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Subcategory report Updated Sept. 7, 2026
Wix

Wix General Store stores

BootLeads currently tracks 712 active Wix stores in the General Store subcategory within General Merchandise.

Open the store database View store examples
Active stores
712
Stores included in this report
First detected in the last 30 days
101
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
0.1%
Share of active Wix stores tracked by BootLeads
Median products
42
Data available for 712 stores (100%)

Key findings

  • This report covers 0.1% of the active Wix stores currently tracked by BootLeads.

  • The median store lists 42 products, 62% above the platform median for categorized stores.

  • The median store prices its products at $32.45 on average, 11% below the platform median for categorized stores.

  • United States accounts for 140 of these stores, more than any other country.

Examples of Wix General Store stores

The sample changes weekly and covers Wix General Store stores with enough data to show. It is not a ranking.

Search all stores →

Commerce benchmarks for Wix General Store stores

Catalog size

The median is 42 products. Half of stores with catalog data have between 25 and 102 products.
1-9 6 · 1%
10-49 394 · 55%
50-199 210 · 29%
200-999 85 · 12%
1k-4.9k 16 · 2%
5k+ 1 · 0%

Store-average product prices

The median store-average price is $32.45. Half of stores with price data fall between $16.93 and $67.56.
Under $25 144 · 38%
$25-$49 99 · 26%
$50-$99 70 · 19%
$100-$199 33 · 9%
$200-$499 20 · 5%
$500+ 12 · 3%

Store currencies

USD 52% BRL 9% EUR 9% GBP 7%

Data availability: Product counts: 712 stores (100%) · Store-average prices: 378 stores (53%) · Currencies: 706 stores (99%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Markets and category context for Wix General Store stores

Category context

Wix General Merchandise Stores 712 · 100%
Wix Home & Garden Stores 77 · 11%
Wix Clothing & Fashion Stores 65 · 9%
Wix Electronics Stores 57 · 8%

Top identified countries

Wix stores in the United States 140 · 20%
Wix stores in Brazil 66 · 9%
Wix stores in the United Kingdom 45 · 6%

A store can appear in more than one category or subcategory. Data available for 712 stores (100%).

Marketing presence across Wix General Store stores

Based on public signals. It does not measure campaign performance.

Public reach

Social profiles
45%
Detected on public storefronts
Meta advertising
2%
Meta ads detected in the past 30 days
Contact data
56%
Detected email, phone, or WhatsApp

Social platforms

Instagram 232 · 33%
Facebook 195 · 27%
TikTok 63 · 9%
YouTube 56 · 8%
Twitter / X 53 · 7%
LinkedIn 50 · 7%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Wix General Store stores

Store languages

English 427 · 60%
Portuguese 64 · 9%

Domain registration periods

Data available for 616 stores (87%)
Before 2016 39 · 6%
2016-2019 49 · 8%
2020-2022 85 · 14%
2023 or later 443 · 72%

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Compare ecommerce Core Web Vitals by platform Compare CrUX coverage, complete samples, and observed pass rates across six ecommerce platforms. Open resource → Build an ecommerce lead list for cold email Turn a focused store segment into a reviewed list for a cold email campaign. Open resource → Use ecommerce store data for agency prospecting Learn how agencies turn store, contact, technology, and growth data into lead lists. Open resource →

Questions about this report

How many active Wix General Store stores are in this report?

BootLeads currently tracks 712 active Wix stores in the General Store subcategory within General Merchandise.

How does BootLeads decide which stores appear under General Store?

BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.

How does General Store relate to General Merchandise?

General Store is a subcategory within the broader General Merchandise category in the BootLeads category system.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Wix stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 50% of active Wix stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.