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Magento Beauty & Cosmetics stores

BootLeads tracks 656 active Magento stores in the Beauty & Cosmetics category.

Updated

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Active stores
656
Public storefronts in this report
New in the last 30 days
5
First found by BootLeads, not launch dates
Share of Magento
2.0%
Of all active Magento stores
Median products
798
90% of stores have this data

What this market looks like

Subcategories

The subcategories Magento Beauty & Cosmetics stores are listed under.

Subcategories

  • Skincare 350 · 53%
  • Haircare 157 · 24%
  • Makeup 136 · 21%
  • Fragrances 79 · 12%
  • Beauty Tools 51 · 8%

100% of these stores have a category, and a store can be listed under more than one.

Key findings

  • 16% of stores ran Meta ads in the last 30 days, 11 points above Magento overall.
  • The median store prices its products at $33.7 on average, 50% below the platform median for categorized stores.
  • 87% of stores show a public social profile, 27 points above Magento overall.
  • Germany accounts for 39 of these stores, more than any other country.

Examples of Magento Beauty & Cosmetics stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
Macta Beauty – Professionaalne Kosmeetika | Parfüümid e-poeswww.mactabeauty.com Estonia Skincare 1,892 $30.78
Haarshop.nl | Luxe Haar- & Beautyproducten, morgen in huiswww.haarshop.nl Netherlands Haircare 2,892 $19.85
TummyTox România - Pierdere în greutate și frumusețe pentru fetewww.tummytox.ro Romania Vitamins & Supplements 239 $30.12
Human Hair & Lace Wigs UK | Moramodemoramode.com Australia Haircare 348 $439.03
Institut Esthedermwww.esthederm.fr France Skincare 241 $63.74
Online Beauty and Fashion Shopping in Dubai UAE | Glamazle.comwww.glamazle.com Kuwait Makeup 4,645 $245.50
Chatters Hair Salon | Professional Hair & Beauty Products Canadachatters.ca Canada Haircare 3,285 $42.75
Nailart & Nageldesign Shop - UV/LED Gel, Farbgel, Nagellack - vw-e.dewww.vw-e.de Germany Nail Care 4,242 $9.22

Catalog and prices

Catalog size and average product price for Magento Beauty & Cosmetics stores.

Catalog size

of the 90% with this data

Median 798 products. The middle half of stores list 230 to 3,564.

  • 1-9 10 · 2%
  • 10-49 20 · 3%
  • 50-199 102 · 17%
  • 200-999 190 · 32%
  • 1k-4.9k 153 · 26%
  • 5k+ 115 · 19%

Extreme values are left out, and the average price is each store's own average across its products.

How these stores run

Marketing

Social profiles, ads and contact details for Magento Beauty & Cosmetics stores.

Public reach

Social profiles
87% vs 60% on Magento
Linked from the storefront
Meta ads
16% vs 5% on Magento
Running ads in the last 30 days
Contact details
74% vs 65% on Magento
Email, phone or WhatsApp

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Site speed

31.7% of the stores with complete Chrome data pass Core Web Vitals, 11 points below Magento overall. Chrome reports data for 81.2% of this report.

Typical store

Median of each store's 75th percentile, August 2026

LCP
2.40 s
Good ≤ 2.5 s
INP
125 ms
Good ≤ 200 ms
CLS
0.050
Good ≤ 0.1
TTFB
1.50 s
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Compare all platforms

Languages and domains

Store languages, domain age and catalog activity for Magento Beauty & Cosmetics stores.

Store languages

  • English 256 · 39%
  • Spanish 57 · 9%
  • German 48 · 7%
  • Dutch 42 · 6%
  • French 41 · 6%
  • Italian 37 · 6%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

On other platforms

Other Magento categories

Guides

Questions about this report

How many active Magento Beauty & Cosmetics stores are in this report?

BootLeads tracks 656 active Magento stores in the Beauty & Cosmetics category.

How does BootLeads decide which stores appear under Beauty & Cosmetics?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Magento storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 41% of active Magento stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Site speed comes from August 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

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