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Shopify store intelligence Subcategory report Data snapshot July 29, 2026
Shopify

Shopify Makeup stores

BootLeads currently tracks 25,185 active Shopify storefronts classified in the Makeup subcategory.

Research note
Explore 25,185 matching stores

Search store-level records and export available contact, catalog, social, and technology data.

Active stores
25,185
Current records in this report
Added to BootLeads (30d)
728
First detected by BootLeads
Platform dataset share
0.9%
Share of tracked Shopify stores
Median products
56
24,741 stores · 98% coverage

Key findings

Current database snapshot
  • This report covers 0.9% of the active Shopify stores currently tracked by BootLeads.

  • Among stores with catalog data, the estimated median is 56 products, 15% below the classified-store platform median for catalog size.

  • Among stores with usable price data, the estimated median store-average product price is $23.56, 42% below the classified-store platform median for store-average product price.

  • United States is the most common identified country with 9,906 stores.

Store examples

A rotating sample selected for data completeness. It is not a ranking.

Search the full dataset →
Lu Cosmetics
lucosmetics.com
Mexico 40 products $29.9 average product price 6 Meta ads
Beauty & Cosmetics Makeup Instafeed ‑ Instagram Feed Klaviyo: Email Marketing & SMS
Alezem Beauty
www.alezem.com
Pakistan 31 products $4.53 average product price 1 Meta ads
Beauty & Cosmetics Makeup Shopify Inbox Judge.me Product Reviews App
www.hairoriginals.com
www.hairoriginals.com
United States 90 products $64.44 average product price 6 Meta ads
Beauty & Cosmetics Makeup GSC Countdown Timer Bar Judge.me Product Reviews App
Rie Beauty – Rie Beauty
shopriebeauty.com
India 19 products $6.39 average product price 4 Meta ads
Beauty & Cosmetics Makeup Blockify Fraud Filter, Blocker Instafeed ‑ Instagram Feed

Market composition

Identified countries and related classifications within this subcategory dataset.

Top identified countries

United States 9,906 · 39%
Pakistan 1,062 · 4%
United Kingdom 1,035 · 4%
India 782 · 3%
Australia 730 · 3%
France 583 · 2%

Category context

Beauty & Cosmetics 25,185 · 100%
Apparel & Accessories 1,625 · 6%
Home & Garden 820 · 3%
Electronics 435 · 2%
Health 361 · 1%
Jewelry & Watches 359 · 1%

Related subcategories

Skincare 10,966 · 44%
Haircare 3,538 · 14%
Beauty Tools 1,448 · 6%
Fragrances 782 · 3%
Nail Care 297 · 1%

Category labels are non-exclusive; one store may contribute to several categories and matching subcategories. 25,185 stores · 100% coverage.

Commerce profile

Catalog, store-average price, and currency metrics from records meeting the reporting threshold.

Catalog size

Estimated median 56 products; middle 50% spans 20-189.
1-9 3,345 · 14%
10-49 8,432 · 34%
50-199 7,198 · 29%
200-999 4,040 · 16%
1k-4.9k 1,292 · 5%
5k+ 434 · 2%

Store-average product prices

Estimated median $23.56; middle 50% of store averages spans $13.47-$38.21.
Under $25 13,153 · 53%
$25-$49 7,857 · 32%
$50-$99 2,552 · 10%
$100-$199 687 · 3%
$200-$499 313 · 1%
$500+ 160 · 1%

Store currencies

USD 41% EUR 15% GBP 6% PKR 4% AUD 4% CAD 4%

Catalog: 24,741 stores · 98% coverage · Store-average price: 24,722 stores · 98% coverage · Currency: 25,185 stores · 100% coverage. Coverage measures available records; it does not by itself prove that missing data is representative.

Shopify ecosystem

Apps, themes, payment methods, and capabilities detected on these storefronts.

Apps

Judge.me Product Reviews App 24% Klaviyo: Email Marketing & SMS 17% Shopify Inbox 16% UpPromote Affiliate Marketing 5% Loox ‑ Product Reviews App 4% PageFly Landing Page Builder 4%

Themes

Dawn 21% Horizon 7% Sense 5% Debut 5% Shrine Pro 4% Prestige 3%

Payment methods

Google Pay 57% Apple Pay 57% PayPal 56% Shop Pay 56% Amazon Pay 3%

Detected capabilities

Dropshipping
3%
802 stores
Print on demand
1%
360 stores
Cash on delivery
6%
1,619 stores
Shopify Plus
3%
631 stores
Multi-currency
38%
9,540 stores
Installments
29%
7,253 stores

Apps, payment methods, and capabilities are non-exclusive. Percentages use all stores in this report as the denominator; non-detection does not prove absence.

Marketing and reach

Observable storefront signals, not estimates of campaign performance.

Reach signals

Social profiles
61%
Detected on public storefronts
Meta advertising
9%
Meta ads detected in the past 30 days
Contact data
53%
Detected email, phone, or WhatsApp

Social platforms

Instagram 14,558 · 58%
Facebook 10,278 · 41%
TikTok 6,398 · 25%
YouTube 3,557 · 14%
Twitter / X 1,716 · 7%
Pinterest 1,522 · 6%

Analytics and ad trackers

Google Analytics 7,471 · 30%
Google Tag Manager 2,396 · 10%
Facebook Pixel 846 · 3%
Google Ads 840 · 3%
TikTok Pixel 570 · 2%

Social platforms and trackers are non-exclusive. Percentages use all stores in this report as the denominator; contact details are detected, not verified.

Store footprint

Language, domain-registration, and catalog-activity signals from available records.

Store languages

English 16,508 · 66%
Spanish 1,418 · 6%
French 1,229 · 5%
German 601 · 2%
Italian 565 · 2%
Portuguese 325 · 1%

Domain registration periods

20,701 stores · 82% coverage
Before 2016 2,301 · 11%
2016-2019 2,819 · 14%
2020-2022 4,642 · 22%
2023 or later 10,939 · 53%

Recent catalog activity

24,794 stores · 98% coverage
Product update in 90 days
49%
12,310 of all stores have a recent detected product date

Domain-period percentages use stores with an available registration date as the denominator. Domain dates describe the domain, not when the business opened.

Data methodology

Active stores

Counts include storefronts currently marked active in the BootLeads Shopify index after removals and duplicate-domain exclusions.

Added to BootLeads

The 30-day figure uses the date BootLeads first indexed a store. It does not represent confirmed launches or market growth.

Statistical coverage

Product medians use stores with 1-100,000 detected products. Price medians use each store's average product price in USD above $0 and up to $100,000. Percentiles are estimates; visible modules require 50 records and 20% coverage, while headline findings require 50%.

Category classification

Category totals use a controlled category and subcategory taxonomy. Classification covers 68% of active Shopify records and favors records with richer catalog data; comparisons use that classified cohort. Counts are not market-size estimates, and labels are non-exclusive.

Data snapshot

This report is generated from the active-store index and cached for up to six hours. Store-level fields may update at different times.