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Store Reports Subcategory report Report generated Aug. 18, 2026
Wix

Wix General Store stores

BootLeads currently tracks 480 active Wix stores in the General Store subcategory within General Merchandise.

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Active stores
480
Stores included in this report
First detected in the last 30 days
96
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
0.1%
Share of active Wix stores tracked by BootLeads
Median products
44
Data available for 480 stores (100%)

Key findings

At a glance

  • This report covers 0.1% of the active Wix stores currently tracked by BootLeads.

  • Among stores with catalog data, the median is about 44 products, 76% above the platform median for categorized stores.

  • United States is the country most often associated with stores in this report (109 stores).

  • 48% of stores show a public social profile.

Examples of Wix General Store stores

This sample changes weekly and includes Wix General Store stores with enough information to be useful examples. It is not a ranking and may not represent every store in this report.

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Commerce benchmarks for Wix General Store stores

Compare product counts, store-average prices, and currencies for Wix General Store stores using stores with enough available data.

Catalog size

The median is 44 products. Half of stores with catalog data have between 27 and 106 products.
1-9 2 · 0%
10-49 259 · 54%
50-199 145 · 30%
200-999 60 · 12%
1k-4.9k 13 · 3%
5k+ 1 · 0%

Store-average product prices

The median store-average price is $26.69. Half of stores with price data fall between $15.37 and $60.62.
Under $25 103 · 46%
$25-$49 54 · 24%
$50-$99 26 · 12%
$100-$199 20 · 9%
$200-$499 13 · 6%
$500+ 10 · 4%

Store currencies

USD 50% EUR 10% GBP 6% BRL 6%

Data availability: Product counts: 480 stores (100%) · Store-average prices: 226 stores (47%) · Currencies: 472 stores (98%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Markets and category context for Wix General Store stores

See where Wix General Store stores are located and how they are categorized.

Category context

Wix General Merchandise Stores 480 · 100%
Wix Home & Garden Stores 33 · 7%
Wix Celebrations & Gifts Stores 32 · 7%
Wix Clothing & Fashion Stores 31 · 6%
Wix Electronics Stores 25 · 5%

Top identified countries

Wix stores in the United States 109 · 23%
Wix stores in Brazil 25 · 5%
Wix stores in the United Kingdom 25 · 5%

A store can appear in more than one category or subcategory. Data available for 480 stores (100%).

Marketing presence across Wix General Store stores

Compare public social profiles, recent Meta advertising activity, analytics tools, and available contact details for Wix General Store stores. This does not measure campaign performance.

Public reach

Social profiles
48%
Detected on public storefronts
Meta advertising
1%
Meta ads detected in the past 30 days
Contact data
52%
Detected email, phone, or WhatsApp

Social platforms

Instagram 185 · 39%
Facebook 145 · 30%
YouTube 48 · 10%
TikTok 46 · 10%
LinkedIn 43 · 9%
Twitter / X 36 · 8%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Wix General Store stores

Review languages, domain registration periods, and recent catalog activity for Wix General Store stores.

Store languages

English 275 · 57%
Portuguese 24 · 5%

Domain registration periods

Data available for 405 stores (84%)
Before 2016 28 · 7%
2016-2019 43 · 11%
2020-2022 66 · 16%
2023 or later 268 · 66%

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Compare ecommerce Core Web Vitals by platform Compare CrUX coverage, complete samples, and observed pass rates across six ecommerce platforms. Open resource → Build an ecommerce lead list for cold email Turn a focused store segment into a reviewed list for a cold email campaign. Open resource → Use ecommerce store data for agency prospecting Learn how agencies turn store, contact, technology, and growth data into lead lists. Open resource →

Questions about this report

How many active Wix General Store stores are in this report?

BootLeads currently tracks 480 active Wix stores in the General Store subcategory within General Merchandise.

How does BootLeads decide which stores appear under General Store?

BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.

How does General Store relate to General Merchandise?

General Store is a subcategory within the broader General Merchandise category in the BootLeads category system.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Wix stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 51% of active Wix stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.