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Country report Updated Aug. 30, 2026
WooCommerce

WooCommerce stores in Germany

BootLeads currently tracks 64,022 active WooCommerce stores associated with Germany.

Country is estimated from public storefront details, including platform location, domain, and currency. It may not match where the company is registered or operates.

Open the store database View store examples
Active stores
64,022
Stores included in this report
First detected in the last 30 days
4,287
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
2.1%
Share of active WooCommerce stores tracked by BootLeads
Median products
66
Data available for 62,223 stores (97%)

Key findings

  • This report covers 2.1% of the active WooCommerce stores currently tracked by BootLeads.

  • The median store lists 66 products, 113% above the overall platform median.

  • The median store prices its products at $27.99 on average, 23% below the overall platform median.

  • Home & Garden is the most common related category in this report.

Examples of WooCommerce stores associated with Germany

The sample changes weekly and covers WooCommerce stores associated with Germany with enough data to show. It is not a ranking.

Search all stores →
BEAUTY STRATEGIN
beautystrategin.de
Germany 30 products $22.41 average product price 2 Meta ads
Beauty & Cosmetics

Store locations and categories in Germany

Top categories

WooCommerce Home & Garden Stores 6,636 · 10%
WooCommerce Clothing & Fashion Stores 3,923 · 6%
WooCommerce Food & Beverages Stores 3,599 · 6%
WooCommerce Sporting Goods Stores 3,148 · 5%
WooCommerce Vehicles & Parts Stores 2,943 · 5%
WooCommerce Arts & Entertainment Stores 2,789 · 4%

A store can appear in more than one category or subcategory. Data available for 41,163 stores (64%).

WooCommerce store benchmarks in Germany

Catalog size

The median is 66 products. Half of stores with catalog data have between 11 and 2,220 products.
1-9 14,406 · 23%
10-49 15,088 · 24%
50-199 9,443 · 15%
200-999 5,403 · 9%
1k-4.9k 7,107 · 11%
5k+ 10,776 · 17%

Store-average product prices

The median store-average price is $27.99. Half of stores with price data fall between $11.33 and $95.24.
Under $25 26,590 · 48%
$25-$49 9,423 · 17%
$50-$99 6,546 · 12%
$100-$199 4,604 · 8%
$200-$499 3,842 · 7%
$500+ 4,800 · 9%

Store currencies

EUR 88% USD 5% GBP 1%

Data availability: Product counts: 62,223 stores (97%) · Store-average prices: 55,805 stores (87%) · Currencies: 60,652 stores (95%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for WooCommerce stores associated with Germany (all devices)

CrUX covers 21.5% of active WooCommerce stores associated with Germany. Field data shows 8.7% of the active report set passing all three Core Web Vitals (51.8% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    64,022
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 21.5%
    13,774
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 16.9%
    10,789
    78.3% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 8.7%
    5,586
    51.8% of stores with complete metrics

Median field experience

July 2026 · all devices · median origin p75
LCP
2.23 s
Good ≤ 2.5 s
INP
75 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
1.47 s
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation. The store country is a BootLeads classification; the CrUX measurements are not limited to users in that country.

Marketing presence for WooCommerce stores in Germany

Based on public signals. It does not measure campaign performance.

Public reach

Social profiles
28%
Detected on public storefronts
Meta advertising
0%
Meta ads detected in the past 30 days
Contact data
32%
Detected email, phone, or WhatsApp

Social platforms

Facebook 14,113 · 22%
Instagram 11,014 · 17%
YouTube 3,195 · 5%
Twitter / X 1,734 · 3%
LinkedIn 1,396 · 2%
TikTok 1,013 · 2%

Analytics and advertising tools

Google Analytics 7,524 · 12%
Google Tag Manager 5,554 · 9%
Google Ads 2,822 · 4%
Facebook Pixel 1,502 · 2%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains in Germany

Store languages

German 52,790 · 82%
English 7,704 · 12%

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Compare ecommerce Core Web Vitals by platform Compare CrUX coverage, complete samples, and observed pass rates across six ecommerce platforms. Open resource → Build an ecommerce lead list for cold email Turn a focused store segment into a reviewed list for a cold email campaign. Open resource → Use ecommerce store data for agency prospecting Learn how agencies turn store, contact, technology, and growth data into lead lists. Open resource →

Questions about this report

How many WooCommerce stores are associated with Germany?

BootLeads currently tracks 64,022 active WooCommerce stores associated with Germany.

How does BootLeads assign a store to Germany?

BootLeads estimates country from public storefront details, including platform location, domain, and currency. It may not match where the company is registered or operates.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include WooCommerce stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Country assignment

Country is estimated from public storefront details, including platform location, domain, and currency. It may not match where the company is registered or operates.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Category data is available for 64% of stores in this report, and a store can appear in more than one category.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for July 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.