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Wix General Merchandise stores

BootLeads tracks 2,722 active Wix stores in the General Merchandise category.

Updated

Search these stores See examples
Active stores
2,722
Public storefronts in this report
New in the last 30 days
176
First found by BootLeads, not launch dates
Share of Wix
0.4%
Of all active Wix stores
Median products
50
100% of stores have this data

What this market looks like

Subcategories

The subcategories Wix General Merchandise stores are listed under.

Subcategories

100% of these stores have a category, and a store can be listed under more than one.

Key findings

  • 2% of stores ran Meta ads in the last 30 days, 1 points above Wix overall.
  • The median store lists 50 products, 85% above the platform median for categorized stores.
  • 47% of stores show a public social profile, 20 points below Wix overall.
  • United States accounts for 573 of these stores, more than any other country.

Examples of Wix General Merchandise stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
GetADeal.co.za : Shop SA's Best Deals!www.getadeal.co.za South Africa General Store 278 $45.14
News | Palms West Journal | Wellingtonwww.palmswestjournal.com United States Graphic Tees & Merch 61 $19.26
Home | My+Storewww.promyzer.com United States General Store 147 $32.72
brelzino | Trending Productswww.brelzino.com United States General Store 24 $72.00
30% OFF | Free Shipping | BIANCHINNI SHOPwww.bianchinnishop.com Portugal General Store 51 $76.10
Azimuth Store | Unique Products for Everyday Lifewww.azimuth-store.com Brazil General Store 242 $54.74
viral products online store | Store Dash onlinewww.storedashonline.com United States General Store 228 $43.61
Shop All | Revendas800www.revendas800shop.com Brazil General Store 24 $31.49

Catalog and prices

Catalog size and average product price for Wix General Merchandise stores.

Catalog size

of the 100% with this data

Median 50 products. The middle half of stores list 26 to 137.

  • 1-9 29 · 1%
  • 10-49 1,331 · 49%
  • 50-199 844 · 31%
  • 200-999 394 · 14%
  • 1k-4.9k 106 · 4%
  • 5k+ 17 · 1%

Extreme values are left out, and the average price is each store's own average across its products.

How these stores run

Marketing

Social profiles, ads and contact details for Wix General Merchandise stores.

Public reach

Social profiles
47% vs 67% on Wix
Linked from the storefront
Meta ads
2% vs 1% on Wix
Running ads in the last 30 days
Contact details
63% vs 73% on Wix
Email, phone or WhatsApp

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Site speed

76.9% of the stores with complete Chrome data pass Core Web Vitals, in line with Wix overall. Chrome reports data for 12.8% of this report.

Typical store

Median of each store's 75th percentile, August 2026

LCP
1.75 s
Good ≤ 2.5 s
INP
75 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.1
TTFB
900 ms
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Compare all platforms

Languages and domains

Store languages, domain age and catalog activity for Wix General Merchandise stores.

Store languages

  • English 1,859 · 68%
  • Portuguese 299 · 11%
  • Spanish 148 · 5%
  • French 99 · 4%
  • German 58 · 2%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

On other platforms

Other Wix categories

Guides

Questions about this report

How many active Wix General Merchandise stores are in this report?

BootLeads tracks 2,722 active Wix stores in the General Merchandise category.

How does BootLeads decide which stores appear under General Merchandise?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Wix storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 53% of active Wix stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Site speed comes from August 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

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