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Store Reports Subcategory report Report generated Aug. 18, 2026
Shopify

Shopify General Store stores

BootLeads currently tracks 1,607 active Shopify stores in the General Store subcategory within General Merchandise.

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Active stores
1,607
Stores included in this report
First detected in the last 30 days
403
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
0.1%
Share of active Shopify stores tracked by BootLeads
Median products
114
Data available for 1,602 stores (100%)

Key findings

At a glance
  • This report covers 0.1% of the active Shopify stores currently tracked by BootLeads.

  • Among stores with catalog data, the median is about 114 products, 58% above the platform median for categorized stores.

  • Among stores with usable price data, the median store-average product price is about $33.55, 20% below the platform median for categorized stores.

  • United States is the country most often associated with stores in this report (529 stores).

Examples of Shopify General Store stores

This sample changes weekly and includes Shopify General Store stores with enough information to be useful examples. It is not a ranking and may not represent every store in this report.

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Zenvik
4mf1af-6r.myshopify.com
India 63 products $7.34 average product price 6 Meta ads
General Merchandise Electronics General Store Accessories & Cables EasySell COD Form & Upsells
India 44 products $5.24 average product price 4 Meta ads
Celebrations & Gifts General Merchandise Personalized Gifts Novelty & Gag Gifts
ibrahim
ibrahimkk.com
United Arab Emirates 100 products $27.99 average product price 1 Meta ads
General Merchandise General Store EasySell COD Form & Upsells OT Section: Theme Sections
Velnix
velnix-2092.myshopify.com
Pakistan 102 products $20.9 average product price 51 Meta ads
Health Apparel & Accessories Fitness Nutrition General Store Releasit COD Form & Upsells
Ryzsells.myshopify
ryzsells.myshopify.com
24 products $15.29 average product price 3 Meta ads
Electronics General Merchandise Accessories & Cables General Store Judge.me Product Reviews App Microsoft Clarity: AI Insights

Commerce benchmarks for Shopify General Store stores

Compare product counts, store-average prices, and currencies for Shopify General Store stores using stores with enough available data.

Catalog size

The median is 114 products. Half of stores with catalog data have between 44 and 1,874 products.
1-9 9 · 1%
10-49 448 · 28%
50-199 495 · 31%
200-999 190 · 12%
1k-4.9k 431 · 27%
5k+ 29 · 2%

Store-average product prices

The median store-average price is $33.55. Half of stores with price data fall between $15.96 and $42.02.
Under $25 617 · 39%
$25-$49 673 · 42%
$50-$99 150 · 9%
$100-$199 50 · 3%
$200-$499 37 · 2%
$500+ 59 · 4%

Store currencies

USD 34% IDR 21% EUR 10% PKR 5% GBP 5% INR 4%

Data availability: Product counts: 1,602 stores (100%) · Store-average prices: 1,586 stores (99%) · Currencies: 1,607 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Shopify General Store stores (all devices)

CrUX covers 17.4% of active Shopify General Store stores. Field data shows 9.0% of the active report set passing all three Core Web Vitals (68.2% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    1,607
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 17.4%
    279
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 13.1%
    211
    75.6% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 9.0%
    144
    68.2% of stores with complete metrics

Median field experience

July 2026 · all devices · median origin p75
LCP
1.50 s
Good ≤ 2.5 s
INP
100 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
500 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.

Markets and category context for Shopify General Store stores

See where Shopify General Store stores are located and how they are categorized.

A store can appear in more than one category or subcategory. Data available for 1,607 stores (100%).

Apps and technology used by Shopify General Store stores

See the apps, themes, payment methods, and storefront features found across Shopify General Store stores.

Apps

Judge.me Product Reviews App 12% Shopify Inbox 10% Klaviyo: Email Marketing & SMS 6% Releasit COD Form & Upsells 4% EasySell COD Form & Upsells 4%

Themes

Dawn 20% Horizon 12%

Payment methods

Google Pay 43% Shop Pay 42% PayPal 42% Apple Pay 42%

Storefront features

Dropshipping
9%
141 stores
Print on demand
6%
97 stores
Cash on delivery
10%
161 stores
Installments
22%
359 stores

A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.

Marketing presence across Shopify General Store stores

Compare public social profiles, recent Meta advertising activity, analytics tools, and available contact details for Shopify General Store stores. This does not measure campaign performance.

Public reach

Social profiles
39%
Detected on public storefronts
Meta advertising
5%
Meta ads detected in the past 30 days
Contact data
40%
Detected email, phone, or WhatsApp

Social platforms

Instagram 553 · 34%
Facebook 412 · 26%
TikTok 165 · 10%
Twitter / X 150 · 9%
YouTube 108 · 7%

Analytics and advertising tools

Google Analytics 562 · 35%
Google Tag Manager 300 · 19%
Facebook Pixel 164 · 10%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Shopify General Store stores

Review languages, domain registration periods, and recent catalog activity for Shopify General Store stores.

Store languages

English 838 · 52%
Indonesian 267 · 17%
Spanish 75 · 5%

Domain registration periods

Data available for 1,132 stores (70%)
Before 2016 84 · 7%
2016-2019 69 · 6%
2020-2022 109 · 10%
2023 or later 870 · 77%

Recent catalog activity

Data available for 1,607 stores (100%)
Product update in 90 days
77%
1,235 stores have a product update detected in the last 90 days

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Questions about this report

How many active Shopify General Store stores are in this report?

BootLeads currently tracks 1,607 active Shopify stores in the General Store subcategory within General Merchandise.

How does BootLeads decide which stores appear under General Store?

BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.

How does General Store relate to General Merchandise?

General Store is a subcategory within the broader General Merchandise category in the BootLeads category system.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 67% of active Shopify stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for July 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.