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Updated May 18, 2026
Magento

281 Magento Toys & Games Stores: Stats & Market Data (2026)

281 active Magento stores fall into the Toys & Games segment, with 66 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the Under $25 range. 72% maintain social media profiles — Facebook leads — and 9% run Meta ad campaigns.

72%
Social media
9%
Meta ads
64%
Contact info
Total Stores
281
Active Magento stores
New (30d)
66
Newly added in the last 30 days
Avg. Products
5,174
Among 241 stores with catalog data
Avg. Price
$396
Among 141 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

37 18 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

66 new stores were added in the past 30 days — 23% of the total, making this one of the fastest-growing areas on the platform. This is below the Magento average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 7 · 3%
10-49 9 · 4%
50-199 18 · 7%
200-999 65 · 27%
1k-4.9k 81 · 34%
5k+ 61 · 25%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
8% coverage
Home & Garden
5% coverage
Baby & Kids
5% coverage
Books & Literature
4% coverage
Celebrations & Gifts
4% coverage
Arts & Entertainment
3% coverage
Apparel & Accessories
2% coverage
Sporting Goods
2% coverage
Education & Courses
2% coverage
Office Supplies
2% coverage
Furniture
1% coverage

Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 5,174 products. That's larger than the Magento average of 4,090. The strongest country concentrations are United Kingdom, Netherlands, Indonesia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 43 · 30%
$25-$49 36 · 26%
$50-$99 20 · 14%
$100-$199 20 · 14%
$200-$499 10 · 7%
$500+ 12 · 9%
Store currencies
EUR 61 USD 22 IDR 14 GBP 12 AUD 11 CHF 5 CAD 4 BGN 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $396 because some stores price much higher, pulling it up. That's below the Magento average of $622.

Social media platforms

Facebook (66%), Instagram (60%), YouTube (33%).

Facebook
66%
Instagram
60%
YouTube
33%
Twitter / X
26%
TikTok
10%
LinkedIn
9%
Pinterest
8%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 9% run Meta ads. That's 16 percentage points above the Magento average of 56%.

Marketing & analytics tools

Google Tag Manager (71%), Google Analytics (42%), Facebook Pixel (22%).

Google Tag Manager
71%
Google Analytics
42%
Facebook Pixel
22%
Google Ads
10%
TikTok Pixel
4%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

4,158 products $21 avg
Toys & Games dental toys doctor office prizes
4,121 products $41 avg
Toys & Games wooden toys kids toys
237 products $1266 avg 1 ads
Toys & Games Home & Garden outdoor toys playground equipment
3,409 products $16 avg
Home & Garden Toys & Games home decor garden tools
227 products $1330 avg
Toys & Games kids playground equipment outdoor play structures
3,560 products $147 avg
Toys & Games scooter freestyle
237 products $1209 avg
Toys & Games play towers gaming equipment
3,530 products $113 avg
Toys & Games freestyle scooters scooter parts
905 products $12 avg
Toys & Games Antiques & Collectibles pop culture collectibles movie memorabilia
21 products $72 avg
Toys & Games educational toys children's development

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FAQ

How many Magento Toys & Games stores are there?

We currently track 281 active Magento stores in the Toys & Games segment.

Are Magento Toys & Games stores growing?

Yes. In the last 30 days, 66 new stores were indexed in the Toys & Games segment, showing a 23% monthly growth rate.

What is the average product price in Magento Toys & Games stores?

Among stores with pricing data, the average listed price is about $396, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.