31.9K Shopify Stores in Italy: Stats & Trends (2026)
We track 31,929 active Shopify stores in Italy, with 12,649 newly added in the last 30 days (40% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 62% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
12,649 new stores were added in the past 30 days — 40% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 585 because some stores carry much larger inventories. That's larger than the Shopify average of 440. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Food & Beverages.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $198 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (33%), Google Tag Manager (10%), Google Ads (3%).
Popular themes
The most used are Dawn, Horizon, Prestige.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Italy
| Province | Stores | Share |
|---|---|---|
| Napoli | 3,314 | 10% |
| Milano | 2,657 | 8% |
| Roma | 2,427 | 8% |
| Torino | 1,130 | 4% |
| Caserta | 678 | 2% |
| Brescia | 638 | 2% |
| Bari | 594 | 2% |
| Firenze | 569 | 2% |
| Salerno | 551 | 2% |
| City | Stores | Share |
|---|---|---|
| Milano | 1,617 | 5% |
| Roma | 1,456 | 5% |
| Napoli | 1,092 | 3% |
| Torino | 478 | 1% |
| Firenze | 235 | 1% |
| Bologna | 199 | 1% |
| Genova | 162 | 1% |
| Palermo | 160 | 1% |
| Verona | 140 | 0% |
Representative stores
A varied sample - weighted by data completeness, refreshed daily
GSC Countdown Timer Bar
Hextom: Upsell Sales Boost
Bundler ‑ Product Bundles App
Trustpilot Reviews
Klaviyo: Email Marketing & SMS
Microsoft Clarity: AI Insights
CK: Abandoned cart on WhatsApp
Conversion Bear Trust Badges
CK: Abandoned cart on WhatsApp
XCloud Search & Product Filter
Infinite Product Options
Smile: Loyalty Program Rewards
EG Auto Add to Cart Free Gift
Klaviyo: Email Marketing & SMS
Trustpilot Reviews
Frequently Bought Together CBB
Loox ‑ Product Reviews App
CK: Abandoned cart on WhatsApp
Releasit COD Fee & Partial Pay
Kaching Bundles App & Upsells
RT: Disable Right Click
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Start Free TrialFAQ
How many Shopify stores are in Italy?
Our database tracks 31,929 active Shopify stores in Italy.
How fast is the Italy Shopify market growing?
In the past 30 days, 12,649 new Shopify stores were indexed in Italy, reflecting a 40% monthly growth rate.
What is the average catalog size for Italy Shopify stores?
Among Shopify stores in Italy with catalog data, the average is about 585 products. The most common catalog size range is 10-49.
What are the most popular apps among Italy Shopify stores?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (60%), Facebook (43%), TikTok (21%).
Social media adoption is strong at 62%, and 5% of stores run Meta ad campaigns.