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BigCommerce category analytics
Category
Updated June 29, 2026
BigCommerce

1,124 BigCommerce Health Stores: Stats & Market Data (2026)

1,124 active BigCommerce stores fall into the Health segment, with 56 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 52% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

52%
Social media
3%
Meta ads
68%
Contact info
Total Stores
1,124
Active BigCommerce stores
New (30d)
56
Newly added in the last 30 days
Avg. Products
1,859
Among 1,117 stores with catalog data
Avg. Price
$253
Among 826 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

110 55 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

56 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 9%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 115 · 10%
10-49 326 · 29%
50-199 286 · 26%
200-999 212 · 19%
1k-4.9k 108 · 10%
5k+ 70 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
9% coverage
Food & Beverages
6% coverage
Home & Garden
4% coverage
Smoking & Vaping
2% coverage
Apparel & Accessories
2% coverage
Education & Courses
1% coverage
Baby & Kids
1% coverage
Sporting Goods
1% coverage
Books & Literature
1% coverage
Business & Industrial
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,859 because some stores carry much larger inventories. That's smaller than the BigCommerce average of 2,583. The strongest country concentrations are United Kingdom, United States, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 198 · 24%
$25-$49 251 · 30%
$50-$99 181 · 22%
$100-$199 83 · 10%
$200-$499 57 · 7%
$500+ 56 · 7%
Store currencies
USD 744 EUR 77 GBP 49 AUD 38 CAD 32 NZD 8 SGD 5 HKD 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $253 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Facebook (46%), Instagram (38%), Twitter / X (23%).

Facebook
46%
Instagram
38%
Twitter / X
23%
YouTube
18%
LinkedIn
11%
Pinterest
10%
TikTok
3%

Social media adoption is strong at 52%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (64%), Facebook Pixel (29%), Google Tag Manager (24%).

Google Analytics
64%
Facebook Pixel
29%
Google Tag Manager
24%
Google Ads
17%
TikTok Pixel
4%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

184 products $43 avg 3 ads
Health Health Products
97 products $86 avg 1 ads
Health
1,076 products $20 avg 9 ads
Health Wellness Supplements
180 products $25 avg
Health Supplements
45 products $58 avg
Health Supplements
53 products $150 avg
Beauty & Cosmetics Health Skincare Wellness
5 products $40 avg
Health Wellness Supplements
36 products $56 avg
Apparel & Accessories Hardware Health Clothing Tools
18 products $35 avg
Health Wellness
324 products $611 avg
Health

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FAQ

How many BigCommerce Health stores are there?

We currently track 1,124 active BigCommerce stores in the Health segment.

Are BigCommerce Health stores growing?

Yes. In the last 30 days, 56 new stores were indexed in the Health segment, showing a 5% monthly growth rate.

What is the average product price in BigCommerce Health stores?

Among stores with pricing data, the average listed price is about $253, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.