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Store Reports Category report Report generated Aug. 15, 2026
WooCommerce

WooCommerce General Merchandise stores

BootLeads currently tracks 15,111 active WooCommerce stores in the General Merchandise category.

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Active stores
15,111
Stores included in this report
First detected in the last 30 days
2,403
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
0.5%
Share of active WooCommerce stores tracked by BootLeads
Median products
90
Data available for 15,040 stores (100%)

Browse subcategory reports for WooCommerce General Merchandise stores

Continue to a narrower report within this category, or compare the markets associated with these stores.

A store can appear in more than one category or subcategory. Data available for 15,111 stores (100%).

Key findings

At a glance
  • This report covers 0.5% of the active WooCommerce stores currently tracked by BootLeads.

  • Among stores with catalog data, the median is about 90 products, close to the platform median for categorized stores.

  • Among stores with usable price data, the median store-average product price is about $22.35, 38% below the platform median for categorized stores.

  • United Kingdom is the country most often associated with stores in this report (467 stores).

Examples of WooCommerce General Merchandise stores

This sample changes weekly and includes WooCommerce General Merchandise stores with enough information to be useful examples. It is not a ranking and may not represent every store in this report.

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Commerce benchmarks for WooCommerce General Merchandise stores

Compare product counts, store-average prices, and currencies for WooCommerce General Merchandise stores using stores with enough available data.

Catalog size

The median is 90 products. Half of stores with catalog data have between 38 and 382 products.
1-9 59 · 0%
10-49 5,017 · 33%
50-199 4,957 · 33%
200-999 2,695 · 18%
1k-4.9k 1,037 · 7%
5k+ 1,275 · 8%

Store-average product prices

The median store-average price is $22.35. Half of stores with price data fall between $7.85 and $67.89.
Under $25 6,052 · 53%
$25-$49 1,922 · 17%
$50-$99 1,244 · 11%
$100-$199 718 · 6%
$200-$499 591 · 5%
$500+ 804 · 7%

Store currencies

USD 32% EUR 20% GBP 5% IRT 5% VND 3% INR 3%

Data availability: Product counts: 15,040 stores (100%) · Store-average prices: 11,331 stores (75%) · Currencies: 15,077 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Marketing presence across WooCommerce General Merchandise stores

Compare public social profiles, recent Meta advertising activity, analytics tools, and available contact details for WooCommerce General Merchandise stores. This does not measure campaign performance.

Public reach

Social profiles
28%
Detected on public storefronts
Meta advertising
0%
Meta ads detected in the past 30 days
Contact data
46%
Detected email, phone, or WhatsApp

Social platforms

Facebook 3,411 · 23%
Instagram 2,456 · 16%
YouTube 812 · 5%
LinkedIn 752 · 5%
Twitter / X 735 · 5%
TikTok 355 · 2%

Analytics and advertising tools

Google Analytics 2,658 · 18%
Google Tag Manager 1,993 · 13%
Google Ads 939 · 6%
Facebook Pixel 455 · 3%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across WooCommerce General Merchandise stores

Review languages, domain registration periods, and recent catalog activity for WooCommerce General Merchandise stores.

Store languages

English 7,502 · 50%
Spanish 1,350 · 9%
Persian 797 · 5%
French 681 · 5%
German 609 · 4%
Vietnamese 506 · 3%

Domain registration periods

Data available for 9,985 stores (66%)
Before 2016 2,320 · 23%
2016-2019 1,205 · 12%
2020-2022 1,559 · 16%
2023 or later 4,901 · 49%

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

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Questions about this report

How many active WooCommerce General Merchandise stores are in this report?

BootLeads currently tracks 15,111 active WooCommerce stores in the General Merchandise category.

How does BootLeads decide which stores appear under General Merchandise?

BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include WooCommerce stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 61% of active WooCommerce stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.