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Wix store intelligence Subcategory report Data snapshot July 29, 2026
Wix

Wix Skincare stores

BootLeads currently tracks 10,271 active Wix storefronts classified in the Skincare subcategory.

Research note
Explore 10,271 matching stores

Search store-level records and export available contact, catalog, social, and technology data.

Active stores
10,271
Current records in this report
Added to BootLeads (30d)
1,281
First detected by BootLeads
Platform dataset share
1.6%
Share of tracked Wix stores
Median products
30
10,228 stores · 100% coverage

Key findings

Current database snapshot
  • This report covers 1.6% of the active Wix stores currently tracked by BootLeads.

  • Among stores with catalog data, the estimated median is 30 products, 30% above the classified-store platform median for catalog size.

  • Among stores with usable price data, the estimated median store-average product price is $25.77, 29% below the classified-store platform median for store-average product price.

  • United States is the most common identified country with 2,861 stores.

Store examples

A rotating sample selected for data completeness. It is not a ranking.

Search the full dataset →
www.kokosh.com.au
www.kokosh.com.au
Australia 42 products $68.52 average product price 1 Meta ads
Beauty & Cosmetics Skincare
Home | Tk Wellness Co
www.tkwellnessco.com
India 38 products $10.93 average product price 1 Meta ads
Beauty & Cosmetics Haircare Skincare

Market composition

Identified countries and related classifications within this subcategory dataset.

Top identified countries

United States 2,861 · 28%
United Kingdom 980 · 10%
Canada 477 · 5%
Brazil 348 · 3%
Australia 347 · 3%
France 208 · 2%

Category context

Beauty & Cosmetics 10,271 · 100%
Health 933 · 9%
Home & Garden 562 · 5%
Food & Beverages 100 · 1%

Related subcategories

Makeup 1,848 · 18%
Haircare 1,133 · 11%
Beauty Tools 823 · 8%
Fragrances 462 · 4%
Nail Care 70 · 1%

Category labels are non-exclusive; one store may contribute to several categories and matching subcategories. 10,271 stores · 100% coverage.

Commerce profile

Catalog, store-average price, and currency metrics from records meeting the reporting threshold.

Catalog size

Estimated median 30 products; middle 50% spans 15-63.
1-9 1,634 · 16%
10-49 5,304 · 52%
50-199 2,715 · 27%
200-999 496 · 5%
1k-4.9k 76 · 1%
5k+ 3 · 0%

Store-average product prices

Estimated median $25.77; middle 50% of store averages spans $13.87-$51.4.
Under $25 3,332 · 49%
$25-$49 1,739 · 25%
$50-$99 1,178 · 17%
$100-$199 393 · 6%
$200-$499 121 · 2%
$500+ 66 · 1%

Store currencies

USD 46% EUR 11% GBP 11% CAD 6% AUD 4% BRL 3%

Catalog: 10,228 stores · 100% coverage · Store-average price: 6,829 stores · 66% coverage · Currency: 10,205 stores · 99% coverage. Coverage measures available records; it does not by itself prove that missing data is representative.

Marketing and reach

Observable storefront signals, not estimates of campaign performance.

Reach signals

Social profiles
71%
Detected on public storefronts
Meta advertising
1%
Meta ads detected in the past 30 days
Contact data
68%
Detected email, phone, or WhatsApp

Social platforms

Instagram 6,138 · 60%
Facebook 5,181 · 50%
TikTok 1,230 · 12%
Pinterest 969 · 9%
YouTube 828 · 8%
Twitter / X 672 · 7%

Social platforms and trackers are non-exclusive. Percentages use all stores in this report as the denominator; contact details are detected, not verified.

Store footprint

Language, domain-registration, and catalog-activity signals from available records.

Store languages

English 7,077 · 69%
French 425 · 4%
Spanish 376 · 4%
Portuguese 342 · 3%
German 190 · 2%
Dutch 161 · 2%

Domain registration periods

9,148 stores · 89% coverage
Before 2016 972 · 11%
2016-2019 1,662 · 18%
2020-2022 2,543 · 28%
2023 or later 3,971 · 43%

Domain-period percentages use stores with an available registration date as the denominator. Domain dates describe the domain, not when the business opened.

Data methodology

Active stores

Counts include storefronts currently marked active in the BootLeads Wix index after removals and duplicate-domain exclusions.

Added to BootLeads

The 30-day figure uses the date BootLeads first indexed a store. It does not represent confirmed launches or market growth.

Statistical coverage

Product medians use stores with 1-100,000 detected products. Price medians use each store's average product price in USD above $0 and up to $100,000. Percentiles are estimates; visible modules require 50 records and 20% coverage, while headline findings require 50%.

Category classification

Category totals use a controlled category and subcategory taxonomy. Classification covers 52% of active Wix records and favors records with richer catalog data; comparisons use that classified cohort. Counts are not market-size estimates, and labels are non-exclusive.

Data snapshot

This report is generated from the active-store index and cached for up to six hours. Store-level fields may update at different times.