Shopify Toys & Games stores

Name: Shopify Toys & Games stores dataset
Creator: BootLeads

BootLeads tracks 42,396 active Shopify stores in the Toys & Games category.

Updated Sep 17, 2026 Refreshed daily from the live index

Search these stores See examples

Active stores: 42,396; Public storefronts in this report
New in the last 30 days: 1,259; First found by BootLeads, not launch dates
Share of Shopify: 1.6%; Of all active Shopify stores
Median products: 117; 99% of stores have this data

Subcategories of Shopify Toys & Games stores

Subcategories

Action Figures 12,625 · 30%
Educational Toys 10,901 · 26%
Board Games & Puzzles 9,357 · 22%
Video Games 3,066 · 7%
Dolls & Plush 2,374 · 6%

Top countries

United States 16,475 · 39%
United Kingdom 3,527 · 8%
Canada 2,318 · 5%
Australia 2,254 · 5%
India 1,522 · 4%
Germany 1,350 · 3%

100% of these stores have a category, and a store can be listed under more than one.

Key findings

The median store lists 117 products, 65% above the platform median for categorized stores.
The median store prices its products at $28.63 on average, 31% below the platform median for categorized stores.
United States accounts for 16,475 of these stores, more than any other country.
63% of stores show a public social profile.

Examples of Shopify Toys & Games stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store	Country	Category	Products	Avg. price
Castillo de juguetes vintage – Castillo de Juguetes Vintagecastillodejuguetesvintage.com	Mexico	Action Figures	1,494	$51.55
Hot Banana Games — Learn & Shop Steam Up, Moon Bunny, Lion Dancershotbananagame.com	Canada	Action Figures	22	$29.40
HICOOO® Official \| Montessori Learning Towers & Kids Furniture – Hicooohicooo.com	Hong Kong	Educational Toys	308	$131.64
Brother Francis Store \| Faith-Based Resources for Catholic Kidsbrotherfrancisstore.com	United States	Physical Books	580	$13.69
Leyadoll \| Personalized Leya Dolls. Rag Doll Backpack. Leya Dollsleyadoll.com	Hong Kong	Dolls & Plush	128	$43.85
Metal Model Kits – Sandicaiwww.sandicai.com	China	Board Games & Puzzles	55	$22.97
Make Custom Stuffed Animals with Drawings & Selfies \| iDooodleidooodle.com	Hong Kong	Dolls & Plush	70	$48.80
NZ Figuarts - NZF - New Zealand Action Figures Store – nzFiguartsnzfiguarts.co.nz	New Zealand	Action Figures	2,924	$87.48

Catalog size and prices of Shopify Toys & Games stores

Catalog size

Median 117 products. The middle half of stores list 34 to 515.

1-9 3,816 · 9%
10-49 10,051 · 24%
50-199 11,696 · 28%
200-999 9,124 · 22%
1k-4.9k 4,695 · 11%
5k+ 2,430 · 6%

Average product price

Median $28.63 per store. The middle half of stores average $16.52 to $51.63.

Under $25 18,020 · 43%
$25-$49 13,204 · 32%
$50-$99 5,807 · 14%
$100-$199 2,500 · 6%
$200-$499 1,462 · 3%
$500+ 785 · 2%

Store currencies

USD 47%
EUR 15%
GBP 8%
AUD 5%
CAD 5%
INR 3%

Based on stores with product data (99% of this report), leaving out extreme values. The average price is each store's own average across its products.

Core Web Vitals for Shopify Toys & Games stores

85.7% of stores with all three metrics pass Core Web Vitals, which is 29.4% of all stores in this report.

How many stores have data

Stores in this report 42,396 · 100%
With Chrome field data 18,228 · 43%
With all three metrics 14,553 · 34.3%
Passing all three 12,465 · 29.4%

85.7% of stores with all three metrics

Typical store

Median of each store's 75th percentile, August 2026

LCP: 1.30 s; Good ≤ 2.5 s
INP: 81 ms; Good ≤ 200 ms
CLS: 0; Good ≤ 0.1
TTFB: 428 ms; Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Compare all platforms

Apps and technology used by Shopify Toys & Games stores

Apps

Judge.me Product Reviews App 22%
Shopify Inbox 18%
Klaviyo: Email Marketing & SMS 12%
Microsoft Clarity: AI Insights 4%
Trustpilot Reviews 4%
UpPromote Affiliate Marketing 4%

Themes

Dawn 23%
Horizon 10%
Debut 4%
Refresh 3%
Spotlight 2%
Craft 2%

Payment methods

Shop Pay 66%
Google Pay 66%
Apple Pay 65%
PayPal 65%
Amazon Pay 4%

Storefront features

Dropshipping: 3%; 1,233 stores
Print on demand: 5%; 2,111 stores
Cash on delivery: 4%; 1,725 stores
Shopify Plus: 1%; 445 stores
Multi-currency: 38%; 16,261 stores
Installments: 33%; 13,882 stores

Shares are of all stores in this report, and a store can use several apps. A tool we did not detect may still be installed.

Marketing presence of Shopify Toys & Games stores

Public reach

Social profiles: 63%; Linked from the storefront
Meta ads: 8%; Running ads in the last 30 days
Contact details: 57%; Email, phone or WhatsApp

Social platforms

Instagram 24,086 · 57%
Facebook 18,856 · 44%
TikTok 9,160 · 22%
YouTube 8,641 · 20%
Twitter / X 5,166 · 12%
Pinterest 3,119 · 7%

Analytics and ad pixels

Google Analytics 14,967 · 35%
Google Tag Manager 3,414 · 8%
Google Ads 1,538 · 4%
Facebook Pixel 1,093 · 3%
TikTok Pixel 547 · 1%

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Languages and domains of Shopify Toys & Games stores

Store languages

English 29,782 · 70%
Spanish 1,634 · 4%
French 1,602 · 4%
German 1,532 · 4%
Italian 697 · 2%
Dutch 579 · 1%

Domain registered

80% of stores have this data

Before 2016 5,028 · 15%
2016-2019 4,022 · 12%
2020-2022 6,979 · 20%
2023 or later 18,037 · 53%

Catalog activity

Products updated in 90 days: 62%; 26,132 stores

Registration years only count domains with a known date, and do not show when the business opened.

Keep exploring

On other platforms

Guides

Questions about this report

How many active Shopify Toys & Games stores are in this report?