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Subcategory report Updated Sept. 7, 2026
Shopify

Shopify General Store stores

BootLeads currently tracks 4,216 active Shopify stores in the General Store subcategory within General Merchandise.

Active stores
4,216
Stores included in this report
First detected in the last 30 days
1,941
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
0.2%
Share of active Shopify stores tracked by BootLeads
Median products
72
Data available for 4,209 stores (100%)

Key findings

  • This report covers 0.2% of the active Shopify stores currently tracked by BootLeads.

  • The median store lists 72 products, close to the platform median for categorized stores.

  • The median store prices its products at $28.13 on average, 32% below the platform median for categorized stores.

  • United States accounts for 1,241 of these stores, more than any other country.

Examples of Shopify General Store stores

The sample changes weekly and covers Shopify General Store stores with enough data to show. It is not a ranking.

Search all stores →
Arso Xhop
arso-xhop.myshopify.com
United States 30 products $17.88 average product price 2 Meta ads
General Merchandise General Store
Valoriq
valoriq.in
India 20 products $6.56 average product price 2 Meta ads
General Merchandise General Store
Tecond
www.tecond.com
United States 674 products $38.93 average product price 7 Meta ads
General Merchandise General Store
Malzio.store
malzio.store
Pakistan 66 products $5.49 average product price 2 Meta ads
Electronics General Merchandise Accessories & Cables General Store
Shopperly.online
shopperly.online
India 357 products $6.14 average product price 2 Meta ads
General Merchandise General Store EasySell COD Form & Upsells
LIMORA
limorashop.com
India 20 products $6.91 average product price 7 Meta ads
Home & Garden General Merchandise Home Decor Kitchen & Dining Shopify Inbox Judge.me Product Reviews App

Commerce benchmarks for Shopify General Store stores

Catalog size

The median is 72 products. Half of stores with catalog data have between 33 and 236 products.
1-9 29 · 1%
10-49 1,610 · 38%
50-199 1,480 · 35%
200-999 444 · 11%
1k-4.9k 547 · 13%
5k+ 99 · 2%

Store-average product prices

The median store-average price is $28.13. Half of stores with price data fall between $10.8 and $41.89.
Under $25 1,841 · 44%
$25-$49 1,667 · 40%
$50-$99 435 · 10%
$100-$199 92 · 2%
$200-$499 70 · 2%
$500+ 82 · 2%

Store currencies

USD 31% INR 11% PKR 10% IDR 8% EUR 8% COP 6%

Data availability: Product counts: 4,209 stores (100%) · Store-average prices: 4,187 stores (99%) · Currencies: 4,216 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Markets and category context for Shopify General Store stores

A store can appear in more than one category or subcategory. Data available for 4,216 stores (100%).

Apps and technology used by Shopify General Store stores

Apps

Judge.me Product Reviews App 13% Releasit COD Form & Upsells 12% EasySell COD Form & Upsells 10% Shopify Inbox 7% Klaviyo: Email Marketing & SMS 4% Parkour: Facebook Pixel & Feed 2%

Themes

Horizon 19% Dawn 18% Shrine Pro 7% Ecomus 4% Refresh 4% Kalles 2%

Payment methods

PayPal 39% Shop Pay 38% Google Pay 35% Apple Pay 35% Amazon Pay 2%

Storefront features

Dropshipping
18%
778 stores
Print on demand
4%
150 stores
Cash on delivery
28%
1,175 stores
Multi-currency
2%
77 stores
Installments
19%
803 stores

A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.

Marketing presence across Shopify General Store stores

Based on public signals. It does not measure campaign performance.

Public reach

Social profiles
25%
Detected on public storefronts
Meta advertising
20%
Meta ads detected in the past 30 days
Contact data
48%
Detected email, phone, or WhatsApp

Social platforms

Instagram 904 · 21%
Facebook 662 · 16%
TikTok 290 · 7%
Twitter / X 186 · 4%
YouTube 184 · 4%
Pinterest 60 · 1%

Analytics and advertising tools

Google Analytics 760 · 18%
Google Tag Manager 371 · 9%
Facebook Pixel 311 · 7%
TikTok Pixel 208 · 5%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Shopify General Store stores

Store languages

English 2,005 · 48%
Indonesian 280 · 7%
Spanish 243 · 6%
German 95 · 2%
Italian 83 · 2%
French 82 · 2%

Domain registration periods

Data available for 2,423 stores (57%)
Before 2016 108 · 4%
2016-2019 77 · 3%
2020-2022 128 · 5%
2023 or later 2,110 · 87%

Recent catalog activity

Data available for 4,216 stores (100%)
Product update in 90 days
89%
3,737 stores have a product update detected in the last 90 days

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Questions about this report

How many active Shopify General Store stores are in this report?

BootLeads currently tracks 4,216 active Shopify stores in the General Store subcategory within General Merchandise.

How does BootLeads decide which stores appear under General Store?

BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.

How does General Store relate to General Merchandise?

General Store is a subcategory within the broader General Merchandise category in the BootLeads category system.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 66% of active Shopify stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.