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BigCommerce category analytics
Category
Updated May 18, 2026
BigCommerce

733 BigCommerce Toys & Games Stores: Stats & Market Data (2026)

733 active BigCommerce stores fall into the Toys & Games segment, with 93 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. 61% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

61%
Social media
2%
Meta ads
59%
Contact info
Total Stores
733
Active BigCommerce stores
New (30d)
93
Newly added in the last 30 days
Avg. Products
3,833
Among 721 stores with catalog data
Avg. Price
$175
Among 521 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

54 27 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

93 new stores were added in the past 30 days (13% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 19 · 3%
10-49 73 · 10%
50-199 132 · 18%
200-999 206 · 29%
1k-4.9k 165 · 23%
5k+ 126 · 17%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
11% coverage
Arts & Entertainment
8% coverage
Home & Garden
8% coverage
Celebrations & Gifts
6% coverage
Electronics
5% coverage
Books & Literature
4% coverage
Sporting Goods
4% coverage
Hardware
3% coverage
Baby & Kids
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 3,833 products per store. That's larger than the BigCommerce average of 2,668. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 215 · 41%
$25-$49 133 · 26%
$50-$99 75 · 14%
$100-$199 41 · 8%
$200-$499 29 · 6%
$500+ 28 · 5%
Store currencies
USD 466 GBP 31 AUD 30 CAD 13 EUR 10 NZD 5 AED 3 ARS 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $175 because some stores price much higher, pulling it up. That's below the BigCommerce average of $351.

Social media platforms

Facebook (53%), Instagram (45%), Twitter / X (28%).

Facebook
53%
Instagram
45%
Twitter / X
28%
YouTube
24%
Pinterest
16%
TikTok
6%
LinkedIn
4%

Social media adoption is strong at 61%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (58%), Facebook Pixel (38%), Google Tag Manager (16%).

Google Analytics
58%
Facebook Pixel
38%
Google Tag Manager
16%
Google Ads
12%
TikTok Pixel
5%
Pinterest Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

816 products $41 avg 26 ads
Apparel & Accessories Toys & Games graphic tees hoodies
1,221 products $11 avg
Toys & Games Celebrations & Gifts rubber ducks collectible ducks
251 products $1395 avg
Home & Garden Toys & Games globes maps
873 products $7 avg
Toys & Games train toys party supplies
140 products $16 avg
Toys & Games Education & Courses science kits educational toys
1,785 products $60 avg
Toys & Games pokemon cards magic the gathering
2,174 products $4 avg
Arts & Entertainment Toys & Games embroidery designs machine embroidery
21 products $27 avg
Toys & Games fidget toys sensory toys
919 products $160 avg
Toys & Games bulk stuffed animals rubber duckies
46 products $1 avg
Celebrations & Gifts Toys & Games custom medals fiesta medals
169 products $57 avg
Electronics Toys & Games Travel gadgets games
1,427 products $68 avg
Toys & Games skateboard longboard

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FAQ

How many BigCommerce Toys & Games stores are there?

We currently track 733 active BigCommerce stores in the Toys & Games segment.

Are BigCommerce Toys & Games stores growing?

Yes. In the last 30 days, 93 new stores were indexed in the Toys & Games segment, showing a 13% monthly growth rate.

What is the average product price in BigCommerce Toys & Games stores?

Among stores with pricing data, the average listed price is about $175, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.