163.9K Shopify Beauty & Cosmetics Stores: Stats & Market Data (2026)
163,894 active Shopify stores fall into the Beauty & Cosmetics segment, with 7,236 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 63% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
7,236 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 12%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 275 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $73 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (34%), Google Tag Manager (11%), Google Ads (4%).
Popular themes
The most used are Dawn, Horizon, Sense.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
CAPI Facebook Pixel Meta API
Avada Boost Sales Trust Badges
Shopify Inbox
Judge.me Product Reviews App
Releasit COD Fee
Beast Currency Converter
Bundler ‑ Product Bundles App
Shopify Inbox
Klaviyo: Email Marketing & SMS
Bold AI Upsell & Cross‑Sell
AfterShip Email Marketing,SMS
Pandectes GDPR Compliance
Image Variant Automator
Judge.me Product Reviews App
Rebuy Personalization Engine
Gift Box • Free Gift Purchase
Instafeed ‑ Instagram Feed
Judge.me Product Reviews App
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
GemPages Landing Page Builder
Hoppy Free Shipping Bar Upsell
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Start Free TrialFAQ
How many Shopify Beauty & Cosmetics stores are there?
We currently track 163,894 active Shopify stores in the Beauty & Cosmetics segment.
Are Shopify Beauty & Cosmetics stores growing?
Yes. In the last 30 days, 7,236 new stores were indexed in the Beauty & Cosmetics segment, showing a 4% monthly growth rate.
What is the average product price in Shopify Beauty & Cosmetics stores?
Among stores with pricing data, the average listed price is about $73, with the most common pricing band at Under $25.
What apps are most popular for Shopify Beauty & Cosmetics stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (60%), Facebook (43%), TikTok (24%).
Social media adoption is strong at 63%, and 9% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 55%.