815 Magento Beauty & Cosmetics Stores: Stats & Market Data (2026)
815 active Magento stores fall into the Beauty & Cosmetics segment, with 198 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. 75% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
198 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the Magento average of 39%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 200-999 product range is most common. The average is 4,536 products per store. That's larger than the Magento average of 4,032. The strongest country concentrations are Italy, United Kingdom, Germany.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $226 because some stores price much higher, pulling it up. That's below the Magento average of $711.
Marketing & analytics tools
Google Tag Manager (79%), Google Analytics (34%), Facebook Pixel (25%).
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Start Free TrialFAQ
How many Magento Beauty & Cosmetics stores are there?
We currently track 815 active Magento stores in the Beauty & Cosmetics segment.
Are Magento Beauty & Cosmetics stores growing?
Yes. In the last 30 days, 198 new stores were indexed in the Beauty & Cosmetics segment, showing a 24% monthly growth rate.
What is the average product price in Magento Beauty & Cosmetics stores?
Among stores with pricing data, the average listed price is about $226, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (72%), Facebook (70%), YouTube (31%).
Social media engagement is exceptionally high: 75% of stores maintain social profiles and 12% run Meta ads. That's 20 percentage points above the Magento average of 55%.