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Shopify category analytics
Category
Updated June 1, 2026
Shopify

30.9K Shopify Sporting Goods Stores: Stats & Market Data (2026)

30,920 active Shopify stores fall into the Sporting Goods segment, with 6,874 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 65% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

65%
Social media
9%
Meta ads
61%
Contact info
Total Stores
30,920
Active Shopify stores
New (30d)
6,874
Newly added in the last 30 days
Avg. Products
689
Among 30,305 stores with catalog data
Avg. Price
$324
Among 30,116 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

7,369 3,684 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

6,874 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 3,674 · 12%
10-49 9,070 · 30%
50-199 8,043 · 27%
200-999 5,896 · 19%
1k-4.9k 2,777 · 9%
5k+ 845 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
12% coverage
Home & Garden
5% coverage
Health
4% coverage
Electronics
4% coverage
Vehicles & Parts
3% coverage
Hardware
2% coverage
Toys & Games
2% coverage
Beauty & Cosmetics
1% coverage
Travel
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 689 because some stores carry much larger inventories. That's larger than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,194 · 17%
$25-$49 8,189 · 27%
$50-$99 6,552 · 22%
$100-$199 4,223 · 14%
$200-$499 2,731 · 9%
$500+ 3,227 · 11%
Store currencies
USD 13,251 EUR 5,045 GBP 2,695 AUD 2,052 CAD 1,581 INR 621 NZD 480 COP 479

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $324 because some stores price much higher, pulling it up. That's above the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (60%), Facebook (51%), YouTube (26%).

Instagram
60%
Facebook
51%
YouTube
26%
TikTok
18%
Twitter / X
12%
Pinterest
4%
LinkedIn
4%

Social media adoption is strong at 65%, and 9% of stores run Meta ad campaigns. That's 6 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (42%), Google Tag Manager (14%), Google Ads (6%).

Google Analytics
42%
Google Tag Manager
14%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 21% Horizon 7% Debut 3% Impulse 3% Refresh 3% Ride 3% Venture 2% Impact 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

54 products $86 avg 2 ads
Sporting Goods Travel Apparel & Accessories gym bag travel accessories GSC Countdown Timer Bar Klaviyo: Email Marketing & SMS
1,258 products $100 avg 1 ads
Sporting Goods sports equipment school sports Google & YouTube Judge.me Product Reviews App
930 products $51 avg 21 ads
Sporting Goods darts dartboards Evey Events & Tickets Klaviyo: Email Marketing & SMS
21 products $58 avg 2 ads
Apparel & Accessories Sporting Goods golf apparel womens golf clothes Klaviyo: Email Marketing & SMS XO Gallery
24 products $8 avg 5 ads
Sporting Goods gym accessories fitness gear GSC Countdown Timer Bar Judge.me Product Reviews App
33 products $22 avg 2 ads
Sporting Goods sports apparel training wear UpPromote Affiliate Marketing Ali Reviews: AI Product Review
FlowSpace Mats® United States
16 products $563 avg 7 ads
Sporting Goods inflatable wrestling mat combat sports equipment Attentive: AI‑led Email &SMS Bundler ‑ Product Bundles App
29 products $494 avg 2 ads
Sporting Goods inflatable kayak paddleboard T Lab ‑ AI Language Translate Powerful Contact Form Builder
82 products $32 avg 2 ads
Sporting Goods fitness equipment crossfit gear UpPromote Affiliate Marketing FBP: Fast Bundle & Upsell
149 products $149 avg 29 ads
Sporting Goods fishing rods Awin ‑ Affiliate Marketing Firework Shoppable Video & UGC
216 products $666 avg 1 ads
Sporting Goods home gym equipment fitness gear Richpanel: AI Customer Support Shopify Inbox
98 products $28 avg 194 ads
Apparel & Accessories Sporting Goods football equipment sportswear store UpPromote Affiliate Marketing Kaching Bundles App & Upsells

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FAQ

How many Shopify Sporting Goods stores are there?

We currently track 30,920 active Shopify stores in the Sporting Goods segment.

Are Shopify Sporting Goods stores growing?

Yes. In the last 30 days, 6,874 new stores were indexed in the Sporting Goods segment, showing a 22% monthly growth rate.

What is the average product price in Shopify Sporting Goods stores?

Among stores with pricing data, the average listed price is about $324, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Sporting Goods stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.