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Subcategory report Updated Sept. 7, 2026
Shopify

Shopify Board Games & Puzzles stores

BootLeads currently tracks 8,296 active Shopify stores in the Board Games & Puzzles subcategory within Toys & Games.

Open the store database View store examples
Active stores
8,296
Stores included in this report
First detected in the last 30 days
250
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
0.3%
Share of active Shopify stores tracked by BootLeads
Median products
122
Data available for 8,167 stores (98%)

Key findings

  • This report covers 0.3% of the active Shopify stores currently tracked by BootLeads.

  • The median store lists 122 products, 72% above the platform median for categorized stores.

  • The median store prices its products at $27.69 on average, 33% below the platform median for categorized stores.

  • United States accounts for 3,724 of these stores, more than any other country.

Examples of Shopify Board Games & Puzzles stores

The sample changes weekly and covers Shopify Board Games & Puzzles stores with enough data to show. It is not a ranking.

Search all stores →
Metal Model Kits – Sandicai
www.sandicai.com
United States 55 products $22.97 average product price 1 Meta ads
Toys & Games Board Games & Puzzles Shopify Inbox
Kidstuff | Australia’s Best Toy Store
www.kidstuff.com.au
Australia 4,709 products $33.28 average product price 2 Meta ads
Toys & Games Board Games & Puzzles Video Games Hulk Contact Form Builder Judge.me Product Reviews App

Commerce benchmarks for Shopify Board Games & Puzzles stores

Catalog size

The median is 122 products. Half of stores with catalog data have between 27 and 685 products.
1-9 1,110 · 14%
10-49 1,763 · 22%
50-199 1,895 · 23%
200-999 1,708 · 21%
1k-4.9k 992 · 12%
5k+ 699 · 9%

Store-average product prices

The median store-average price is $27.69. Half of stores with price data fall between $16.88 and $45.23.
Under $25 3,586 · 44%
$25-$49 2,842 · 35%
$50-$99 1,070 · 13%
$100-$199 372 · 5%
$200-$499 195 · 2%
$500+ 98 · 1%

Store currencies

USD 46% EUR 16% GBP 9% CAD 6% AUD 5% INR 4%

Data availability: Product counts: 8,167 stores (98%) · Store-average prices: 8,163 stores (98%) · Currencies: 8,296 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Shopify Board Games & Puzzles stores (all devices)

CrUX covers 44.8% of active Shopify Board Games & Puzzles stores. Field data shows 31.6% of the active report set passing all three Core Web Vitals (87.7% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    8,296
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 44.8%
    3,717
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 36.0%
    2,987
    80.4% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 31.6%
    2,621
    87.7% of stores with complete metrics

Median field experience

July 2026 · all devices · median origin p75
LCP
1.28 s
Good ≤ 2.5 s
INP
75 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
400 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.

Markets and category context for Shopify Board Games & Puzzles stores

Category context

Shopify Toys & Games Stores 8,296 · 100%
Shopify Home & Garden Stores 527 · 6%
Shopify Books & Literature Stores 486 · 6%
Shopify Clothing & Fashion Stores 457 · 6%
Shopify Arts & Entertainment Stores 445 · 5%
Shopify Celebrations & Gifts Stores 352 · 4%

Related subcategory reports

Shopify Action Figures Stores 1,813 · 22%
Shopify Gaming Stores 1,209 · 15%
Shopify Educational Toys Stores 599 · 7%
Shopify Dolls & Plush Stores 72 · 1%

Top identified countries

Shopify stores in the United States 3,724 · 45%
Shopify stores in the United Kingdom 565 · 7%
Shopify stores in Australia 327 · 4%
Shopify stores in Canada 295 · 4%
Shopify stores in Germany 292 · 4%
Shopify stores in India 272 · 3%

A store can appear in more than one category or subcategory. Data available for 8,296 stores (100%).

Apps and technology used by Shopify Board Games & Puzzles stores

Apps

Judge.me Product Reviews App 22% Shopify Inbox 18% Klaviyo: Email Marketing & SMS 14% Trustpilot Reviews 4% UpPromote Affiliate Marketing 4% Microsoft Clarity: AI Insights 4%

Themes

Dawn 24% Horizon 9% Debut 4% Refresh 3% Craft 2% Spotlight 2%

Payment methods

Google Pay 69% Shop Pay 69% Apple Pay 68% PayPal 66% Amazon Pay 4%

Storefront features

Dropshipping
1%
120 stores
Print on demand
6%
467 stores
Cash on delivery
2%
207 stores
Shopify Plus
1%
90 stores
Multi-currency
40%
3,294 stores
Installments
34%
2,833 stores

A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.

Marketing presence across Shopify Board Games & Puzzles stores

Based on public signals. It does not measure campaign performance.

Public reach

Social profiles
65%
Detected on public storefronts
Meta advertising
8%
Meta ads detected in the past 30 days
Contact data
58%
Detected email, phone, or WhatsApp

Social platforms

Instagram 4,840 · 58%
Facebook 4,047 · 49%
YouTube 1,784 · 22%
TikTok 1,738 · 21%
Twitter / X 1,117 · 13%
Pinterest 469 · 6%

Analytics and advertising tools

Google Analytics 3,183 · 38%
Google Tag Manager 738 · 9%
Google Ads 324 · 4%
Facebook Pixel 181 · 2%
TikTok Pixel 61 · 1%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Shopify Board Games & Puzzles stores

Store languages

English 5,900 · 71%
Spanish 353 · 4%
German 327 · 4%
French 303 · 4%
Italian 140 · 2%
Dutch 131 · 2%

Domain registration periods

Data available for 6,743 stores (81%)
Before 2016 1,051 · 16%
2016-2019 837 · 12%
2020-2022 1,495 · 22%
2023 or later 3,360 · 50%

Recent catalog activity

Data available for 8,193 stores (99%)
Product update in 90 days
60%
4,969 stores have a product update detected in the last 90 days

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Compare ecommerce Core Web Vitals by platform Compare CrUX coverage, complete samples, and observed pass rates across six ecommerce platforms. Open resource → Find Shopify stores using specific apps See how detected app installations can help you identify and research relevant Shopify stores. Open resource → Build an ecommerce lead list for cold email Turn a focused store segment into a reviewed list for a cold email campaign. Open resource → Use ecommerce store data for agency prospecting Learn how agencies turn store, contact, technology, and growth data into lead lists. Open resource →

Questions about this report

How many active Shopify Board Games & Puzzles stores are in this report?

BootLeads currently tracks 8,296 active Shopify stores in the Board Games & Puzzles subcategory within Toys & Games.

How does BootLeads decide which stores appear under Board Games & Puzzles?

BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.

How does Board Games & Puzzles relate to Toys & Games?

Board Games & Puzzles is a subcategory within the broader Toys & Games category in the BootLeads category system.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 66% of active Shopify stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for July 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.