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Store data fields

Every field BootLeads keeps for a store, in the same groups as the results table and CSV export, with what it means, where it comes from and how many stores have it.

Updated

Observed
Read directly from the storefront or a public source.
Derived
Calculated from observed values, for example an average price or a pass/fail status.
Inferred
Detected by rules or an AI model. Accurate for most stores, but it can be wrong.
Estimated
An approximate number, such as follower counts shown as 1.2K on the profile.
Show coverage for

Store basics

Identity, storefront context and pages. · 8 fields

Domain

Observed

The store's website address. Each domain is one store.

Source: Daily store discovery

100% of active stores100% of Shopify stores100% of WooCommerce stores100% of Wix stores100% of PrestaShop stores100% of BigCommerce stores100% of Magento stores

Platform

Derived

The ecommerce platform the store runs on. Besides the 6 main platforms, stores on 52 smaller platforms such as OpenCart, Shopware and Cafe24 are recorded under their own name. Custom-built means the store runs storefront software built in-house, or on a platform we don't recognise yet.

Source: Storefront code

100% of active stores100% of Shopify stores100% of WooCommerce stores100% of Wix stores100% of PrestaShop stores100% of BigCommerce stores100% of Magento stores

Previous Platforms

Derived

Platforms the store used before, with the date it switched.

Source: Changes between checks

0.4% of active stores0.5% of Shopify stores0.2% of WooCommerce stores<0.1% of Wix stores0.4% of PrestaShop stores0.9% of BigCommerce stores0.7% of Magento stores

Status

Derived

Whether the store is open or behind a password page.

Source: Storefront response. Password-protected stores only have domain and platform data.

100% of active stores100% of Shopify stores100% of WooCommerce stores100% of Wix stores100% of PrestaShop stores100% of BigCommerce stores100% of Magento stores

Title

Observed

The store name shown in the browser tab.

Source: Homepage

99.4% of active stores99.8% of Shopify stores99.1% of WooCommerce stores99.5% of Wix stores99.6% of PrestaShop stores99.8% of BigCommerce stores93.2% of Magento stores

Description

Observed

The short description the store gives search engines.

Source: Homepage

57.3% of active stores59.7% of Shopify stores49.7% of WooCommerce stores74.8% of Wix stores80.2% of PrestaShop stores76.2% of BigCommerce stores71.2% of Magento stores

Myshopify Domain

ObservedShopify only

The store's permanent myshopify.com address.

Source: Storefront code

99.8% of Shopify stores99.8% of Shopify stores— Not on WooCommerce— Not on Wix— Not on PrestaShop— Not on BigCommerce— Not on Magento

Store Pages

Derived

Key pages linked from the homepage, such as contact, about, FAQ, shipping and returns.

Source: Homepage links

80.3% of active stores93.1% of Shopify stores73.5% of WooCommerce stores68.8% of Wix stores37.4% of PrestaShop stores90.2% of BigCommerce stores88.7% of Magento stores

Geography & classification

Where the store is based and ships to, language, categories and tags. · 7 fields

HQ Country

Inferred

Where the store is based, not where it sells.

Source: Shopify: the country registered with Shopify. Other platforms: store settings, the domain and phone numbers

87.4% of active stores99.8% of Shopify stores80.6% of WooCommerce stores76.5% of Wix stores76.5% of PrestaShop stores28.3% of BigCommerce stores65.6% of Magento stores

HQ Location

ObservedShopify only

City, state or province, and country the store registered with Shopify.

Source: Shopify store settings

99.2% of Shopify stores99.2% of Shopify stores— Not on WooCommerce— Not on Wix— Not on PrestaShop— Not on BigCommerce— Not on Magento

Language

Inferred

The main language of the storefront.

Source: Storefront text and settings

98.4% of active stores96.7% of Shopify stores99.5% of WooCommerce stores99.6% of Wix stores99.8% of PrestaShop stores99.0% of BigCommerce stores98.8% of Magento stores

Category

Inferred

Category and subcategory from a taxonomy of 29 categories and 159 subcategories.

Source: An AI model reading the store's name, description and products. Stores with very small catalogs are not classified.

62.6% of active stores71.4% of Shopify stores59.4% of WooCommerce stores52.2% of Wix stores28.7% of PrestaShop stores79.6% of BigCommerce stores40.7% of Magento stores

Category Tags

Inferred

Three to five short phrases describing what the store sells.

Source: The same AI model as the category

62.2% of active stores71.1% of Shopify stores59.1% of WooCommerce stores50.9% of Wix stores28.7% of PrestaShop stores79.4% of BigCommerce stores40.2% of Magento stores

Tags

Inferred

Business model and traits: Dropshipping, Print on Demand, Cash on Delivery, Shopify Plus, a mobile app, a platform change and Offers Installments.

Source: Storefront, catalog and app signals. Shopify Plus detection does not reach every store, so a store without the tag may still be on Plus.

16.1% of active stores37.4% of Shopify stores2.3% of WooCommerce stores0.5% of Wix stores1.4% of PrestaShop stores1.5% of BigCommerce stores3.0% of Magento stores

Ships To

ObservedShopify only

Countries the store delivers to. Stores that ship everywhere show Worldwide.

Source: Shopify store settings

98.2% of Shopify stores98.2% of Shopify stores— Not on WooCommerce— Not on Wix— Not on PrestaShop— Not on BigCommerce— Not on Magento

Products & pricing

Catalog size, pricing, product recency, vendors and payment methods. · 10 fields

Product Count

Observed

Number of products in the catalog.

Source: Product catalog. Approximate on platforms that do not publish a product count.

95.2% of active stores99.6% of Shopify stores94.0% of WooCommerce stores96.9% of Wix stores32.4% of PrestaShop stores87.6% of BigCommerce stores57.5% of Magento stores

Collections Count

ObservedShopify only

Number of product collections.

Source: Shopify storefront

99.6% of Shopify stores99.6% of Shopify stores— Not on WooCommerce— Not on Wix— Not on PrestaShop— Not on BigCommerce— Not on Magento

Avg Price (USD)

Derived

Average product price, converted to US dollars.

Source: A sample of the store's products

80.0% of active stores93.1% of Shopify stores79.2% of WooCommerce stores49.0% of Wix stores37.1% of PrestaShop stores62.7% of BigCommerce stores25.6% of Magento stores

Avg Price

Derived

Average product price in the store's own currency.

Source: A sample of the store's products

80.3% of active stores93.1% of Shopify stores79.3% of WooCommerce stores49.2% of Wix stores37.2% of PrestaShop stores75.5% of BigCommerce stores70.5% of Magento stores

Currency

Observed

The currency the store sells in.

Source: Storefront settings

95.4% of active stores99.8% of Shopify stores91.7% of WooCommerce stores99.6% of Wix stores99.9% of PrestaShop stores79.2% of BigCommerce stores36.7% of Magento stores

Latest Product Added

ObservedShopify and WooCommerce only

When the newest product was added.

Source: Product catalog

50.8% of Shopify and WooCommerce stores94.1% of Shopify stores13.6% of WooCommerce stores— Not on Wix— Not on PrestaShop— Not on BigCommerce— Not on Magento

Latest Product

ObservedShopify and WooCommerce only

Name and link of the newest product.

Source: Product catalog

94.4% of Shopify and WooCommerce stores94.1% of Shopify stores94.6% of WooCommerce stores— Not on Wix— Not on PrestaShop— Not on BigCommerce— Not on Magento

Vendors

ObservedShopify only

Brands listed on the store's products.

Source: Product catalog

94.1% of Shopify stores94.1% of Shopify stores— Not on WooCommerce— Not on Wix— Not on PrestaShop— Not on BigCommerce— Not on Magento

Product Types

Observed

Product types or catalog categories.

Source: Product catalog

68.7% of active stores59.3% of Shopify stores83.9% of WooCommerce stores49.5% of Wix stores32.6% of PrestaShop stores88.0% of BigCommerce stores12.9% of Magento stores

Payment Methods

ObservedShopify only

Wallets offered at checkout: Shop Pay, PayPal, Apple Pay, Google Pay and Amazon Pay.

Source: Shopify checkout settings

77.5% of Shopify stores77.5% of Shopify stores— Not on WooCommerce— Not on Wix— Not on PrestaShop— Not on BigCommerce— Not on Magento

Contact

Email, phone, and WhatsApp details. · 3 fields

Email

Observed

Email addresses on the store's own domain, with the page each was found on.

Source: Homepage and contact page. Free-mail and third-party addresses are left out.

34.8% of active stores29.4% of Shopify stores39.6% of WooCommerce stores33.0% of Wix stores46.4% of PrestaShop stores29.2% of BigCommerce stores31.0% of Magento stores

Phone

Observed

Phone numbers in international format, with the page each was found on.

Source: Homepage and contact page

20.4% of active stores9.2% of Shopify stores30.7% of WooCommerce stores12.6% of Wix stores44.1% of PrestaShop stores43.4% of BigCommerce stores41.0% of Magento stores

WhatsApp

Observed

WhatsApp numbers from chat links and buttons.

Source: Homepage and contact page

8.9% of active stores4.9% of Shopify stores13.2% of WooCommerce stores4.2% of Wix stores15.1% of PrestaShop stores1.7% of BigCommerce stores9.8% of Magento stores

Social reach

Follower counts and social profile links. · 13 fields

Total Followers

Estimated

Followers across the store's Facebook, Instagram, YouTube, Pinterest and TikTok profiles.

Source: Public profile pages. Collected for stores with an active catalog.

30.5% of active stores41.8% of Shopify stores25.3% of WooCommerce stores16.9% of Wix stores6.7% of PrestaShop stores40.8% of BigCommerce stores19.3% of Magento stores

Facebook Followers

Estimated

Followers of the store's Facebook page.

Source: Public profile page

20.4% of active stores26.6% of Shopify stores17.9% of WooCommerce stores11.4% of Wix stores5.3% of PrestaShop stores31.4% of BigCommerce stores16.3% of Magento stores

Instagram Followers

Estimated

Followers of the store's Instagram account.

Source: Public profile page

24.1% of active stores35.0% of Shopify stores18.1% of WooCommerce stores13.5% of Wix stores5.1% of PrestaShop stores30.6% of BigCommerce stores13.9% of Magento stores

TikTok Followers

Estimated

Followers of the store's TikTok account.

Source: Public profile page

5.3% of active stores9.3% of Shopify stores2.8% of WooCommerce stores2.1% of Wix stores0.8% of PrestaShop stores2.5% of BigCommerce stores2.2% of Magento stores

YouTube Followers

Estimated

Subscribers to the store's YouTube channel.

Source: Public channel page

7.1% of active stores9.6% of Shopify stores6.1% of WooCommerce stores3.2% of Wix stores1.6% of PrestaShop stores15.9% of BigCommerce stores9.4% of Magento stores

Pinterest Followers

Estimated

Followers of the store's Pinterest profile.

Source: Public profile page

2.6% of active stores4.7% of Shopify stores1.2% of WooCommerce stores0.9% of Wix stores0.5% of PrestaShop stores9.8% of BigCommerce stores2.6% of Magento stores

Facebook Link

Observed

The store's Facebook page.

Source: Homepage links

38.4% of active stores34.8% of Shopify stores39.0% of WooCommerce stores46.3% of Wix stores46.4% of PrestaShop stores50.6% of BigCommerce stores53.4% of Magento stores

Instagram Link

Observed

The store's Instagram profile.

Source: Homepage links

46.8% of active stores51.3% of Shopify stores40.5% of WooCommerce stores57.7% of Wix stores43.0% of PrestaShop stores45.5% of BigCommerce stores49.0% of Magento stores

TikTok Link

Observed

The store's TikTok profile.

Source: Homepage links

11.1% of active stores16.6% of Shopify stores6.8% of WooCommerce stores10.2% of Wix stores5.9% of PrestaShop stores4.2% of BigCommerce stores7.6% of Magento stores

YouTube Link

Observed

The store's YouTube channel.

Source: Homepage links

13.1% of active stores12.3% of Shopify stores13.2% of WooCommerce stores14.4% of Wix stores14.4% of PrestaShop stores22.1% of BigCommerce stores25.5% of Magento stores

Twitter Link

Observed

The store's X (Twitter) profile.

Source: Homepage links

8.3% of active stores6.8% of Shopify stores9.2% of WooCommerce stores8.8% of Wix stores7.2% of PrestaShop stores22.4% of BigCommerce stores19.5% of Magento stores

Pinterest Link

Observed

The store's Pinterest profile.

Source: Homepage links

4.5% of active stores6.5% of Shopify stores2.9% of WooCommerce stores3.0% of Wix stores3.7% of PrestaShop stores14.6% of BigCommerce stores9.1% of Magento stores

LinkedIn Link

Observed

The store's LinkedIn page.

Source: Homepage links

6.3% of active stores2.8% of Shopify stores8.8% of WooCommerce stores8.6% of Wix stores5.5% of PrestaShop stores10.7% of BigCommerce stores14.8% of Magento stores

Ads & technology

Meta ad activity, installed apps, detected technologies, tracking pixels and theme. · 8 fields

Meta Ads (Est. 30d)

Estimated

Meta (Facebook and Instagram) ads the store started in the last 30 days.

Source: Meta Ad Library. Coverage counts stores that started at least one ad in the last 30 days.

3.4% of active stores7.3% of Shopify stores0.9% of WooCommerce stores0.6% of Wix stores1.1% of PrestaShop stores3.1% of BigCommerce stores5.4% of Magento stores

Last Meta Ad

Observed

Start date of the store's most recent Meta ad.

Source: Meta Ad Library

7.5% of active stores14.9% of Shopify stores2.7% of WooCommerce stores2.0% of Wix stores2.3% of PrestaShop stores7.5% of BigCommerce stores11.0% of Magento stores

First Meta Ad

Observed

Start date of the earliest Meta ad we have seen for the store.

Source: Meta Ad Library

5.3% of active stores11.0% of Shopify stores1.6% of WooCommerce stores1.1% of Wix stores1.8% of PrestaShop stores5.1% of BigCommerce stores7.8% of Magento stores

Meta Ad Pages

Observed

Facebook pages that ran the store's ads.

Source: Meta Ad Library

6.7% of active stores13.4% of Shopify stores2.2% of WooCommerce stores1.6% of Wix stores2.3% of PrestaShop stores6.5% of BigCommerce stores9.4% of Magento stores

Shopify Apps

InferredShopify only

Shopify apps running on the store, with recent installs and removals.

Source: Storefront code

58.0% of Shopify stores58.0% of Shopify stores— Not on WooCommerce— Not on Wix— Not on PrestaShop— Not on BigCommerce— Not on Magento

Technologies

Inferred

Third-party tools running on the store, in 13 categories.

Source: Storefront code

63.1% of active stores45.8% of Shopify stores75.3% of WooCommerce stores79.0% of Wix stores61.7% of PrestaShop stores47.0% of BigCommerce stores51.3% of Magento stores

Tracking Pixels

Observed

Tracking pixel and analytics IDs: Facebook Pixel, TikTok Pixel, Google Analytics, Google Ads, Pinterest Pixel, Google Tag Manager.

Source: Storefront code

30.6% of active stores30.9% of Shopify stores34.6% of WooCommerce stores5.3% of Wix stores57.3% of PrestaShop stores65.7% of BigCommerce stores71.3% of Magento stores

Shopify Theme

ObservedShopify only

The Shopify theme the store uses.

Source: Storefront code

97.0% of Shopify stores97.0% of Shopify stores— Not on WooCommerce— Not on Wix— Not on PrestaShop— Not on BigCommerce— Not on Magento

Core Web Vitals (CrUX)

Monthly origin-level field data across all devices. TTFB is diagnostic and is not a Core Web Vital. · 9 fields

CWV Status (All Devices)

Derived

Whether the site passes all three Core Web Vitals (LCP, INP and CLS).

Source: Chrome UX Report. Only sites with enough Chrome traffic have performance data.

17.5% of active stores20.5% of Shopify stores15.9% of WooCommerce stores8.6% of Wix stores40.3% of PrestaShop stores41.4% of BigCommerce stores50.9% of Magento stores

CrUX Data Month

Observed

The month the performance data covers.

Source: Chrome UX Report

23.5% of active stores26.4% of Shopify stores22.2% of WooCommerce stores13.0% of Wix stores49.2% of PrestaShop stores51.0% of BigCommerce stores58.2% of Magento stores

LCP p75 (ms)

Observed

Largest Contentful Paint for three out of four visits, in milliseconds.

Source: Chrome UX Report

23.0% of active stores25.9% of Shopify stores21.7% of WooCommerce stores12.7% of Wix stores48.7% of PrestaShop stores50.5% of BigCommerce stores57.8% of Magento stores

INP p75 (ms)

Observed

Interaction to Next Paint for three out of four visits, in milliseconds.

Source: Chrome UX Report

17.5% of active stores20.5% of Shopify stores15.9% of WooCommerce stores8.6% of Wix stores40.4% of PrestaShop stores41.5% of BigCommerce stores50.9% of Magento stores

CLS p75

Observed

Cumulative Layout Shift for three out of four visits.

Source: Chrome UX Report

23.3% of active stores26.3% of Shopify stores22.1% of WooCommerce stores12.9% of Wix stores49.1% of PrestaShop stores50.9% of BigCommerce stores58.2% of Magento stores

TTFB p75 (ms)

Observed

Time to First Byte for three out of four visits, in milliseconds.

Source: Chrome UX Report. A server speed signal, not one of the three Core Web Vitals.

22.1% of active stores24.9% of Shopify stores20.9% of WooCommerce stores11.6% of Wix stores47.6% of PrestaShop stores49.0% of BigCommerce stores56.4% of Magento stores

LCP Good Experiences (%)

Observed

Share of visits with a good Largest Contentful Paint.

Source: Chrome UX Report

23.0% of active stores25.9% of Shopify stores21.7% of WooCommerce stores12.7% of Wix stores48.7% of PrestaShop stores50.5% of BigCommerce stores57.8% of Magento stores

INP Good Experiences (%)

Observed

Share of visits with a good Interaction to Next Paint.

Source: Chrome UX Report

17.5% of active stores20.5% of Shopify stores15.9% of WooCommerce stores8.6% of Wix stores40.4% of PrestaShop stores41.5% of BigCommerce stores50.9% of Magento stores

CLS Good Experiences (%)

Observed

Share of visits with a good Cumulative Layout Shift.

Source: Chrome UX Report

23.3% of active stores26.3% of Shopify stores22.1% of WooCommerce stores12.9% of Wix stores49.1% of PrestaShop stores50.9% of BigCommerce stores58.2% of Magento stores

Dates

Domain registration, first discovery and last update dates. · 3 fields

Domain Reg Date

Observed

The date the domain was registered.

Source: Public domain records. Not available for platform subdomains such as myshopify.com.

78.7% of active stores79.8% of Shopify stores75.8% of WooCommerce stores87.5% of Wix stores77.5% of PrestaShop stores89.0% of BigCommerce stores80.6% of Magento stores

First Seen

Observed

When BootLeads first found the store.

Source: Store discovery

100% of active stores100% of Shopify stores100% of WooCommerce stores100% of Wix stores100% of PrestaShop stores100% of BigCommerce stores100% of Magento stores

Last Updated

Observed

When we last checked the store.

Source: Store checks

100% of active stores100% of Shopify stores100% of WooCommerce stores100% of Wix stores100% of PrestaShop stores100% of BigCommerce stores100% of Magento stores

More in each store profile

  • Change history for product count, total followers and Meta ads
  • Shopify apps installed in the last 45 days and removed in the last 90 days
  • Technologies removed since the previous check
  • The page where each email, phone number and WhatsApp number was found
  • Whether the store has an iOS or Android app

Not included

  • Revenue, traffic or visit estimates
  • Employee counts or named contacts
  • Private data or anything behind a login

See which fields you can search on in the filter reference.

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