117 Magento General Merchandise Stores: Stats & Market Data (2026)
117 active Magento stores fall into the General Merchandise segment, with 14 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. 44% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
14 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Magento average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 2,152 products per store. That's smaller than the Magento average of 3,179. The strongest country concentrations are Indonesia, United Kingdom, Netherlands.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $725 because some stores price much higher, pulling it up. That's above the Magento average of $518.
Marketing & analytics tools
Google Tag Manager (45%), Google Analytics (44%), Facebook Pixel (9%).
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Start Free TrialFAQ
How many Magento General Merchandise stores are there?
We currently track 117 active Magento stores in the General Merchandise segment.
Are Magento General Merchandise stores growing?
Yes. In the last 30 days, 14 new stores were indexed in the General Merchandise segment, showing a 12% monthly growth rate.
What is the average product price in Magento General Merchandise stores?
Among stores with pricing data, the average listed price is about $725, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (42%), Instagram (38%), Twitter / X (32%).
About 44% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.