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BigCommerce category analytics
Category
Updated Apr 27, 2026
BigCommerce

777 BigCommerce Sporting Goods Stores: Stats & Market Data (2026)

777 active BigCommerce stores fall into the Sporting Goods segment, with 56 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $50-$99 range. 69% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

69%
Social media
5%
Meta ads
65%
Contact info
Total Stores
777
Active BigCommerce stores
New (30d)
56
Newly added in the last 30 days
Avg. Products
2,693
Among 765 stores with catalog data
Avg. Price
$317
Among 583 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

56 28 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

56 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 28 · 4%
10-49 107 · 14%
50-199 188 · 25%
200-999 216 · 28%
1k-4.9k 144 · 19%
5k+ 82 · 11%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
15% coverage
Vehicles & Parts
14% coverage
Hardware
5% coverage
Home & Garden
4% coverage
Toys & Games
3% coverage
Electronics
3% coverage
Celebrations & Gifts
2% coverage
Health
2% coverage
Books & Literature
1% coverage
Arts & Entertainment
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 2,693 products per store. That's larger than the BigCommerce average of 2,634. The strongest country concentrations are Australia, United Kingdom, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 99 · 17%
$25-$49 106 · 18%
$50-$99 123 · 21%
$100-$199 101 · 17%
$200-$499 88 · 15%
$500+ 66 · 11%
Store currencies
USD 528 AUD 33 GBP 29 CAD 21 EUR 8 NZD 6 CZK 1 HKD 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $317. That's below the BigCommerce average of $340.

Social media platforms

Facebook (62%), Instagram (50%), YouTube (29%).

Facebook
62%
Instagram
50%
YouTube
29%
Twitter / X
25%
Pinterest
8%
LinkedIn
6%
TikTok
5%

Social media adoption is strong at 69%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (62%), Facebook Pixel (37%), Google Tag Manager (20%).

Google Analytics
62%
Facebook Pixel
37%
Google Tag Manager
20%
Google Ads
16%
TikTok Pixel
5%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

870 products $48 avg 1 ads
Sporting Goods fishing camping
Solid Machines United States
271 products $3299 avg 1 ads
Sporting Goods gym equipment fitness equipment
360 products $10 avg
Sporting Goods fishing gear baits and lures
1,938 products $658 avg
Sporting Goods kiteboarding gear wing foiling
33 products $135 avg
Toys & Games Sporting Goods toys hobbies
1,622 products $26 avg
Hardware Sporting Goods fiberglass supply carbon fiber fabrics
632 products $2816 avg
Sporting Goods Health home gym equipment cardio machines
45 products $40 avg
Books & Literature Food & Beverages Sporting Goods sale books coffee beans
32 products $168 avg
Sporting Goods shooting accessories gun parts
353 products $3497 avg 1 ads
Sporting Goods adaptive sports equipment recreational gear
149 products $75 avg
Hardware Home & Garden Sporting Goods ground anchors earth anchors
152 products $2826 avg
Electronics Sporting Goods night vision monocular

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FAQ

How many BigCommerce Sporting Goods stores are there?

We currently track 777 active BigCommerce stores in the Sporting Goods segment.

Are BigCommerce Sporting Goods stores growing?

Yes. In the last 30 days, 56 new stores were indexed in the Sporting Goods segment, showing a 7% monthly growth rate.

What is the average product price in BigCommerce Sporting Goods stores?

Among stores with pricing data, the average listed price is about $317, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.