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BigCommerce category analytics
Category
Updated June 8, 2026
BigCommerce

759 BigCommerce Toys & Games Stores: Stats & Market Data (2026)

759 active BigCommerce stores fall into the Toys & Games segment, with 52 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. 62% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

62%
Social media
3%
Meta ads
60%
Contact info
Total Stores
759
Active BigCommerce stores
New (30d)
52
Newly added in the last 30 days
Avg. Products
3,882
Among 745 stores with catalog data
Avg. Price
$166
Among 561 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

69 34 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

52 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the BigCommerce average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 19 · 3%
10-49 78 · 10%
50-199 134 · 18%
200-999 217 · 29%
1k-4.9k 171 · 23%
5k+ 126 · 17%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
11% coverage
Arts & Entertainment
8% coverage
Home & Garden
7% coverage
Celebrations & Gifts
5% coverage
Electronics
4% coverage
Sporting Goods
4% coverage
Books & Literature
4% coverage
Hardware
3% coverage
Baby & Kids
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 3,882 products per store. That's larger than the BigCommerce average of 2,712. The strongest country concentrations are Australia, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 223 · 40%
$25-$49 148 · 26%
$50-$99 85 · 15%
$100-$199 45 · 8%
$200-$499 33 · 6%
$500+ 27 · 5%
Store currencies
USD 492 AUD 35 GBP 31 CAD 19 EUR 9 NZD 6 AED 3 JPY 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $166 because some stores price much higher, pulling it up. That's below the BigCommerce average of $344.

Social media platforms

Facebook (54%), Instagram (45%), Twitter / X (28%).

Facebook
54%
Instagram
45%
Twitter / X
28%
YouTube
23%
Pinterest
16%
TikTok
6%
LinkedIn
4%

Social media adoption is strong at 62%, and 3% of stores run Meta ad campaigns. That's 6 percentage points above the BigCommerce average of 56%.

Marketing & analytics tools

Google Analytics (57%), Facebook Pixel (37%), Google Tag Manager (16%).

Google Analytics
57%
Facebook Pixel
37%
Google Tag Manager
16%
Google Ads
12%
TikTok Pixel
5%
Pinterest Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

982 products $41 avg 1 ads
Apparel & Accessories Toys & Games nasa kennedy space center
816 products $41 avg 41 ads
Apparel & Accessories Toys & Games graphic tees hoodies
181 products $30 avg
Toys & Games space toys military toys
110 products $18 avg
Toys & Games radio control rc cars
3,000 products $7 avg
Toys & Games building blocks lego
72 products $106 avg
Toys & Games pop mart collectibles
302 products $252 avg
Toys & Games collectible action figures hot toys figures
1,193 products $10 avg
Toys & Games model-building hobby
132 products $33 avg 27 ads
Toys & Games plush toys holiday toys
4,141 products $10 avg
Adult Celebrations & Gifts Toys & Games novelty gifts adult games
137 products $63 avg
Toys & Games children's toys play tents
415 products $11 avg
Toys & Games dog toys pet toys

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FAQ

How many BigCommerce Toys & Games stores are there?

We currently track 759 active BigCommerce stores in the Toys & Games segment.

Are BigCommerce Toys & Games stores growing?

Yes. In the last 30 days, 52 new stores were indexed in the Toys & Games segment, showing a 7% monthly growth rate.

What is the average product price in BigCommerce Toys & Games stores?

Among stores with pricing data, the average listed price is about $166, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.