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Wix category analytics
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Updated July 13, 2026
Wix

7,210 Wix Sporting Goods Stores: Stats & Market Data (2026)

7,210 active Wix stores fall into the Sporting Goods segment, with 736 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 71% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

71%
Social media
1%
Meta ads
71%
Contact info
Total Stores
7,210
Active Wix stores
New (30d)
736
Newly added in the last 30 days
Avg. Products
93
Among 7,166 stores with catalog data
Avg. Price
$386
Among 4,468 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

810 405 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

736 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Wix average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,065 · 29%
10-49 3,267 · 46%
50-199 1,216 · 17%
200-999 513 · 7%
1k-4.9k 100 · 1%
5k+ 5 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
6% coverage
Health
5% coverage
Home & Garden
3% coverage
Vehicles & Parts
2% coverage
Education & Courses
2% coverage
Furniture
1% coverage
Electronics
1% coverage
Travel
1% coverage
Toys & Games
1% coverage
Celebrations & Gifts
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 93 because some stores carry much larger inventories. That's larger than the Wix average of 67. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,116 · 25%
$25-$49 1,292 · 29%
$50-$99 835 · 19%
$100-$199 453 · 10%
$200-$499 371 · 8%
$500+ 401 · 9%
Store currencies
USD 3,410 GBP 916 EUR 909 CAD 372 AUD 297 BRL 196 JPY 126 CHF 91

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $386 because some stores price much higher, pulling it up.

Social media platforms

Instagram (60%), Facebook (56%), YouTube (20%).

Instagram
60%
Facebook
56%
YouTube
20%
Twitter / X
11%
TikTok
10%
LinkedIn
7%
Pinterest
2%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 1% run Meta ads. That's 12 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

78 products $36 avg 2 ads
Sporting Goods
206 products $69 avg 4 ads
Apparel & Accessories Sporting Goods
42 products $203 avg 2 ads
Sporting Goods Fitness Equipment
127 products $31 avg 1 ads
Sporting Goods Health
11 products $72 avg 2 ads
Sporting Goods
444 products $57 avg 2 ads
Sporting Goods Outdoor Gear
9 products $419 avg 2 ads
Sporting Goods Sports Equipment
37 products $134 avg 1 ads
Sporting Goods
14 products $391 avg 1 ads
Sporting Goods Fitness Equipment
45 products $119 avg 1 ads
Sporting Goods Hunting & Shooting
Home | Xmagym2 United States
6 products $95 avg 2 ads
Sporting Goods
38 products $47 avg 4 ads
Animals & Pet Supplies Sporting Goods Outdoor Gear

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FAQ

How many Wix Sporting Goods stores are there?

We currently track 7,210 active Wix stores in the Sporting Goods segment.

Are Wix Sporting Goods stores growing?

Yes. In the last 30 days, 736 new stores were indexed in the Sporting Goods segment, showing a 10% monthly growth rate.

What is the average product price in Wix Sporting Goods stores?

Among stores with pricing data, the average listed price is about $386, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.