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BigCommerce category analytics
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Updated May 18, 2026
BigCommerce

1,150 BigCommerce Beauty & Cosmetics Stores: Stats & Market Data (2026)

1,150 active BigCommerce stores fall into the Beauty & Cosmetics segment, with 115 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. 64% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

64%
Social media
3%
Meta ads
58%
Contact info
Total Stores
1,150
Active BigCommerce stores
New (30d)
115
Newly added in the last 30 days
Avg. Products
1,328
Among 1,146 stores with catalog data
Avg. Price
$77
Among 827 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

72 36 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

115 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the BigCommerce average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 84 · 7%
10-49 291 · 25%
50-199 332 · 29%
200-999 256 · 22%
1k-4.9k 120 · 10%
5k+ 63 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
10% coverage
Health
9% coverage
Apparel & Accessories
4% coverage
Food & Beverages
3% coverage
Celebrations & Gifts
2% coverage
Arts & Entertainment
2% coverage
Baby & Kids
1% coverage
Education & Courses
1% coverage
Jewelry & Watches
1% coverage
Adult
0% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,328 products per store. That's smaller than the BigCommerce average of 2,662. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 331 · 40%
$25-$49 215 · 26%
$50-$99 166 · 20%
$100-$199 71 · 9%
$200-$499 29 · 4%
$500+ 15 · 2%
Store currencies
USD 725 AUD 65 GBP 55 CAD 41 EUR 37 NZD 10 SGD 5 HKD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $77 because some stores price much higher, pulling it up. That's below the BigCommerce average of $352.

Social media platforms

Facebook (55%), Instagram (53%), Twitter / X (23%).

Facebook
55%
Instagram
53%
Twitter / X
23%
YouTube
20%
Pinterest
18%
TikTok
7%
LinkedIn
6%

Social media adoption is strong at 64%, and 3% of stores run Meta ad campaigns. That's 7 percentage points above the BigCommerce average of 57%.

Marketing & analytics tools

Google Analytics (59%), Facebook Pixel (44%), Google Tag Manager (21%).

Google Analytics
59%
Facebook Pixel
44%
Google Tag Manager
21%
Google Ads
15%
TikTok Pixel
12%
Pinterest Pixel
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,289 products $12 avg 1 ads
Travel Apparel & Accessories Beauty & Cosmetics hawaii tiki
56 products $46 avg 14 ads
Beauty & Cosmetics cruelty free organic botanicals
177 products $67 avg 4 ads
Beauty & Cosmetics men skincare acne treatment
1,731 products $123 avg 30 ads
Beauty & Cosmetics gel nail polish nail art gels
41 products $39 avg 1 ads
Health Beauty & Cosmetics weight gain supplements skin care
31 products $360 avg
Beauty & Cosmetics skin care products anti aging serum
506 products $25 avg
Beauty & Cosmetics anti-ageing body care
2,172 products $35 avg
Beauty & Cosmetics beauty cosmetics
505 products $50 avg
Beauty & Cosmetics Arts & Entertainment fx makeup special effects
41 products $105 avg
Beauty & Cosmetics skin beauty
39 products $33 avg
Beauty & Cosmetics sunscreen mineral sunscreen
241 products $373 avg
Beauty & Cosmetics medical spa skin care

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FAQ

How many BigCommerce Beauty & Cosmetics stores are there?

We currently track 1,150 active BigCommerce stores in the Beauty & Cosmetics segment.

Are BigCommerce Beauty & Cosmetics stores growing?

Yes. In the last 30 days, 115 new stores were indexed in the Beauty & Cosmetics segment, showing a 10% monthly growth rate.

What is the average product price in BigCommerce Beauty & Cosmetics stores?

Among stores with pricing data, the average listed price is about $77, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.