62 BigCommerce General Merchandise Stores: Stats & Market Data (2026)
62 active BigCommerce stores fall into the General Merchandise segment, with 47 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. 37% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
47 new stores were added in the past 30 days — 76% of the total, making this one of the fastest-growing areas on the platform. This is above the BigCommerce average of 14%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 200-999 product range is most common. The average is 1,892 products per store. That's smaller than the BigCommerce average of 2,711. The strongest country concentrations are Australia, United Kingdom, United States.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $345 because some stores price much higher, pulling it up.
Marketing & analytics tools
Google Analytics (52%), Facebook Pixel (19%), Google Tag Manager (15%).
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Start Free TrialFAQ
How many BigCommerce General Merchandise stores are there?
We currently track 62 active BigCommerce stores in the General Merchandise segment.
Are BigCommerce General Merchandise stores growing?
Yes. In the last 30 days, 47 new stores were indexed in the General Merchandise segment, showing a 76% monthly growth rate.
What is the average product price in BigCommerce General Merchandise stores?
Among stores with pricing data, the average listed price is about $345, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (29%), Instagram (29%), Twitter / X (15%).
About 37% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall. That's 18 percentage points below the BigCommerce average of 55%.