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Shopify General Merchandise stores

BootLeads tracks 34,074 active Shopify stores in the General Merchandise category.

Updated

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Active stores
34,074
Public storefronts in this report
New in the last 30 days
5,735
First found by BootLeads, not launch dates
Share of Shopify
1.3%
Of all active Shopify stores
Median products
74
100% of stores have this data

What this market looks like

Subcategories

The subcategories Shopify General Merchandise stores are listed under.

Subcategories

100% of these stores have a category, and a store can be listed under more than one.

Key findings

  • 16% of stores ran Meta ads in the last 30 days, 9 points above Shopify overall.
  • 28% of stores show a public social profile, 27 points below Shopify overall.
  • The median store prices its products at $27.24 on average, 33% below the platform median for categorized stores.
  • United States accounts for 9,844 of these stores, more than any other country.

Examples of Shopify General Merchandise stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
Rockistorzrockistorz.myshopify.com India General Store 98 $6.83
Haunting Harmonyhauntingharmony.com United States Men's Clothing 570 $28.84
Trendy Aussies - the coolest store where Trendy Australians shop!www.trendyaussies.com.au Australia Audio & Headphones 37 $70.86
Safety Chic: Stylish Safety Products, Keychains & Alarms for Womensafetychic.com.au Australia General Store 55 $16.96
Limpieza y cuidado de zapatillas – tabaz&carteraztabazycarteraz.com Peru General Store 27 $23.41
SnapSelectsnapselect.store Pakistan General Store 23 $5.24
Incredible Inventionsdiscover.incredibleinventions.com United States General Store 63 $62.48
esenciaproduct.com – Bily Productbilyproduct.com Chile General Store 213 $18.12

Catalog and prices

Catalog size and average product price for Shopify General Merchandise stores.

Catalog size

of the 100% with this data

Median 74 products. The middle half of stores list 35 to 248.

  • 1-9 225 · 1%
  • 10-49 12,837 · 38%
  • 50-199 11,540 · 34%
  • 200-999 5,556 · 16%
  • 1k-4.9k 2,951 · 9%
  • 5k+ 892 · 3%

Extreme values are left out, and the average price is each store's own average across its products.

How these stores run

Apps and technology

Apps, themes and payment methods on Shopify General Merchandise stores.

Apps

  • Judge.me Product Reviews App 14%
  • Releasit COD Form & Upsells 13%
  • EasySell COD Form & Upsells 9%
  • Shopify Inbox 9%
  • Klaviyo: Email Marketing & SMS 6%
  • Microsoft Clarity: AI Insights 3%

Shares are of all stores in this report, and a store can use several apps. A tool we did not detect may still be installed.

Marketing

Social profiles, ads and contact details for Shopify General Merchandise stores.

Public reach

Social profiles
28% vs 55% on Shopify
Linked from the storefront
Meta ads
16% vs 7% on Shopify
Running ads in the last 30 days
Contact details
54% vs 51% on Shopify
Email, phone or WhatsApp

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Site speed

63.6% of the stores with complete Chrome data pass Core Web Vitals, 18 points below Shopify overall. Chrome reports data for 22.6% of this report.

Typical store

Median of each store's 75th percentile, August 2026

LCP
1.75 s
Good ≤ 2.5 s
INP
111 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.1
TTFB
540 ms
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Compare all platforms

Languages and domains

Store languages, domain age and catalog activity for Shopify General Merchandise stores.

Store languages

  • English 19,863 · 58%
  • Spanish 3,292 · 10%
  • French 910 · 3%
  • Portuguese 869 · 3%
  • German 834 · 2%
  • Italian 606 · 2%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

On other platforms

Other Shopify categories

Guides

Questions about this report

How many active Shopify General Merchandise stores are in this report?

BootLeads tracks 34,074 active Shopify stores in the General Merchandise category.

How does BootLeads decide which stores appear under General Merchandise?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Shopify storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 71% of active Shopify stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Site speed comes from August 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

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