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BigCommerce category analytics
Category
Updated June 22, 2026
BigCommerce

3,059 BigCommerce Apparel & Accessories Stores: Stats & Market Data (2026)

3,059 active BigCommerce stores fall into the Apparel & Accessories segment, with 130 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. 57% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

57%
Social media
5%
Meta ads
56%
Contact info
Total Stores
3,059
Active BigCommerce stores
New (30d)
130
Newly added in the last 30 days
Avg. Products
1,525
Among 3,036 stores with catalog data
Avg. Price
$187
Among 2,227 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

217 108 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

130 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 9%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 99 · 3%
10-49 556 · 18%
50-199 830 · 27%
200-999 896 · 30%
1k-4.9k 465 · 15%
5k+ 190 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
6% coverage
Celebrations & Gifts
6% coverage
Arts & Entertainment
4% coverage
Sporting Goods
4% coverage
Jewelry & Watches
3% coverage
Toys & Games
2% coverage
Books & Literature
2% coverage
Baby & Kids
2% coverage
Hardware
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,525 products per store. That's smaller than the BigCommerce average of 2,584. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 541 · 24%
$25-$49 665 · 30%
$50-$99 500 · 22%
$100-$199 290 · 13%
$200-$499 156 · 7%
$500+ 75 · 3%
Store currencies
USD 2,083 AUD 163 GBP 160 CAD 97 EUR 66 NZD 19 INR 6 ZAR 6

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $187 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Instagram (49%), Facebook (48%), Twitter / X (22%).

Instagram
49%
Facebook
48%
Twitter / X
22%
Pinterest
16%
YouTube
16%
LinkedIn
5%
TikTok
5%

Social media adoption is strong at 57%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (52%), Facebook Pixel (38%), Google Tag Manager (19%).

Google Analytics
52%
Facebook Pixel
38%
Google Tag Manager
19%
Google Ads
11%
TikTok Pixel
6%
Pinterest Pixel
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,715 products $76 avg 4 ads
Apparel & Accessories Home & Garden Clothing Home Decor
497 products $80 avg 2 ads
Apparel & Accessories Kids Clothing Swimwear
14 products $164 avg 4 ads
Apparel & Accessories Bags
1,768 products $57 avg 1 ads
Home & Garden Jewelry & Watches Apparel & Accessories Home Decor Jewelry
643 products $50 avg 1 ads
Apparel & Accessories Women's Fashion Boutique Clothing
773 products $119 avg 13 ads
Apparel & Accessories
155 products $37 avg 10 ads
Apparel & Accessories Business Supplies Hats
2,104 products $1452 avg 2 ads
Home & Garden Vehicles & Parts Apparel & Accessories Outdoor Gear
265 products $162 avg 27 ads
Apparel & Accessories Clothing Men's Fashion
720 products $109 avg 12 ads
Apparel & Accessories Business Supplies Hoodies
1,138 products $315 avg 1 ads
Apparel & Accessories Men's Fashion Bags
2,426 products $41 avg 3 ads
Apparel & Accessories Motorcycle Parts

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FAQ

How many BigCommerce Apparel & Accessories stores are there?

We currently track 3,059 active BigCommerce stores in the Apparel & Accessories segment.

Are BigCommerce Apparel & Accessories stores growing?

Yes. In the last 30 days, 130 new stores were indexed in the Apparel & Accessories segment, showing a 4% monthly growth rate.

What is the average product price in BigCommerce Apparel & Accessories stores?

Among stores with pricing data, the average listed price is about $187, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.