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Shopify category analytics
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Updated July 20, 2026
Shopify

17.1K Shopify Education & Courses Stores: Stats & Market Data (2026)

17,065 active Shopify stores fall into the Education & Courses segment, with 278 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 65% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

65%
Social media
5%
Meta ads
50%
Contact info
Total Stores
17,065
Active Shopify stores
New (30d)
278
Newly added in the last 30 days
Avg. Products
193
Among 16,386 stores with catalog data
Avg. Price
$224
Among 16,203 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,335 667 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

278 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,166 · 32%
10-49 6,293 · 38%
50-199 3,145 · 19%
200-999 1,302 · 8%
1k-4.9k 378 · 2%
5k+ 102 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
5% coverage
Health
3% coverage
Toys & Games
3% coverage
Apparel & Accessories
2% coverage
Beauty & Cosmetics
2% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
2% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage
Electronics
1% coverage
Software
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 193 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,404 · 33%
$25-$49 3,626 · 22%
$50-$99 2,314 · 14%
$100-$199 1,787 · 11%
$200-$499 1,669 · 10%
$500+ 1,403 · 9%
Store currencies
USD 8,116 EUR 2,551 GBP 1,307 CAD 972 AUD 956 INR 449 MXN 228 ARS 187

Among stores with pricing data, the most common price range is Under $25. The average is higher at $224 because some stores price much higher, pulling it up.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (56%), Facebook (46%), YouTube (27%).

Instagram
56%
Facebook
46%
YouTube
27%
TikTok
16%
Twitter / X
13%
LinkedIn
8%
Pinterest
6%

Social media adoption is strong at 65%, and 5% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (11%), Google Ads (4%).

Google Analytics
34%
Google Tag Manager
11%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 26% Debut 9% Horizon 6% Refresh 3% Sense 2% Craft 2% Studio 2% Spotlight 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Nurse Well Versed® United States
19 products $18 avg 2 ads
Education & Courses Blockify Fraud Filter, Blocker Kaching CartDrawer Cart Upsell
85 products $33 avg 1 ads
Education & Courses Kids Clothing Courses EG Auto Add to Cart Free Gift Elevar Conversion Tracking
7 products $210 avg 60 ads
Education & Courses Courses Klaviyo: Email Marketing & SMS PageFly Landing Page Builder
108 products $54 avg 1 ads
Education & Courses Courses Klaviyo: Email Marketing & SMS
19 products $292 avg 7 ads
Sporting Goods Education & Courses UpPromote Affiliate Marketing Klaviyo: Email Marketing & SMS
Kids home Pakistan
32 products $15 avg 2 ads
Education & Courses Kids Clothing Toys
41 products $445 avg 1 ads
Education & Courses Courses Coaching UpPromote Affiliate Marketing Shopify Inbox
15 products $34 avg 13 ads
Education & Courses Courses Kaching Bundles App & Upsells Klaviyo: Email Marketing & SMS
25 products $819 avg 4 ads
Education & Courses
14 products $4 avg 1 ads
Education & Courses Courses Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
6 products $187 avg 23 ads
Arts & Entertainment Education & Courses
Ancient Remedies United States
28 products $45 avg 3 ads
Education & Courses Courses AdRoll Marketing & Advertising GemPages Landing Page Builder

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FAQ

How many Shopify Education & Courses stores are there?

We currently track 17,065 active Shopify stores in the Education & Courses segment.

Are Shopify Education & Courses stores growing?

Yes. In the last 30 days, 278 new stores were indexed in the Education & Courses segment, showing a 2% monthly growth rate.

What is the average product price in Shopify Education & Courses stores?

Among stores with pricing data, the average listed price is about $224, with the most common pricing band at Under $25.

What apps are most popular for Shopify Education & Courses stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.