4,397 Wix Toys & Games Stores: Stats & Market Data (2026)
4,397 active Wix stores fall into the Toys & Games segment, with 616 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
616 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Wix average of 35%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 235 because some stores carry much larger inventories. That's larger than the Wix average of 73. The strongest country concentrations are United States, United Kingdom, Canada.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $219 because some stores price much higher, pulling it up. That's below the Wix average of $368.
Marketing & analytics tools
Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (2%).
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Start Free TrialFAQ
How many Wix Toys & Games stores are there?
We currently track 4,397 active Wix stores in the Toys & Games segment.
Are Wix Toys & Games stores growing?
Yes. In the last 30 days, 616 new stores were indexed in the Toys & Games segment, showing a 14% monthly growth rate.
What is the average product price in Wix Toys & Games stores?
Among stores with pricing data, the average listed price is about $219, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (63%), Facebook (55%), YouTube (21%).
Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads. That's 12 percentage points above the Wix average of 65%.