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Shopify category analytics
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Updated May 18, 2026
Shopify

18.6K Shopify Education & Courses Stores: Stats & Market Data (2026)

18,558 active Shopify stores fall into the Education & Courses segment, with 2,634 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 63% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

63%
Social media
5%
Meta ads
50%
Contact info
Total Stores
18,558
Active Shopify stores
New (30d)
2,634
Newly added in the last 30 days
Avg. Products
164
Among 17,871 stores with catalog data
Avg. Price
$233
Among 17,595 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,934 967 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

2,634 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6,247 · 35%
10-49 6,562 · 37%
50-199 3,252 · 18%
200-999 1,341 · 8%
1k-4.9k 385 · 2%
5k+ 84 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
5% coverage
Health
3% coverage
Toys & Games
3% coverage
Apparel & Accessories
2% coverage
Beauty & Cosmetics
2% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
2% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage
Electronics
1% coverage
Software
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 164 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,995 · 34%
$25-$49 3,978 · 23%
$50-$99 2,459 · 14%
$100-$199 1,889 · 11%
$200-$499 1,749 · 10%
$500+ 1,525 · 9%
Store currencies
USD 8,739 EUR 2,687 GBP 1,419 AUD 1,049 CAD 1,024 INR 527 ARS 358 MXN 242

Among stores with pricing data, the most common price range is Under $25. The average is higher at $233 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (55%), Facebook (45%), YouTube (26%).

Instagram
55%
Facebook
45%
YouTube
26%
TikTok
15%
Twitter / X
13%
LinkedIn
7%
Pinterest
6%

Social media adoption is strong at 63%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (11%), Google Ads (4%).

Google Analytics
32%
Google Tag Manager
11%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 26% Debut 9% Horizon 6% Refresh 3% Sense 3% Craft 2% Studio 2% Spotlight 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

73 products $7 avg 116 ads
Books & Literature Education & Courses reusable notebooks hindi notebooks EasySell COD Form & Upsells Shiprocket: eCommerce Shipping
29 products $56 avg 2 ads
Health Education & Courses adaptogenic-mushrooms organic-supplements Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App
19 products $12 avg 2 ads
Education & Courses Software digital products plr products Omnisend Email Marketing & SMS
Nurse Well Versed® United States
19 products $18 avg 11 ads
Education & Courses nursing education study guides Blockify Fraud Filter, Blocker Kaching CartDrawer Cart Upsell
36 products $120 avg 1 ads
Education & Courses medical exam preparation online courses Awin ‑ Affiliate Marketing Upsell.com ‑ ReConvert Upsell
26 products $15 avg 3 ads
Education & Courses personal growth spirituality Shopify Inbox Klaviyo: Email Marketing & SMS
78 products $55 avg 5 ads
Education & Courses pre-k learning materials kindergarten educational materials GemPages Landing Page Builder Judge.me Product Reviews App
38 products $18 avg 1 ads
Education & Courses literacy tools learning resources
489 products $11 avg 8 ads
Education & Courses homeschooling digital-downloads Bundler ‑ Product Bundles App Hulk Contact Form Builder
19 products $106 avg 6 ads
Education & Courses montessori toys educational supplies Pandectes GDPR Compliance Judge.me Product Reviews App
20 products $37 avg 17 ads
Education & Courses Books & Literature Toys & Games children montessori Avada AI SEO Suite Optimizer Judge.me Product Reviews App
9 products $1700 avg 6 ads
Education & Courses ecommerce shopify Pandectes GDPR Compliance Shopify Inbox

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FAQ

How many Shopify Education & Courses stores are there?

We currently track 18,558 active Shopify stores in the Education & Courses segment.

Are Shopify Education & Courses stores growing?

Yes. In the last 30 days, 2,634 new stores were indexed in the Education & Courses segment, showing a 14% monthly growth rate.

What is the average product price in Shopify Education & Courses stores?

Among stores with pricing data, the average listed price is about $233, with the most common pricing band at Under $25.

What apps are most popular for Shopify Education & Courses stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.