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Shopify Maternity stores

BootLeads tracks 1,806 active Shopify stores in the Maternity subcategory of Baby & Kids.

Updated

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Active stores
1,806
Public storefronts in this report
New in the last 30 days
33
First found by BootLeads, not launch dates
Share of Shopify
0.1%
Of all active Shopify stores
Median products
55
98% of stores have this data

Key findings

  • 13% of stores ran Meta ads in the last 30 days, 6 points above Shopify overall.
  • 71% of stores show a public social profile, 16 points above Shopify overall.
  • The median store prices its products at $32.56 on average, 21% below the platform median for categorized stores.
  • United States accounts for 402 of these stores, more than any other country.

What this market looks like

Catalog and prices

Catalog size and average product price for Shopify Maternity stores.

Catalog size

of the 98% with this data

Median 55 products. The middle half of stores list 21 to 198.

  • 1-9 233 · 13%
  • 10-49 605 · 34%
  • 50-199 494 · 28%
  • 200-999 333 · 19%
  • 1k-4.9k 87 · 5%
  • 5k+ 21 · 1%

Extreme values are left out, and the average price is each store's own average across its products.

Related categories

The categories and markets Shopify Maternity stores share.

Also listed under

100% of these stores have a category, and a store can be listed under more than one.

Examples of Shopify Maternity stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
Produits écologiques bébé, hygiène et maison / la marque en moinslamarqueenmoins.fr France Baby Gear & Strollers 140 $23.01
Le Lolo Postpartum & Breastfeeding Essentials for New Momswearelelolo.com United States Maternity 28 $54.75
Mirukīwearemiruki.com United Kingdom Women's Clothing 21 $164.89
Tulo Baby | India's Trusted Baby Sleep Solution Brandtulobaby.com India Baby Gear & Strollers 331 $20.42
b.box for kids®bbox.com.au Australia Baby Gear & Strollers 762 $18.03
Unique & Thoughtful Pregnancy Gifts | Newborn Nestnewbornnest.au Australia Maternity 5 $56.65
Dimensions Maternitywww.dimensionsmaternity.com United States Maternity 272 $152.52
Sicurezza | Ropa Interior Sin Costurassicurezza.pe Peru Lingerie & Intimates 104 $31.02

How these stores run

Apps and technology

Apps, themes and payment methods on Shopify Maternity stores.

Apps

  • Judge.me Product Reviews App 29%
  • Klaviyo: Email Marketing & SMS 26%
  • Shopify Inbox 15%
  • Microsoft Clarity: AI Insights 7%
  • UpPromote Affiliate Marketing 5%
  • Instafeed ‑ Instagram Feed 5%

Shares are of all stores in this report, and a store can use several apps. A tool we did not detect may still be installed.

Marketing

Social profiles, ads and contact details for Shopify Maternity stores.

Public reach

Social profiles
71% vs 55% on Shopify
Linked from the storefront
Meta ads
13% vs 7% on Shopify
Running ads in the last 30 days
Contact details
64% vs 51% on Shopify
Email, phone or WhatsApp

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Languages and domains

Store languages, domain age and catalog activity for Shopify Maternity stores.

Store languages

  • English 1,212 · 67%
  • French 159 · 9%
  • Spanish 141 · 8%
  • German 59 · 3%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

On other platforms

More in Baby & Kids

Guides

Questions about this report

How many active Shopify Maternity stores are in this report?

BootLeads tracks 1,806 active Shopify stores in the Maternity subcategory of Baby & Kids.

How does BootLeads decide which stores appear under Maternity?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

How does Maternity relate to Baby & Kids?

Maternity is a subcategory of the broader Baby & Kids category.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Shopify storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 76% of active Shopify stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

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