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Shopify Baby & Kids stores

BootLeads tracks 36,246 active Shopify stores in the Baby & Kids category.

Updated

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Active stores
36,246
Public storefronts in this report
New in the last 30 days
784
First found by BootLeads, not launch dates
Share of Shopify
1.4%
Of all active Shopify stores
Median products
98
99% of stores have this data

What this market looks like

Subcategories

The subcategories Shopify Baby & Kids stores are listed under.

Subcategories

100% of these stores have a category, and a store can be listed under more than one.

Key findings

  • 12% of stores ran Meta ads in the last 30 days, 5 points above Shopify overall.
  • The median store lists 98 products, 38% above the platform median for categorized stores.
  • The median store prices its products at $30.88 on average, 25% below the platform median for categorized stores.
  • United States accounts for 10,902 of these stores, more than any other country.

Examples of Shopify Baby & Kids stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
Babeboousbabeboous.com Bulgaria Baby Clothing 131 $14.26
namuk | Outdoor clothing for kids | Switzerlandch.namuk.com Switzerland Kids Clothing 283 $168.09
Borjan Men & Women Shoes | Handbags & Accessories Onlinewww.borjan.com.pk Pakistan Men's Clothing 4,182 $23.20
Kids Makeup | Detangler Natural & Toxic Free | No Nasties Kids NZwww.nonastieskids.co.nz New Zealand Makeup 117 $33.06
Knitted Friends Handmade Crochet Keepsake Toys and Rattlesknittedfriends.com United States Educational Toys 57 $33.13
L'ovedbaby - Shop our Organic Baby Clothingwww.lovedbaby.com United States Baby Clothing 1,701 $34.48
Sleeps and Leaps | Sensitive Sleep Consultantwww.sleepsandleaps.com.au Australia Baby Gear & Strollers 14 $63.71
Matching PJs & Daywear for Babies, Kids & Adults | Bamboo Pajamas – Little Sleepieslittlesleepies.com United States Baby Clothing 1,504 $36.77

Catalog and prices

Catalog size and average product price for Shopify Baby & Kids stores.

Catalog size

of the 99% with this data

Median 98 products. The middle half of stores list 35 to 341.

  • 1-9 2,573 · 7%
  • 10-49 9,711 · 27%
  • 50-199 11,368 · 32%
  • 200-999 8,278 · 23%
  • 1k-4.9k 3,218 · 9%
  • 5k+ 724 · 2%

Extreme values are left out, and the average price is each store's own average across its products.

How these stores run

Apps and technology

Apps, themes and payment methods on Shopify Baby & Kids stores.

Apps

  • Judge.me Product Reviews App 26%
  • Klaviyo: Email Marketing & SMS 21%
  • Shopify Inbox 17%
  • Microsoft Clarity: AI Insights 6%
  • Instafeed ‑ Instagram Feed 5%
  • Loox ‑ Product Reviews App 4%

Shares are of all stores in this report, and a store can use several apps. A tool we did not detect may still be installed.

Marketing

Social profiles, ads and contact details for Shopify Baby & Kids stores.

Public reach

Social profiles
69% vs 55% on Shopify
Linked from the storefront
Meta ads
12% vs 7% on Shopify
Running ads in the last 30 days
Contact details
61% vs 51% on Shopify
Email, phone or WhatsApp

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Site speed

80.7% of the stores with complete Chrome data pass Core Web Vitals, in line with Shopify overall. Chrome reports data for 36.9% of this report.

Typical store

Median of each store's 75th percentile, August 2026

LCP
1.46 s
Good ≤ 2.5 s
INP
101 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.1
TTFB
492 ms
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Compare all platforms

Languages and domains

Store languages, domain age and catalog activity for Shopify Baby & Kids stores.

Store languages

  • English 23,231 · 64%
  • French 2,740 · 8%
  • Spanish 1,702 · 5%
  • German 1,606 · 4%
  • Dutch 740 · 2%
  • Italian 653 · 2%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

On other platforms

Other Shopify categories

Guides

Questions about this report

How many active Shopify Baby & Kids stores are in this report?

BootLeads tracks 36,246 active Shopify stores in the Baby & Kids category.

How does BootLeads decide which stores appear under Baby & Kids?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Shopify storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 67% of active Shopify stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Site speed comes from August 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

Search 36,246 Shopify Baby & Kids stores

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