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Updated July 13, 2026
Magento

207 Magento Baby & Kids Stores: Stats & Market Data (2026)

207 active Magento stores fall into the Baby & Kids segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the $25-$49 range. 69% maintain social media profiles — Instagram leads — and 14% run Meta ad campaigns.

69%
Social media
14%
Meta ads
66%
Contact info
Total Stores
207
Active Magento stores
New (30d)
5
Newly added in the last 30 days
Avg. Products
4,968
Among 190 stores with catalog data
Avg. Price
$152
Among 117 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

12 6 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

5 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Magento average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

10-49 9 · 5%
50-199 25 · 13%
200-999 38 · 20%
1k-4.9k 64 · 34%
5k+ 54 · 28%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
6% coverage
Apparel & Accessories
5% coverage
Home & Garden
3% coverage
Celebrations & Gifts
2% coverage
Health
2% coverage
Beauty & Cosmetics
2% coverage
Furniture
2% coverage
Books & Literature
1% coverage
Electronics
1% coverage
Office Supplies
1% coverage
Arts & Entertainment
0% coverage

Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 4,968 products. That's larger than the Magento average of 3,179. The strongest country concentrations are Netherlands, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 23 · 20%
$25-$49 33 · 28%
$50-$99 25 · 21%
$100-$199 16 · 14%
$200-$499 12 · 10%
$500+ 8 · 7%
Store currencies
EUR 59 USD 16 GBP 15 AED 5 CAD 4 HKD 4 CHF 3 PLN 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $152 because some stores price much higher, pulling it up. That's below the Magento average of $518.

Social media platforms

Instagram (66%), Facebook (64%), YouTube (29%).

Instagram
66%
Facebook
64%
YouTube
29%
TikTok
22%
Twitter / X
15%
Pinterest
11%
LinkedIn
9%

Social media adoption is strong at 69%, and 14% of stores run Meta ad campaigns. That's 25 percentage points above the Magento average of 44%.

Marketing & analytics tools

Google Tag Manager (78%), Google Analytics (36%), Facebook Pixel (24%).

Google Tag Manager
78%
Google Analytics
36%
Facebook Pixel
24%
Google Ads
8%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

247 products $58 avg 5 ads
Apparel & Accessories Baby & Kids
2,666 products $63 avg
Baby & Kids Kids Clothing
1,034 products $391 avg
Baby & Kids Baby Products
3,330 products $25 avg
Toys & Games Baby & Kids Baby Products Personalized Gifts
1,037 products $70 avg
Baby & Kids Baby Products
4,394 products $8 avg
Home & Garden Furniture Baby & Kids Home Decor Furniture
292 products $55 avg 10 ads
Baby & Kids Office Supplies
186 products $28 avg
Baby & Kids Baby Products

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FAQ

How many Magento Baby & Kids stores are there?

We currently track 207 active Magento stores in the Baby & Kids segment.

Are Magento Baby & Kids stores growing?

Yes. In the last 30 days, 5 new stores were indexed in the Baby & Kids segment, showing a 2% monthly growth rate.

What is the average product price in Magento Baby & Kids stores?

Among stores with pricing data, the average listed price is about $152, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.