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Store data fields

Every field BootLeads keeps for a store, in the same groups as the results table and CSV export, with what it means, where it comes from and how many stores have it.

Updated

Observed
Read directly from the storefront or a public source.
Derived
Calculated from observed values, for example an average price or a pass/fail status.
Inferred
Detected by rules or an AI model. Accurate for most stores, but it can be wrong.
Estimated
An approximate number, such as follower counts shown as 1.2K on the profile.
Show coverage for

Store basics

8 fields

Identity, storefront context and pages.

DomainObserved

The store's website address. Each domain is one store.

Source: Daily store discovery

100%of active stores
100%of Shopify stores
100%of WooCommerce stores
100%of Wix stores
100%of PrestaShop stores
100%of BigCommerce stores
100%of Magento stores

PlatformDerived

The ecommerce platform the store runs on.

Source: Storefront code

100%of active stores
100%of Shopify stores
100%of WooCommerce stores
100%of Wix stores
100%of PrestaShop stores
100%of BigCommerce stores
100%of Magento stores

Previous PlatformsDerived

Platforms the store used before, with the date it switched.

Source: Changes between checks

0.3%of active stores
0.5%of Shopify stores
0.2%of WooCommerce stores
<0.1%of Wix stores
0.3%of PrestaShop stores
0.9%of BigCommerce stores
0.6%of Magento stores

StatusDerived

Whether the store is open or behind a password page.

Source: Storefront response. Password-protected stores only have domain and platform data.

100%of active stores
100%of Shopify stores
100%of WooCommerce stores
100%of Wix stores
100%of PrestaShop stores
100%of BigCommerce stores
100%of Magento stores

TitleObserved

The store name shown in the browser tab.

Source: Homepage

98.8%of active stores
99.8%of Shopify stores
99.1%of WooCommerce stores
93.7%of Wix stores
99.6%of PrestaShop stores
99.8%of BigCommerce stores
93.4%of Magento stores

DescriptionObserved

The short description the store gives search engines.

Source: Homepage

56.4%of active stores
59.3%of Shopify stores
49.0%of WooCommerce stores
70.8%of Wix stores
80.0%of PrestaShop stores
76.2%of BigCommerce stores
71.1%of Magento stores

Myshopify DomainObservedShopify only

The store's permanent myshopify.com address.

Source: Storefront code

99.8%of Shopify stores
99.8%of Shopify stores
—Not on WooCommerce
—Not on Wix
—Not on PrestaShop
—Not on BigCommerce
—Not on Magento

Store PagesDerived

Key pages linked from the homepage, such as contact, about, FAQ, shipping and returns.

Source: Homepage links

76.8%of active stores
92.8%of Shopify stores
66.7%of WooCommerce stores
64.5%of Wix stores
34.7%of PrestaShop stores
82.7%of BigCommerce stores
82.8%of Magento stores

Geography & classification

7 fields

Where the store is based and ships to, language, categories and tags.

HQ CountryInferred

Where the store is based, not where it sells.

Source: Shopify: the country registered with Shopify. Other platforms: store settings, the domain and phone numbers

81.5%of active stores
99.7%of Shopify stores
67.8%of WooCommerce stores
74.5%of Wix stores
74.5%of PrestaShop stores
26.6%of BigCommerce stores
63.3%of Magento stores

HQ LocationObservedShopify only

City, state or province, and country the store registered with Shopify.

Source: Shopify store settings

99.1%of Shopify stores
99.1%of Shopify stores
—Not on WooCommerce
—Not on Wix
—Not on PrestaShop
—Not on BigCommerce
—Not on Magento

LanguageInferred

The main language of the storefront.

Source: Storefront text and settings

92.0%of active stores
86.9%of Shopify stores
95.8%of WooCommerce stores
93.9%of Wix stores
100.0%of PrestaShop stores
96.5%of BigCommerce stores
87.9%of Magento stores

CategoryInferred

Category and subcategory from a taxonomy of 29 categories and 159 subcategories.

Source: An AI model reading the store's name, description and products. Stores with very small catalogs are not classified.

61.2%of active stores
67.3%of Shopify stores
60.4%of WooCommerce stores
51.2%of Wix stores
1.4%of PrestaShop stores
77.5%of BigCommerce stores
39.7%of Magento stores

Category TagsInferred

Three to five short phrases describing what the store sells.

Source: The same AI model as the category

60.7%of active stores
66.9%of Shopify stores
60.0%of WooCommerce stores
49.9%of Wix stores
1.4%of PrestaShop stores
77.3%of BigCommerce stores
39.2%of Magento stores

TagsInferred

Business model flags: Dropshipping, Print on Demand, Cash on Delivery, Offers Installments and Shopify Plus.

Source: Storefront, catalog and app signals. Shopify Plus detection does not reach every store, so a store without the tag may still be on Plus.

15.6%of active stores
36.6%of Shopify stores
1.3%of WooCommerce stores
<0.1%of Wix stores
0.6%of PrestaShop stores
<0.1%of BigCommerce stores
0.6%of Magento stores

Ships ToObservedShopify only

Countries the store delivers to. Stores that ship everywhere show Worldwide.

Source: Shopify store settings

98.1%of Shopify stores
98.1%of Shopify stores
—Not on WooCommerce
—Not on Wix
—Not on PrestaShop
—Not on BigCommerce
—Not on Magento

Products & pricing

10 fields

Catalog size, pricing, product recency, vendors and payment methods.

Product CountObserved

Number of products in the catalog.

Source: Product catalog. Approximate on platforms that do not publish a product count.

96.2%of active stores
99.5%of Shopify stores
96.4%of WooCommerce stores
99.1%of Wix stores
1.4%of PrestaShop stores
85.9%of BigCommerce stores
57.1%of Magento stores

Collections CountObservedShopify only

Number of product collections.

Source: Shopify storefront

99.5%of Shopify stores
99.5%of Shopify stores
—Not on WooCommerce
—Not on Wix
—Not on PrestaShop
—Not on BigCommerce
—Not on Magento

Avg Price (USD)Derived

Average product price, converted to US dollars.

Source: A sample of the store's products

80.3%of active stores
93.9%of Shopify stores
78.1%of WooCommerce stores
49.3%of Wix stores
35.1%of PrestaShop stores
60.5%of BigCommerce stores
24.6%of Magento stores

Avg PriceDerived

Average product price in the store's own currency.

Source: A sample of the store's products

82.3%of active stores
93.9%of Shopify stores
81.6%of WooCommerce stores
49.8%of Wix stores
35.2%of PrestaShop stores
74.0%of BigCommerce stores
69.9%of Magento stores

CurrencyObserved

The currency the store sells in.

Source: Storefront settings

96.3%of active stores
99.8%of Shopify stores
93.6%of WooCommerce stores
98.4%of Wix stores
99.8%of PrestaShop stores
78.5%of BigCommerce stores
35.5%of Magento stores

Latest Product AddedObservedShopify and WooCommerce only

When the newest product was added.

Source: Product catalog

51.8%of Shopify and WooCommerce stores
94.9%of Shopify stores
13.1%of WooCommerce stores
—Not on Wix
—Not on PrestaShop
—Not on BigCommerce
—Not on Magento

Latest ProductObservedShopify and WooCommerce only

Name and link of the newest product.

Source: Product catalog

96.1%of Shopify and WooCommerce stores
94.9%of Shopify stores
97.2%of WooCommerce stores
—Not on Wix
—Not on PrestaShop
—Not on BigCommerce
—Not on Magento

VendorsObservedShopify only

Brands listed on the store's products.

Source: Product catalog

94.9%of Shopify stores
94.9%of Shopify stores
—Not on WooCommerce
—Not on Wix
—Not on PrestaShop
—Not on BigCommerce
—Not on Magento

Product TypesObserved

Product types or catalog categories.

Source: Product catalog

69.1%of active stores
59.2%of Shopify stores
85.9%of WooCommerce stores
48.4%of Wix stores
1.4%of PrestaShop stores
86.3%of BigCommerce stores
12.6%of Magento stores

Payment MethodsObservedShopify only

Wallets offered at checkout: Shop Pay, PayPal, Apple Pay, Google Pay and Amazon Pay.

Source: Shopify checkout settings

77.0%of Shopify stores
77.0%of Shopify stores
—Not on WooCommerce
—Not on Wix
—Not on PrestaShop
—Not on BigCommerce
—Not on Magento

Contact

3 fields

Email, phone, and WhatsApp details.

EmailObserved

Email addresses on the store's own domain, with the page each was found on.

Source: Homepage and contact page. Free-mail and third-party addresses are left out.

33.2%of active stores
30.5%of Shopify stores
35.8%of WooCommerce stores
31.1%of Wix stores
41.6%of PrestaShop stores
27.7%of BigCommerce stores
31.4%of Magento stores

PhoneObserved

Phone numbers in international format, with the page each was found on.

Source: Homepage and contact page

18.7%of active stores
9.3%of Shopify stores
27.6%of WooCommerce stores
11.8%of Wix stores
40.9%of PrestaShop stores
39.8%of BigCommerce stores
38.5%of Magento stores

WhatsAppObserved

WhatsApp numbers from chat links and buttons.

Source: Homepage and contact page

7.9%of active stores
4.8%of Shopify stores
11.5%of WooCommerce stores
3.8%of Wix stores
11.4%of PrestaShop stores
1.4%of BigCommerce stores
8.7%of Magento stores

Social reach

12 fields

Follower counts and social profile links.

Total FollowersEstimated

Followers across the store's Facebook, Instagram, YouTube, Pinterest and TikTok profiles.

Source: Public profile pages. Collected for stores with an active catalog.

26.5%of active stores
37.1%of Shopify stores
20.7%of WooCommerce stores
14.9%of Wix stores
0.2%of PrestaShop stores
33.2%of BigCommerce stores
16.5%of Magento stores

Facebook FollowersEstimated

Facebook page followers.

Source: Public profile page

18.3%of active stores
25.3%of Shopify stores
14.8%of WooCommerce stores
9.8%of Wix stores
0.2%of PrestaShop stores
23.6%of BigCommerce stores
13.4%of Magento stores

Instagram FollowersEstimated

Instagram followers.

Source: Public profile page

16.4%of active stores
23.7%of Shopify stores
11.9%of WooCommerce stores
10.0%of Wix stores
0.1%of PrestaShop stores
22.6%of BigCommerce stores
9.9%of Magento stores

YouTube FollowersEstimated

YouTube channel subscribers.

Source: Public channel page

6.6%of active stores
9.2%of Shopify stores
5.3%of WooCommerce stores
3.0%of Wix stores
<0.1%of PrestaShop stores
13.1%of BigCommerce stores
8.0%of Magento stores

Pinterest FollowersEstimated

Pinterest followers.

Source: Public profile page

2.1%of active stores
3.9%of Shopify stores
0.9%of WooCommerce stores
0.7%of Wix stores
<0.1%of PrestaShop stores
8.0%of BigCommerce stores
1.9%of Magento stores

Facebook LinkObserved

The store's Facebook page.

Source: Homepage links

35.0%of active stores
33.6%of Shopify stores
33.9%of WooCommerce stores
43.3%of Wix stores
39.7%of PrestaShop stores
42.9%of BigCommerce stores
44.6%of Magento stores

Instagram LinkObserved

The store's Instagram profile.

Source: Homepage links

43.3%of active stores
50.5%of Shopify stores
34.4%of WooCommerce stores
54.2%of Wix stores
37.4%of PrestaShop stores
39.1%of BigCommerce stores
41.0%of Magento stores

TikTok LinkObserved

The store's TikTok profile.

Source: Homepage links

10.4%of active stores
16.3%of Shopify stores
5.6%of WooCommerce stores
9.6%of Wix stores
4.9%of PrestaShop stores
3.4%of BigCommerce stores
6.1%of Magento stores

YouTube LinkObserved

The store's YouTube channel.

Source: Homepage links

11.8%of active stores
12.0%of Shopify stores
10.9%of WooCommerce stores
13.5%of Wix stores
12.1%of PrestaShop stores
18.8%of BigCommerce stores
21.0%of Magento stores

Twitter LinkObserved

The store's X (Twitter) profile.

Source: Homepage links

7.4%of active stores
6.7%of Shopify stores
7.6%of WooCommerce stores
8.4%of Wix stores
6.2%of PrestaShop stores
19.2%of BigCommerce stores
16.2%of Magento stores

Pinterest LinkObserved

The store's Pinterest profile.

Source: Homepage links

3.6%of active stores
5.7%of Shopify stores
2.0%of WooCommerce stores
2.5%of Wix stores
1.4%of PrestaShop stores
11.8%of BigCommerce stores
5.5%of Magento stores

LinkedIn LinkObserved

The store's LinkedIn page.

Source: Homepage links

5.5%of active stores
2.7%of Shopify stores
7.2%of WooCommerce stores
8.1%of Wix stores
4.7%of PrestaShop stores
9.2%of BigCommerce stores
12.1%of Magento stores

Ads & technology

8 fields

Meta ad activity, installed apps, detected technologies, tracking pixels and theme.

Meta Ads (Est. 30d)Estimated

Meta (Facebook and Instagram) ads the store started in the last 30 days.

Source: Meta Ad Library. Coverage counts stores that started at least one ad in the last 30 days.

3.6%of active stores
7.5%of Shopify stores
1.0%of WooCommerce stores
0.6%of Wix stores
1.0%of PrestaShop stores
3.3%of BigCommerce stores
5.0%of Magento stores

Last Meta AdObserved

Start date of the store's most recent Meta ad.

Source: Meta Ad Library

7.2%of active stores
14.1%of Shopify stores
2.6%of WooCommerce stores
1.9%of Wix stores
2.0%of PrestaShop stores
7.0%of BigCommerce stores
10.3%of Magento stores

First Meta AdObserved

Start date of the earliest Meta ad we have seen for the store.

Source: Meta Ad Library

4.7%of active stores
9.5%of Shopify stores
1.3%of WooCommerce stores
0.9%of Wix stores
1.4%of PrestaShop stores
4.4%of BigCommerce stores
6.5%of Magento stores

Meta Ad PagesObserved

Facebook pages that ran the store's ads.

Source: Meta Ad Library

6.3%of active stores
12.4%of Shopify stores
2.0%of WooCommerce stores
1.4%of Wix stores
2.0%of PrestaShop stores
6.0%of BigCommerce stores
8.4%of Magento stores

Shopify AppsInferredShopify only

Shopify apps running on the store, with recent installs and removals.

Source: Storefront code

58.1%of Shopify stores
58.1%of Shopify stores
—Not on WooCommerce
—Not on Wix
—Not on PrestaShop
—Not on BigCommerce
—Not on Magento

TechnologiesInferred

Third-party tools running on the store, in 13 categories.

Source: Storefront code

56.5%of active stores
45.1%of Shopify stores
65.9%of WooCommerce stores
62.1%of Wix stores
51.9%of PrestaShop stores
40.1%of BigCommerce stores
41.2%of Magento stores

Tracking PixelsObserved

Tracking pixel and analytics IDs: Facebook Pixel, TikTok Pixel, Google Analytics, Google Ads, Pinterest Pixel, Google Tag Manager.

Source: Storefront code

29.7%of active stores
31.0%of Shopify stores
32.6%of WooCommerce stores
5.3%of Wix stores
56.9%of PrestaShop stores
64.4%of BigCommerce stores
72.0%of Magento stores

Shopify ThemeObservedShopify only

The Shopify theme the store uses.

Source: Storefront code

96.9%of Shopify stores
96.9%of Shopify stores
—Not on WooCommerce
—Not on Wix
—Not on PrestaShop
—Not on BigCommerce
—Not on Magento

Core Web Vitals (CrUX)

9 fields

Monthly origin-level field data across all devices. TTFB is diagnostic and is not a Core Web Vital.

CWV Status (All Devices)Derived

Whether the site passes all three Core Web Vitals (LCP, INP and CLS).

Source: Chrome UX Report. Only sites with enough Chrome traffic have performance data.

18.2%of active stores
20.6%of Shopify stores
16.9%of WooCommerce stores
8.9%of Wix stores
40.4%of PrestaShop stores
40.8%of BigCommerce stores
51.5%of Magento stores

CrUX Data MonthObserved

The month the performance data covers.

Source: Chrome UX Report

24.4%of active stores
26.6%of Shopify stores
23.6%of WooCommerce stores
13.5%of Wix stores
49.3%of PrestaShop stores
50.2%of BigCommerce stores
59.0%of Magento stores

LCP p75 (ms)Observed

Largest Contentful Paint for three out of four visits, in milliseconds.

Source: Chrome UX Report

24.0%of active stores
26.1%of Shopify stores
23.1%of WooCommerce stores
13.3%of Wix stores
48.8%of PrestaShop stores
49.7%of BigCommerce stores
58.6%of Magento stores

INP p75 (ms)Observed

Interaction to Next Paint for three out of four visits, in milliseconds.

Source: Chrome UX Report

18.2%of active stores
20.6%of Shopify stores
16.9%of WooCommerce stores
9.0%of Wix stores
40.4%of PrestaShop stores
40.8%of BigCommerce stores
51.6%of Magento stores

CLS p75Observed

Cumulative Layout Shift for three out of four visits.

Source: Chrome UX Report

24.3%of active stores
26.5%of Shopify stores
23.5%of WooCommerce stores
13.5%of Wix stores
49.2%of PrestaShop stores
50.1%of BigCommerce stores
58.9%of Magento stores

TTFB p75 (ms)Observed

Time to First Byte for three out of four visits, in milliseconds.

Source: Chrome UX Report. A server speed signal, not one of the three Core Web Vitals.

23.0%of active stores
25.0%of Shopify stores
22.2%of WooCommerce stores
12.1%of Wix stores
47.7%of PrestaShop stores
48.2%of BigCommerce stores
57.1%of Magento stores

LCP Good Experiences (%)Observed

Share of visits with a good Largest Contentful Paint.

Source: Chrome UX Report

24.0%of active stores
26.1%of Shopify stores
23.1%of WooCommerce stores
13.3%of Wix stores
48.8%of PrestaShop stores
49.7%of BigCommerce stores
58.6%of Magento stores

INP Good Experiences (%)Observed

Share of visits with a good Interaction to Next Paint.

Source: Chrome UX Report

18.2%of active stores
20.6%of Shopify stores
16.9%of WooCommerce stores
9.0%of Wix stores
40.4%of PrestaShop stores
40.8%of BigCommerce stores
51.6%of Magento stores

CLS Good Experiences (%)Observed

Share of visits with a good Cumulative Layout Shift.

Source: Chrome UX Report

24.3%of active stores
26.5%of Shopify stores
23.5%of WooCommerce stores
13.5%of Wix stores
49.2%of PrestaShop stores
50.1%of BigCommerce stores
58.9%of Magento stores

Dates

3 fields

Domain registration, first discovery and last update dates.

Domain Reg DateObserved

The date the domain was registered.

Source: Public domain records. Not available for platform subdomains such as myshopify.com.

78.4%of active stores
79.4%of Shopify stores
75.4%of WooCommerce stores
87.0%of Wix stores
77.1%of PrestaShop stores
88.6%of BigCommerce stores
80.6%of Magento stores

First SeenObserved

When BootLeads first found the store.

Source: Store discovery

100%of active stores
100%of Shopify stores
100%of WooCommerce stores
100%of Wix stores
100%of PrestaShop stores
100%of BigCommerce stores
100%of Magento stores

Last UpdatedObserved

When we last checked the store.

Source: Store checks

100%of active stores
100%of Shopify stores
100%of WooCommerce stores
100%of Wix stores
100%of PrestaShop stores
100%of BigCommerce stores
100%of Magento stores

More in each store profile

  • Change history for product count, total followers and Meta ads
  • Shopify apps installed in the last 45 days and removed in the last 90 days
  • Technologies removed since the previous check
  • The page where each email, phone number and WhatsApp number was found
  • Whether the store has an iOS or Android app

Not included

  • Revenue, traffic or visit estimates
  • Employee counts or named contacts
  • Private data or anything behind a login

See which fields you can search on in the filter reference.

Put this data to work

Search the stores behind these numbers, review them and export the fields you need.

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