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Ecommerce store data: coverage and freshness

BootLeads tracks 6,430,490 active online stores on Shopify, WooCommerce, Wix, PrestaShop, BigCommerce and Magento. Here is what we know about them, how complete it is and how fresh it is.

Updated

Active stores
6,430,490
Across six ecommerce platforms
New stores, last 30 days
278,082
Found by daily discovery
Platforms
6
Shopify, WooCommerce, Wix and 3 more
Data fields
60
Plus 28 search filters

Coverage by platform

The share of active stores that have each value. A dash means the platform does not provide the field; the All column counts only platforms that do.

Field All Shopify 2.6M+ stores WooCommerce 2.9M+ stores Wix 700K+ stores PrestaShop 100K+ stores BigCommerce 29K+ stores Magento 34K+ stores
HQ Country81.5%99.7%67.8%74.5%74.5%26.6%63.3%
Email33.2%30.5%35.8%31.1%41.6%27.7%31.4%
Phone18.7%9.3%27.6%11.8%40.9%39.8%38.5%
WhatsApp7.9%4.8%11.5%3.8%11.4%1.4%8.7%
Facebook Link35.0%33.6%33.9%43.3%39.7%42.9%44.6%
Instagram Link43.3%50.5%34.4%54.2%37.4%39.1%41.0%
Total Followers26.5%37.1%20.7%14.9%0.2%33.2%16.5%
Category61.2%67.3%60.4%51.2%1.4%77.5%39.7%
Product Count96.2%99.5%96.4%99.1%1.4%85.9%57.1%
Avg Price (USD)80.3%93.9%78.1%49.3%35.1%60.5%24.6%
Technologies56.5%45.1%65.9%62.1%51.9%40.1%41.2%
Shopify Apps58.1%58.1%
Tracking Pixels29.7%31.0%32.6%5.3%56.9%64.4%72.0%
Meta Ads (Est. 30d)3.6%7.5%1.0%0.6%1.0%3.3%5.0%
CWV Status (All Devices)18.2%20.6%16.9%8.9%40.4%40.8%51.5%
Domain Reg Date78.4%79.4%75.4%87.0%77.1%88.6%80.6%
Domain100%100%100%100%100%100%100%
Platform100%100%100%100%100%100%100%
Previous Platforms0.3%0.5%0.2%<0.1%0.3%0.9%0.6%
Status100%100%100%100%100%100%100%
Title98.8%99.8%99.1%93.7%99.6%99.8%93.4%
Description56.4%59.3%49.0%70.8%80.0%76.2%71.1%
Myshopify Domain99.8%99.8%
Store Pages76.8%92.8%66.7%64.5%34.7%82.7%82.8%
HQ Country81.5%99.7%67.8%74.5%74.5%26.6%63.3%
HQ Location99.1%99.1%
Language92.0%86.9%95.8%93.9%100.0%96.5%87.9%
Category61.2%67.3%60.4%51.2%1.4%77.5%39.7%
Category Tags60.7%66.9%60.0%49.9%1.4%77.3%39.2%
Tags15.6%36.6%1.3%<0.1%0.6%<0.1%0.6%
Ships To98.1%98.1%
Product Count96.2%99.5%96.4%99.1%1.4%85.9%57.1%
Collections Count99.5%99.5%
Avg Price (USD)80.3%93.9%78.1%49.3%35.1%60.5%24.6%
Avg Price82.3%93.9%81.6%49.8%35.2%74.0%69.9%
Currency96.3%99.8%93.6%98.4%99.8%78.5%35.5%
Latest Product Added51.8%94.9%13.1%
Latest Product96.1%94.9%97.2%
Vendors94.9%94.9%
Product Types69.1%59.2%85.9%48.4%1.4%86.3%12.6%
Payment Methods77.0%77.0%
Email33.2%30.5%35.8%31.1%41.6%27.7%31.4%
Phone18.7%9.3%27.6%11.8%40.9%39.8%38.5%
WhatsApp7.9%4.8%11.5%3.8%11.4%1.4%8.7%
Total Followers26.5%37.1%20.7%14.9%0.2%33.2%16.5%
Facebook Followers18.3%25.3%14.8%9.8%0.2%23.6%13.4%
Instagram Followers16.4%23.7%11.9%10.0%0.1%22.6%9.9%
YouTube Followers6.6%9.2%5.3%3.0%<0.1%13.1%8.0%
Pinterest Followers2.1%3.9%0.9%0.7%<0.1%8.0%1.9%
Facebook Link35.0%33.6%33.9%43.3%39.7%42.9%44.6%
Instagram Link43.3%50.5%34.4%54.2%37.4%39.1%41.0%
TikTok Link10.4%16.3%5.6%9.6%4.9%3.4%6.1%
YouTube Link11.8%12.0%10.9%13.5%12.1%18.8%21.0%
Twitter Link7.4%6.7%7.6%8.4%6.2%19.2%16.2%
Pinterest Link3.6%5.7%2.0%2.5%1.4%11.8%5.5%
LinkedIn Link5.5%2.7%7.2%8.1%4.7%9.2%12.1%
Meta Ads (Est. 30d)3.6%7.5%1.0%0.6%1.0%3.3%5.0%
Last Meta Ad7.2%14.1%2.6%1.9%2.0%7.0%10.3%
First Meta Ad4.7%9.5%1.3%0.9%1.4%4.4%6.5%
Meta Ad Pages6.3%12.4%2.0%1.4%2.0%6.0%8.4%
Shopify Apps58.1%58.1%
Technologies56.5%45.1%65.9%62.1%51.9%40.1%41.2%
Tracking Pixels29.7%31.0%32.6%5.3%56.9%64.4%72.0%
Shopify Theme96.9%96.9%
CWV Status (All Devices)18.2%20.6%16.9%8.9%40.4%40.8%51.5%
CrUX Data Month24.4%26.6%23.6%13.5%49.3%50.2%59.0%
LCP p75 (ms)24.0%26.1%23.1%13.3%48.8%49.7%58.6%
INP p75 (ms)18.2%20.6%16.9%9.0%40.4%40.8%51.6%
CLS p7524.3%26.5%23.5%13.5%49.2%50.1%58.9%
TTFB p75 (ms)23.0%25.0%22.2%12.1%47.7%48.2%57.1%
LCP Good Experiences (%)24.0%26.1%23.1%13.3%48.8%49.7%58.6%
INP Good Experiences (%)18.2%20.6%16.9%9.0%40.4%40.8%51.6%
CLS Good Experiences (%)24.3%26.5%23.5%13.5%49.2%50.1%58.9%
Domain Reg Date78.4%79.4%75.4%87.0%77.1%88.6%80.6%
First Seen100%100%100%100%100%100%100%
Last Updated100%100%100%100%100%100%100%

Another 497,620 password-protected stores are also searchable, with domain and platform data only. What each field means

How fresh the data is

Every active store is checked again on a rolling cycle, and the numbers on this page update daily.

94%

of active stores were checked again in the last 14 days

Last 7 days
54.4%
7 to 14 days
39.7%
14 to 30 days
5.6%
Older
0.3%

Time since each active store was last checked.

  • New stores every day

    Stores are searchable soon after we find them.

  • Closed stores drop out

    Stores that stop responding are removed from search results.

  • Public sources only

    Built from public storefront pages and public data sets. We never buy lists.

How values are produced

Every field is labeled with one of four types, so you know how much weight a value can carry. See each field's type on the data fields page.

Observed 40 fields
Read directly from the storefront or a public source.
Derived 7 fields
Calculated from observed values, for example an average price or a pass/fail status.
Inferred 7 fields
Detected by rules or an AI model. Accurate for most stores, but it can be wrong.
Estimated 6 fields
An approximate number, such as follower counts shown as 1.2K on the profile.

Limits worth knowing

  • Password-protected stores are searchable but only carry domain and platform data.
  • Categories and follower counts are only collected for stores with an active catalog.
  • Shopify Plus detection does not reach every store, so a store without the tag may still be on Plus.
  • Apps and technologies are detected from what a storefront loads publicly, so tools that only run in the back office can be missed.

Not included

  • Revenue, traffic or visit estimates
  • Employee counts or named contacts
  • Private data or anything behind a login

Explore the details

Put this data to work

Search the stores behind these numbers, review them and export the fields you need.

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