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WooCommerce General Merchandise stores

BootLeads tracks 23,784 active WooCommerce stores in the General Merchandise category.

Updated

Search these stores See examples
Active stores
23,784
Public storefronts in this report
New in the last 30 days
3,237
First found by BootLeads, not launch dates
Share of WooCommerce
0.8%
Of all active WooCommerce stores
Median products
173
99% of stores have this data

What this market looks like

Subcategories

The subcategories WooCommerce General Merchandise stores are listed under.

Subcategories

100% of these stores have a category, and a store can be listed under more than one.

Key findings

  • The median store lists 173 products, 108% above the platform median for categorized stores.
  • 2% of stores ran Meta ads in the last 30 days, 1 points above WooCommerce overall.
  • 33% of stores show a public social profile, 18 points below WooCommerce overall.
  • Iran (Islamic Republic of) accounts for 1,181 of these stores, more than any other country.

Examples of WooCommerce General Merchandise stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
Khidmah Mahal – The Palace of Trusted Qualitykhidmahmahal.com Bangladesh General Store 310 $13.38
Pro Shoppers BD – Your Daily Lifestyleproshoppersbd.com Bangladesh General Store 55 $6.54
أنطو ستورز – مستلزمات و منتجات المنزل و البيتantostores.com Egypt General Store 316 $49.95
J & E Cash and Carryje.co.za South Africa General Store 1,536 $8.17
Home | pheonixitepheonixite.in India General Store 40 $1.10
PrimePick – Prime pick of bestselling productsprimepick.it Italy General Store 1,327 $21.50
Holy gift bd – Ecommerce website for a brandholygiftbd.com Bangladesh General Store 182 $7.10
Getgo Mart – Everyday products solution to usshop.getgointllc.com Bangladesh General Store 57 $15.74

Catalog and prices

Catalog size and average product price for WooCommerce General Merchandise stores.

Catalog size

of the 99% with this data

Median 173 products. The middle half of stores list 46 to 2,232.

  • 1-9 124 · 1%
  • 10-49 6,297 · 27%
  • 50-199 6,366 · 27%
  • 200-999 4,166 · 18%
  • 1k-4.9k 1,899 · 8%
  • 5k+ 4,805 · 20%

Extreme values are left out, and the average price is each store's own average across its products.

How these stores run

Marketing

Social profiles, ads and contact details for WooCommerce General Merchandise stores.

Public reach

Social profiles
33% vs 51% on WooCommerce
Linked from the storefront
Meta ads
2% vs 1% on WooCommerce
Running ads in the last 30 days
Contact details
58% vs 67% on WooCommerce
Email, phone or WhatsApp

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Site speed

34.3% of the stores with complete Chrome data pass Core Web Vitals, 5 points below WooCommerce overall. Chrome reports data for 20.5% of this report.

Typical store

Median of each store's 75th percentile, August 2026

LCP
2.77 s
Good ≤ 2.5 s
INP
97 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.1
TTFB
1.68 s
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Compare all platforms

Languages and domains

Store languages, domain age and catalog activity for WooCommerce General Merchandise stores.

Store languages

  • English 12,922 · 54%
  • Spanish 1,884 · 8%
  • Persian 1,148 · 5%
  • French 933 · 4%
  • German 693 · 3%
  • Portuguese 549 · 2%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

On other platforms

Other WooCommerce categories

Guides

Questions about this report

How many active WooCommerce General Merchandise stores are in this report?

BootLeads tracks 23,784 active WooCommerce stores in the General Merchandise category.

How does BootLeads decide which stores appear under General Merchandise?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public WooCommerce storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 61% of active WooCommerce stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Site speed comes from August 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

Search 23,784 WooCommerce General Merchandise stores

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