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Category report Updated Aug. 28, 2026
Wix

Wix Toys & Games stores

BootLeads currently tracks 4,873 active Wix stores in the Toys & Games category.

Open the store database View store examples
Active stores
4,873
Stores included in this report
First detected in the last 30 days
215
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
0.7%
Share of active Wix stores tracked by BootLeads
Median products
42
Data available for 4,856 stores (100%)

Browse subcategory reports for Wix Toys & Games stores

Subcategory reports

Wix Action Figures Stores 1,267 · 26%
Wix Board Games & Puzzles Stores 1,154 · 24%
Wix Educational Toys Stores 986 · 20%
Wix Gaming Stores 370 · 8%
Dolls & Plush 143 · 3%

Top identified countries

Wix stores in the United States 901 · 18%
Wix stores in the United Kingdom 455 · 9%
Wix stores in Brazil 147 · 3%
Wix stores in Australia 143 · 3%
Wix stores in Canada 135 · 3%
Wix stores in France 110 · 2%

A store can appear in more than one category or subcategory. Data available for 4,873 stores (100%).

Key findings

  • This report covers 0.7% of the active Wix stores currently tracked by BootLeads.

  • The median store lists 42 products, 62% above the platform median for categorized stores.

  • The median store prices its products at $29.15 on average, 20% below the platform median for categorized stores.

  • United States accounts for 901 of these stores, more than any other country.

Examples of Wix Toys & Games stores

The sample changes weekly and covers Wix Toys & Games stores with enough data to show. It is not a ranking.

Search all stores →
www.tomoretroshop.com
www.tomoretroshop.com
28 products $9.29 average product price 2 Meta ads
Apparel & Accessories Toys & Games Hats & Headwear
HOME | Anime N Cosplay Store
www.eyetree.co.in
India 35 products $12.35 average product price
Toys & Games Apparel & Accessories Action Figures Board Games & Puzzles
Home | Old Skool
www.oldskoolgames.com
United States 185 products $23.27 average product price
Toys & Games Video Games

Commerce benchmarks for Wix Toys & Games stores

Catalog size

The median is 42 products. Half of stores with catalog data have between 14 and 138 products.
1-9 950 · 20%
10-49 1,691 · 35%
50-199 1,279 · 26%
200-999 709 · 15%
1k-4.9k 200 · 4%
5k+ 27 · 1%

Store-average product prices

The median store-average price is $29.15. Half of stores with price data fall between $15.16 and $62.89.
Under $25 1,424 · 44%
$25-$49 818 · 25%
$50-$99 513 · 16%
$100-$199 228 · 7%
$200-$499 131 · 4%
$500+ 137 · 4%

Store currencies

USD 46% EUR 12% GBP 11% AUD 4% CAD 4% BRL 3%

Data availability: Product counts: 4,856 stores (100%) · Store-average prices: 3,251 stores (67%) · Currencies: 4,784 stores (98%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Wix Toys & Games stores (all devices)

CrUX covers 25.5% of active Wix Toys & Games stores. Field data shows 13.7% of the active report set passing all three Core Web Vitals (73.9% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    4,873
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 25.5%
    1,242
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 18.5%
    901
    72.5% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 13.7%
    666
    73.9% of stores with complete metrics

Median field experience

July 2026 · all devices · median origin p75
LCP
1.60 s
Good ≤ 2.5 s
INP
75 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
1.20 s
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.

Marketing presence across Wix Toys & Games stores

Based on public signals. It does not measure campaign performance.

Public reach

Social profiles
55%
Detected on public storefronts
Meta advertising
1%
Meta ads detected in the past 30 days
Contact data
51%
Detected email, phone, or WhatsApp

Social platforms

Instagram 2,191 · 45%
Facebook 1,868 · 38%
YouTube 749 · 15%
TikTok 576 · 12%
Twitter / X 481 · 10%
LinkedIn 219 · 4%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Wix Toys & Games stores

Store languages

English 2,677 · 55%
Spanish 158 · 3%
French 139 · 3%
Portuguese 132 · 3%
German 79 · 2%

Domain registration periods

Data available for 4,301 stores (88%)
Before 2016 490 · 11%
2016-2019 670 · 16%
2020-2022 1,061 · 25%
2023 or later 2,080 · 48%

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Compare ecommerce Core Web Vitals by platform Compare CrUX coverage, complete samples, and observed pass rates across six ecommerce platforms. Open resource → Build an ecommerce lead list for cold email Turn a focused store segment into a reviewed list for a cold email campaign. Open resource → Use ecommerce store data for agency prospecting Learn how agencies turn store, contact, technology, and growth data into lead lists. Open resource →

Questions about this report

How many active Wix Toys & Games stores are in this report?

BootLeads currently tracks 4,873 active Wix stores in the Toys & Games category.

How does BootLeads decide which stores appear under Toys & Games?

BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Wix stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 50% of active Wix stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for July 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.