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Updated Apr 27, 2026
Shopify

17.8K Shopify Education & Courses Stores: Stats & Market Data (2026)

17,839 active Shopify stores fall into the Education & Courses segment, with 2,027 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. 61% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

61%
Social media
7%
Meta ads
47%
Contact info
Total Stores
17,839
Active Shopify stores
New (30d)
2,027
Newly added in the last 30 days
Avg. Products
145
Among 17,111 stores with catalog data
Avg. Price
$239
Among 16,831 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,989 994 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2,027 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 18%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6,599 · 39%
10-49 6,111 · 36%
50-199 2,828 · 17%
200-999 1,170 · 7%
1k-4.9k 338 · 2%
5k+ 65 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
5% coverage
Health
3% coverage
Toys & Games
3% coverage
Apparel & Accessories
2% coverage
Beauty & Cosmetics
2% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage
Food & Beverages
1% coverage
Electronics
1% coverage
Software
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 145 because some stores carry much larger inventories. That's smaller than the Shopify average of 446. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,792 · 34%
$25-$49 3,750 · 22%
$50-$99 2,363 · 14%
$100-$199 1,799 · 11%
$200-$499 1,682 · 10%
$500+ 1,445 · 9%
Store currencies
USD 8,382 EUR 2,564 GBP 1,317 AUD 1,003 CAD 979 INR 515 ARS 419 MXN 236

Among stores with pricing data, the most common price range is Under $25. The average is higher at $239 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Seal Subscriptions App.

Social media platforms

Instagram (53%), Facebook (44%), YouTube (25%).

Instagram
53%
Facebook
44%
YouTube
25%
TikTok
15%
Twitter / X
13%
LinkedIn
7%
Pinterest
6%

Social media adoption is strong at 61%, and 7% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
30%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 26% Debut 9% Horizon 6% Refresh 3% Sense 3% Craft 2% Studio 2% Spotlight 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

110 products $118 avg 3 ads
Education & Courses learning online education Hextom: Countdown Timer Bar
156 products $39 avg 1 ads
Education & Courses early childhood resources diaries
259 products $12 avg 18 ads
Books & Literature Education & Courses Toys & Games kids educational books critical thinking for kids Rebuy Personalization Engine Recharge Subscriptions App
198 products $15 avg 16 ads
Arts & Entertainment Books & Literature Education & Courses crochet patterns amigurumi Avada AI SEO Suite Optimizer
ShopUrenmanaturals United States
20 products $38 avg 3 ads
Education & Courses digital learning e-learning Bundler ‑ Product Bundles App Hextom: Free Shipping Bar
NPTA Philippines Philippines
33 products $831 avg 1 ads
Education & Courses fitness training certification Pop Convert ‑ Pop Ups, Banners Recharge Subscriptions App
Beauté Academy United States
18 products $245 avg 1 ads
Education & Courses beauty training microblading courses Klaviyo: Email Marketing & SMS
2,069 products $22 avg 11 ads
Education & Courses transformational programs spiritual teachings Upsell.com ‑ ReConvert Upsell Recharge Subscriptions App
Nerve Renew United States
77 products $79 avg 11 ads
Education & Courses Celebrations & Gifts Books & Literature nerve health course nerve health ebook Hextom: Free Shipping Bar Searchanise Search & Filter
409 products $5 avg 1 ads
Education & Courses educational materials classroom resources
431 products $71 avg 2 ads
Education & Courses dementia products activities for dementia
5 products $7 avg 3 ads
Education & Courses quran learning islamic education Bundler ‑ Product Bundles App

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FAQ

How many Shopify Education & Courses stores are there?

We currently track 17,839 active Shopify stores in the Education & Courses segment.

Are Shopify Education & Courses stores growing?

Yes. In the last 30 days, 2,027 new stores were indexed in the Education & Courses segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Education & Courses stores?

Among stores with pricing data, the average listed price is about $239, with the most common pricing band at Under $25.

What apps are most popular for Shopify Education & Courses stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Seal Subscriptions App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.