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Category report Updated Aug. 29, 2026
Shopify

Shopify Baby & Kids stores

BootLeads currently tracks 31,364 active Shopify stores in the Baby & Kids category.

Active stores
31,364
Stores included in this report
First detected in the last 30 days
1,295
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
1.1%
Share of active Shopify stores tracked by BootLeads
Median products
86
Data available for 30,980 stores (99%)

Browse subcategory reports for Shopify Baby & Kids stores

A store can appear in more than one category or subcategory. Data available for 31,364 stores (100%).

Key findings

  • This report covers 1.1% of the active Shopify stores currently tracked by BootLeads.

  • The median store lists 86 products, 21% above the platform median for categorized stores.

  • The median store prices its products at $30.13 on average, 28% below the platform median for categorized stores.

  • United States accounts for 10,873 of these stores, more than any other country.

Examples of Shopify Baby & Kids stores

The sample changes weekly and covers Shopify Baby & Kids stores with enough data to show. It is not a ranking.

Search all stores →
United States 17 products $31.96 average product price 11 Meta ads
Baby & Kids Health Baby Gear & Strollers Vitamins & Supplements Geo‑IP Country Redirect Intelligems: A/B Testing
mindfulpals
mindfulpals.in
India 14 products $5.29 average product price 4 Meta ads
Baby & Kids Kids School Supplies Shopify Inbox Judge.me Product Reviews App
United States 21 products $42.75 average product price 19 Meta ads
Baby & Kids Baby Gear & Strollers Diapers & Feeding Klaviyo: Email Marketing & SMS CWILL Loyalty & Referrals

Commerce benchmarks for Shopify Baby & Kids stores

Catalog size

The median is 86 products. Half of stores with catalog data have between 30 and 307 products.
1-9 2,735 · 9%
10-49 8,879 · 29%
50-199 9,483 · 31%
200-999 6,650 · 21%
1k-4.9k 2,664 · 9%
5k+ 569 · 2%

Store-average product prices

The median store-average price is $30.13. Half of stores with price data fall between $18.17 and $49.07.
Under $25 12,152 · 39%
$25-$49 11,485 · 37%
$50-$99 4,367 · 14%
$100-$199 1,694 · 5%
$200-$499 880 · 3%
$500+ 382 · 1%

Store currencies

USD 33% EUR 19% AUD 7% GBP 7% INR 6% CAD 4%

Data availability: Product counts: 30,980 stores (99%) · Store-average prices: 30,960 stores (99%) · Currencies: 31,364 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Shopify Baby & Kids stores (all devices)

CrUX covers 34.7% of active Shopify Baby & Kids stores. Field data shows 22.1% of the active report set passing all three Core Web Vitals (79.7% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    31,364
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 34.7%
    10,879
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 27.7%
    8,681
    79.8% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 22.1%
    6,921
    79.7% of stores with complete metrics

Median field experience

July 2026 · all devices · median origin p75
LCP
1.47 s
Good ≤ 2.5 s
INP
100 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
467 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.

Apps and technology used by Shopify Baby & Kids stores

Apps

Judge.me Product Reviews App 25% Klaviyo: Email Marketing & SMS 20% Shopify Inbox 17% Microsoft Clarity: AI Insights 6% Instafeed ‑ Instagram Feed 4% Loox ‑ Product Reviews App 4%

Themes

Dawn 23% Horizon 9% Debut 4% Sense 3% Impulse 2% Craft 2%

Payment methods

Apple Pay 62% Google Pay 61% Shop Pay 60% PayPal 59% Amazon Pay 3%

Storefront features

Dropshipping
3%
1,085 stores
Print on demand
3%
1,035 stores
Cash on delivery
5%
1,697 stores
Shopify Plus
1%
449 stores
Multi-currency
37%
11,544 stores
Installments
25%
7,905 stores

A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.

Marketing presence across Shopify Baby & Kids stores

Based on public signals. It does not measure campaign performance.

Public reach

Social profiles
66%
Detected on public storefronts
Meta advertising
11%
Meta ads detected in the past 30 days
Contact data
61%
Detected email, phone, or WhatsApp

Social platforms

Instagram 19,633 · 63%
Facebook 15,210 · 48%
TikTok 5,877 · 19%
YouTube 3,952 · 13%
Pinterest 2,637 · 8%
Twitter / X 1,692 · 5%

Analytics and advertising tools

Google Analytics 12,065 · 38%
Google Tag Manager 3,538 · 11%
Google Ads 1,319 · 4%
Facebook Pixel 988 · 3%
TikTok Pixel 349 · 1%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Shopify Baby & Kids stores

Store languages

English 19,631 · 63%
French 2,421 · 8%
Spanish 1,437 · 5%
German 1,430 · 5%
Dutch 669 · 2%
Italian 544 · 2%

Domain registration periods

Data available for 24,933 stores (79%)
Before 2016 3,393 · 14%
2016-2019 3,345 · 13%
2020-2022 5,274 · 21%
2023 or later 12,921 · 52%

Recent catalog activity

Data available for 31,058 stores (99%)
Product update in 90 days
56%
17,434 stores have a product update detected in the last 90 days

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Questions about this report

How many active Shopify Baby & Kids stores are in this report?

BootLeads currently tracks 31,364 active Shopify stores in the Baby & Kids category.

How does BootLeads decide which stores appear under Baby & Kids?

BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 66% of active Shopify stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for July 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.