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Wix category analytics
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Updated May 18, 2026
Wix

6,179 Wix Sporting Goods Stores: Stats & Market Data (2026)

6,179 active Wix stores fall into the Sporting Goods segment, with 884 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 79% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

79%
Social media
2%
Meta ads
76%
Contact info
Total Stores
6,179
Active Wix stores
New (30d)
884
Newly added in the last 30 days
Avg. Products
79
Among 6,153 stores with catalog data
Avg. Price
$390
Among 3,837 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

505 252 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

884 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Wix average of 31%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,310 · 38%
10-49 2,686 · 44%
50-199 777 · 13%
200-999 309 · 5%
1k-4.9k 65 · 1%
5k+ 6 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
6% coverage
Health
6% coverage
Vehicles & Parts
2% coverage
Home & Garden
2% coverage
Education & Courses
2% coverage
Travel
1% coverage
Electronics
1% coverage
Toys & Games
1% coverage
Furniture
1% coverage
Hardware
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 79 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 938 · 24%
$25-$49 1,155 · 30%
$50-$99 747 · 19%
$100-$199 382 · 10%
$200-$499 298 · 8%
$500+ 317 · 8%
Store currencies
USD 3,196 EUR 721 GBP 681 CAD 333 AUD 256 BRL 114 JPY 95 CHF 71

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $390 because some stores price much higher, pulling it up. That's above the Wix average of $365.

Social media platforms

Instagram (67%), Facebook (61%), YouTube (22%).

Instagram
67%
Facebook
61%
YouTube
22%
Twitter / X
13%
TikTok
10%
LinkedIn
9%
Pinterest
2%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 2% run Meta ads. That's 11 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
3%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

83 products $33 avg 1 ads
Sporting Goods lifting gear strength apparel
11 products $53 avg 1 ads
Sporting Goods Toys & Games youth sports camp summer camp activities
Sterling Tackle United States
290 products $49 avg 1 ads
Sporting Goods trolling lures fishing gear
101 products $20 avg 1 ads
Sporting Goods bmx jersey skate park apparel
19 products $26 avg 1 ads
Sporting Goods Health sports supplements pre workout
34 products $7925 avg 1 ads
Home & Garden Sporting Goods lawn care powersports equipment
15 products $128 avg 1 ads
Sporting Goods changing robe surf robe
62 products $14 avg
Sporting Goods custom fishing lures fishing accessories
5 products $84 avg
Health Sporting Goods fitness coach active lifestyle
35 products $131 avg
Sporting Goods hockey gear field hockey sticks
209 products $109 avg
Sporting Goods orienteringsutstyr løpere
32 products $51 avg
Sporting Goods golf apparel golf lifestyle

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FAQ

How many Wix Sporting Goods stores are there?

We currently track 6,179 active Wix stores in the Sporting Goods segment.

Are Wix Sporting Goods stores growing?

Yes. In the last 30 days, 884 new stores were indexed in the Sporting Goods segment, showing a 14% monthly growth rate.

What is the average product price in Wix Sporting Goods stores?

Among stores with pricing data, the average listed price is about $390, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.