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Wix category analytics
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Updated May 4, 2026
Wix

61 Wix General Merchandise Stores: Stats & Market Data (2026)

61 active Wix stores fall into the General Merchandise segment, with 61 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 74% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

74%
Social media
0%
Meta ads
74%
Contact info
Total Stores
61
Active Wix stores
New (30d)
61
Newly added in the last 30 days
Avg. Products
363
Among 61 stores with catalog data
Avg. Price
$47
Among 37 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

54 27 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

61 new stores were added in the past 30 days — 100% of the total, making this one of the fastest-growing areas on the platform. This is above the Wix average of 21%.

Products & categories

How many products stores carry, plus category breakdown.

10-49 25 · 41%
50-199 22 · 36%
200-999 10 · 16%
1k-4.9k 2 · 3%
5k+ 2 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
7% coverage
Home & Garden
7% coverage
Apparel & Accessories
3% coverage
Arts & Entertainment
3% coverage
Beauty & Cosmetics
3% coverage
Electronics
3% coverage
Hardware
3% coverage
Baby & Kids
2% coverage
Books & Literature
2% coverage
Celebrations & Gifts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 363 because some stores carry much larger inventories. That's larger than the Wix average of 77. The strongest country concentrations are United States, United Kingdom, South Africa.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 18 · 49%
$25-$49 11 · 30%
$50-$99 6 · 16%
$200-$499 1 · 3%
$500+ 1 · 3%
Store currencies
USD 21 EUR 8 GBP 6 AUD 3 INR 3 MXN 3 TRY 3 AED 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $47 because some stores price much higher, pulling it up. That's below the Wix average of $364.

Social media platforms

Instagram (67%), Facebook (56%), TikTok (20%).

Instagram
67%
Facebook
56%
TikTok
20%
YouTube
18%
Twitter / X
11%
LinkedIn
8%
Pinterest
8%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 0% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Facebook Pixel (2%), TikTok Pixel (2%).

Google Analytics
3%
Facebook Pixel
2%
TikTok Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

134 products $16 avg
General Merchandise human rights merchandise
122 products
General Merchandise eco friendly packaging sustainable packaging
20 products $18 avg
General Merchandise grocery store organic products
37 products $2 avg
Hardware General Merchandise 3d printing custom products
83 products $26 avg
Apparel & Accessories General Merchandise women's apparel tote bags
27 products $30 avg
General Merchandise charity shop donation store
64 products $2 avg
Electronics General Merchandise sale electronics new tech products
Home | Quantumix United Kingdom
80 products $27 avg
Electronics General Merchandise sale video
43 products $20 avg
General Merchandise carbon fiber products carbon fiber tools
Home | Abardi United States
57 products $27 avg
Animals & Pet Supplies Baby & Kids General Merchandise pets baby
28 products
General Merchandise printing services print design
139 products $17 avg
General Merchandise bursa sticker dijital baskı

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FAQ

How many Wix General Merchandise stores are there?

We currently track 61 active Wix stores in the General Merchandise segment.

Are Wix General Merchandise stores growing?

Yes. In the last 30 days, 61 new stores were indexed in the General Merchandise segment, showing a 100% monthly growth rate.

What is the average product price in Wix General Merchandise stores?

Among stores with pricing data, the average listed price is about $47, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.