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Shopify stores in Italy

BootLeads tracks 51,106 active Shopify stores associated with Italy.

Country is estimated from public storefront details such as the store address, domain and currency. It may differ from where the business is registered.

Updated

Search these stores See examples
Active stores
51,106
Public storefronts in this report
New in the last 30 days
2,190
First found by BootLeads, not launch dates
Share of Shopify
1.9%
Of all active Shopify stores
Median products
51
96% of stores have this data

Key findings

  • The median store lists 51 products, 42% above the overall platform median.
  • The median store prices its products at $49.85 on average, 24% above the overall platform median.
  • Apparel & Accessories is the most common related category in this report.
  • 62% of stores show a public social profile.

Examples of Shopify stores in Italy

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
Eterea Cosmesi Naturaleetereacosmesi.it Italy Makeup 380 $51.97
Mindworks Art Studiomindworkseu.com Italy Art Supplies 579 $24.13
EMÉRAwww.emeraa.it Italy Fashion Jewelry 448 $70.40
Malia Style | Abbigliamento e Accessori Donna | Milanomaliastyle.it Italy Women's Clothing 308 $26.23
gioielleriapaganogioielleriapagano.com Italy Fashion Jewelry 242 $27.52
Banglab.shopbanglab.shop Italy Men's Clothing 76 $43.35
Damaged in Italy - Out Of Order Watches – Out of Order Watchesoutoforderwatches.com Italy Watches 248 $555.66
SouthMarketsouthmarketna.com Italy Apparel & Accessories 15 $22.96

Where Shopify stores are in Italy

Top states and provinces

  • Napoli 5,222 · 10%
  • Milano 4,848 · 9%
  • Roma 4,370 · 9%
  • Torino 1,934 · 4%
  • Firenze 1,209 · 2%
  • Brescia 1,090 · 2%

Top cities

  • Milano 3,003 · 6%
  • Roma 2,714 · 5%
  • Napoli 1,716 · 3%
  • Torino 845 · 2%
  • Firenze 481 · 1%
  • Bologna 361 · 1%

Top categories

68% of these stores have a category, and a store can be listed under more than one.

Shopify store benchmarks in Italy

Catalog size

Median 51 products. The middle half of stores list 10 to 226.

  • 1-9 12,138 · 25%
  • 10-49 12,084 · 25%
  • 50-199 11,856 · 24%
  • 200-999 8,397 · 17%
  • 1k-4.9k 3,140 · 6%
  • 5k+ 1,269 · 3%

Average product price

Median $49.85 per store. The middle half of stores average $28.34 to $120.53.

  • Under $25 10,041 · 21%
  • $25-$49 14,536 · 30%
  • $50-$99 9,767 · 20%
  • $100-$199 6,494 · 13%
  • $200-$499 4,293 · 9%
  • $500+ 3,223 · 7%

Store currencies

  • EUR 97%
  • USD 2%
  • GBP 1%

Based on stores with product data (96% of this report), leaving out extreme values. The average price is each store's own average across its products.

Core Web Vitals for Shopify stores in Italy

77.8% of stores with all three metrics pass Core Web Vitals, which is 21.0% of all stores in this report.

How many stores have data

  • Stores in this report 51,106 · 100%
  • With Chrome field data 16,363 · 32%
  • With all three metrics 13,785 · 27%
  • Passing all three 10,729 · 21%

    77.8% of stores with all three metrics

Typical store

Median of each store's 75th percentile, August 2026

LCP
1.53 s
Good ≤ 2.5 s
INP
111 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.1
TTFB
496 ms
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Visits come from Chrome users everywhere, not only in this country. Compare all platforms

Apps and technology used by Shopify stores in Italy

Apps

  • Judge.me Product Reviews App 18%
  • Shopify Inbox 15%
  • Klaviyo: Email Marketing & SMS 11%
  • Trustpilot Reviews 6%
  • Consentmo GDPR Compliance 4%
  • Loox ‑ Product Reviews App 3%

Themes

  • Dawn 22%
  • Horizon 15%
  • Prestige 3%
  • Sense 2%
  • Craft 2%
  • Shrine Pro 2%

Payment methods

  • Google Pay 83%
  • Apple Pay 81%
  • PayPal 79%
  • Shop Pay 75%

Storefront features

Print on demand
2%
854 stores
Cash on delivery
3%
1,735 stores
Shopify Plus
1%
379 stores
Multi-currency
36%
18,593 stores

Shares are of all stores in this report, and a store can use several apps. A tool we did not detect may still be installed.

Marketing presence of Shopify stores in Italy

Public reach

Social profiles
62%
Linked from the storefront
Meta ads
4%
Running ads in the last 30 days
Contact details
57%
Email, phone or WhatsApp

Social platforms

  • Instagram 29,940 · 59%
  • Facebook 20,571 · 40%
  • TikTok 10,015 · 20%
  • YouTube 5,162 · 10%
  • LinkedIn 1,545 · 3%
  • Pinterest 1,171 · 2%

Analytics and ad pixels

  • Google Analytics 16,161 · 32%
  • Google Tag Manager 4,317 · 8%
  • Facebook Pixel 1,084 · 2%
  • Google Ads 1,075 · 2%

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Languages and domains of Shopify stores in Italy

Store languages

  • Italian 23,691 · 46%
  • English 16,920 · 33%
  • French 1,388 · 3%
  • Spanish 723 · 1%
  • German 693 · 1%

Domain registered

88% of stores have this data

  • Before 2016 5,956 · 13%
  • 2016-2019 3,816 · 8%
  • 2020-2022 7,454 · 17%
  • 2023 or later 27,919 · 62%

Catalog activity

Products updated in 90 days
52%
26,618 stores

Registration years only count domains with a known date, and do not show when the business opened.

Keep exploring

On other platforms

Other Shopify country reports

Guides

Questions about this report

How many Shopify stores are associated with Italy?

BootLeads tracks 51,106 active Shopify stores associated with Italy.

How does BootLeads assign a store to Italy?

Country is estimated from public storefront details such as the store address, domain and currency. It may differ from where the business is registered.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Shopify storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • Country is estimated from public storefront details such as the store address, domain and currency. It may differ from where the business is registered.
  • 68% of stores in this report have a category, and a store can have more than one.
  • Site speed comes from August 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

Search 51,106 Shopify stores in Italy

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