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Wix category analytics
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Updated May 18, 2026
Wix

15.9K Wix Education & Courses Stores: Stats & Market Data (2026)

15,862 active Wix stores fall into the Education & Courses segment, with 1,238 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. 78% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

78%
Social media
1%
Meta ads
75%
Contact info
Total Stores
15,862
Active Wix stores
New (30d)
1,238
Newly added in the last 30 days
Avg. Products
24
Among 15,831 stores with catalog data
Avg. Price
$201
Among 7,786 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,086 543 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,238 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Wix average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 8,642 · 55%
10-49 6,003 · 38%
50-199 921 · 6%
200-999 236 · 1%
1k-4.9k 27 · 0%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
5% coverage
Books & Literature
3% coverage
Arts & Entertainment
2% coverage
Beauty & Cosmetics
1% coverage
Baby & Kids
1% coverage
Sporting Goods
1% coverage
Apparel & Accessories
1% coverage
Celebrations & Gifts
1% coverage
Business & Industrial
1% coverage
Home & Garden
1% coverage
Toys & Games
0% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 24 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,199 · 41%
$25-$49 1,511 · 19%
$50-$99 1,289 · 17%
$100-$199 631 · 8%
$200-$499 641 · 8%
$500+ 515 · 7%
Store currencies
USD 7,966 EUR 1,859 GBP 1,427 CAD 755 BRL 623 AUD 598 INR 363 JPY 258

Among stores with pricing data, the most common price range is Under $25. The average is higher at $201 because some stores price much higher, pulling it up. That's below the Wix average of $365.

Social media platforms

Instagram (63%), Facebook (57%), YouTube (29%).

Instagram
63%
Facebook
57%
YouTube
29%
LinkedIn
26%
Twitter / X
15%
TikTok
11%
Pinterest
3%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 1% run Meta ads. That's 9 percentage points above the Wix average of 69%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (3%), Facebook Pixel (3%).

Google Analytics
4%
Google Tag Manager
3%
Facebook Pixel
3%
Google Ads
2%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

13 products $13 avg 2 ads
Education & Courses barber college beauty school
16 products $17 avg 1 ads
Education & Courses educational consulting teacher support
8 products $234 avg 1 ads
Education & Courses business online business
19 products $42 avg 1 ads
Education & Courses medical education study guides
13 products $100 avg 25 ads
Education & Courses online chess lessons private chess coaching
12 products $24 avg 1 ads
Education & Courses children museum
8 products $6 avg 2 ads
Education & Courses homeschool support outdoor education
38 products $6 avg 1 ads
Health Education & Courses astrology consultation ayurveda remedies
85 products $18 avg 15 ads
Education & Courses spirituality religion
12 products $33 avg 6 ads
Sporting Goods Education & Courses fitness expo tickets sports conference passes
17 products $27 avg 4 ads
Education & Courses Arts & Entertainment bassoon lessons online music lessons
6 products $17 avg 1 ads
Education & Courses big questions evil

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FAQ

How many Wix Education & Courses stores are there?

We currently track 15,862 active Wix stores in the Education & Courses segment.

Are Wix Education & Courses stores growing?

Yes. In the last 30 days, 1,238 new stores were indexed in the Education & Courses segment, showing a 8% monthly growth rate.

What is the average product price in Wix Education & Courses stores?

Among stores with pricing data, the average listed price is about $201, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.