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Shopify Baby & Kids stores

BootLeads tracks 47,554 active Shopify stores in the Baby & Kids category.

Updated

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Active stores
47,554
Public storefronts in this report
New in the last 30 days
1,960
First found by BootLeads, not launch dates
Share of Shopify
1.8%
Of all active Shopify stores
Median products
66
99% of stores have this data

What this market looks like

Subcategories

The subcategories Shopify Baby & Kids stores are listed under.

Subcategories

100% of these stores have a category, and a store can be listed under more than one.

Key findings

  • 12% of stores ran Meta ads in the last 30 days, 4 points above Shopify overall.
  • The median store lists 66 products, 40% above the platform median for categorized stores.
  • The median store prices its products at $31.31 on average, 23% below the platform median for categorized stores.
  • United States accounts for 13,892 of these stores, more than any other country.

Examples of Shopify Baby & Kids stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
Wildwoven | Eco-Friendly Pajamaswildwoven.com United States Baby Clothing 458 $32.90
Fanny Avilafannyavila.com Mexico Kids Clothing 273 $133.36
The Mini Districtwww.theminidistrict.com Pakistan Baby Clothing 100 $7.72
Custom Baby Mobiles - Custom Nursery Wall Hangings | Roomi & Me – roomi and mewww.roomiandme.com.au Australia Nursery Decor 120 $162.56
Pipi Swimwear | Full Coverage Sun Safe Swimwear for Babies & Kids – pipiswimwearwww.pipiswimwear.com.au Australia Baby Clothing 13 $43.25
Nuvole kids- Official site | Abbigliamento Bambini | – Nuvole Kidswww.nuvolekids.it Italy Kids Clothing 1,347 $55.50
La La Luna | Summer swim essentials for little adventurerslalalunababy.com.au Australia Baby Gear & Strollers 45 $31.22
Kiddo | Premium Kids Wear & Children’s Clothing in Pakistan – Kiddo Retailkiddo.pk Pakistan Baby Clothing 176 $7.78

Catalog and prices

Catalog size and average product price for Shopify Baby & Kids stores.

Catalog size

of the 99% with this data

Median 66 products. The middle half of stores list 19 to 253.

  • 1-9 7,071 · 15%
  • 10-49 14,055 · 30%
  • 50-199 12,713 · 27%
  • 200-999 8,932 · 19%
  • 1k-4.9k 3,502 · 7%
  • 5k+ 787 · 2%

Extreme values are left out, and the average price is each store's own average across its products.

How these stores run

Apps and technology

Apps, themes and payment methods on Shopify Baby & Kids stores.

Apps

  • Judge.me Product Reviews App 24%
  • Klaviyo: Email Marketing & SMS 17%
  • Shopify Inbox 15%
  • Microsoft Clarity: AI Insights 6%
  • Instafeed ‑ Instagram Feed 4%
  • Loox ‑ Product Reviews App 4%

Shares are of all stores in this report, and a store can use several apps. A tool we did not detect may still be installed.

Marketing

Social profiles, ads and contact details for Shopify Baby & Kids stores.

Public reach

Social profiles
63% vs 55% on Shopify
Linked from the storefront
Meta ads
12% vs 8% on Shopify
Running ads in the last 30 days
Contact details
58% vs 52% on Shopify
Email, phone or WhatsApp

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Languages and domains

Store languages, domain age and catalog activity for Shopify Baby & Kids stores.

Store languages

  • English 33,566 · 71%
  • French 3,008 · 6%
  • Spanish 2,818 · 6%
  • German 2,061 · 4%
  • Dutch 1,126 · 2%
  • Italian 780 · 2%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

On other platforms

Other Shopify categories

Guides

Questions about this report

How many active Shopify Baby & Kids stores are in this report?

BootLeads tracks 47,554 active Shopify stores in the Baby & Kids category.

How does BootLeads decide which stores appear under Baby & Kids?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Shopify storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 88% of active Shopify stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

Search 47,554 Shopify Baby & Kids stores

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