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Updated Apr 27, 2026
Magento

212 Magento Baby & Kids Stores: Stats & Market Data (2026)

212 active Magento stores fall into the Baby & Kids segment, with 20 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the $25-$49 range. 79% maintain social media profiles — Facebook leads — and 20% run Meta ad campaigns.

79%
Social media
20%
Meta ads
68%
Contact info
Total Stores
212
Active Magento stores
New (30d)
20
Newly added in the last 30 days
Avg. Products
5,042
Among 193 stores with catalog data
Avg. Price
$198
Among 112 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

20 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Magento average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

10-49 8 · 4%
50-199 23 · 12%
200-999 41 · 21%
1k-4.9k 64 · 33%
5k+ 57 · 30%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
5% coverage
Toys & Games
5% coverage
Home & Garden
4% coverage
Celebrations & Gifts
2% coverage
Furniture
2% coverage
Health
2% coverage
Beauty & Cosmetics
2% coverage
Books & Literature
1% coverage
Electronics
1% coverage
Office Supplies
1% coverage
Arts & Entertainment
0% coverage

Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 5,042 products. That's larger than the Magento average of 4,352. The strongest country concentrations are United Kingdom, Germany, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 24 · 21%
$25-$49 27 · 24%
$50-$99 24 · 21%
$100-$199 11 · 10%
$200-$499 19 · 17%
$500+ 7 · 6%
Store currencies
EUR 56 USD 17 GBP 15 AED 5 CHF 5 SGD 5 CAD 3 ARS 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $198 because some stores price much higher, pulling it up. That's below the Magento average of $573.

Social media platforms

Facebook (75%), Instagram (73%), YouTube (35%).

Facebook
75%
Instagram
73%
YouTube
35%
TikTok
24%
Twitter / X
20%
Pinterest
12%
LinkedIn
10%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 20% run Meta ads. That's 13 percentage points above the Magento average of 66%.

Marketing & analytics tools

Google Tag Manager (81%), Google Analytics (40%), Facebook Pixel (27%).

Google Tag Manager
81%
Google Analytics
40%
Facebook Pixel
27%
Google Ads
9%
TikTok Pixel
4%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,462 products $40 avg 3 ads
Baby & Kids baby gear strollers
170 products $143 avg 8 ads
Baby & Kids Health breast pump store hospital grade pumps
2,667 products $223 avg 15 ads
Baby & Kids baby feeding bottles tommee tippee bottles
247 products $68 avg 3 ads
Apparel & Accessories Baby & Kids melissa shoes jelly sandals
3,087 products $14 avg 4 ads
Baby & Kids baby clothes kids clothing
1,007 products $480 avg
Baby & Kids children strollers
83 products $224 avg
Baby & Kids baby store children's clothing
2,396 products $16 avg
Baby & Kids premature babies clothing toddler clothing
3,575 products $837 avg
Baby & Kids Home & Garden playground equipment kids outdoor play
73 products $117 avg
Home & Garden Baby & Kids children's bedding kids rugs
1,175 products $35 avg
Baby & Kids children's toys kids store
449 products 42 ads
Baby & Kids Apparel & Accessories name labels bento boxes

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FAQ

How many Magento Baby & Kids stores are there?

We currently track 212 active Magento stores in the Baby & Kids segment.

Are Magento Baby & Kids stores growing?

Yes. In the last 30 days, 20 new stores were indexed in the Baby & Kids segment, showing a 9% monthly growth rate.

What is the average product price in Magento Baby & Kids stores?

Among stores with pricing data, the average listed price is about $198, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.