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WooCommerce store intelligence Category report Data snapshot July 29, 2026
WooCommerce

WooCommerce General Merchandise stores

BootLeads currently tracks 14,295 active WooCommerce storefronts classified in the General Merchandise category.

Research note
Explore 14,295 matching stores

Search store-level records and export available contact, catalog, social, and technology data.

Active stores
14,295
Current records in this report
Added to BootLeads (30d)
3,391
First detected by BootLeads
Platform dataset share
0.5%
Share of tracked WooCommerce stores
Median products
88
14,227 stores · 100% coverage

Key findings

Current database snapshot
  • This report covers 0.5% of the active WooCommerce stores currently tracked by BootLeads.

  • Among stores with catalog data, the estimated median is 88 products, 19% above the classified-store platform median for catalog size.

  • Among stores with usable price data, the estimated median store-average product price is $22.44, 38% below the classified-store platform median for store-average product price.

  • United Kingdom is the most common identified country with 464 stores.

Store examples

A rotating sample selected for data completeness. It is not a ranking.

Search the full dataset →

Market composition

Identified countries and subcategories within this category dataset.

Top identified countries

United Kingdom 464 · 3%
Brazil 437 · 3%
Viet Nam 348 · 2%
Germany 300 · 2%
Netherlands 289 · 2%

Subcategories

General Store 2,435 · 17%

Category labels are non-exclusive; one store may contribute to several categories and matching subcategories. 14,295 stores · 100% coverage.

Commerce profile

Catalog, store-average price, and currency metrics from records meeting the reporting threshold.

Catalog size

Estimated median 88 products; middle 50% spans 38-349.
1-9 45 · 0%
10-49 4,805 · 34%
50-199 4,766 · 33%
200-999 2,506 · 18%
1k-4.9k 1,020 · 7%
5k+ 1,085 · 8%

Store-average product prices

Estimated median $22.44; middle 50% of store averages spans $7.72-$66.3.
Under $25 5,685 · 53%
$25-$49 1,845 · 17%
$50-$99 1,131 · 11%
$100-$199 711 · 7%
$200-$499 579 · 5%
$500+ 746 · 7%

Store currencies

USD 31% EUR 20% GBP 5% IRT 4% VND 4% BRL 3%

Catalog: 14,227 stores · 100% coverage · Store-average price: 10,697 stores · 75% coverage · Currency: 14,259 stores · 100% coverage. Coverage measures available records; it does not by itself prove that missing data is representative.

Marketing and reach

Observable storefront signals, not estimates of campaign performance.

Reach signals

Social profiles
31%
Detected on public storefronts
Meta advertising
0%
Meta ads detected in the past 30 days
Contact data
49%
Detected email, phone, or WhatsApp

Social platforms

Facebook 3,569 · 25%
Instagram 2,613 · 18%
YouTube 860 · 6%
LinkedIn 818 · 6%
Twitter / X 799 · 6%
TikTok 398 · 3%

Analytics and ad trackers

Google Analytics 2,645 · 19%
Google Tag Manager 1,933 · 14%
Google Ads 944 · 7%
Facebook Pixel 514 · 4%

Social platforms and trackers are non-exclusive. Percentages use all stores in this report as the denominator; contact details are detected, not verified.

Store footprint

Language, domain-registration, and catalog-activity signals from available records.

Store languages

English 7,008 · 49%
Spanish 1,330 · 9%
French 660 · 5%
Persian 623 · 4%
German 612 · 4%
Vietnamese 509 · 4%

Domain registration periods

9,539 stores · 67% coverage
Before 2016 2,290 · 24%
2016-2019 1,166 · 12%
2020-2022 1,522 · 16%
2023 or later 4,561 · 48%

Domain-period percentages use stores with an available registration date as the denominator. Domain dates describe the domain, not when the business opened.

Data methodology

Active stores

Counts include storefronts currently marked active in the BootLeads WooCommerce index after removals and duplicate-domain exclusions.

Added to BootLeads

The 30-day figure uses the date BootLeads first indexed a store. It does not represent confirmed launches or market growth.

Statistical coverage

Product medians use stores with 1-100,000 detected products. Price medians use each store's average product price in USD above $0 and up to $100,000. Percentiles are estimates; visible modules require 50 records and 20% coverage, while headline findings require 50%.

Category classification

Category totals use a controlled category and subcategory taxonomy. Classification covers 61% of active WooCommerce records and favors records with richer catalog data; comparisons use that classified cohort. Counts are not market-size estimates, and labels are non-exclusive.

Data snapshot

This report is generated from the active-store index and cached for up to six hours. Store-level fields may update at different times.