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Wix category analytics
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Updated July 20, 2026
Wix

44.5K Wix Home & Garden Stores: Stats & Market Data (2026)

44,512 active Wix stores fall into the Home & Garden segment, with 3,280 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 65% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

65%
Social media
1%
Meta ads
70%
Contact info
Total Stores
44,512
Active Wix stores
New (30d)
3,280
Newly added in the last 30 days
Avg. Products
92
Among 43,885 stores with catalog data
Avg. Price
$329
Among 27,896 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,475 1,737 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

3,280 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Wix average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9,575 · 22%
10-49 21,111 · 48%
50-199 9,124 · 21%
200-999 3,534 · 8%
1k-4.9k 511 · 1%
5k+ 30 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
3% coverage
Apparel & Accessories
3% coverage
Furniture
2% coverage
Beauty & Cosmetics
2% coverage
Health
2% coverage
Arts & Entertainment
1% coverage
Jewelry & Watches
1% coverage
Hardware
1% coverage
Electronics
1% coverage
Food & Beverages
1% coverage
Sporting Goods
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 92 because some stores carry much larger inventories. That's larger than the Wix average of 67. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 10,261 · 37%
$25-$49 6,083 · 22%
$50-$99 5,547 · 20%
$100-$199 2,274 · 8%
$200-$499 1,766 · 6%
$500+ 1,965 · 7%
Store currencies
USD 22,059 EUR 5,043 GBP 4,008 CAD 2,048 AUD 1,383 INR 1,275 BRL 1,157 TRY 799

Among stores with pricing data, the most common price range is Under $25. The average is higher at $329 because some stores price much higher, pulling it up. That's below the Wix average of $383.

Social media platforms

Instagram (52%), Facebook (44%), LinkedIn (9%).

Instagram
52%
Facebook
44%
LinkedIn
9%
YouTube
9%
TikTok
8%
Twitter / X
7%
Pinterest
6%

Social media adoption is strong at 65%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Google Ads (1%).

Google Analytics
3%
Google Tag Manager
2%
Google Ads
1%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

78 products $15 avg 3 ads
Home & Garden Garden Supplies
452 products $68 avg 1 ads
Home & Garden Home Decor Furniture
42 products $32 avg 6 ads
Home & Garden Home Decor
156 products $16 avg 1 ads
Home & Garden Home Decor
33 products $363 avg 3 ads
Home & Garden
112 products $28 avg 1 ads
Home & Garden Outdoor Gear
16 products $21 avg 24 ads
Home & Garden Candles Home Decor
170 products $10 avg 1 ads
Home & Garden
79 products $914 avg 1 ads
Home & Garden Garden Supplies
27 products $123 avg 5 ads
Home & Garden Home Decor
30 products $92 avg 1 ads
Home & Garden Beauty & Cosmetics
22 products $187 avg 2 ads
Furniture Home & Garden

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FAQ

How many Wix Home & Garden stores are there?

We currently track 44,512 active Wix stores in the Home & Garden segment.

Are Wix Home & Garden stores growing?

Yes. In the last 30 days, 3,280 new stores were indexed in the Home & Garden segment, showing a 7% monthly growth rate.

What is the average product price in Wix Home & Garden stores?

Among stores with pricing data, the average listed price is about $329, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.