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Updated June 8, 2026
Shopify

18.7K Shopify Education & Courses Stores: Stats & Market Data (2026)

18,679 active Shopify stores fall into the Education & Courses segment, with 1,022 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 64% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

64%
Social media
5%
Meta ads
51%
Contact info
Total Stores
18,679
Active Shopify stores
New (30d)
1,022
Newly added in the last 30 days
Avg. Products
179
Among 17,996 stores with catalog data
Avg. Price
$237
Among 17,746 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,851 925 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,022 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,930 · 33%
10-49 6,767 · 38%
50-199 3,387 · 19%
200-999 1,405 · 8%
1k-4.9k 406 · 2%
5k+ 101 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
5% coverage
Health
3% coverage
Toys & Games
3% coverage
Apparel & Accessories
2% coverage
Beauty & Cosmetics
2% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
2% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage
Electronics
1% coverage
Software
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 179 because some stores carry much larger inventories. That's smaller than the Shopify average of 437. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 6,000 · 34%
$25-$49 3,978 · 22%
$50-$99 2,510 · 14%
$100-$199 1,926 · 11%
$200-$499 1,774 · 10%
$500+ 1,558 · 9%
Store currencies
USD 8,810 EUR 2,725 GBP 1,449 AUD 1,066 CAD 1,048 INR 533 ARS 286 MXN 247

Among stores with pricing data, the most common price range is Under $25. The average is higher at $237 because some stores price much higher, pulling it up. That's above the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (56%), Facebook (46%), YouTube (27%).

Instagram
56%
Facebook
46%
YouTube
27%
TikTok
16%
Twitter / X
14%
LinkedIn
7%
Pinterest
6%

Social media adoption is strong at 64%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (11%), Google Ads (4%).

Google Analytics
33%
Google Tag Manager
11%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 26% Debut 9% Horizon 6% Refresh 3% Sense 2% Craft 2% Studio 2% Spotlight 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Nursing Prime ® United States
31 products $23 avg 1 ads
Education & Courses nursing study guide nursing planner Avada Boost Sales Trust Badges GSC Countdown Timer Bar
95 products $34 avg 1 ads
Education & Courses Celebrations & Gifts team building games online courses Bundler ‑ Product Bundles App T Lab ‑ AI Language Translate
48 products $156 avg 5 ads
Education & Courses professional development educator training Judge.me Product Reviews App
43 products $48 avg 1 ads
Baby & Kids Education & Courses online parenting courses maternity baby products UpPromote Affiliate Marketing T Lab ‑ AI Language Translate
73 products $13 avg 1 ads
Education & Courses sensory products therapy tools PageFly Landing Page Builder
16 products $30 avg 2 ads
Education & Courses business growth meta ads Google & YouTube Judge.me Product Reviews App
708 products $15 avg 3 ads
Education & Courses Books & Literature homeschool curriculum christian education Microsoft Clarity: AI Insights Yoast SEO ‑ Store optimization
200 products $3 avg 1 ads
Education & Courses educational-materials learning-resources Bundler ‑ Product Bundles App Loox ‑ Product Reviews App
Moose Coaching United States
59 products $10 avg 1 ads
Education & Courses training programs e-books Powerful Contact Form Builder Judge.me Product Reviews App
77 products $160 avg 5 ads
Education & Courses philosophy economic science
8 products $30 avg 3 ads
Education & Courses inspirational courses motivational speaker Sami B2B Lock,Password Protect Gelato: Print on Demand
63 products $32 avg 4 ads
Education & Courses Arts & Entertainment design marketing UpPromote Affiliate Marketing Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify Education & Courses stores are there?

We currently track 18,679 active Shopify stores in the Education & Courses segment.

Are Shopify Education & Courses stores growing?

Yes. In the last 30 days, 1,022 new stores were indexed in the Education & Courses segment, showing a 5% monthly growth rate.

What is the average product price in Shopify Education & Courses stores?

Among stores with pricing data, the average listed price is about $237, with the most common pricing band at Under $25.

What apps are most popular for Shopify Education & Courses stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.