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Magento Beauty & Cosmetics stores

BootLeads tracks 646 active Magento stores in the Beauty & Cosmetics category.

Updated

Active stores
646
Public storefronts in this report
New in the last 30 days
0
First found by BootLeads, not launch dates
Share of Magento
1.9%
Of all active Magento stores
Median products
850
89% of stores have this data

Subcategories of Magento Beauty & Cosmetics stores

Subcategories

  • Skincare 344 · 53%
  • Haircare 145 · 22%
  • Makeup 138 · 21%
  • Fragrances 81 · 13%

Top countries

  • Germany 41 · 6%
  • United Kingdom 36 · 6%
  • Italy 34 · 5%

100% of these stores have a category, and a store can be listed under more than one.

Key findings

  • The median store lists 850 products, 23% below the platform median for categorized stores.
  • The median store prices its products at $31.23 on average, 54% below the platform median for categorized stores.
  • Germany accounts for 41 of these stores, more than any other country.
  • 70% of stores show a public social profile.

Examples of Magento Beauty & Cosmetics stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Catalog size and prices of Magento Beauty & Cosmetics stores

Catalog size

Median 850 products. The middle half of stores list 243 to 3,590.

  • 1-9 11 · 2%
  • 10-49 14 · 2%
  • 50-199 99 · 17%
  • 200-999 184 · 32%
  • 1k-4.9k 152 · 26%
  • 5k+ 115 · 20%

Average product price

Median $31.23 per store. The middle half of stores average $16.98 to $78.33.

  • Under $25 138 · 41%
  • $25-$49 80 · 24%
  • $50-$99 56 · 17%
  • $100-$199 36 · 11%
  • $200-$499 19 · 6%
  • $500+ 8 · 2%

Store currencies

  • EUR 26%
  • USD 9%

Based on stores with product data (89% of this report), leaving out extreme values. The average price is each store's own average across its products.

Core Web Vitals for Magento Beauty & Cosmetics stores

32.4% of stores with all three metrics pass Core Web Vitals, which is 24.3% of all stores in this report.

How many stores have data

  • Stores in this report 646 · 100%
  • With Chrome field data 532 · 82.4%
  • With all three metrics 484 · 74.9%
  • Passing all three 157 · 24.3%

    32.4% of stores with all three metrics

Typical store

Median of each store's 75th percentile, August 2026

LCP
2.40 s
Good ≤ 2.5 s
INP
125 ms
Good ≤ 200 ms
CLS
0.050
Good ≤ 0.1
TTFB
1.45 s
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Compare all platforms

Marketing presence of Magento Beauty & Cosmetics stores

Public reach

Social profiles
70%
Linked from the storefront
Meta ads
17%
Running ads in the last 30 days
Contact details
67%
Email, phone or WhatsApp

Social platforms

  • Instagram 418 · 65%
  • Facebook 394 · 61%
  • YouTube 198 · 31%
  • Twitter / X 126 · 20%
  • TikTok 113 · 17%
  • LinkedIn 76 · 12%

Analytics and ad pixels

  • Google Tag Manager 528 · 82%
  • Google Analytics 216 · 33%
  • Facebook Pixel 169 · 26%
  • Google Ads 64 · 10%

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Languages and domains of Magento Beauty & Cosmetics stores

Store languages

  • English 257 · 40%
  • German 54 · 8%
  • Spanish 50 · 8%
  • French 42 · 7%
  • Italian 36 · 6%

Domain registered

80% of stores have this data

  • Before 2016 318 · 61%
  • 2016-2019 98 · 19%
  • 2020-2022 61 · 12%
  • 2023 or later 42 · 8%

Registration years only count domains with a known date, and do not show when the business opened.

Keep exploring

Questions about this report

How many active Magento Beauty & Cosmetics stores are in this report?

BootLeads tracks 646 active Magento stores in the Beauty & Cosmetics category.

How does BootLeads decide which stores appear under Beauty & Cosmetics?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Magento storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 40% of active Magento stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Site speed comes from August 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

Search 646 Magento Beauty & Cosmetics stores

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