Use Cases Features Pricing API Log in
Shopify store intelligence Subcategory report Data snapshot July 29, 2026
Shopify

Shopify Vitamins & Supplements stores

BootLeads currently tracks 32,762 active Shopify storefronts classified in the Vitamins & Supplements subcategory.

Research note
Explore 32,762 matching stores

Search store-level records and export available contact, catalog, social, and technology data.

Active stores
32,762
Current records in this report
Added to BootLeads (30d)
916
First detected by BootLeads
Platform dataset share
1.2%
Share of tracked Shopify stores
Median products
26
32,310 stores · 99% coverage

Key findings

Current database snapshot
  • This report covers 1.2% of the active Shopify stores currently tracked by BootLeads.

  • Among stores with catalog data, the estimated median is 26 products, 61% below the classified-store platform median for catalog size.

  • Among stores with usable price data, the estimated median store-average product price is $35.43, 13% below the classified-store platform median for store-average product price.

  • United States is the most common identified country with 13,521 stores.

Store examples

A rotating sample selected for data completeness. It is not a ranking.

Search the full dataset →
Canada 8 products $46.96 average product price 1 Meta ads
Health Vitamins & Supplements Wellness & Relaxation UpPromote Affiliate Marketing Powerful Contact Form Builder
BİOXİ
bioxianimal.com
Türkiye 59 products $11.52 average product price 14 Meta ads
Animals & Pet Supplies Health Pet Grooming Vitamins & Supplements Kaching Bundles App & Upsells CK: Abandoned cart on WhatsApp
PÄRLA Oral Care
parlaoralcare.com
Georgia 37 products $25.96 average product price 3 Meta ads
Beauty & Cosmetics Health Beauty Tools Wellness & Relaxation Klaviyo: Email Marketing & SMS Okendo: Reviews & Loyalty
Omega3 of Norway
norwayomega.com
10 products $208.82 average product price 8 Meta ads
Health Vitamins & Supplements

Market composition

Identified countries and related classifications within this subcategory dataset.

Top identified countries

United States 13,521 · 41%
United Kingdom 1,765 · 5%
India 1,458 · 4%
Germany 1,107 · 3%
Colombia 1,033 · 3%
Australia 898 · 3%

Category context

Health 32,762 · 100%
Beauty & Cosmetics 3,513 · 11%
Food & Beverages 2,236 · 7%
Home & Garden 978 · 3%
Sporting Goods 302 · 1%

Related subcategories

Wellness & Relaxation 1,967 · 6%
Fitness Nutrition 1,609 · 5%
Medical Devices 662 · 2%

Category labels are non-exclusive; one store may contribute to several categories and matching subcategories. 32,762 stores · 100% coverage.

Commerce profile

Catalog, store-average price, and currency metrics from records meeting the reporting threshold.

Catalog size

Estimated median 26 products; middle 50% spans 8-77.
1-9 8,781 · 27%
10-49 12,575 · 39%
50-199 7,058 · 22%
200-999 2,668 · 8%
1k-4.9k 823 · 3%
5k+ 405 · 1%

Store-average product prices

Estimated median $35.43; middle 50% of store averages spans $23.81-$53.89.
Under $25 8,868 · 27%
$25-$49 14,273 · 44%
$50-$99 6,537 · 20%
$100-$199 1,809 · 6%
$200-$499 575 · 2%
$500+ 245 · 1%

Store currencies

USD 42% EUR 14% GBP 7% INR 5% AUD 4% COP 3%

Catalog: 32,310 stores · 99% coverage · Store-average price: 32,307 stores · 99% coverage · Currency: 32,762 stores · 100% coverage. Coverage measures available records; it does not by itself prove that missing data is representative.

Shopify ecosystem

Apps, themes, payment methods, and capabilities detected on these storefronts.

Apps

Judge.me Product Reviews App 27% Klaviyo: Email Marketing & SMS 26% Shopify Inbox 12% UpPromote Affiliate Marketing 8% Microsoft Clarity: AI Insights 8% Seal Subscriptions App 7%

Themes

Dawn 21% Horizon 8% Shrine Pro 5% Refresh 4% Debut 3% Sense 3%

Payment methods

Google Pay 58% PayPal 53% Apple Pay 52% Shop Pay 51% Amazon Pay 4%

Detected capabilities

Dropshipping
1%
415 stores
Print on demand
2%
604 stores
Cash on delivery
8%
2,756 stores
Shopify Plus
3%
946 stores
Multi-currency
34%
11,009 stores
Installments
23%
7,624 stores

Apps, payment methods, and capabilities are non-exclusive. Percentages use all stores in this report as the denominator; non-detection does not prove absence.

Marketing and reach

Observable storefront signals, not estimates of campaign performance.

Reach signals

Social profiles
56%
Detected on public storefronts
Meta advertising
12%
Meta ads detected in the past 30 days
Contact data
59%
Detected email, phone, or WhatsApp

Social platforms

Instagram 17,174 · 52%
Facebook 13,834 · 42%
TikTok 6,027 · 18%
YouTube 5,361 · 16%
Twitter / X 3,121 · 10%
LinkedIn 1,682 · 5%

Analytics and ad trackers

Google Analytics 12,936 · 39%
Google Tag Manager 5,100 · 16%
Google Ads 1,845 · 6%
Facebook Pixel 1,600 · 5%
TikTok Pixel 664 · 2%

Social platforms and trackers are non-exclusive. Percentages use all stores in this report as the denominator; contact details are detected, not verified.

Store footprint

Language, domain-registration, and catalog-activity signals from available records.

Store languages

English 20,949 · 64%
Spanish 2,206 · 7%
German 1,306 · 4%
French 909 · 3%
Italian 528 · 2%
Portuguese 481 · 1%

Domain registration periods

26,475 stores · 81% coverage
Before 2016 4,053 · 15%
2016-2019 3,220 · 12%
2020-2022 4,631 · 17%
2023 or later 14,571 · 55%

Recent catalog activity

32,447 stores · 99% coverage
Product update in 90 days
46%
15,044 of all stores have a recent detected product date

Domain-period percentages use stores with an available registration date as the denominator. Domain dates describe the domain, not when the business opened.

Data methodology

Active stores

Counts include storefronts currently marked active in the BootLeads Shopify index after removals and duplicate-domain exclusions.

Added to BootLeads

The 30-day figure uses the date BootLeads first indexed a store. It does not represent confirmed launches or market growth.

Statistical coverage

Product medians use stores with 1-100,000 detected products. Price medians use each store's average product price in USD above $0 and up to $100,000. Percentiles are estimates; visible modules require 50 records and 20% coverage, while headline findings require 50%.

Category classification

Category totals use a controlled category and subcategory taxonomy. Classification covers 68% of active Shopify records and favors records with richer catalog data; comparisons use that classified cohort. Counts are not market-size estimates, and labels are non-exclusive.

Data snapshot

This report is generated from the active-store index and cached for up to six hours. Store-level fields may update at different times.