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Shopify Baby & Kids stores

BootLeads tracks 39,355 active Shopify stores in the Baby & Kids category.

Updated

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Active stores
39,355
Public storefronts in this report
New in the last 30 days
786
First found by BootLeads, not launch dates
Share of Shopify
1.5%
Of all active Shopify stores
Median products
95
99% of stores have this data

What this market looks like

Subcategories

The subcategories Shopify Baby & Kids stores are listed under.

Subcategories

100% of these stores have a category, and a store can be listed under more than one.

Key findings

  • 11% of stores ran Meta ads in the last 30 days, 4 points above Shopify overall.
  • The median store lists 95 products, 40% above the platform median for categorized stores.
  • The median store prices its products at $30.59 on average, 25% below the platform median for categorized stores.
  • United States accounts for 11,827 of these stores, more than any other country.

Examples of Shopify Baby & Kids stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
Aséa Baby Atelieraseababyatelier.com Türkiye Women's Clothing 63 $107.02
CradleVenture - Premium Baby Products & Kids Toyscradleventure.com China Educational Toys 36 $42.15
Hatley UK | Premium Quality Apparel for Kids & Women – Hatley Little Blue Houseuk.hatley.com United Kingdom Kids Clothing 886 $35.48
Ineessance • Cadeaux personnalisés & textiles bébéwww.ineessance.fr France Baby Gear & Strollers 94 $31.73
BazarX – Online Shopping in Pakistan | Home Essentials, Gadgets & Morebazarx.pk Pakistan Baby Gear & Strollers 99 $5.31
Shop Baby Girl & Baby Boy Clothes | Newborn Through Toddler Styles – Gerber Childrenswearwww.gerberchildrenswear.com United States Baby Clothing 4,419 $22.01
La marque qui fait plaisir aux mamans 💕 – Bebemambebemam.ma Morocco Baby Gear & Strollers 457 $20.82
Hala Baby | Your Premium Baby Store in Pakistanwww.halababy.pk Pakistan Baby Clothing 184 $8.60

Catalog and prices

Catalog size and average product price for Shopify Baby & Kids stores.

Catalog size

of the 99% with this data

Median 95 products. The middle half of stores list 35 to 330.

  • 1-9 2,544 · 7%
  • 10-49 10,945 · 28%
  • 50-199 12,492 · 32%
  • 200-999 8,771 · 23%
  • 1k-4.9k 3,427 · 9%
  • 5k+ 764 · 2%

Extreme values are left out, and the average price is each store's own average across its products.

How these stores run

Apps and technology

Apps, themes and payment methods on Shopify Baby & Kids stores.

Apps

  • Judge.me Product Reviews App 25%
  • Klaviyo: Email Marketing & SMS 20%
  • Shopify Inbox 17%
  • Microsoft Clarity: AI Insights 6%
  • Instafeed ‑ Instagram Feed 5%
  • Loox ‑ Product Reviews App 4%

Shares are of all stores in this report, and a store can use several apps. A tool we did not detect may still be installed.

Marketing

Social profiles, ads and contact details for Shopify Baby & Kids stores.

Public reach

Social profiles
68% vs 56% on Shopify
Linked from the storefront
Meta ads
11% vs 7% on Shopify
Running ads in the last 30 days
Contact details
58% vs 50% on Shopify
Email, phone or WhatsApp

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Site speed

80.7% of the stores with complete Chrome data pass Core Web Vitals, in line with Shopify overall. Chrome reports data for 35.3% of this report.

Typical store

Median of each store's 75th percentile, August 2026

LCP
1.46 s
Good ≤ 2.5 s
INP
100 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.1
TTFB
499 ms
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Compare all platforms

Languages and domains

Store languages, domain age and catalog activity for Shopify Baby & Kids stores.

Store languages

  • English 27,479 · 70%
  • French 2,482 · 6%
  • Spanish 2,136 · 5%
  • German 1,677 · 4%
  • Dutch 912 · 2%
  • Italian 674 · 2%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

On other platforms

Other Shopify categories

Guides

Questions about this report

How many active Shopify Baby & Kids stores are in this report?

BootLeads tracks 39,355 active Shopify stores in the Baby & Kids category.

How does BootLeads decide which stores appear under Baby & Kids?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Shopify storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 72% of active Shopify stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Site speed comes from August 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

Search 39,355 Shopify Baby & Kids stores

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