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Shopify store intelligence Subcategory report Data snapshot July 29, 2026
Shopify

Shopify Maternity stores

BootLeads currently tracks 1,572 active Shopify storefronts classified in the Maternity subcategory.

Research note
Explore 1,572 matching stores

Search store-level records and export available contact, catalog, social, and technology data.

Active stores
1,572
Current records in this report
Added to BootLeads (30d)
25
First detected by BootLeads
Platform dataset share
0.1%
Share of tracked Shopify stores
Median products
56
1,543 stores · 98% coverage

Key findings

Current database snapshot
  • This report covers 0.1% of the active Shopify stores currently tracked by BootLeads.

  • Among stores with catalog data, the estimated median is 56 products, 15% below the classified-store platform median for catalog size.

  • Among stores with usable price data, the estimated median store-average product price is $31.37, 23% below the classified-store platform median for store-average product price.

  • United States is the most common identified country with 456 stores.

Store examples

A rotating sample selected for data completeness. It is not a ranking.

Search the full dataset →
Peru 96 products $32.5 average product price 78 Meta ads
Apparel & Accessories Baby & Kids Lingerie & Intimates Maternity CK: Abandoned cart on WhatsApp Klaviyo: Email Marketing & SMS
United Kingdom 3,710 products $21.05 average product price 8 Meta ads
Baby & Kids Maternity Nursery Decor Simprosys Google Shopping Feed Judge.me Product Reviews App
United States 2,047 products $47.81 average product price 3 Meta ads
Baby & Kids Baby Clothing Baby Gear & Strollers FBP | Fast Bundle & Upsell App Microsoft Clarity: AI Insights

Market composition

Identified countries and related classifications within this subcategory dataset.

Top identified countries

United States 456 · 29%
Australia 96 · 6%
France 95 · 6%
India 89 · 6%
Canada 62 · 4%
United Kingdom 54 · 3%

Category context

Baby & Kids 1,572 · 100%
Beauty & Cosmetics 157 · 10%
Health 100 · 6%

Related subcategories

Diapers & Feeding 478 · 30%
Baby Clothing 209 · 13%
Kids Clothing 84 · 5%
Nursery Decor 72 · 5%

Category labels are non-exclusive; one store may contribute to several categories and matching subcategories. 1,572 stores · 100% coverage.

Commerce profile

Catalog, store-average price, and currency metrics from records meeting the reporting threshold.

Catalog size

Estimated median 56 products; middle 50% spans 21-213.
1-9 230 · 15%
10-49 492 · 32%
50-199 419 · 27%
200-999 303 · 20%
1k-4.9k 81 · 5%
5k+ 18 · 1%

Store-average product prices

Estimated median $31.37; middle 50% of store averages spans $19.25-$50.59.
Under $25 573 · 37%
$25-$49 576 · 37%
$50-$99 267 · 17%
$100-$199 87 · 6%
$200-$499 38 · 2%
$500+ 4 · 0%

Store currencies

USD 27% EUR 21% AUD 9% INR 7% CAD 6% GBP 5%

Catalog: 1,543 stores · 98% coverage · Store-average price: 1,545 stores · 98% coverage · Currency: 1,572 stores · 100% coverage. Coverage measures available records; it does not by itself prove that missing data is representative.

Shopify ecosystem

Apps, themes, payment methods, and capabilities detected on these storefronts.

Apps

Judge.me Product Reviews App 28% Klaviyo: Email Marketing & SMS 27% Shopify Inbox 15% Microsoft Clarity: AI Insights 6% PageFly Landing Page Builder 6% Instafeed ‑ Instagram Feed 5%

Themes

Dawn 22% Horizon 6% Debut 4%

Payment methods

Apple Pay 60% Google Pay 59% PayPal 58% Shop Pay 58% Amazon Pay 3%

Detected capabilities

Cash on delivery
3%
54 stores
Multi-currency
38%
596 stores
Installments
20%
321 stores

Apps, payment methods, and capabilities are non-exclusive. Percentages use all stores in this report as the denominator; non-detection does not prove absence.

Marketing and reach

Observable storefront signals, not estimates of campaign performance.

Reach signals

Social profiles
70%
Detected on public storefronts
Meta advertising
12%
Meta ads detected in the past 30 days
Contact data
61%
Detected email, phone, or WhatsApp

Social platforms

Instagram 1,050 · 67%
Facebook 821 · 52%
TikTok 359 · 23%
YouTube 265 · 17%
Pinterest 149 · 9%
Twitter / X 107 · 7%

Analytics and ad trackers

Google Analytics 712 · 45%
Google Tag Manager 255 · 16%
Google Ads 94 · 6%
Facebook Pixel 72 · 5%

Social platforms and trackers are non-exclusive. Percentages use all stores in this report as the denominator; contact details are detected, not verified.

Store footprint

Language, domain-registration, and catalog-activity signals from available records.

Store languages

English 968 · 62%
French 152 · 10%
Spanish 117 · 7%
German 52 · 3%

Domain registration periods

1,280 stores · 81% coverage
Before 2016 198 · 15%
2016-2019 187 · 15%
2020-2022 272 · 21%
2023 or later 623 · 49%

Recent catalog activity

1,551 stores · 99% coverage
Product update in 90 days
52%
810 of all stores have a recent detected product date

Domain-period percentages use stores with an available registration date as the denominator. Domain dates describe the domain, not when the business opened.

Data methodology

Active stores

Counts include storefronts currently marked active in the BootLeads Shopify index after removals and duplicate-domain exclusions.

Added to BootLeads

The 30-day figure uses the date BootLeads first indexed a store. It does not represent confirmed launches or market growth.

Statistical coverage

Product medians use stores with 1-100,000 detected products. Price medians use each store's average product price in USD above $0 and up to $100,000. Percentiles are estimates; visible modules require 50 records and 20% coverage, while headline findings require 50%.

Category classification

Category totals use a controlled category and subcategory taxonomy. Classification covers 68% of active Shopify records and favors records with richer catalog data; comparisons use that classified cohort. Counts are not market-size estimates, and labels are non-exclusive.

Data snapshot

This report is generated from the active-store index and cached for up to six hours. Store-level fields may update at different times.