20.4K Wix Beauty & Cosmetics Stores: Stats & Market Data (2026)
20,367 active Wix stores fall into the Beauty & Cosmetics segment, with 2,534 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 79% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
2,534 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Wix average of 36%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 75 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $102 because some stores price much higher, pulling it up. That's below the Wix average of $368.
Marketing & analytics tools
Google Analytics (4%), Google Tag Manager (3%), Facebook Pixel (2%).
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Start Free TrialFAQ
How many Wix Beauty & Cosmetics stores are there?
We currently track 20,367 active Wix stores in the Beauty & Cosmetics segment.
Are Wix Beauty & Cosmetics stores growing?
Yes. In the last 30 days, 2,534 new stores were indexed in the Beauty & Cosmetics segment, showing a 12% monthly growth rate.
What is the average product price in Wix Beauty & Cosmetics stores?
Among stores with pricing data, the average listed price is about $102, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (69%), Facebook (56%), TikTok (15%).
Social media engagement is exceptionally high: 79% of stores maintain social profiles and 1% run Meta ads. That's 15 percentage points above the Wix average of 64%.