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Wix category analytics
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Updated June 29, 2026
Wix

6,831 Wix Sporting Goods Stores: Stats & Market Data (2026)

6,831 active Wix stores fall into the Sporting Goods segment, with 673 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 76% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

76%
Social media
1%
Meta ads
75%
Contact info
Total Stores
6,831
Active Wix stores
New (30d)
673
Newly added in the last 30 days
Avg. Products
85
Among 6,810 stores with catalog data
Avg. Price
$419
Among 4,255 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

838 419 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

673 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Wix average of 27%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,153 · 32%
10-49 3,131 · 46%
50-199 1,007 · 15%
200-999 426 · 6%
1k-4.9k 88 · 1%
5k+ 5 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
6% coverage
Health
5% coverage
Home & Garden
3% coverage
Vehicles & Parts
2% coverage
Education & Courses
2% coverage
Furniture
2% coverage
Electronics
1% coverage
Toys & Games
1% coverage
Travel
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 85 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,033 · 24%
$25-$49 1,271 · 30%
$50-$99 805 · 19%
$100-$199 426 · 10%
$200-$499 333 · 8%
$500+ 387 · 9%
Store currencies
USD 3,322 GBP 854 EUR 850 CAD 355 AUD 273 BRL 179 JPY 111 CHF 81

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $419 because some stores price much higher, pulling it up. That's above the Wix average of $371.

Social media platforms

Instagram (64%), Facebook (59%), YouTube (21%).

Instagram
64%
Facebook
59%
YouTube
21%
Twitter / X
12%
TikTok
10%
LinkedIn
8%
Pinterest
2%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 1% run Meta ads. That's 14 percentage points above the Wix average of 62%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

25 products $42 avg 1 ads
Sporting Goods Fitness Equipment
131 products $467 avg 2 ads
Sporting Goods
63 products $218 avg 2 ads
Sporting Goods Health
43 products $118 avg 1 ads
Sporting Goods Hunting & Shooting
14 products $20 avg 1 ads
Sporting Goods
27 products $1935 avg 2 ads
Electronics Sporting Goods
115 products $69 avg 3 ads
Apparel & Accessories Sporting Goods
5 products $17 avg 3 ads
Sporting Goods
38 products $37 avg 2 ads
Sporting Goods Golf
18 products $31 avg 1 ads
Sporting Goods
11 products $67 avg 2 ads
Sporting Goods Fitness Equipment Health Products

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FAQ

How many Wix Sporting Goods stores are there?

We currently track 6,831 active Wix stores in the Sporting Goods segment.

Are Wix Sporting Goods stores growing?

Yes. In the last 30 days, 673 new stores were indexed in the Sporting Goods segment, showing a 10% monthly growth rate.

What is the average product price in Wix Sporting Goods stores?

Among stores with pricing data, the average listed price is about $419, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.