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WooCommerce country analytics
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Updated July 13, 2026
WooCommerce

41.5K WooCommerce Stores in Australia: Stats & Trends (2026)

We track 41,525 active WooCommerce stores in Australia, with 8,603 newly added in the last 30 days (21% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Food & Beverages, Apparel & Accessories. 51% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

51%
Social media
2%
Meta ads
58%
Contact info
Total Stores
41,525
Active WooCommerce stores
New (30d)
8,603
Newly added in the last 30 days
Avg. Products
370
Among 38,685 stores with catalog data
Avg. Price
$482
Among 32,591 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

12,557 6,278 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

8,603 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 11,651 · 30%
10-49 12,759 · 33%
50-199 7,476 · 19%
200-999 4,671 · 12%
1k-4.9k 1,640 · 4%
5k+ 488 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
9% coverage
Food & Beverages
6% coverage
Apparel & Accessories
5% coverage
Hardware
5% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
3% coverage
Electronics
3% coverage
Vehicles & Parts
3% coverage
Beauty & Cosmetics
3% coverage
Health
3% coverage
Business & Industrial
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 370 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,603. The most popular store categories in this market are Home & Garden, Food & Beverages, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 10,107 · 31%
$25-$49 6,567 · 20%
$50-$99 5,411 · 17%
$100-$199 3,632 · 11%
$200-$499 3,145 · 10%
$500+ 3,729 · 11%
Store currencies
AUD 32,147 USD 4,072 GBP 424 INR 62 NZD 41 EUR 36 VND 24 PKR 14

Among stores with pricing data, the most common price range is Under $25. The average is higher at $482 because some stores price much higher, pulling it up. That's above the WooCommerce average of $422.

Social media platforms

Facebook (46%), Instagram (33%), YouTube (9%).

Facebook
46%
Instagram
33%
YouTube
9%
LinkedIn
8%
Twitter / X
7%
TikTok
3%
Pinterest
1%

Social media adoption is strong at 51%, and 2% of stores run Meta ad campaigns. That's 12 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (22%), Facebook Pixel (10%).

Google Analytics
33%
Google Tag Manager
22%
Facebook Pixel
10%
Google Ads
9%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

131 products $64 avg 2 ads
Education & Courses Coaching
152 products $4033 avg 1 ads
Furniture Furniture Home Decor
43 products $6 avg 14 ads
Food & Beverages Baby & Kids Education & Courses
101 products $44 avg 2 ads
Apparel & Accessories Health Shoes
460 products $1756 avg 3 ads
Sporting Goods
136 products $2827 avg 4 ads
8 products $39 avg 1 ads
Apparel & Accessories
61 products $1985 avg 2 ads
Arts & Entertainment Art Paintings
4,078 products $523 avg 2 ads
Vehicles & Parts Car Accessories
188 products $561 avg 12 ads
Beauty & Cosmetics
19 products $3 avg 1 ads
Education & Courses

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FAQ

How many WooCommerce stores are in Australia?

Our database tracks 41,525 active WooCommerce stores in Australia.

How fast is the Australia WooCommerce market growing?

In the past 30 days, 8,603 new WooCommerce stores were indexed in Australia, reflecting a 21% monthly growth rate.

What is the average catalog size for Australia WooCommerce stores?

Among WooCommerce stores in Australia with catalog data, the average is about 370 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.