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Shopify category analytics
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Updated June 29, 2026
Shopify

17.4K Shopify Education & Courses Stores: Stats & Market Data (2026)

17,399 active Shopify stores fall into the Education & Courses segment, with 588 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 64% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

64%
Social media
5%
Meta ads
51%
Contact info
Total Stores
17,399
Active Shopify stores
New (30d)
588
Newly added in the last 30 days
Avg. Products
182
Among 16,734 stores with catalog data
Avg. Price
$229
Among 16,511 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,469 734 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

588 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 19%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5,454 · 33%
10-49 6,410 · 38%
50-199 3,125 · 19%
200-999 1,286 · 8%
1k-4.9k 362 · 2%
5k+ 97 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
5% coverage
Health
3% coverage
Toys & Games
3% coverage
Apparel & Accessories
2% coverage
Beauty & Cosmetics
2% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
2% coverage
Food & Beverages
1% coverage
Home & Garden
1% coverage
Electronics
1% coverage
Software
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 182 because some stores carry much larger inventories. That's smaller than the Shopify average of 408. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,536 · 34%
$25-$49 3,709 · 22%
$50-$99 2,349 · 14%
$100-$199 1,797 · 11%
$200-$499 1,698 · 10%
$500+ 1,422 · 9%
Store currencies
USD 8,232 EUR 2,604 GBP 1,330 CAD 984 AUD 963 INR 469 ARS 243 MXN 240

Among stores with pricing data, the most common price range is Under $25. The average is higher at $229 because some stores price much higher, pulling it up. That's above the Shopify average of $218.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (56%), Facebook (46%), YouTube (27%).

Instagram
56%
Facebook
46%
YouTube
27%
TikTok
16%
Twitter / X
13%
LinkedIn
7%
Pinterest
6%

Social media adoption is strong at 64%, and 5% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 56%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (11%), Google Ads (4%).

Google Analytics
33%
Google Tag Manager
11%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 26% Debut 9% Horizon 6% Refresh 3% Sense 2% Craft 2% Studio 2% Spotlight 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

325 products $7 avg 8 ads
Education & Courses Books & Literature Releasit COD Fee & Partial Pay Google & YouTube
5 products $540 avg 1 ads
Education & Courses Evey Events & Tickets
17 products $59 avg 2 ads
Health Education & Courses Judge.me Product Reviews App Product Recommendation Quiz
13 products $188 avg 23 ads
Education & Courses Digital Products Coaching Hextom: Countdown Timer Bar Klaviyo: Email Marketing & SMS
44 products $70 avg 28 ads
Education & Courses Wellness Klaviyo: Email Marketing & SMS Minmaxify Order Limits
127 products $42 avg 4 ads
Education & Courses Courses Instafeed ‑ Instagram Feed Klaviyo: Email Marketing & SMS
28 products $28 avg 42 ads
Books & Literature Education & Courses UpPromote Affiliate Marketing Powerful Contact Form Builder
859 products $19 avg 1 ads
Toys & Games Education & Courses Toys Afterpay On‑Site Messaging Google & YouTube
41 products $31 avg 6 ads
Education & Courses Digital Products Gelato: Print on Demand Judge.me Product Reviews App
23 products $33 avg 2 ads
Education & Courses Courses Kids Clothing Avada AI SEO Image Optimizer Judge.me Product Reviews App
31 products $96 avg 17 ads
Education & Courses AdRoll Marketing & Advertising PageFly Landing Page Builder
484 products $41 avg 17 ads
Education & Courses Avada AI SEO Image Optimizer Blocky Fraud Filter IP Blocker

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FAQ

How many Shopify Education & Courses stores are there?

We currently track 17,399 active Shopify stores in the Education & Courses segment.

Are Shopify Education & Courses stores growing?

Yes. In the last 30 days, 588 new stores were indexed in the Education & Courses segment, showing a 3% monthly growth rate.

What is the average product price in Shopify Education & Courses stores?

Among stores with pricing data, the average listed price is about $229, with the most common pricing band at Under $25.

What apps are most popular for Shopify Education & Courses stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.