized stores.

  • United States is the country most often associated with stores in this report (67,337 stores).

Examples of Shopify Beauty & Cosmetics stores

This sample changes weekly and includes Shopify Beauty & Cosmetics stores with enough information to be useful examples. It is not a ranking and may not represent every store in this report.

Search all stores →
OMR Beauty
omrbeauty.com
26 products $66.84 average product price 1 Meta ads
Beauty & Cosmetics Fragrances Klaviyo: Email Marketing & SMS
Vedhascents
www.vedhascents.com
United States 13 products $9.06 average product price 5 Meta ads
Beauty & Cosmetics Skincare Elevate A/B Testing Price Test Microsoft Clarity: AI Insights
United States 10 products $30.31 average product price 1 Meta ads
Beauty & Cosmetics Skincare BLOY Loyalty Points & Rewards Judge.me Product Reviews App

Commerce benchmarks for Shopify Beauty & Cosmetics stores

Compare product counts, store-average prices, and currencies for Shopify Beauty & Cosmetics stores using stores with enough available data.

Catalog size

The median is 40 products. Half of stores with catalog data have between 15 and 120 products.
1-9 29,234 · 18%
10-49 62,882 · 38%
50-199 44,206 · 27%
200-999 20,113 · 12%
1k-4.9k 5,520 · 3%
5k+ 1,599 · 1%

Store-average product prices

The median store-average price is $28.75. Half of stores with price data fall between $16.21 and $50.53.
Under $25 70,452 · 43%
$25-$49 52,584 · 32%
$50-$99 24,699 · 15%
$100-$199 9,279 · 6%
$200-$499 4,484 · 3%
$500+ 1,770 · 1%

Store currencies

USD 41% EUR 15% GBP 6% AUD 4% CAD 4% INR 4%

Data availability: Product counts: 163,554 stores (99%) · Store-average prices: 163,268 stores (98%) · Currencies: 165,874 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Shopify Beauty & Cosmetics stores (all devices)

CrUX covers 31.2% of active Shopify Beauty & Cosmetics stores. Field data shows 17.3% of the active report set passing all three Core Web Vitals (71.5% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    165,874
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 31.2%
    51,835
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 24.1%
    39,995
    77.2% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 17.3%
    28,616
    71.5% of stores with complete metrics

Median field experience

June 2026 · all devices · median origin p75
LCP
1.63 s
Good ≤ 2.5 s
INP
109 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
500 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.

Apps and technology used by Shopify Beauty & Cosmetics stores

See the apps, themes, payment methods, and storefront features found across Shopify Beauty & Cosmetics stores.

Apps

Judge.me Product Reviews App 27% Klaviyo: Email Marketing & SMS 20% Shopify Inbox 16% UpPromote Affiliate Marketing 6% Microsoft Clarity: AI Insights 5% PageFly ✦ Landing Page Builder 5%

Themes

Dawn 21% Horizon 7% Sense 5% Debut 4% Shrine Pro 3% Prestige 3%

Payment methods

Google Pay 60% Apple Pay 60% Shop Pay 59% PayPal 57% Amazon Pay 4%

Storefront features

Dropshipping
2%
3,930 stores
Print on demand
2%
2,626 stores
Cash on delivery
7%
11,231 stores
Shopify Plus
2%
3,713 stores
Multi-currency
38%
63,778 stores
Installments
30%
50,075 stores

A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.

Marketing presence across Shopify Beauty & Cosmetics stores

Compare public social profiles, recent Meta advertising activity, analytics tools, and available contact details for Shopify Beauty & Cosmetics stores. This does not measure campaign performance.

Public reach

Social profiles
62%
Detected on public storefronts
Meta advertising
8%
Meta ads detected in the past 30 days
Contact data
55%
Detected email, phone, or WhatsApp

Social platforms

Instagram 98,461 · 59%
Facebook 71,009 · 43%
TikTok 39,574 · 24%
YouTube 23,844 · 14%
Twitter / X 11,253 · 7%
Pinterest 9,879 · 6%

Analytics and advertising tools

Google Analytics 55,842 · 34%
Google Tag Manager 17,623 · 11%
Google Ads 6,584 · 4%
Facebook Pixel 6,115 · 4%
TikTok Pixel 3,414 · 2%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Shopify Beauty & Cosmetics stores

Review languages, domain registration periods, and recent catalog activity for Shopify Beauty & Cosmetics stores.

Store languages

English 109,515 · 66%
Spanish 8,583 · 5%
French 8,228 · 5%
German 4,639 · 3%
Italian 3,289 · 2%
Japanese 1,805 · 1%

Domain registration periods

Data available for 136,692 stores (82%)
Before 2016 16,434 · 12%
2016-2019 17,965 · 13%
2020-2022 29,775 · 22%
2023 or later 72,518 · 53%

Recent catalog activity

Data available for 163,842 stores (99%)
Product update in 90 days
48%
79,067 stores have a product update detected in the last 90 days

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Questions about this report

How many active Shopify Beauty & Cosmetics stores are in this report?

BootLeads currently tracks 165,874 active Shopify stores in the Beauty & Cosmetics category.

How does BootLeads decide which stores appear under Beauty & Cosmetics?

BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 67% of active Shopify stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for June 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.