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Store Reports Subcategory report Report generated Aug. 15, 2026
Shopify

Shopify General Store stores

BootLeads currently tracks 1,566 active Shopify stores in the General Store subcategory within General Merchandise.

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Active stores
1,566
Stores included in this report
First detected in the last 30 days
382
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
0.1%
Share of active Shopify stores tracked by BootLeads
Median products
108
Data available for 1,561 stores (100%)

Key findings

At a glance
  • This report covers 0.1% of the active Shopify stores currently tracked by BootLeads.

  • Among stores with catalog data, the median is about 108 products, 50% above the platform median for categorized stores.

  • Among stores with usable price data, the median store-average product price is about $33.03, 20% below the platform median for categorized stores.

  • United States is the country most often associated with stores in this report (518 stores).

Examples of Shopify General Store stores

This sample changes weekly and includes Shopify General Store stores with enough information to be useful examples. It is not a ranking and may not represent every store in this report.

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Maison AKB
maisonakb.ca
Canada 66 products $69.96 average product price 1 Meta ads
General Merchandise General Store
YANG2K
yang2k.in
India 270 products $5.23 average product price 27 Meta ads
General Merchandise General Store GSC Instagram Feed, Instafeed Judge.me Product Reviews App
Qutbi General Store
qutbigeneral-store.myshopify.com
Pakistan 175 products $6.11 average product price 14 Meta ads
General Merchandise General Store Judge.me Product Reviews App
Trendy Vybe
trendyvybepk.myshopify.com
Pakistan 44 products $4.52 average product price 3 Meta ads
General Merchandise General Store
Uncommon Goods
livoraworlds.shop
United States 54 products $39.48 average product price 8 Meta ads
General Merchandise General Store Parkour: Facebook Pixel & Feed

Commerce benchmarks for Shopify General Store stores

Compare product counts, store-average prices, and currencies for Shopify General Store stores using stores with enough available data.

Catalog size

The median is 108 products. Half of stores with catalog data have between 44 and 1,618 products.
1-9 9 · 1%
10-49 442 · 28%
50-199 491 · 31%
200-999 187 · 12%
1k-4.9k 404 · 26%
5k+ 28 · 2%

Store-average product prices

The median store-average price is $33.03. Half of stores with price data fall between $15.94 and $42.38.
Under $25 609 · 39%
$25-$49 643 · 42%
$50-$99 150 · 10%
$100-$199 50 · 3%
$200-$499 37 · 2%
$500+ 57 · 4%

Store currencies

USD 35% IDR 20% EUR 10% GBP 5% PKR 5% INR 4%

Data availability: Product counts: 1,561 stores (100%) · Store-average prices: 1,546 stores (99%) · Currencies: 1,566 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Shopify General Store stores (all devices)

CrUX covers 12.7% of active Shopify General Store stores. Field data shows 6.6% of the active report set passing all three Core Web Vitals (73.0% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    1,566
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 12.7%
    199
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 9.0%
    141
    70.9% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 6.6%
    103
    73.0% of stores with complete metrics

Median field experience

June 2026 · all devices · median origin p75
LCP
1.40 s
Good ≤ 2.5 s
INP
75 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
500 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.

Markets and category context for Shopify General Store stores

See where Shopify General Store stores are located and how they are categorized.

A store can appear in more than one category or subcategory. Data available for 1,566 stores (100%).

Apps and technology used by Shopify General Store stores

See the apps, themes, payment methods, and storefront features found across Shopify General Store stores.

Apps

Judge.me Product Reviews App 13% Shopify Inbox 10% Klaviyo: Email Marketing & SMS 7% Releasit COD Form & Upsells 4% EasySell COD Form & Upsells 4%

Themes

Dawn 20% Horizon 12%

Payment methods

Google Pay 44% Shop Pay 43% PayPal 43% Apple Pay 42%

Storefront features

Dropshipping
9%
140 stores
Print on demand
6%
97 stores
Cash on delivery
10%
159 stores
Installments
23%
358 stores

A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.

Marketing presence across Shopify General Store stores

Compare public social profiles, recent Meta advertising activity, analytics tools, and available contact details for Shopify General Store stores. This does not measure campaign performance.

Public reach

Social profiles
39%
Detected on public storefronts
Meta advertising
5%
Meta ads detected in the past 30 days
Contact data
40%
Detected email, phone, or WhatsApp

Social platforms

Instagram 545 · 35%
Facebook 406 · 26%
TikTok 163 · 10%
Twitter / X 143 · 9%
YouTube 108 · 7%

Analytics and advertising tools

Google Analytics 537 · 34%
Google Tag Manager 283 · 18%
Facebook Pixel 153 · 10%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Shopify General Store stores

Review languages, domain registration periods, and recent catalog activity for Shopify General Store stores.

Store languages

English 824 · 53%
Indonesian 247 · 16%
Spanish 74 · 5%

Domain registration periods

Data available for 1,097 stores (70%)
Before 2016 82 · 7%
2016-2019 66 · 6%
2020-2022 110 · 10%
2023 or later 839 · 76%

Recent catalog activity

Data available for 1,566 stores (100%)
Product update in 90 days
76%
1,197 stores have a product update detected in the last 90 days

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

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Questions about this report

How many active Shopify General Store stores are in this report?

BootLeads currently tracks 1,566 active Shopify stores in the General Store subcategory within General Merchandise.

How does BootLeads decide which stores appear under General Store?

BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.

How does General Store relate to General Merchandise?

General Store is a subcategory within the broader General Merchandise category in the BootLeads category system.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 67% of active Shopify stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for June 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.