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Shopify General Store stores

BootLeads tracks 69,887 active Shopify stores in the General Store subcategory of General Merchandise.

Updated

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Active stores
69,887
Public storefronts in this report
New in the last 30 days
12,760
First found by BootLeads, not launch dates
Share of Shopify
2.6%
Of all active Shopify stores
Median products
25
99% of stores have this data

Key findings

  • 19% of stores ran Meta ads in the last 30 days, 10 points above Shopify overall.
  • 20% of stores show a public social profile, 35 points below Shopify overall.
  • The median store lists 25 products, 34% below the platform median for categorized stores.
  • United States accounts for 17,332 of these stores, more than any other country.

What this market looks like

Catalog and prices

Catalog size and average product price for Shopify General Store stores.

Catalog size

of the 99% with this data

Median 25 products. The middle half of stores list 8 to 99.

  • 1-9 19,722 · 28%
  • 10-49 25,314 · 37%
  • 50-199 13,600 · 20%
  • 200-999 6,524 · 9%
  • 1k-4.9k 3,002 · 4%
  • 5k+ 1,171 · 2%

Extreme values are left out, and the average price is each store's own average across its products.

Related categories

The categories and markets Shopify General Store stores share.

Also listed under

100% of these stores have a category, and a store can be listed under more than one.

Examples of Shopify General Store stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
Just Boxedwww.justboxed.in India General Store 5 $10.74
Iron Oak | Productos para hogar, cocina, mascotas y belleza en Chile – IronOak Storeironoakdirecto.com Chile General Store 324 $31.10
Inoviqueinovique.myshopify.com Malta General Store 6 $30.50
inwardixinwardix.online India General Store 10 $7.75
78store.india – Shop Kitchen, Everyday Essentials, Home needs & More78storeindia.myshopify.com India General Store 12 $3.67
Ezioraeziora.shop Pakistan General Store 10 $6.67
The Level Up Wrap | Comfort That Stays on Your Chair – The Level Up Wrap™ Shopwww.thelevelupwrap.com Canada General Store 11 $48.73
EVER&MORE France – EVER&MORE Francefr.everandmorestore.com Spain General Store 5 $57.17

How these stores run

Apps and technology

Apps, themes and payment methods on Shopify General Store stores.

Apps

  • Releasit COD Form & Upsells 15%
  • Judge.me Product Reviews App 13%
  • EasySell COD Form & Upsells 10%
  • Shopify Inbox 6%
  • Klaviyo: Email Marketing & SMS 4%
  • Kaching Bundles App & Upsells 4%

Shares are of all stores in this report, and a store can use several apps. A tool we did not detect may still be installed.

Marketing

Social profiles, ads and contact details for Shopify General Store stores.

Public reach

Social profiles
20% vs 55% on Shopify
Linked from the storefront
Meta ads
19% vs 9% on Shopify
Running ads in the last 30 days
Contact details
47% vs 52% on Shopify
Email, phone or WhatsApp

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Site speed

58.7% of the stores with complete Chrome data pass Core Web Vitals, 23 points below Shopify overall. Chrome reports data for 15.1% of this report.

Typical store

Median of each store's 75th percentile, September 2026

LCP
1.83 s
Good ≤ 2.5 s
INP
121 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.1
TTFB
558 ms
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Compare all platforms

Languages and domains

Store languages, domain age and catalog activity for Shopify General Store stores.

Store languages

  • English 47,025 · 67%
  • Spanish 12,051 · 17%
  • French 2,544 · 4%
  • German 1,543 · 2%
  • Portuguese 1,342 · 2%
  • Dutch 740 · 1%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

On other platforms

More in General Merchandise

Guides

Questions about this report

How many active Shopify General Store stores are in this report?

BootLeads tracks 69,887 active Shopify stores in the General Store subcategory of General Merchandise.

How does BootLeads decide which stores appear under General Store?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

How does General Store relate to General Merchandise?

General Store is a subcategory of the broader General Merchandise category.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Shopify storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 95% of active Shopify stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Site speed comes from September 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

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