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Store Reports Category report Report generated Aug. 18, 2026
Shopify

Shopify General Merchandise stores

BootLeads currently tracks 6,745 active Shopify stores in the General Merchandise category.

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Active stores
6,745
Stores included in this report
First detected in the last 30 days
953
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
0.2%
Share of active Shopify stores tracked by BootLeads
Median products
87
Data available for 6,718 stores (100%)

Browse subcategory reports for Shopify General Merchandise stores

Continue to a narrower report within this category, or compare the markets associated with these stores.

A store can appear in more than one category or subcategory. Data available for 6,745 stores (100%).

Key findings

At a glance
  • This report covers 0.2% of the active Shopify stores currently tracked by BootLeads.

  • Among stores with catalog data, the median is about 87 products, 28% above the platform median for categorized stores.

  • Among stores with usable price data, the median store-average product price is about $31.14, 24% below the platform median for categorized stores.

  • United States is the country most often associated with stores in this report (2,709 stores).

Examples of Shopify General Merchandise stores

This sample changes weekly and includes Shopify General Merchandise stores with enough information to be useful examples. It is not a ranking and may not represent every store in this report.

Search all stores →
LuckyCharm
luckycharmfashion.com
United States 24 products $50.38 average product price 6 Meta ads
General Merchandise Judge.me Product Reviews App
My Ghouri Store
myghouristore.com
Pakistan 27 products $7.21 average product price 1 Meta ads
General Merchandise Judge.me Product Reviews App
High Line Shop
shop.thehighline.org
United States 116 products $44.92 average product price 10 Meta ads
General Merchandise GSC Instagram Feed, Instafeed Judge.me Product Reviews App
Luke Store 2003
lukestore2003.myshopify.com
United States 56 products $55.86 average product price 39 Meta ads
General Merchandise Avada Boost Sales Trust Badges BUCKS Currency Converter PRO++
Pakistan 85 products $8.29 average product price 1 Meta ads
General Merchandise Judge.me Product Reviews App
Explore Nook
explorenook.com.au
Australia 46 products $97.06 average product price 60 Meta ads
General Merchandise Hulk Contact Form Builder Klaviyo: Email Marketing & SMS

Commerce benchmarks for Shopify General Merchandise stores

Compare product counts, store-average prices, and currencies for Shopify General Merchandise stores using stores with enough available data.

Catalog size

The median is 87 products. Half of stores with catalog data have between 39 and 327 products.
1-9 45 · 1%
10-49 2,160 · 32%
50-199 2,384 · 35%
200-999 1,097 · 16%
1k-4.9k 883 · 13%
5k+ 149 · 2%

Store-average product prices

The median store-average price is $31.14. Half of stores with price data fall between $15.39 and $50.24.
Under $25 2,667 · 40%
$25-$49 2,363 · 36%
$50-$99 798 · 12%
$100-$199 364 · 5%
$200-$499 214 · 3%
$500+ 233 · 4%

Store currencies

USD 41% EUR 16% IDR 7% GBP 6% INR 4% CAD 3%

Data availability: Product counts: 6,718 stores (100%) · Store-average prices: 6,639 stores (98%) · Currencies: 6,745 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Shopify General Merchandise stores (all devices)

CrUX covers 20.9% of active Shopify General Merchandise stores. Field data shows 12.1% of the active report set passing all three Core Web Vitals (79.7% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    6,745
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 20.9%
    1,413
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 15.2%
    1,024
    72.5% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 12.1%
    816
    79.7% of stores with complete metrics

Median field experience

July 2026 · all devices · median origin p75
LCP
1.40 s
Good ≤ 2.5 s
INP
75 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
500 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.

Apps and technology used by Shopify General Merchandise stores

See the apps, themes, payment methods, and storefront features found across Shopify General Merchandise stores.

Apps

Judge.me Product Reviews App 15% Shopify Inbox 12% Klaviyo: Email Marketing & SMS 7% Releasit COD Form & Upsells 3% PageFly ✦ Landing Page Builder 2% EasySell COD Form & Upsells 2%

Themes

Dawn 24% Horizon 15% Shrine Pro 3% Refresh 3% Trade 2% Craft 2%

Payment methods

Google Pay 56% Apple Pay 54% Shop Pay 54% PayPal 54% Amazon Pay 2%

Storefront features

Dropshipping
6%
434 stores
Print on demand
10%
707 stores
Cash on delivery
7%
445 stores
Multi-currency
3%
217 stores
Installments
28%
1,858 stores

A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.

Marketing presence across Shopify General Merchandise stores

Compare public social profiles, recent Meta advertising activity, analytics tools, and available contact details for Shopify General Merchandise stores. This does not measure campaign performance.

Public reach

Social profiles
44%
Detected on public storefronts
Meta advertising
5%
Meta ads detected in the past 30 days
Contact data
50%
Detected email, phone, or WhatsApp

Social platforms

Instagram 2,593 · 38%
Facebook 1,895 · 28%
TikTok 894 · 13%
YouTube 646 · 10%
Twitter / X 533 · 8%
LinkedIn 210 · 3%

Analytics and advertising tools

Google Analytics 1,842 · 27%
Google Tag Manager 753 · 11%
Facebook Pixel 339 · 5%
Google Ads 146 · 2%
TikTok Pixel 127 · 2%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Shopify General Merchandise stores

Review languages, domain registration periods, and recent catalog activity for Shopify General Merchandise stores.

Store languages

English 4,069 · 60%
Indonesian 385 · 6%
Spanish 340 · 5%
German 316 · 5%
French 215 · 3%
Italian 121 · 2%

Domain registration periods

Data available for 4,843 stores (72%)
Before 2016 446 · 9%
2016-2019 304 · 6%
2020-2022 445 · 9%
2023 or later 3,648 · 75%

Recent catalog activity

Data available for 6,745 stores (100%)
Product update in 90 days
67%
4,493 stores have a product update detected in the last 90 days

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Questions about this report

How many active Shopify General Merchandise stores are in this report?

BootLeads currently tracks 6,745 active Shopify stores in the General Merchandise category.

How does BootLeads decide which stores appear under General Merchandise?

BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 67% of active Shopify stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for July 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.