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Updated May 18, 2026
Magento

240 Magento Baby & Kids Stores: Stats & Market Data (2026)

240 active Magento stores fall into the Baby & Kids segment, with 46 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the $25-$49 range. 74% maintain social media profiles — Instagram leads — and 16% run Meta ad campaigns.

74%
Social media
16%
Meta ads
68%
Contact info
Total Stores
240
Active Magento stores
New (30d)
46
Newly added in the last 30 days
Avg. Products
4,758
Among 222 stores with catalog data
Avg. Price
$178
Among 122 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

25 12 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

46 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform. This is below the Magento average of 39%.

Products & categories

How many products stores carry, plus category breakdown.

10-49 9 · 4%
50-199 26 · 12%
200-999 48 · 22%
1k-4.9k 77 · 35%
5k+ 62 · 28%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
5% coverage
Toys & Games
5% coverage
Home & Garden
4% coverage
Health
2% coverage
Celebrations & Gifts
2% coverage
Furniture
2% coverage
Beauty & Cosmetics
2% coverage
Books & Literature
2% coverage
Office Supplies
1% coverage
Electronics
1% coverage
Arts & Entertainment
0% coverage

Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 4,758 products. That's larger than the Magento average of 4,032. The strongest country concentrations are United Kingdom, Netherlands, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 25 · 20%
$25-$49 30 · 25%
$50-$99 24 · 20%
$100-$199 17 · 14%
$200-$499 19 · 16%
$500+ 7 · 6%
Store currencies
EUR 64 USD 19 GBP 16 AED 5 CHF 5 SGD 5 CAD 3 ARS 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $178 because some stores price much higher, pulling it up. That's below the Magento average of $711.

Social media platforms

Instagram (70%), Facebook (68%), YouTube (32%).

Instagram
70%
Facebook
68%
YouTube
32%
TikTok
24%
Twitter / X
19%
Pinterest
13%
LinkedIn
10%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 16% run Meta ads. That's 19 percentage points above the Magento average of 55%.

Marketing & analytics tools

Google Tag Manager (79%), Google Analytics (38%), Facebook Pixel (27%).

Google Tag Manager
79%
Google Analytics
38%
Facebook Pixel
27%
Google Ads
9%
TikTok Pixel
4%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

993 products $443 avg 1 ads
Baby & Kids kids children
2,666 products $18 avg 5 ads
Baby & Kids maternity baby wardrobe
1,462 products $40 avg 4 ads
Baby & Kids baby gear strollers
83 products $243 avg 3 ads
Baby & Kids baby store children's clothing
4,663 products $43 avg 6 ads
Baby & Kids baby clothes baby boy clothes
119 products $339 avg
Baby & Kids Furniture Office Supplies active learning furniture classroom desks
976 products $80 avg
Baby & Kids Home & Garden nursery furniture children's bedding
2,320 products $16 avg
Baby & Kids premature baby clothing toddler clothing
4,534 products $7 avg
Home & Garden Furniture Baby & Kids home decor furniture
186 products $28 avg
Baby & Kids baby bottles pacifiers
1,139 products $34 avg
Baby & Kids baby room decor nursery furniture
3,135 products 23 ads
Books & Literature Baby & Kids children's books french cookbook

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FAQ

How many Magento Baby & Kids stores are there?

We currently track 240 active Magento stores in the Baby & Kids segment.

Are Magento Baby & Kids stores growing?

Yes. In the last 30 days, 46 new stores were indexed in the Baby & Kids segment, showing a 19% monthly growth rate.

What is the average product price in Magento Baby & Kids stores?

Among stores with pricing data, the average listed price is about $178, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.