251 Magento Toys & Games Stores: Stats & Market Data (2026)
251 active Magento stores fall into the Toys & Games segment, with 7 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the Under $25 range. 62% maintain social media profiles — Facebook leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
7 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Magento average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 5,107 products. That's larger than the Magento average of 3,170. The strongest country concentrations are United Kingdom, Indonesia, Italy.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $431 because some stores price much higher, pulling it up. That's below the Magento average of $519.
Marketing & analytics tools
Google Tag Manager (65%), Google Analytics (42%), Facebook Pixel (20%).
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Start Free TrialFAQ
How many Magento Toys & Games stores are there?
We currently track 251 active Magento stores in the Toys & Games segment.
Are Magento Toys & Games stores growing?
Yes. In the last 30 days, 7 new stores were indexed in the Toys & Games segment, showing a 3% monthly growth rate.
What is the average product price in Magento Toys & Games stores?
Among stores with pricing data, the average listed price is about $431, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (58%), Instagram (54%), YouTube (25%).
Social media adoption is strong at 62%, and 8% of stores run Meta ad campaigns. That's 18 percentage points above the Magento average of 44%.