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Shopify category analytics
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Updated July 6, 2026
Shopify

17.2K Shopify Education & Courses Stores: Stats & Market Data (2026)

17,202 active Shopify stores fall into the Education & Courses segment, with 489 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 64% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

64%
Social media
5%
Meta ads
51%
Contact info
Total Stores
17,202
Active Shopify stores
New (30d)
489
Newly added in the last 30 days
Avg. Products
191
Among 16,531 stores with catalog data
Avg. Price
$226
Among 16,330 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,383 691 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

489 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,291 · 32%
10-49 6,318 · 38%
50-199 3,151 · 19%
200-999 1,296 · 8%
1k-4.9k 372 · 2%
5k+ 103 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
5% coverage
Health
3% coverage
Toys & Games
3% coverage
Apparel & Accessories
2% coverage
Beauty & Cosmetics
2% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
2% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage
Electronics
1% coverage
Software
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 191 because some stores carry much larger inventories. That's smaller than the Shopify average of 408. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,457 · 33%
$25-$49 3,681 · 23%
$50-$99 2,328 · 14%
$100-$199 1,777 · 11%
$200-$499 1,676 · 10%
$500+ 1,411 · 9%
Store currencies
USD 8,168 EUR 2,571 GBP 1,316 CAD 978 AUD 962 INR 451 MXN 231 ARS 206

Among stores with pricing data, the most common price range is Under $25. The average is higher at $226 because some stores price much higher, pulling it up.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (56%), Facebook (46%), YouTube (27%).

Instagram
56%
Facebook
46%
YouTube
27%
TikTok
16%
Twitter / X
13%
LinkedIn
8%
Pinterest
6%

Social media adoption is strong at 64%, and 5% of stores run Meta ad campaigns. That's 9 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (11%), Google Ads (4%).

Google Analytics
33%
Google Tag Manager
11%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 26% Debut 9% Horizon 6% Refresh 3% Sense 3% Craft 2% Studio 2% Spotlight 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

WolffKids United States
184 products $6 avg 1 ads
Education & Courses Digital Products Courses Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App
591 products $98 avg 4 ads
Food & Beverages Home & Garden Education & Courses UpPromote Affiliate Marketing Evey Events & Tickets
120 products $92 avg 1 ads
Education & Courses Courses Blockify Fraud Filter, Blocker Simprosys Google Shopping Feed
423 products $11 avg 73 ads
Toys & Games Education & Courses Judge.me Product Reviews App RS: AI Search Bar & Filter
23 products $44 avg 2 ads
Education & Courses Judge.me Product Reviews App
40 products $44 avg 27 ads
Education & Courses Pandectes GDPR Compliance Judge.me Product Reviews App
872 products $214 avg 24 ads
Education & Courses Hextom: Free Shipping Bar Honeycomb Upsell & Cross Sell
79 products $304 avg 19 ads
Education & Courses Omnisend Email Marketing & SMS
QHHT Official United States
15 products $1120 avg 6 ads
Education & Courses Yoga & Meditation Coaching UpPromote Affiliate Marketing Elevar Conversion Tracking
12 products $20 avg 61 ads
Health Education & Courses Amp: Back in Stock & PreOrder+ EComposer Landing Page Builder
271 products $60 avg 1 ads
Education & Courses Pop Convert ‑ Pop Ups, Banners STKY ‑ Sticky Add To Cart Bar
262 products $21 avg 21 ads
Books & Literature Education & Courses Toys & Games Attentive: AI‑led Email &SMS Elevar Conversion Tracking

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FAQ

How many Shopify Education & Courses stores are there?

We currently track 17,202 active Shopify stores in the Education & Courses segment.

Are Shopify Education & Courses stores growing?

Yes. In the last 30 days, 489 new stores were indexed in the Education & Courses segment, showing a 3% monthly growth rate.

What is the average product price in Shopify Education & Courses stores?

Among stores with pricing data, the average listed price is about $226, with the most common pricing band at Under $25.

What apps are most popular for Shopify Education & Courses stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.