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BigCommerce category analytics
Category
Updated June 8, 2026
BigCommerce

946 BigCommerce Sporting Goods Stores: Stats & Market Data (2026)

946 active BigCommerce stores fall into the Sporting Goods segment, with 93 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $50-$99 range. 60% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

60%
Social media
5%
Meta ads
69%
Contact info
Total Stores
946
Active BigCommerce stores
New (30d)
93
Newly added in the last 30 days
Avg. Products
2,661
Among 930 stores with catalog data
Avg. Price
$323
Among 713 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

145 72 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

93 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the BigCommerce average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 28 · 3%
10-49 133 · 14%
50-199 221 · 24%
200-999 268 · 29%
1k-4.9k 175 · 19%
5k+ 105 · 11%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
15% coverage
Vehicles & Parts
13% coverage
Hardware
5% coverage
Home & Garden
4% coverage
Electronics
3% coverage
Toys & Games
3% coverage
Celebrations & Gifts
2% coverage
Health
2% coverage
Books & Literature
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 2,661 products per store. That's smaller than the BigCommerce average of 2,712. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 116 · 16%
$25-$49 143 · 20%
$50-$99 152 · 21%
$100-$199 114 · 16%
$200-$499 102 · 14%
$500+ 86 · 12%
Store currencies
USD 632 GBP 48 AUD 45 CAD 30 EUR 13 NZD 6 CZK 1 HKD 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $323. That's below the BigCommerce average of $344.

Social media platforms

Facebook (52%), Instagram (46%), YouTube (27%).

Facebook
52%
Instagram
46%
YouTube
27%
Twitter / X
23%
Pinterest
8%
LinkedIn
6%
TikTok
4%

Social media adoption is strong at 60%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (61%), Facebook Pixel (33%), Google Tag Manager (20%).

Google Analytics
61%
Facebook Pixel
33%
Google Tag Manager
20%
Google Ads
14%
TikTok Pixel
4%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,708 products $10 avg 1 ads
Sporting Goods fishing rods fishing reels
651 products $21 avg 3 ads
Sporting Goods functional training equipment rehab gear
2,198 products $32 avg 8 ads
Sporting Goods sports equipment school sports
177 products $18 avg 1 ads
Sporting Goods tactical rifle slings military gear
17 products $20 avg
Sporting Goods Apparel & Accessories hunting gear outdoor apparel
617 products $127 avg
Sporting Goods Vehicles & Parts airguns pellets
132 products $41 avg
Apparel & Accessories Sporting Goods pole dance wear aerial fitness
47 products $360 avg
Sporting Goods cricket equipment sportswear
909 products $93 avg
Apparel & Accessories Sporting Goods outdoor apparel hiking shoes
190 products $306 avg 1 ads
Sporting Goods Electronics rifle scopes hunting gear
215 products $61 avg
Vehicles & Parts Hardware Sporting Goods tactical gear duty equipment
38 products $50 avg
Sporting Goods rc glider parts rc airplane accessories

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FAQ

How many BigCommerce Sporting Goods stores are there?

We currently track 946 active BigCommerce stores in the Sporting Goods segment.

Are BigCommerce Sporting Goods stores growing?

Yes. In the last 30 days, 93 new stores were indexed in the Sporting Goods segment, showing a 10% monthly growth rate.

What is the average product price in BigCommerce Sporting Goods stores?

Among stores with pricing data, the average listed price is about $323, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.