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Magento market overview
Updated May 18, 2026
Magento

32.9K Magento Stores: Stats, Trends & Data (2026)

We track 32,850 active Magento stores across all markets, with 12,300 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Electronics. 56% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

56%
Social media
5%
Meta ads
63%
Contact info
Total Stores
32,850
Active Magento stores
New (30d)
12,300
Newly added in the last 30 days
Avg. Products
4,092
Among 20,147 stores with catalog data
Avg. Price
$622
Among 8,484 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7,764 3,882 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

12,300 new stores were added in the past 30 days — 37% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,997 · 10%
10-49 876 · 4%
50-199 2,571 · 13%
200-999 5,285 · 26%
1k-4.9k 5,409 · 27%
5k+ 4,009 · 20%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
9% coverage
Apparel & Accessories
6% coverage
Electronics
4% coverage
Hardware
4% coverage
Celebrations & Gifts
3% coverage
Food & Beverages
3% coverage
Health
3% coverage
Beauty & Cosmetics
2% coverage
Vehicles & Parts
2% coverage
Business & Industrial
2% coverage
Arts & Entertainment
2% coverage

Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 4,092 products. The strongest country concentrations are United Kingdom, Netherlands, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,655 · 31%
$25-$49 1,348 · 16%
$50-$99 1,256 · 15%
$100-$199 1,090 · 13%
$200-$499 948 · 11%
$500+ 1,187 · 14%
Store currencies
EUR 3,617 USD 3,235 GBP 1,152 IDR 781 AUD 688 CAD 324 BRL 220 PLN 147

Among stores with pricing data, the most common price range is Under $25. The average is higher at $622 because some stores price much higher, pulling it up.

Social media platforms

Facebook (50%), Instagram (46%), YouTube (23%).

Facebook
50%
Instagram
46%
YouTube
23%
Twitter / X
20%
LinkedIn
12%
TikTok
7%
Pinterest
6%

Social media adoption is strong at 56%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Tag Manager (55%), Google Analytics (41%), Facebook Pixel (15%).

Google Tag Manager
55%
Google Analytics
41%
Facebook Pixel
15%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,236 products $4357 avg 7 ads
Hardware welding equipment welding supplies
1,076 products $27 avg 3 ads
Health breast pump maternity
736 products $21 avg 2 ads
Hardware logging tools log splitters
1,166 products $196 avg 20 ads
Beauty & Cosmetics luxury skincare anti-aging treatments
156 products $912 avg 9 ads
Furniture kitchen appliances furniture store
4,396 products $37 avg 1 ads
Arts & Entertainment jewellery making craft materials
2,886 products $310 avg 4 ads
Hardware magnetic drilling power tools
1,571 products $4 avg 16 ads
Beauty & Cosmetics beauty cosmetics
189 products $18 avg 1 ads
Health pharmaceuticals animal health
2,716 products $491 avg 7 ads
Jewelry & Watches emerald pendant gold hello kitty fun ring
174 products $658 avg 5 ads
Furniture mattress store bedding store
3,452 products $38 avg 4 ads
Books & Literature law books legal texts

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FAQ

How many Magento stores are there?

We currently track 32,850 active Magento stores.

Is the Magento market still growing?

Yes. In the last 30 days, 12,300 new Magento stores were indexed, representing 37% of the current base.

What is the average product price across Magento stores?

Among stores with pricing data, the average listed price is about $622, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.