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Store Reports Category report Report generated Aug. 8, 2026
Shopify

Shopify Toys & Games stores

BootLeads currently tracks 41,969 active Shopify stores in the Toys & Games category.

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Active stores
41,969
Stores included in this report
First detected in the last 30 days
975
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
1.5%
Share of active Shopify stores tracked by BootLeads
Median products
107
Data available for 41,382 stores (99%)

Browse subcategory reports for Shopify Toys & Games stores

Continue to a narrower report within this category, or compare the markets associated with these stores.

A store can appear in more than one category or subcategory. Data available for 41,969 stores (100%).

Key findings

At a glance
  • This report covers 1.5% of the active Shopify stores currently tracked by BootLeads.

  • Among stores with catalog data, the median is about 107 products, 62% above the platform median for categorized stores.

  • Among stores with usable price data, the median store-average product price is about $28.91, 30% below the platform median for categorized stores.

  • United States is the country most often associated with stores in this report (18,428 stores).

Examples of Shopify Toys & Games stores

This sample changes weekly and includes Shopify Toys & Games stores with enough information to be useful examples. It is not a ranking and may not represent every store in this report.

Search all stores →
United Kingdom 425 products $33.73 average product price 1,211 Meta ads
Toys & Games Board Games & Puzzles Educational Toys Analyzify (GA4 & Ads Tracking) Amp Back in Stock | Preorder
Australia 47 products $24.27 average product price 1 Meta ads
Food & Beverages Toys & Games Coffee & Tea Gift Baskets Judge.me Product Reviews App Microsoft Clarity: AI Insights
Binho Board
binhoboard.com
United States 190 products $74.27 average product price 40 Meta ads
Toys & Games Apparel & Accessories Board Games & Puzzles Men's Clothing Shopify Inbox MIDA Replay, Heatmap & Insight
Tuzi toys
tuzitoys.com
Pakistan 20 products $7.9 average product price 3 Meta ads
Toys & Games Educational Toys

Commerce benchmarks for Shopify Toys & Games stores

Compare product counts, store-average prices, and currencies for Shopify Toys & Games stores using stores with enough available data.

Catalog size

The median is 107 products. Half of stores with catalog data have between 30 and 506 products.
1-9 4,310 · 10%
10-49 10,132 · 24%
50-199 11,409 · 28%
200-999 8,705 · 21%
1k-4.9k 4,454 · 11%
5k+ 2,372 · 6%

Store-average product prices

The median store-average price is $28.91. Half of stores with price data fall between $16.48 and $52.54.
Under $25 17,600 · 43%
$25-$49 12,969 · 31%
$50-$99 5,932 · 14%
$100-$199 2,564 · 6%
$200-$499 1,410 · 3%
$500+ 783 · 2%

Store currencies

USD 46% EUR 15% GBP 8% AUD 5% CAD 5% INR 4%

Data availability: Product counts: 41,382 stores (99%) · Store-average prices: 41,258 stores (98%) · Currencies: 41,969 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Shopify Toys & Games stores (all devices)

CrUX covers 41.1% of active Shopify Toys & Games stores. Field data shows 27.8% of the active report set passing all three Core Web Vitals (85.2% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    41,969
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 41.1%
    17,250
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 32.7%
    13,717
    79.5% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 27.8%
    11,681
    85.2% of stores with complete metrics

Median field experience

June 2026 · all devices · median origin p75
LCP
1.3 s
Good ≤ 2.5 s
INP
75 ms
Good ≤ 200 ms
CLS
0.000
Good ≤ 0.100
TTFB
403 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.

Apps and technology used by Shopify Toys & Games stores

See the apps, themes, payment methods, and storefront features found across Shopify Toys & Games stores.

Apps

Judge.me Product Reviews App 22% Shopify Inbox 18% Klaviyo: Email Marketing & SMS 12% Trustpilot Reviews 4% UpPromote Affiliate Marketing 4% Microsoft Clarity: AI Insights 3%

Themes

Dawn 24% Horizon 9% Debut 4% Refresh 3% Spotlight 2% Craft 2%

Payment methods

Google Pay 66% Shop Pay 65% PayPal 64% Apple Pay 64% Amazon Pay 4%

Storefront features

Dropshipping
3%
1,398 stores
Print on demand
5%
2,007 stores
Cash on delivery
5%
1,926 stores
Shopify Plus
2%
681 stores
Multi-currency
39%
16,309 stores
Installments
32%
13,454 stores

A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.

Marketing presence across Shopify Toys & Games stores

Compare public social profiles, recent Meta advertising activity, analytics tools, and available contact details for Shopify Toys & Games stores. This does not measure campaign performance.

Public reach

Social profiles
62%
Detected on public storefronts
Meta advertising
6%
Meta ads detected in the past 30 days
Contact data
54%
Detected email, phone, or WhatsApp

Social platforms

Instagram 23,559 · 56%
Facebook 18,646 · 44%
TikTok 8,953 · 21%
YouTube 8,535 · 20%
Twitter / X 5,103 · 12%
Pinterest 2,631 · 6%

Analytics and advertising tools

Google Analytics 14,316 · 34%
Google Tag Manager 3,429 · 8%
Google Ads 1,578 · 4%
Facebook Pixel 1,083 · 3%
TikTok Pixel 567 · 1%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Shopify Toys & Games stores

Review languages, domain registration periods, and recent catalog activity for Shopify Toys & Games stores.

Store languages

English 29,464 · 70%
Spanish 1,657 · 4%
French 1,545 · 4%
German 1,486 · 4%
Italian 671 · 2%
Dutch 554 · 1%

Domain registration periods

Data available for 33,806 stores (81%)
Before 2016 4,783 · 14%
2016-2019 3,882 · 11%
2020-2022 7,014 · 21%
2023 or later 18,127 · 54%

Recent catalog activity

Data available for 41,443 stores (99%)
Product update in 90 days
58%
24,269 stores have a product update detected in the last 90 days

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Questions about this report

How many active Shopify Toys & Games stores are in this report?

BootLeads currently tracks 41,969 active Shopify stores in the Toys & Games category.

How does BootLeads decide which stores appear under Toys & Games?

BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 67% of active Shopify stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for June 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.