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BigCommerce category analytics
Category
Updated Apr 27, 2026
BigCommerce

678 BigCommerce Toys & Games Stores: Stats & Market Data (2026)

678 active BigCommerce stores fall into the Toys & Games segment, with 39 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. 71% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

71%
Social media
4%
Meta ads
51%
Contact info
Total Stores
678
Active BigCommerce stores
New (30d)
39
Newly added in the last 30 days
Avg. Products
3,814
Among 667 stores with catalog data
Avg. Price
$176
Among 492 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

39 19 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

39 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 19 · 3%
10-49 69 · 10%
50-199 119 · 18%
200-999 192 · 29%
1k-4.9k 154 · 23%
5k+ 114 · 17%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
12% coverage
Arts & Entertainment
8% coverage
Home & Garden
7% coverage
Celebrations & Gifts
5% coverage
Electronics
4% coverage
Books & Literature
4% coverage
Sporting Goods
4% coverage
Hardware
3% coverage
Baby & Kids
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 3,814 products per store. That's larger than the BigCommerce average of 2,632. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 204 · 41%
$25-$49 125 · 25%
$50-$99 71 · 14%
$100-$199 39 · 8%
$200-$499 26 · 5%
$500+ 27 · 5%
Store currencies
USD 446 GBP 27 AUD 26 CAD 13 EUR 8 NZD 4 AED 3 ARS 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $176 because some stores price much higher, pulling it up. That's below the BigCommerce average of $340.

Social media platforms

Facebook (64%), Instagram (49%), Twitter / X (30%).

Facebook
64%
Instagram
49%
Twitter / X
30%
YouTube
25%
Pinterest
16%
TikTok
6%
LinkedIn
4%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 4% run Meta ads.

Marketing & analytics tools

Google Analytics (57%), Facebook Pixel (38%), Google Tag Manager (15%).

Google Analytics
57%
Facebook Pixel
38%
Google Tag Manager
15%
Google Ads
12%
TikTok Pixel
5%
Pinterest Pixel
3%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,277 products $22 avg 1 ads
Apparel & Accessories Sporting Goods Toys & Games kids clothing golf accessories
89 products $4 avg 11 ads
Baby & Kids Toys & Games educational books childrens learning
124 products $35 avg 1 ads
Toys & Games plush stuffed animals children's toys
2,174 products $4 avg
Arts & Entertainment Toys & Games embroidery designs machine embroidery
761 products $15 avg
Toys & Games miniature terrain tabletop gaming
202 products $9 avg
Toys & Games surf tools
3,668 products $86 avg
Toys & Games trading cards board games
769 products $45 avg
Electronics Toys & Games fpv drones dji products
512 products $28 avg
Apparel & Accessories Toys & Games men's shirts kids t-shirts
148 products $36 avg
Toys & Games trading-cards collectible-games
145 products $49 avg
Toys & Games Home & Garden collectible dolls kids toys
196 products $567 avg
Toys & Games Apparel & Accessories anime merchandise gaming gear

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FAQ

How many BigCommerce Toys & Games stores are there?

We currently track 678 active BigCommerce stores in the Toys & Games segment.

Are BigCommerce Toys & Games stores growing?

Yes. In the last 30 days, 39 new stores were indexed in the Toys & Games segment, showing a 6% monthly growth rate.

What is the average product price in BigCommerce Toys & Games stores?

Among stores with pricing data, the average listed price is about $176, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.