39.5K WooCommerce Stores in Italy: Stats & Trends (2026)
We track 39,523 active WooCommerce stores in Italy, with 12,910 newly added in the last 30 days (33% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Apparel & Accessories, Home & Garden. 59% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
12,910 new stores were added in the past 30 days — 33% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 27%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 453 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,573. The most popular store categories in this market are Food & Beverages, Apparel & Accessories, Home & Garden.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $442 because some stores price much higher, pulling it up. That's above the WooCommerce average of $424.
Marketing & analytics tools
Google Analytics (30%), Google Tag Manager (22%), Facebook Pixel (14%).
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Start Free TrialFAQ
How many WooCommerce stores are in Italy?
Our database tracks 39,523 active WooCommerce stores in Italy.
How fast is the Italy WooCommerce market growing?
In the past 30 days, 12,910 new WooCommerce stores were indexed in Italy, reflecting a 33% monthly growth rate.
What is the average catalog size for Italy WooCommerce stores?
Among WooCommerce stores in Italy with catalog data, the average is about 453 products. The most common catalog size range is 10-49.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (52%), Instagram (45%), YouTube (12%).
Social media adoption is strong at 59%, and 1% of stores run Meta ad campaigns. That's 16 percentage points above the WooCommerce average of 43%.