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Shopify Makeup stores

BootLeads tracks 26,484 active Shopify stores in the Makeup subcategory of Beauty & Cosmetics.

Updated

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Active stores
26,484
Public storefronts in this report
New in the last 30 days
697
First found by BootLeads, not launch dates
Share of Shopify
1.0%
Of all active Shopify stores
Median products
54
98% of stores have this data

Key findings

  • 11% of stores ran Meta ads in the last 30 days, 4 points above Shopify overall.
  • The median store prices its products at $23.39 on average, 43% below the platform median for categorized stores.
  • The median store lists 54 products, 11% below the platform median for categorized stores.
  • United States accounts for 9,278 of these stores, more than any other country.

What this market looks like

Catalog and prices

Catalog size and average product price for Shopify Makeup stores.

Catalog size

of the 98% with this data

Median 54 products. The middle half of stores list 21 to 184.

  • 1-9 3,289 · 13%
  • 10-49 9,293 · 36%
  • 50-199 7,385 · 28%
  • 200-999 4,223 · 16%
  • 1k-4.9k 1,403 · 5%
  • 5k+ 462 · 2%

Extreme values are left out, and the average price is each store's own average across its products.

Related categories

The categories and markets Shopify Makeup stores share.

Also listed under

100% of these stores have a category, and a store can be listed under more than one.

Examples of Shopify Makeup stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
VIOLET GREY | The Best In Beauty From Those Who Know Bestwww.violetgrey.com United States Makeup 1,312 $55.42
Best Changing Foundation | VIMA Cosmeticsvimacosmetics.com United States Makeup 45 $68.53
Rose and Ben Beautyroseandbenbeauty.com United States Makeup 38 $47.48
Natural Superfood Skincare, Makeup & Cosmetics | RAWW Cosmeticswww.rawwcosmetics.com Australia Makeup 99 $13.01
Rejuuvshoprejuuv.com Pakistan Makeup 25 $4.91
Miracles Colombia | Encrespador Eléctrico y Ritual de Pestañasmiraclescolombia.com.co Colombia Makeup 15 $29.07
SAMER KHOUZAMI Cosmeticswww.samerkhouzami.com United Arab Emirates Makeup 65 $41.39
Pixi Beauty | Cosmetics, Makeup and Skincare Products Online – Pixi Beauty UKpixibeauty.co.uk United Kingdom Makeup 403 $29.11

How these stores run

Apps and technology

Apps, themes and payment methods on Shopify Makeup stores.

Apps

  • Judge.me Product Reviews App 24%
  • Klaviyo: Email Marketing & SMS 17%
  • Shopify Inbox 16%
  • UpPromote Affiliate Marketing 5%
  • Microsoft Clarity: AI Insights 5%
  • Loox ‑ Product Reviews App 4%

Shares are of all stores in this report, and a store can use several apps. A tool we did not detect may still be installed.

Marketing

Social profiles, ads and contact details for Shopify Makeup stores.

Public reach

Social profiles
61% vs 55% on Shopify
Linked from the storefront
Meta ads
11% vs 7% on Shopify
Running ads in the last 30 days
Contact details
56% vs 51% on Shopify
Email, phone or WhatsApp

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Languages and domains

Store languages, domain age and catalog activity for Shopify Makeup stores.

Store languages

  • English 19,594 · 74%
  • Spanish 1,989 · 8%
  • French 1,169 · 4%
  • German 596 · 2%
  • Italian 530 · 2%
  • Dutch 388 · 1%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

On other platforms

More in Beauty & Cosmetics

Guides

Questions about this report

How many active Shopify Makeup stores are in this report?

BootLeads tracks 26,484 active Shopify stores in the Makeup subcategory of Beauty & Cosmetics.

How does BootLeads decide which stores appear under Makeup?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

How does Makeup relate to Beauty & Cosmetics?

Makeup is a subcategory of the broader Beauty & Cosmetics category.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Shopify storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 76% of active Shopify stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

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