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Wix store intelligence Subcategory report Data snapshot July 29, 2026
Wix

Wix Home Decor stores

BootLeads currently tracks 15,525 active Wix storefronts classified in the Home Decor subcategory.

Research note
Explore 15,525 matching stores

Search store-level records and export available contact, catalog, social, and technology data.

Active stores
15,525
Current records in this report
Added to BootLeads (30d)
2,221
First detected by BootLeads
Platform dataset share
2.3%
Share of tracked Wix stores
Median products
35
15,369 stores · 99% coverage

Key findings

Current database snapshot
  • This report covers 2.3% of the active Wix stores currently tracked by BootLeads.

  • Among stores with catalog data, the estimated median is 35 products, 52% above the classified-store platform median for catalog size.

  • Among stores with usable price data, the estimated median store-average product price is $37.17, close to the classified-store platform median.

  • United States is the most common identified country with 2,937 stores.

Store examples

A rotating sample selected for data completeness. It is not a ranking.

Search the full dataset →
Home | JJ's Boutique
www.jjsboutique.com
United States 45 products $67.5 average product price 1 Meta ads
Home & Garden Home Decor
Indonesia 323 products $77.19 average product price 2 Meta ads
Apparel & Accessories Home & Garden Women's Clothing Home Decor
Home | jetnextbuy
www.jetnextbuy.com
United States 54 products $74.9 average product price 3 Meta ads
Home & Garden Home Decor Lighting

Market composition

Identified countries and related classifications within this subcategory dataset.

Top identified countries

United States 2,937 · 19%
United Kingdom 1,543 · 10%
Brazil 650 · 4%
India 512 · 3%
France 500 · 3%
Canada 446 · 3%

Category context

Home & Garden 15,525 · 100%
Furniture 498 · 3%
Jewelry & Watches 399 · 3%

Related subcategories

Kitchen & Dining 2,275 · 15%
Lighting 1,514 · 10%
Candles & Fragrance 1,077 · 7%
Bedding & Bath 860 · 6%
Garden & Outdoor 516 · 3%

Category labels are non-exclusive; one store may contribute to several categories and matching subcategories. 15,525 stores · 100% coverage.

Commerce profile

Catalog, store-average price, and currency metrics from records meeting the reporting threshold.

Catalog size

Estimated median 35 products; middle 50% spans 14-94.
1-9 1,859 · 12%
10-49 7,403 · 48%
50-199 4,228 · 28%
200-999 1,637 · 11%
1k-4.9k 226 · 1%
5k+ 16 · 0%

Store-average product prices

Estimated median $37.17; middle 50% of store averages spans $17.9-$79.91.
Under $25 3,575 · 37%
$25-$49 2,298 · 24%
$50-$99 1,926 · 20%
$100-$199 828 · 8%
$200-$499 593 · 6%
$500+ 554 · 6%

Store currencies

USD 43% EUR 14% GBP 11% CAD 4% BRL 4% INR 3%

Catalog: 15,369 stores · 99% coverage · Store-average price: 9,774 stores · 63% coverage · Currency: 15,426 stores · 99% coverage. Coverage measures available records; it does not by itself prove that missing data is representative.

Marketing and reach

Observable storefront signals, not estimates of campaign performance.

Reach signals

Social profiles
64%
Detected on public storefronts
Meta advertising
1%
Meta ads detected in the past 30 days
Contact data
70%
Detected email, phone, or WhatsApp

Social platforms

Instagram 8,311 · 54%
Facebook 6,538 · 42%
TikTok 1,262 · 8%
LinkedIn 1,176 · 8%
Pinterest 1,143 · 7%
YouTube 1,132 · 7%

Social platforms and trackers are non-exclusive. Percentages use all stores in this report as the denominator; contact details are detected, not verified.

Store footprint

Language, domain-registration, and catalog-activity signals from available records.

Store languages

English 10,446 · 67%
French 706 · 5%
Portuguese 626 · 4%
Spanish 520 · 3%
German 372 · 2%
Turkish 244 · 2%

Domain registration periods

13,798 stores · 89% coverage
Before 2016 1,646 · 12%
2016-2019 2,118 · 15%
2020-2022 3,668 · 27%
2023 or later 6,366 · 46%

Domain-period percentages use stores with an available registration date as the denominator. Domain dates describe the domain, not when the business opened.

Data methodology

Active stores

Counts include storefronts currently marked active in the BootLeads Wix index after removals and duplicate-domain exclusions.

Added to BootLeads

The 30-day figure uses the date BootLeads first indexed a store. It does not represent confirmed launches or market growth.

Statistical coverage

Product medians use stores with 1-100,000 detected products. Price medians use each store's average product price in USD above $0 and up to $100,000. Percentiles are estimates; visible modules require 50 records and 20% coverage, while headline findings require 50%.

Category classification

Category totals use a controlled category and subcategory taxonomy. Classification covers 52% of active Wix records and favors records with richer catalog data; comparisons use that classified cohort. Counts are not market-size estimates, and labels are non-exclusive.

Data snapshot

This report is generated from the active-store index and cached for up to six hours. Store-level fields may update at different times.