1,032 Wix General Merchandise Stores: Stats & Market Data (2026)
1,032 active Wix stores fall into the General Merchandise segment, with 591 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 67% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
591 new stores were added in the past 30 days — 57% of the total, making this one of the fastest-growing areas on the platform. This is above the Wix average of 34%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 204 because some stores carry much larger inventories. That's larger than the Wix average of 72. The strongest country concentrations are United States, United Kingdom, Brazil.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $349 because some stores price much higher, pulling it up. That's below the Wix average of $366.
Marketing & analytics tools
Google Analytics (3%), Google Tag Manager (2%), Google Ads (1%).
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Start Free TrialFAQ
How many Wix General Merchandise stores are there?
We currently track 1,032 active Wix stores in the General Merchandise segment.
Are Wix General Merchandise stores growing?
Yes. In the last 30 days, 591 new stores were indexed in the General Merchandise segment, showing a 57% monthly growth rate.
What is the average product price in Wix General Merchandise stores?
Among stores with pricing data, the average listed price is about $349, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (54%), Facebook (50%), YouTube (15%).
Social media adoption is strong at 67%, and 0% of stores run Meta ad campaigns.