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Shopify General Merchandise stores

BootLeads tracks 44,388 active Shopify stores in the General Merchandise category.

Updated

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Active stores
44,388
Public storefronts in this report
New in the last 30 days
6,440
First found by BootLeads, not launch dates
Share of Shopify
1.7%
Of all active Shopify stores
Median products
56
99% of stores have this data

What this market looks like

Subcategories

The subcategories Shopify General Merchandise stores are listed under.

Subcategories

100% of these stores have a category, and a store can be listed under more than one.

Key findings

  • 15% of stores ran Meta ads in the last 30 days, 8 points above Shopify overall.
  • 25% of stores show a public social profile, 30 points below Shopify overall.
  • The median store prices its products at $26.89 on average, 35% below the platform median for categorized stores.
  • United States accounts for 12,320 of these stores, more than any other country.

Examples of Shopify General Merchandise stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
OVEELO™www.oveelo.com India General Store 589 $2.79
Frogi Online Prodavnica | Vaša sigurna internet trgovinawww.frogi.rs Serbia General Store 132 $18.41
Solar Axesolaraxe.in India General Store 38 $11.81
Gaccoa — Gaccoa.clgaccoa.cl Chile General Store 247 $13.78
AJ Storeajstore252.myshopify.com Pakistan General Store 5 $2.62
APEXTHINGZ.STOREapexthingz.store Pakistan General Store 26 $3.87
Vcravevcrave.com United States General Store 20 $28.06
Aoracartaoracartpk.com Pakistan General Store 48 $5.51

Catalog and prices

Catalog size and average product price for Shopify General Merchandise stores.

Catalog size

of the 99% with this data

Median 56 products. The middle half of stores list 26 to 197.

  • 1-9 3,695 · 8%
  • 10-49 17,161 · 39%
  • 50-199 12,757 · 29%
  • 200-999 6,191 · 14%
  • 1k-4.9k 3,198 · 7%
  • 5k+ 1,007 · 2%

Extreme values are left out, and the average price is each store's own average across its products.

How these stores run

Apps and technology

Apps, themes and payment methods on Shopify General Merchandise stores.

Apps

  • Judge.me Product Reviews App 14%
  • Releasit COD Form & Upsells 13%
  • EasySell COD Form & Upsells 10%
  • Shopify Inbox 8%
  • Klaviyo: Email Marketing & SMS 5%
  • Kaching Bundles App & Upsells 3%

Shares are of all stores in this report, and a store can use several apps. A tool we did not detect may still be installed.

Marketing

Social profiles, ads and contact details for Shopify General Merchandise stores.

Public reach

Social profiles
25% vs 55% on Shopify
Linked from the storefront
Meta ads
15% vs 7% on Shopify
Running ads in the last 30 days
Contact details
52% vs 51% on Shopify
Email, phone or WhatsApp

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Languages and domains

Store languages, domain age and catalog activity for Shopify General Merchandise stores.

Store languages

  • English 30,711 · 69%
  • Spanish 6,142 · 14%
  • French 1,213 · 3%
  • German 1,019 · 2%
  • Portuguese 939 · 2%
  • Dutch 515 · 1%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

On other platforms

Other Shopify categories

Guides

Questions about this report

How many active Shopify General Merchandise stores are in this report?

BootLeads tracks 44,388 active Shopify stores in the General Merchandise category.

How does BootLeads decide which stores appear under General Merchandise?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Shopify storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 75% of active Shopify stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

Search 44,388 Shopify General Merchandise stores

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