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Wix store intelligence Subcategory report Data snapshot July 29, 2026
Wix

Wix Novelty & Gag Gifts stores

BootLeads currently tracks 568 active Wix storefronts classified in the Novelty & Gag Gifts subcategory.

Research note
Explore 568 matching stores

Search store-level records and export available contact, catalog, social, and technology data.

Active stores
568
Current records in this report
Added to BootLeads (30d)
89
First detected by BootLeads
Platform dataset share
0.1%
Share of tracked Wix stores
Median products
55
567 stores · 100% coverage

Key findings

Current database snapshot
  • This report covers 0.1% of the active Wix stores currently tracked by BootLeads.

  • Among stores with catalog data, the estimated median is 55 products, 139% above the classified-store platform median for catalog size.

  • Among stores with usable price data, the estimated median store-average product price is $19.18, 47% below the classified-store platform median for store-average product price.

  • United States is the most common identified country with 174 stores.

Store examples

A rotating sample selected for data completeness. It is not a ranking.

Search the full dataset →
MoonBunnMarket | kawaii decals
www.moonbunnmarket.com
United States 252 products $6.5 average product price
Celebrations & Gifts Apparel & Accessories Novelty & Gag Gifts Men's Clothing

Market composition

Identified countries and related classifications within this subcategory dataset.

Top identified countries

United States 174 · 31%
United Kingdom 73 · 13%

Category context

Celebrations & Gifts 568 · 100%
Home & Garden 121 · 21%
Toys & Games 68 · 12%

Related subcategories

Personalized Gifts 161 · 28%
Gift Baskets 52 · 9%

Category labels are non-exclusive; one store may contribute to several categories and matching subcategories. 568 stores · 100% coverage.

Commerce profile

Catalog, store-average price, and currency metrics from records meeting the reporting threshold.

Catalog size

Estimated median 55 products; middle 50% spans 22-200.
1-9 79 · 14%
10-49 191 · 34%
50-199 154 · 27%
200-999 119 · 21%
1k-4.9k 22 · 4%
5k+ 2 · 0%

Store-average product prices

Estimated median $19.18; middle 50% of store averages spans $10.68-$30.94.
Under $25 230 · 64%
$25-$49 82 · 23%
$50-$99 26 · 7%
$100-$199 10 · 3%
$200-$499 5 · 1%
$500+ 8 · 2%

Store currencies

USD 51% GBP 14% EUR 12%

Catalog: 567 stores · 100% coverage · Store-average price: 361 stores · 64% coverage · Currency: 565 stores · 99% coverage. Coverage measures available records; it does not by itself prove that missing data is representative.

Marketing and reach

Observable storefront signals, not estimates of campaign performance.

Reach signals

Social profiles
70%
Detected on public storefronts
Meta advertising
1%
Meta ads detected in the past 30 days
Contact data
68%
Detected email, phone, or WhatsApp

Social platforms

Instagram 335 · 59%
Facebook 303 · 53%
TikTok 87 · 15%
YouTube 77 · 14%
Twitter / X 58 · 10%
LinkedIn 41 · 7%

Social platforms and trackers are non-exclusive. Percentages use all stores in this report as the denominator; contact details are detected, not verified.

Store footprint

Language, domain-registration, and catalog-activity signals from available records.

Store languages

English 420 · 74%

Domain registration periods

505 stores · 89% coverage
Before 2016 67 · 13%
2016-2019 70 · 14%
2020-2022 133 · 26%
2023 or later 235 · 47%

Domain-period percentages use stores with an available registration date as the denominator. Domain dates describe the domain, not when the business opened.

Data methodology

Active stores

Counts include storefronts currently marked active in the BootLeads Wix index after removals and duplicate-domain exclusions.

Added to BootLeads

The 30-day figure uses the date BootLeads first indexed a store. It does not represent confirmed launches or market growth.

Statistical coverage

Product medians use stores with 1-100,000 detected products. Price medians use each store's average product price in USD above $0 and up to $100,000. Percentiles are estimates; visible modules require 50 records and 20% coverage, while headline findings require 50%.

Category classification

Category totals use a controlled category and subcategory taxonomy. Classification covers 52% of active Wix records and favors records with richer catalog data; comparisons use that classified cohort. Counts are not market-size estimates, and labels are non-exclusive.

Data snapshot

This report is generated from the active-store index and cached for up to six hours. Store-level fields may update at different times.