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Updated June 1, 2026
Magento

292 Magento Toys & Games Stores: Stats & Market Data (2026)

292 active Magento stores fall into the Toys & Games segment, with 28 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the Under $25 range. 71% maintain social media profiles — Facebook leads — and 8% run Meta ad campaigns.

71%
Social media
8%
Meta ads
62%
Contact info
Total Stores
292
Active Magento stores
New (30d)
28
Newly added in the last 30 days
Avg. Products
5,224
Among 253 stores with catalog data
Avg. Price
$413
Among 152 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

43 21 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

28 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Magento average of 29%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 8 · 3%
10-49 10 · 4%
50-199 16 · 6%
200-999 66 · 26%
1k-4.9k 88 · 35%
5k+ 65 · 26%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
8% coverage
Baby & Kids
5% coverage
Home & Garden
5% coverage
Books & Literature
4% coverage
Celebrations & Gifts
4% coverage
Arts & Entertainment
3% coverage
Apparel & Accessories
2% coverage
Sporting Goods
2% coverage
Education & Courses
2% coverage
Office Supplies
2% coverage
Furniture
1% coverage

Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 5,224 products. That's larger than the Magento average of 3,810. The strongest country concentrations are United Kingdom, Indonesia, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 50 · 33%
$25-$49 38 · 25%
$50-$99 21 · 14%
$100-$199 19 · 12%
$200-$499 10 · 7%
$500+ 14 · 9%
Store currencies
EUR 65 USD 24 IDR 16 GBP 14 AUD 12 CHF 5 CAD 4 BGN 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $413 because some stores price much higher, pulling it up. That's below the Magento average of $637.

Social media platforms

Facebook (65%), Instagram (61%), YouTube (35%).

Facebook
65%
Instagram
61%
YouTube
35%
Twitter / X
25%
TikTok
12%
LinkedIn
9%
Pinterest
8%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 8% run Meta ads. That's 16 percentage points above the Magento average of 55%.

Marketing & analytics tools

Google Tag Manager (70%), Google Analytics (42%), Facebook Pixel (22%).

Google Tag Manager
70%
Google Analytics
42%
Facebook Pixel
22%
Google Ads
10%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,832 products $111 avg 2 ads
Toys & Games lego sets online lego building kits
4,158 products $21 avg
Toys & Games dental toys doctor office prizes
519 products $1 avg
Toys & Games Celebrations & Gifts kids toys birthday gifts
1,152 products $6 avg
Toys & Games Education & Courses sensory toys educational toys
3,197 products $11 avg
Electronics Toys & Games wholesale electronics phone accessories
21 products $21 avg
Toys & Games educational toys children's development
1,177 products $669 avg
Toys & Games Electronics geek merchandise pop culture
2,866 products $87 avg
Toys & Games farm toys collectible tractors
2,547 products $17 avg
Toys & Games kids toys educational games
1,047 products
Toys & Games Books & Literature anime merchandise manga books
2,231 products $16 avg
Toys & Games childrens motor equipment kids riding gear
556 products $55 avg
Toys & Games rc cars hobbies

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FAQ

How many Magento Toys & Games stores are there?

We currently track 292 active Magento stores in the Toys & Games segment.

Are Magento Toys & Games stores growing?

Yes. In the last 30 days, 28 new stores were indexed in the Toys & Games segment, showing a 10% monthly growth rate.

What is the average product price in Magento Toys & Games stores?

Among stores with pricing data, the average listed price is about $413, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.