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Category report Updated Aug. 29, 2026
BigCommerce

BigCommerce Sporting Goods stores

BootLeads currently tracks 954 active BigCommerce stores in the Sporting Goods category.

Active stores
954
Stores included in this report
First detected in the last 30 days
8
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
3.1%
Share of active BigCommerce stores tracked by BootLeads
Median products
320
Data available for 943 stores (99%)

Browse subcategory reports for BigCommerce Sporting Goods stores

Subcategory reports

Outdoor Recreation 215 · 23%
Gym & Fitness 95 · 10%
Team Sports 88 · 9%
Golf 66 · 7%

Top identified countries

United Kingdom 57 · 6%
Australia 48 · 5%

A store can appear in more than one category or subcategory. Data available for 954 stores (100%).

Key findings

  • This report covers 3.1% of the active BigCommerce stores currently tracked by BootLeads.

  • The median store lists 320 products, 16% above the platform median for categorized stores.

  • The median store prices its products at $81.75 on average, 40% above the platform median for categorized stores.

  • United Kingdom accounts for 57 of these stores, more than any other country.

Examples of BigCommerce Sporting Goods stores

The sample changes weekly and covers BigCommerce Sporting Goods stores with enough data to show. It is not a ranking.

Search all stores →
Cole Sport
www.colesport.com
1,410 products $257.43 average product price 1 Meta ads
Sporting Goods Outdoor Recreation
Australia 410 products $59.71 average product price 19 Meta ads
Apparel & Accessories Sporting Goods Women's Clothing Gym & Fitness
Defense Distributors
defensedistributors.com
287 products $270.35 average product price 4 Meta ads
Vehicles & Parts Sporting Goods Car Accessories Outdoor Recreation
PensGear
pensgear.com
1,008 products $312.52 average product price 1 Meta ads
Apparel & Accessories Sporting Goods Men's Clothing Golf

Commerce benchmarks for BigCommerce Sporting Goods stores

Catalog size

The median is 320 products. Half of stores with catalog data have between 82 and 1,224 products.
1-9 26 · 3%
10-49 134 · 14%
50-199 236 · 25%
200-999 278 · 29%
1k-4.9k 172 · 18%
5k+ 97 · 10%

Store-average product prices

The median store-average price is $81.75. Half of stores with price data fall between $34.97 and $217.02.
Under $25 117 · 15%
$25-$49 150 · 20%
$50-$99 153 · 20%
$100-$199 138 · 18%
$200-$499 101 · 13%
$500+ 97 · 13%

Store currencies

USD 67% GBP 6% AUD 6%

Data availability: Product counts: 943 stores (99%) · Store-average prices: 756 stores (79%) · Currencies: 824 stores (86%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for BigCommerce Sporting Goods stores (all devices)

CrUX covers 64.0% of active BigCommerce Sporting Goods stores. Field data shows 33.9% of the active report set passing all three Core Web Vitals (62.8% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    954
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 64.0%
    611
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 53.9%
    514
    84.1% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 33.9%
    323
    62.8% of stores with complete metrics

Median field experience

July 2026 · all devices · median origin p75
LCP
1.60 s
Good ≤ 2.5 s
INP
50 ms
Good ≤ 200 ms
CLS
0.050
Good ≤ 0.100
TTFB
600 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.

Marketing presence across BigCommerce Sporting Goods stores

Based on public signals. It does not measure campaign performance.

Public reach

Social profiles
27%
Detected on public storefronts
Meta advertising
5%
Meta ads detected in the past 30 days
Contact data
48%
Detected email, phone, or WhatsApp

Social platforms

Facebook 208 · 22%
Instagram 170 · 18%
YouTube 107 · 11%
Twitter / X 97 · 10%

Analytics and advertising tools

Google Analytics 552 · 58%
Facebook Pixel 295 · 31%
Google Tag Manager 178 · 19%
Google Ads 110 · 12%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across BigCommerce Sporting Goods stores

Store languages

English 884 · 93%

Domain registration periods

Data available for 876 stores (92%)
Before 2016 544 · 62%
2016-2019 112 · 13%
2020-2022 105 · 12%
2023 or later 115 · 13%

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Questions about this report

How many active BigCommerce Sporting Goods stores are in this report?

BootLeads currently tracks 954 active BigCommerce stores in the Sporting Goods category.

How does BootLeads decide which stores appear under Sporting Goods?

BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include BigCommerce stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 75% of active BigCommerce stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for July 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.