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BigCommerce category analytics
Category
Updated May 18, 2026
BigCommerce

896 BigCommerce Sporting Goods Stores: Stats & Market Data (2026)

896 active BigCommerce stores fall into the Sporting Goods segment, with 174 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $50-$99 range. 58% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

58%
Social media
6%
Meta ads
67%
Contact info
Total Stores
896
Active BigCommerce stores
New (30d)
174
Newly added in the last 30 days
Avg. Products
2,671
Among 881 stores with catalog data
Avg. Price
$337
Among 646 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

110 55 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

174 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 29 · 3%
10-49 123 · 14%
50-199 212 · 24%
200-999 251 · 28%
1k-4.9k 168 · 19%
5k+ 98 · 11%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
15% coverage
Vehicles & Parts
14% coverage
Hardware
5% coverage
Home & Garden
4% coverage
Electronics
3% coverage
Toys & Games
3% coverage
Celebrations & Gifts
2% coverage
Health
2% coverage
Books & Literature
1% coverage
Arts & Entertainment
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 2,671 products per store. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 103 · 16%
$25-$49 121 · 19%
$50-$99 138 · 21%
$100-$199 106 · 16%
$200-$499 98 · 15%
$500+ 80 · 12%
Store currencies
USD 576 AUD 41 GBP 36 CAD 23 EUR 11 NZD 6 CZK 1 HKD 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $337. That's below the BigCommerce average of $351.

Social media platforms

Facebook (51%), Instagram (45%), YouTube (27%).

Facebook
51%
Instagram
45%
YouTube
27%
Twitter / X
23%
Pinterest
8%
LinkedIn
5%
TikTok
4%

Social media adoption is strong at 58%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (62%), Facebook Pixel (35%), Google Tag Manager (21%).

Google Analytics
62%
Facebook Pixel
35%
Google Tag Manager
21%
Google Ads
15%
TikTok Pixel
4%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

907 products $80 avg 36 ads
Apparel & Accessories Sporting Goods activewear pilates clothing
576 products $16 avg 56 ads
Sporting Goods Apparel & Accessories hockey stickers sports decals
300 products $6 avg 1 ads
Sporting Goods fishing lures fishing tackle
75 products $6 avg
Sporting Goods fishing lures fishing gear
8 products $705 avg
Sporting Goods surfboard longboard surfboard
150 products $30 avg
Electronics Sporting Goods firearms accessories gun gear
43 products $40 avg
Books & Literature Food & Beverages Sporting Goods sale books coffee beans
155 products $89 avg
Sporting Goods archery arrows
2,065 products $51 avg
Sporting Goods table tennis gear ping pong equipment
1,744 products $58 avg
Sporting Goods fly fishing fishing tackle
723 products $131 avg
Sporting Goods ninja warrior training ninja obstacles
446 products $54 avg
Sporting Goods ski wax snowboard wax

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FAQ

How many BigCommerce Sporting Goods stores are there?

We currently track 896 active BigCommerce stores in the Sporting Goods segment.

Are BigCommerce Sporting Goods stores growing?

Yes. In the last 30 days, 174 new stores were indexed in the Sporting Goods segment, showing a 19% monthly growth rate.

What is the average product price in BigCommerce Sporting Goods stores?

Among stores with pricing data, the average listed price is about $337, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.