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Wix category analytics
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Updated June 8, 2026
Wix

6,998 Wix Sporting Goods Stores: Stats & Market Data (2026)

6,998 active Wix stores fall into the Sporting Goods segment, with 1,092 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 77% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

77%
Social media
2%
Meta ads
76%
Contact info
Total Stores
6,998
Active Wix stores
New (30d)
1,092
Newly added in the last 30 days
Avg. Products
90
Among 6,975 stores with catalog data
Avg. Price
$404
Among 4,419 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,035 517 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,092 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,239 · 32%
10-49 3,169 · 45%
50-199 1,043 · 15%
200-999 426 · 6%
1k-4.9k 91 · 1%
5k+ 7 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
6% coverage
Health
5% coverage
Home & Garden
3% coverage
Vehicles & Parts
2% coverage
Education & Courses
2% coverage
Furniture
1% coverage
Electronics
1% coverage
Travel
1% coverage
Toys & Games
1% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 90 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,068 · 24%
$25-$49 1,329 · 30%
$50-$99 841 · 19%
$100-$199 447 · 10%
$200-$499 344 · 8%
$500+ 390 · 9%
Store currencies
USD 3,469 GBP 855 EUR 847 CAD 372 AUD 279 BRL 157 JPY 115 MXN 76

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $404 because some stores price much higher, pulling it up. That's above the Wix average of $368.

Social media platforms

Instagram (66%), Facebook (61%), YouTube (22%).

Instagram
66%
Facebook
61%
YouTube
22%
Twitter / X
13%
TikTok
10%
LinkedIn
8%
Pinterest
2%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 2% run Meta ads. That's 14 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
3%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
2%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

51 products $16 avg 1 ads
Sporting Goods football sportswear
12 products $33 avg 17 ads
Sporting Goods Education & Courses fitness expo tickets sports conference passes
5 products $17 avg 2 ads
Sporting Goods basketball coaching sports training
28 products $44 avg 1 ads
Sporting Goods youth football gear kids football jersey
42 products $59 avg 2 ads
Electronics Sporting Goods drone training pilot license
14 products $20 avg 1 ads
Sporting Goods climbing gym rapid city bouldering gym black hills
5 products $206 avg 1 ads
Sporting Goods discovery flight flight training
425 products $81 avg 1 ads
Sporting Goods outdoor gear climbing equipment
Sterling Tackle United States
290 products $49 avg 1 ads
Sporting Goods trolling lures fishing gear
89 products $38 avg 3 ads
Apparel & Accessories Sporting Goods hunting-apparel mens-clothing
332 products $190 avg
Sporting Goods padel tennis ski
69 products $28 avg
Apparel & Accessories Sporting Goods hunting clothes outdoor apparel

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FAQ

How many Wix Sporting Goods stores are there?

We currently track 6,998 active Wix stores in the Sporting Goods segment.

Are Wix Sporting Goods stores growing?

Yes. In the last 30 days, 1,092 new stores were indexed in the Sporting Goods segment, showing a 16% monthly growth rate.

What is the average product price in Wix Sporting Goods stores?

Among stores with pricing data, the average listed price is about $404, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.