37.0K WooCommerce Sporting Goods Stores: Stats & Market Data (2026)
36,969 active WooCommerce stores fall into the Sporting Goods segment, with 16,564 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. 36% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
16,564 new stores were added in the past 30 days — 45% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 37%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 200-999 product range is most common. The average is 4,508 products per store. That's larger than the WooCommerce average of 1,553. The strongest country concentrations are Germany, United Kingdom, Netherlands.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $281 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.
Marketing & analytics tools
Google Analytics (18%), Google Tag Manager (12%), Facebook Pixel (8%).
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Start Free TrialFAQ
How many WooCommerce Sporting Goods stores are there?
We currently track 36,969 active WooCommerce stores in the Sporting Goods segment.
Are WooCommerce Sporting Goods stores growing?
Yes. In the last 30 days, 16,564 new stores were indexed in the Sporting Goods segment, showing a 45% monthly growth rate.
What is the average product price in WooCommerce Sporting Goods stores?
Among stores with pricing data, the average listed price is about $281, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (31%), Instagram (26%), YouTube (9%).
About 36% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall. That's 10 percentage points below the WooCommerce average of 46%.