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Shopify General Merchandise stores

BootLeads tracks 71,529 active Shopify stores in the General Merchandise category.

Updated

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Active stores
71,529
Public storefronts in this report
New in the last 30 days
12,628
First found by BootLeads, not launch dates
Share of Shopify
2.7%
Of all active Shopify stores
Median products
25
99% of stores have this data

What this market looks like

Subcategories

The subcategories Shopify General Merchandise stores are listed under.

Subcategories

100% of these stores have a category, and a store can be listed under more than one.

Key findings

  • 19% of stores ran Meta ads in the last 30 days, 9 points above Shopify overall.
  • 20% of stores show a public social profile, 35 points below Shopify overall.
  • The median store lists 25 products, 31% below the platform median for categorized stores.
  • United States accounts for 17,868 of these stores, more than any other country.

Examples of Shopify General Merchandise stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
Just Boxedwww.justboxed.in India General Store 5 $10.74
NEXO COLOMBIAnexocolombia.shop Colombia General Store 158 $26.36
Iron Oak | Productos para hogar, cocina, mascotas y belleza en Chile – IronOak Storeironoakdirecto.com Chile General Store 324 $31.10
Premsons - We Bring The World To Youwww.premsons.com India General Store 1,452 $52.89
Tineco Nass Trockensauger und Akku Staubsaugerde-store.tineco.com Germany General Store 74 $272.36
Power Tools Max | Cordless Power Tools for Pros & DIYerspowertoolsmax.com Sweden General Store 93 $58.15
My Storetrendzoz.myshopify.com India General Store 40 $8.76
Spitfire Girl — Intention Perfume, Ceramics & Gifts, Los Angeleswww.spitfiregirl.com United States General Store 1,125 $23.73

Catalog and prices

Catalog size and average product price for Shopify General Merchandise stores.

Catalog size

of the 99% with this data

Median 25 products. The middle half of stores list 8 to 98.

  • 1-9 20,607 · 29%
  • 10-49 25,589 · 36%
  • 50-199 13,864 · 20%
  • 200-999 6,625 · 9%
  • 1k-4.9k 3,066 · 4%
  • 5k+ 1,201 · 2%

Extreme values are left out, and the average price is each store's own average across its products.

How these stores run

Apps and technology

Apps, themes and payment methods on Shopify General Merchandise stores.

Apps

  • Releasit COD Form & Upsells 15%
  • Judge.me Product Reviews App 13%
  • EasySell COD Form & Upsells 10%
  • Shopify Inbox 6%
  • Klaviyo: Email Marketing & SMS 4%
  • Kaching Bundles App & Upsells 4%

Shares are of all stores in this report, and a store can use several apps. A tool we did not detect may still be installed.

Marketing

Social profiles, ads and contact details for Shopify General Merchandise stores.

Public reach

Social profiles
20% vs 55% on Shopify
Linked from the storefront
Meta ads
19% vs 10% on Shopify
Running ads in the last 30 days
Contact details
47% vs 52% on Shopify
Email, phone or WhatsApp

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Site speed

59.0% of the stores with complete Chrome data pass Core Web Vitals, 23 points below Shopify overall. Chrome reports data for 14.9% of this report.

Typical store

Median of each store's 75th percentile, September 2026

LCP
1.82 s
Good ≤ 2.5 s
INP
123 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.1
TTFB
548 ms
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Compare all platforms

Languages and domains

Store languages, domain age and catalog activity for Shopify General Merchandise stores.

Store languages

  • English 48,126 · 67%
  • Spanish 12,298 · 17%
  • French 2,628 · 4%
  • German 1,603 · 2%
  • Portuguese 1,366 · 2%
  • Dutch 763 · 1%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

On other platforms

Other Shopify categories

Guides

Questions about this report

How many active Shopify General Merchandise stores are in this report?

BootLeads tracks 71,529 active Shopify stores in the General Merchandise category.

How does BootLeads decide which stores appear under General Merchandise?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Shopify storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 95% of active Shopify stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Site speed comes from September 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

Search 71,529 Shopify General Merchandise stores

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