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Shopify category analytics
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Updated Apr 27, 2026
Shopify

22.0K Shopify Sporting Goods Stores: Stats & Market Data (2026)

22,044 active Shopify stores fall into the Sporting Goods segment, with 3,823 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 64% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

64%
Social media
13%
Meta ads
57%
Contact info
Total Stores
22,044
Active Shopify stores
New (30d)
3,823
Newly added in the last 30 days
Avg. Products
606
Among 21,380 stores with catalog data
Avg. Price
$305
Among 21,124 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3,696 1,848 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

3,823 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4,102 · 19%
10-49 6,640 · 31%
50-199 4,813 · 23%
200-999 3,604 · 17%
1k-4.9k 1,688 · 8%
5k+ 533 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
10% coverage
Home & Garden
4% coverage
Health
4% coverage
Electronics
4% coverage
Vehicles & Parts
3% coverage
Hardware
2% coverage
Toys & Games
2% coverage
Beauty & Cosmetics
1% coverage
Travel
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 606 because some stores carry much larger inventories. That's larger than the Shopify average of 448. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,824 · 18%
$25-$49 5,958 · 28%
$50-$99 4,523 · 21%
$100-$199 2,907 · 14%
$200-$499 1,824 · 9%
$500+ 2,088 · 10%
Store currencies
USD 9,808 EUR 3,365 GBP 1,821 AUD 1,473 CAD 1,120 INR 518 COP 387 NZD 325

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $305 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, UpPromote Affiliate Marketing.

Social media platforms

Instagram (59%), Facebook (50%), YouTube (26%).

Instagram
59%
Facebook
50%
YouTube
26%
TikTok
18%
Twitter / X
12%
Pinterest
4%
LinkedIn
4%

Social media adoption is strong at 64%, and 13% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (39%), Google Tag Manager (14%), Google Ads (6%).

Google Analytics
39%
Google Tag Manager
14%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 22% Horizon 6% Debut 4% Impulse 3% Refresh 3% Ride 3% Venture 2% Impact 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

79 products $51 avg 2 ads
Health Sporting Goods fitness online workouts Hextom: Countdown Timer Bar Printful: Print on Demand
Micro Kickboard United States
519 products $125 avg 2 ads
Toys & Games Sporting Goods kick scooters kids scooters Hextom: Countdown Timer Bar
Ryken United States
11 products $47 avg 138 ads
Animals & Pet Supplies Sporting Goods hands free dog leash dog leash ryken
340 products $3831 avg 12 ads
Sporting Goods home gym equipment fitness equipment sale Upsell & Cross Sell — Selleasy
6 products $48 avg 11 ads
Sporting Goods Home & Garden yoga mats eco friendly
100 products $16 avg 1 ads
Sporting Goods Apparel & Accessories Celebrations & Gifts fishing gear fishing lures
40 products $27 avg 2 ads
Sporting Goods basketball shorts compression shirt
35 products $56 avg 2 ads
Sporting Goods fitness equipment workout gear Loox ‑ Product Reviews App Conversion Bear Trust Badges
80 products $89 avg 5 ads
Sporting Goods vintage sports accessories leather sporting goods Loox ‑ Product Reviews App
48 products $21 avg 119 ads
Sporting Goods camping stove outdoor hiking gear camping UpPromote Affiliate Marketing
149 products $89 avg 168 ads
Sporting Goods Health Apparel & Accessories gym gear lifting gear
250 products $18 avg 3 ads
Sporting Goods baseball gear football equipment

Want the full dataset?

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FAQ

How many Shopify Sporting Goods stores are there?

We currently track 22,044 active Shopify stores in the Sporting Goods segment.

Are Shopify Sporting Goods stores growing?

Yes. In the last 30 days, 3,823 new stores were indexed in the Sporting Goods segment, showing a 17% monthly growth rate.

What is the average product price in Shopify Sporting Goods stores?

Among stores with pricing data, the average listed price is about $305, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Sporting Goods stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.