United States
40 products
$46.79 average product price
4 Meta ads
Shopify Toys & Games stores
BootLeads currently tracks 42,489 active Shopify stores in the Toys & Games category.
Active stores
42,489
Stores included in this report
First detected in the last 30 days
1,503
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
1.5%
Share of active Shopify stores tracked by BootLeads
Median products
108
Data available for 41,891 stores (99%)
Browse subcategory reports for Shopify Toys & Games stores
Subcategory reports
Top identified countries
A store can appear in more than one category or subcategory. Data available for 42,489 stores (100%).
Key findings
-
This report covers 1.5% of the active Shopify stores currently tracked by BootLeads.
-
The median store lists 108 products, 57% above the platform median for categorized stores.
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The median store prices its products at $28.95 on average, 31% below the platform median for categorized stores.
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United States accounts for 18,948 of these stores, more than any other country.
Examples of Shopify Toys & Games stores
The sample changes weekly and covers Shopify Toys & Games stores with enough data to show. It is not a ranking.
India
136 products
$17.12 average product price
9 Meta ads
Computer Science Board Games & Toys
– Potato Pirates
potatopirates.game
11 products
$86.54 average product price
5 Meta ads
Plushie Love
www.plushie.love
United States
51 products
$62.56 average product price
1 Meta ads
Chompshop: A Kid-Safe Power Tool For Cutting Cardboard!
chompshop.com
United States
27 products
$31.67 average product price
63 Meta ads
Germany
19 products
$36.15 average product price
82 Meta ads
United States
1,411 products
$24.82 average product price
5 Meta ads
Vaulted Rarities
vaultedrarities.com
United States
30 products
$306.82 average product price
12 Meta ads
Commerce benchmarks for Shopify Toys & Games stores
Catalog size
The median is 108 products. Half of stores with catalog data have between 32 and 507 products.Store-average product prices
The median store-average price is $28.95. Half of stores with price data fall between $16.37 and $52.46.Store currencies
USD
46%
EUR
14%
GBP
8%
AUD
5%
CAD
5%
INR
4%
Data availability: Product counts: 41,891 stores (99%) · Store-average prices: 41,807 stores (98%) · Currencies: 42,489 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.
Core Web Vitals for Shopify Toys & Games stores (all devices)
CrUX covers 41.3% of active Shopify Toys & Games stores. Field data shows 28.2% of the active report set passing all three Core Web Vitals (85.7% of stores with complete data).
Coverage path
-
Active storefronts analyzed 100.0%42,489Report baseline; password-protected stores excluded
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CrUX field data · all devices 41.3%17,556of active storefronts analyzed
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Complete Core Web Vitals · all devices 32.9%13,99779.7% of CrUX-covered stores
-
Pass all three Core Web Vitals · all devices 28.2%11,99885.7% of stores with complete metrics
Median field experience
July 2026 · all devices · median origin p75LCP
1.29 s
Good ≤ 2.5 s
INP
77 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
400 ms
Diagnostic, not a Core Web Vital
CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.
Apps and technology used by Shopify Toys & Games stores
Apps
Judge.me Product Reviews App
22%
Shopify Inbox
18%
Klaviyo: Email Marketing & SMS
12%
Trustpilot Reviews
4%
UpPromote Affiliate Marketing
4%
Microsoft Clarity: AI Insights
3%
Themes
Dawn
23%
Horizon
9%
Debut
4%
Refresh
3%
Spotlight
2%
Craft
2%
Payment methods
Google Pay
66%
Shop Pay
65%
Apple Pay
64%
PayPal
64%
Amazon Pay
4%
Storefront features
Dropshipping
3%
1,429 stores
Print on demand
5%
2,018 stores
Cash on delivery
5%
1,926 stores
Shopify Plus
1%
529 stores
Multi-currency
38%
16,158 stores
Installments
32%
13,667 stores
A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.
Marketing presence across Shopify Toys & Games stores
Based on public signals. It does not measure campaign performance.
Public reach
Social profiles
62%
Detected on public storefronts
Meta advertising
7%
Meta ads detected in the past 30 days
Contact data
56%
Detected email, phone, or WhatsApp
Social platforms
Analytics and advertising tools
A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.
Languages and domains across Shopify Toys & Games stores
Store languages
Domain registration periods
Data available for 34,214 stores (81%)Recent catalog activity
Data available for 41,983 stores (99%)Product update in 90 days
59%
24,886 stores have a product update detected in the last 90 days
Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.
Continue your research
Move from this report to a broader directory or a practical store-research workflow.
Compare ecommerce Core Web Vitals by platform
Compare CrUX coverage, complete samples, and observed pass rates across six ecommerce platforms.
Open resource →
Find Shopify stores using specific apps
See how detected app installations can help you identify and research relevant Shopify stores.
Open resource →
Build an ecommerce lead list for cold email
Turn a focused store segment into a reviewed list for a cold email campaign.
Open resource →
Use ecommerce store data for agency prospecting
Learn how agencies turn store, contact, technology, and growth data into lead lists.
Open resource →
Questions about this report
How many active Shopify Toys & Games stores are in this report?
BootLeads currently tracks 42,489 active Shopify stores in the Toys & Games category.
How does BootLeads decide which stores appear under Toys & Games?
BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.
Can I search and export the stores in this report?
Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.
About this data
How store counts, comparisons, and categories are calculated.
Active stores
Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.
First detected by BootLeads
The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.
Data availability
Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.
Store categories
BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 66% of active Shopify stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.
Report timing
Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.
Chrome UX Report field data · all devices
Core Web Vitals use all-device, origin-level Chrome UX Report data for July 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.