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Store Reports Category report Report generated Aug. 10, 2026
Shopify

Shopify Baby & Kids stores

BootLeads currently tracks 31,088 active Shopify stores in the Baby & Kids category.

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Active stores
31,088
Stores included in this report
First detected in the last 30 days
929
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
1.1%
Share of active Shopify stores tracked by BootLeads
Median products
84
Data available for 30,713 stores (99%)

Browse subcategory reports for Shopify Baby & Kids stores

Continue to a narrower report within this category, or compare the markets associated with these stores.

Subcategory reports

Shopify Baby Gear & Strollers Stores 13,114 · 42%
Shopify Baby Clothing Stores 12,486 · 40%
Shopify Kids Clothing Stores 9,715 · 31%
Shopify Diapers & Feeding Stores 4,322 · 14%
Shopify Nursery Decor Stores 3,743 · 12%
Shopify Maternity Stores 1,567 · 5%
Shopify Kids School Supplies Stores 1,428 · 5%

Top identified countries

Shopify stores in the United States 10,625 · 34%
Shopify stores in the United Kingdom 1,768 · 6%
Shopify stores in Australia 1,692 · 5%
Shopify stores in India 1,576 · 5%
Shopify stores in France 1,249 · 4%
Shopify stores in Germany 1,152 · 4%

A store can appear in more than one category or subcategory. Data available for 31,088 stores (100%).

Key findings

At a glance

  • This report covers 1.1% of the active Shopify stores currently tracked by BootLeads.

  • Among stores with catalog data, the median is about 84 products, 22% above the platform median for categorized stores.

  • Among stores with usable price data, the median store-average product price is about $29.99, 27% below the platform median for categorized stores.

  • United States is the country most often associated with stores in this report (10,625 stores).

Examples of Shopify Baby & Kids stores

This sample changes weekly and includes Shopify Baby & Kids stores with enough information to be useful examples. It is not a ranking and may not represent every store in this report.

Search all stores →
Baby and mummy essentials for new parents
savvymamasg.com
258 products $55.07 average product price 13 Meta ads
Baby & Kids Baby Clothing Baby Gear & Strollers FBP | Fast Bundle & Upsell App Judge.me Product Reviews App
American Express
littlebambiniboutique.com
Australia 457 products $25.72 average product price 4 Meta ads
Baby & Kids Apparel & Accessories Baby Clothing Kids Clothing UpPromote Affiliate Marketing Judge.me Product Reviews App

Commerce benchmarks for Shopify Baby & Kids stores

Compare product counts, store-average prices, and currencies for Shopify Baby & Kids stores using stores with enough available data.

Catalog size

The median is 84 products. Half of stores with catalog data have between 29 and 301 products.
1-9 2,868 · 9%
10-49 8,853 · 29%
50-199 9,346 · 30%
200-999 6,541 · 21%
1k-4.9k 2,544 · 8%
5k+ 561 · 2%

Store-average product prices

The median store-average price is $29.99. Half of stores with price data fall between $18.24 and $49.21.
Under $25 12,044 · 39%
$25-$49 11,398 · 37%
$50-$99 4,298 · 14%
$100-$199 1,685 · 5%
$200-$499 874 · 3%
$500+ 388 · 1%

Store currencies

USD 33% EUR 19% AUD 7% GBP 7% INR 6% CAD 4%

Data availability: Product counts: 30,713 stores (99%) · Store-average prices: 30,687 stores (99%) · Currencies: 31,088 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Shopify Baby & Kids stores (all devices)

CrUX covers 34.2% of active Shopify Baby & Kids stores. Field data shows 21.4% of the active report set passing all three Core Web Vitals (78.9% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    31,088
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 34.2%
    10,627
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 27.1%
    8,440
    79.4% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 21.4%
    6,655
    78.9% of stores with complete metrics

Median field experience

June 2026 · all devices · median origin p75
LCP
1.49 s
Good ≤ 2.5 s
INP
100 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
472 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.

Apps and technology used by Shopify Baby & Kids stores

See the apps, themes, payment methods, and storefront features found across Shopify Baby & Kids stores.

Apps

Judge.me Product Reviews App 25% Klaviyo: Email Marketing & SMS 21% Shopify Inbox 17% Microsoft Clarity: AI Insights 5% Instafeed ‑ Instagram Feed 4% Loox ‑ Product Reviews App 4%

Themes

Dawn 23% Horizon 8% Debut 4% Sense 3% Impulse 2% Craft 2%

Payment methods

Apple Pay 62% Google Pay 61% Shop Pay 61% PayPal 59% Amazon Pay 3%

Storefront features

Dropshipping
3%
1,058 stores
Print on demand
3%
1,037 stores
Cash on delivery
5%
1,652 stores
Shopify Plus
2%
535 stores
Multi-currency
38%
11,670 stores
Installments
25%
7,844 stores

A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.

Marketing presence across Shopify Baby & Kids stores

Compare public social profiles, recent Meta advertising activity, analytics tools, and available contact details for Shopify Baby & Kids stores. This does not measure campaign performance.

Public reach

Social profiles
66%
Detected on public storefronts
Meta advertising
10%
Meta ads detected in the past 30 days
Contact data
59%
Detected email, phone, or WhatsApp

Social platforms

Instagram 19,545 · 63%
Facebook 15,189 · 49%
TikTok 5,837 · 19%
YouTube 3,943 · 13%
Pinterest 2,634 · 8%
Twitter / X 1,663 · 5%

Analytics and advertising tools

Google Analytics 11,919 · 38%
Google Tag Manager 3,488 · 11%
Google Ads 1,320 · 4%
Facebook Pixel 968 · 3%
TikTok Pixel 346 · 1%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Shopify Baby & Kids stores

Review languages, domain registration periods, and recent catalog activity for Shopify Baby & Kids stores.

Store languages

English 19,522 · 63%
French 2,425 · 8%
Spanish 1,449 · 5%
German 1,420 · 5%
Dutch 669 · 2%
Italian 548 · 2%

Domain registration periods

Data available for 24,733 stores (80%)
Before 2016 3,378 · 14%
2016-2019 3,343 · 14%
2020-2022 5,318 · 22%
2023 or later 12,694 · 51%

Recent catalog activity

Data available for 30,775 stores (99%)
Product update in 90 days
56%
17,313 stores have a product update detected in the last 90 days

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Compare ecommerce Core Web Vitals by platform Compare CrUX coverage, complete samples, and observed pass rates across six ecommerce platforms. Open resource → Find Shopify stores using specific apps See how detected app installations can help you identify and research relevant Shopify stores. Open resource → Build an ecommerce lead list for cold email Turn a focused store segment into a reviewed list for a cold email campaign. Open resource → Use ecommerce store data for agency prospecting Learn how agencies turn store, contact, technology, and growth data into lead lists. Open resource →

Questions about this report

How many active Shopify Baby & Kids stores are in this report?

BootLeads currently tracks 31,088 active Shopify stores in the Baby & Kids category.

How does BootLeads decide which stores appear under Baby & Kids?

BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 67% of active Shopify stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for June 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.