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BigCommerce category analytics
Category
Updated June 22, 2026
BigCommerce

906 BigCommerce Sporting Goods Stores: Stats & Market Data (2026)

906 active BigCommerce stores fall into the Sporting Goods segment, with 52 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $50-$99 range. 59% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

59%
Social media
4%
Meta ads
69%
Contact info
Total Stores
906
Active BigCommerce stores
New (30d)
52
Newly added in the last 30 days
Avg. Products
2,429
Among 894 stores with catalog data
Avg. Price
$312
Among 697 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

123 61 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

52 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the BigCommerce average of 11%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 26 · 3%
10-49 130 · 15%
50-199 221 · 25%
200-999 260 · 29%
1k-4.9k 161 · 18%
5k+ 96 · 11%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
14% coverage
Vehicles & Parts
13% coverage
Hardware
5% coverage
Home & Garden
4% coverage
Electronics
3% coverage
Toys & Games
3% coverage
Celebrations & Gifts
2% coverage
Health
1% coverage
Books & Literature
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 2,429 products per store. That's smaller than the BigCommerce average of 2,710. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 113 · 16%
$25-$49 139 · 20%
$50-$99 151 · 22%
$100-$199 115 · 16%
$200-$499 96 · 14%
$500+ 83 · 12%
Store currencies
USD 606 GBP 55 AUD 45 CAD 33 EUR 13 NZD 8 CZK 1 HKD 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $312. That's below the BigCommerce average of $341.

Social media platforms

Facebook (51%), Instagram (45%), YouTube (26%).

Facebook
51%
Instagram
45%
YouTube
26%
Twitter / X
21%
Pinterest
8%
LinkedIn
6%
TikTok
3%

Social media adoption is strong at 59%, and 4% of stores run Meta ad campaigns. That's 6 percentage points above the BigCommerce average of 53%.

Marketing & analytics tools

Google Analytics (59%), Facebook Pixel (32%), Google Tag Manager (19%).

Google Analytics
59%
Facebook Pixel
32%
Google Tag Manager
19%
Google Ads
14%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,322 products $128 avg 1 ads
Jewelry & Watches Sporting Goods Water Sports
2,198 products $32 avg 3 ads
Sporting Goods Sports Equipment
211 products $111 avg 1 ads
Sporting Goods Antiques & Collectibles
46 products $352 avg 2 ads
Home & Garden Sporting Goods
907 products $80 avg 4 ads
Apparel & Accessories Sporting Goods Activewear Dresses
624 products $67 avg 4 ads
Vehicles & Parts Electronics Sporting Goods Fishing Gear Hunting & Shooting
67 products $328 avg
Sporting Goods Hunting & Shooting
324 products $100 avg
Hardware Sporting Goods Hunting & Shooting Outdoor Gear
1,227 products $7 avg
Sporting Goods Outdoor Gear
186 products $286 avg
Sporting Goods Sports Equipment
27 products $679 avg
Sporting Goods
665 products $216 avg
Vehicles & Parts Sporting Goods

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FAQ

How many BigCommerce Sporting Goods stores are there?

We currently track 906 active BigCommerce stores in the Sporting Goods segment.

Are BigCommerce Sporting Goods stores growing?

Yes. In the last 30 days, 52 new stores were indexed in the Sporting Goods segment, showing a 6% monthly growth rate.

What is the average product price in BigCommerce Sporting Goods stores?

Among stores with pricing data, the average listed price is about $312, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.