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Updated July 13, 2026
Magento

691 Magento Beauty & Cosmetics Stores: Stats & Market Data (2026)

691 active Magento stores fall into the Beauty & Cosmetics segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. 62% maintain social media profiles — Instagram leads — and 15% run Meta ad campaigns.

62%
Social media
15%
Meta ads
64%
Contact info
Total Stores
691
Active Magento stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
4,523
Among 607 stores with catalog data
Avg. Price
$157
Among 347 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

62 31 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

6 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Magento average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 0%
10-49 17 · 3%
50-199 96 · 16%
200-999 192 · 32%
1k-4.9k 161 · 27%
5k+ 139 · 23%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
10% coverage
Food & Beverages
3% coverage
Home & Garden
3% coverage
Apparel & Accessories
2% coverage
Electronics
1% coverage
Arts & Entertainment
1% coverage
Baby & Kids
1% coverage
Furniture
0% coverage
Office Supplies
0% coverage
Celebrations & Gifts
0% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 4,523 products per store. That's larger than the Magento average of 3,162. The strongest country concentrations are United Kingdom, Italy, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 147 · 42%
$25-$49 80 · 23%
$50-$99 59 · 17%
$100-$199 31 · 9%
$200-$499 21 · 6%
$500+ 9 · 3%
Store currencies
EUR 168 USD 58 GBP 34 AUD 29 CAD 9 AED 8 PLN 8 MXN 7

Among stores with pricing data, the most common price range is Under $25. The average is higher at $157 because some stores price much higher, pulling it up. That's below the Magento average of $518.

Social media platforms

Instagram (58%), Facebook (57%), YouTube (26%).

Instagram
58%
Facebook
57%
YouTube
26%
Twitter / X
17%
TikTok
15%
LinkedIn
8%
Pinterest
5%

Social media adoption is strong at 62%, and 15% of stores run Meta ad campaigns. That's 18 percentage points above the Magento average of 44%.

Marketing & analytics tools

Google Tag Manager (80%), Google Analytics (34%), Facebook Pixel (24%).

Google Tag Manager
80%
Google Analytics
34%
Facebook Pixel
24%
Google Ads
10%
TikTok Pixel
4%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,695 products $5 avg 2 ads
Beauty & Cosmetics Beauty Products Cosmetics
1,954 products $19 avg 6 ads
Beauty & Cosmetics
1,238 products $92 avg 1 ads
Beauty & Cosmetics Fragrance Beauty Products
429 products $45 avg 4 ads
Health Beauty & Cosmetics
122 products $38 avg 2 ads
Beauty & Cosmetics Supplements Skincare
1,238 products $70 avg 24 ads
Beauty & Cosmetics Fragrance Beauty Products
213 products $47 avg 1 ads
Beauty & Cosmetics Eco-Friendly Products
292 products $119 avg 1 ads
Beauty & Cosmetics
425 products $46 avg 6 ads
Beauty & Cosmetics Food & Beverages Wellness Supplements
713 products $55 avg
Beauty & Cosmetics Wellness
15 products $121 avg
Beauty & Cosmetics Personal Care Beauty Products

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FAQ

How many Magento Beauty & Cosmetics stores are there?

We currently track 691 active Magento stores in the Beauty & Cosmetics segment.

Are Magento Beauty & Cosmetics stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Beauty & Cosmetics segment, showing a 1% monthly growth rate.

What is the average product price in Magento Beauty & Cosmetics stores?

Among stores with pricing data, the average listed price is about $157, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.