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Wix Beauty & Cosmetics stores

BootLeads tracks 23,446 active Wix stores in the Beauty & Cosmetics category.

Updated

Active stores
23,446
Public storefronts in this report
New in the last 30 days
459
First found by BootLeads, not launch dates
Share of Wix
3.3%
Of all active Wix stores
Median products
30
99% of stores have this data

Subcategories of Wix Beauty & Cosmetics stores

Subcategories

Top countries

  • United States 6,996 · 30%
  • United Kingdom 2,304 · 10%
  • Canada 1,395 · 6%
  • Brazil 872 · 4%
  • Australia 829 · 4%
  • France 687 · 3%

100% of these stores have a category, and a store can be listed under more than one.

Key findings

  • The median store lists 30 products, 11% above the platform median for categorized stores.
  • The median store prices its products at $26.91 on average, 28% below the platform median for categorized stores.
  • United States accounts for 6,996 of these stores, more than any other country.
  • 69% of stores show a public social profile.

Examples of Wix Beauty & Cosmetics stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Catalog size and prices of Wix Beauty & Cosmetics stores

Catalog size

Median 30 products. The middle half of stores list 13 to 64.

  • 1-9 4,214 · 18%
  • 10-49 11,596 · 50%
  • 50-199 5,820 · 25%
  • 200-999 1,460 · 6%
  • 1k-4.9k 217 · 1%
  • 5k+ 17 · 0%

Average product price

Median $26.91 per store. The middle half of stores average $14.33 to $55.33.

  • Under $25 7,537 · 47%
  • $25-$49 3,962 · 25%
  • $50-$99 2,582 · 16%
  • $100-$199 1,033 · 6%
  • $200-$499 514 · 3%
  • $500+ 285 · 2%

Store currencies

  • USD 47%
  • EUR 12%
  • GBP 10%
  • CAD 6%
  • AUD 4%
  • BRL 3%

Based on stores with product data (99% of this report), leaving out extreme values. The average price is each store's own average across its products.

Core Web Vitals for Wix Beauty & Cosmetics stores

71.5% of stores with all three metrics pass Core Web Vitals, which is 6.3% of all stores in this report.

How many stores have data

  • Stores in this report 23,446 · 100%
  • With Chrome field data 3,105 · 13.2%
  • With all three metrics 2,057 · 8.8%
  • Passing all three 1,470 · 6.3%

    71.5% of stores with all three metrics

Typical store

Median of each store's 75th percentile, August 2026

LCP
1.69 s
Good ≤ 2.5 s
INP
75 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.1
TTFB
840 ms
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Compare all platforms

Marketing presence of Wix Beauty & Cosmetics stores

Public reach

Social profiles
69%
Linked from the storefront
Meta ads
1%
Running ads in the last 30 days
Contact details
71%
Email, phone or WhatsApp

Social platforms

  • Instagram 15,075 · 64%
  • Facebook 11,771 · 50%
  • TikTok 3,116 · 13%
  • YouTube 2,114 · 9%
  • Twitter / X 1,377 · 6%
  • Pinterest 798 · 3%

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Languages and domains of Wix Beauty & Cosmetics stores

Store languages

  • English 16,841 · 72%
  • French 1,194 · 5%
  • Spanish 919 · 4%
  • Portuguese 834 · 4%
  • German 491 · 2%
  • Dutch 334 · 1%

Domain registered

90% of stores have this data

  • Before 2016 2,393 · 11%
  • 2016-2019 3,961 · 19%
  • 2020-2022 5,883 · 28%
  • 2023 or later 8,845 · 42%

Registration years only count domains with a known date, and do not show when the business opened.

Keep exploring

Questions about this report

How many active Wix Beauty & Cosmetics stores are in this report?

BootLeads tracks 23,446 active Wix stores in the Beauty & Cosmetics category.

How does BootLeads decide which stores appear under Beauty & Cosmetics?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Wix storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 51% of active Wix stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Site speed comes from August 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

Search 23,446 Wix Beauty & Cosmetics stores

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