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Wix category analytics
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Updated Apr 27, 2026
Wix

5,967 Wix Sporting Goods Stores: Stats & Market Data (2026)

5,967 active Wix stores fall into the Sporting Goods segment, with 491 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. 80% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

80%
Social media
2%
Meta ads
75%
Contact info
Total Stores
5,967
Active Wix stores
New (30d)
491
Newly added in the last 30 days
Avg. Products
72
Among 5,900 stores with catalog data
Avg. Price
$387
Among 3,612 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

491 245 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

491 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,383 · 40%
10-49 2,535 · 43%
50-199 660 · 11%
200-999 264 · 4%
1k-4.9k 53 · 1%
5k+ 5 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
6% coverage
Apparel & Accessories
6% coverage
Education & Courses
2% coverage
Vehicles & Parts
2% coverage
Home & Garden
1% coverage
Travel
1% coverage
Electronics
1% coverage
Toys & Games
1% coverage
Celebrations & Gifts
0% coverage
Baby & Kids
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 72 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 902 · 25%
$25-$49 1,077 · 30%
$50-$99 707 · 20%
$100-$199 338 · 9%
$200-$499 281 · 8%
$500+ 307 · 8%
Store currencies
USD 3,147 EUR 693 GBP 632 CAD 328 AUD 254 BRL 91 JPY 89 CHF 69

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $387 because some stores price much higher, pulling it up. That's above the Wix average of $363.

Social media platforms

Instagram (69%), Facebook (62%), YouTube (22%).

Instagram
69%
Facebook
62%
YouTube
22%
Twitter / X
13%
TikTok
11%
LinkedIn
9%
Pinterest
2%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 2% run Meta ads. That's 6 percentage points above the Wix average of 74%.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Facebook Pixel (2%).

Google Analytics
3%
Google Tag Manager
3%
Facebook Pixel
2%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

115 products $33 avg 28 ads
Sporting Goods golf balls uk discount golf balls
40 products $15 avg 1 ads
Sporting Goods football jersey sports merchandise
13 products $24 avg 1 ads
Sporting Goods cycling store bicycle shop
269 products $422 avg 1 ads
Sporting Goods kart parts karting supplies
142 products $360 avg 1 ads
Electronics Sporting Goods e-bike conversion cycling accessories
9 products $176 avg 4 ads
Apparel & Accessories Sporting Goods motorcycle hoodie protective motorcycle gear
11 products $103 avg 1 ads
Sporting Goods sports events league competitions
24 products $3430 avg 9 ads
Sporting Goods Home & Garden pre owned playset outdoor wooden playset
11 products $32 avg 2 ads
Sporting Goods Apparel & Accessories fitness apparel tactical clothing
115 products $69 avg 1 ads
Apparel & Accessories Sporting Goods boys golf apparel youth golf shirts
1,232 products $88 avg
Vehicles & Parts Sporting Goods 4x4 accessories offroad parts
7 products $77 avg
Sporting Goods bike racks bicycle storage

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FAQ

How many Wix Sporting Goods stores are there?

We currently track 5,967 active Wix stores in the Sporting Goods segment.

Are Wix Sporting Goods stores growing?

Yes. In the last 30 days, 491 new stores were indexed in the Sporting Goods segment, showing a 8% monthly growth rate.

What is the average product price in Wix Sporting Goods stores?

Among stores with pricing data, the average listed price is about $387, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.