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Shopify Maternity stores

BootLeads tracks 1,720 active Shopify stores in the Maternity subcategory of Baby & Kids.

Updated

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Active stores
1,720
Public storefronts in this report
New in the last 30 days
16
First found by BootLeads, not launch dates
Share of Shopify
0.1%
Of all active Shopify stores
Median products
60
98% of stores have this data

Key findings

  • 13% of stores ran Meta ads in the last 30 days, 6 points above Shopify overall.
  • 72% of stores show a public social profile, 17 points above Shopify overall.
  • The median store prices its products at $32.73 on average, 20% below the platform median for categorized stores.
  • United States accounts for 393 of these stores, more than any other country.

What this market looks like

Catalog and prices

Catalog size and average product price for Shopify Maternity stores.

Catalog size

of the 98% with this data

Median 60 products. The middle half of stores list 24 to 209.

  • 1-9 194 · 11%
  • 10-49 568 · 34%
  • 50-199 492 · 29%
  • 200-999 332 · 20%
  • 1k-4.9k 88 · 5%
  • 5k+ 17 · 1%

Extreme values are left out, and the average price is each store's own average across its products.

Related categories

The categories and markets Shopify Maternity stores share.

Also listed under

100% of these stores have a category, and a store can be listed under more than one.

Examples of Shopify Maternity stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

Store Country Category Products Avg. price
Mom and Baby Skincare Experts - Mustela USAwww.mustelausa.com United States Diapers & Feeding 75 $23.72
Infant Sleep Products | Newborn Baby Products Onlinemilksnob.com United States Baby Gear & Strollers 267 $36.05
Curviva - Pezoneras de Silicona sin Adhesivo, Lavables y Reusableswww.curviva.es Cyprus Maternity 12 $26.19
Embrace | Premium Wardrobe Essentials in Natural Fibreswww.wearembrace.ca Canada Lingerie & Intimates 40 $56.25
Mammaewww.mammae.com.au Australia Wellness & Relaxation 28 $63.36
Momcozy Canada Official | High-Quality Care for Moms & Babiesca.momcozy.com Hong Kong Baby Gear & Strollers 268 $54.31
Stylish Maternity Clothing | Nursing Clothes | HATCH Collectionwww.hatchcollection.com United States Maternity 466 $191.94
Comfy Mommy PHcomfymommy.ph Philippines Maternity 16 $10.78

How these stores run

Apps and technology

Apps, themes and payment methods on Shopify Maternity stores.

Apps

  • Judge.me Product Reviews App 29%
  • Klaviyo: Email Marketing & SMS 27%
  • Shopify Inbox 15%
  • Microsoft Clarity: AI Insights 7%
  • UpPromote Affiliate Marketing 5%
  • Instafeed ‑ Instagram Feed 5%

Shares are of all stores in this report, and a store can use several apps. A tool we did not detect may still be installed.

Marketing

Social profiles, ads and contact details for Shopify Maternity stores.

Public reach

Social profiles
72% vs 55% on Shopify
Linked from the storefront
Meta ads
13% vs 7% on Shopify
Running ads in the last 30 days
Contact details
64% vs 51% on Shopify
Email, phone or WhatsApp

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Site speed

78.9% of the stores with complete Chrome data pass Core Web Vitals, in line with Shopify overall. Chrome reports data for 44.6% of this report.

Typical store

Median of each store's 75th percentile, August 2026

LCP
1.50 s
Good ≤ 2.5 s
INP
100 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.1
TTFB
500 ms
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Compare all platforms

Languages and domains

Store languages, domain age and catalog activity for Shopify Maternity stores.

Store languages

  • English 1,112 · 65%
  • French 151 · 9%
  • Spanish 128 · 7%
  • German 56 · 3%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

On other platforms

More in Baby & Kids

Guides

Questions about this report

How many active Shopify Maternity stores are in this report?

BootLeads tracks 1,720 active Shopify stores in the Maternity subcategory of Baby & Kids.

How does BootLeads decide which stores appear under Maternity?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

How does Maternity relate to Baby & Kids?

Maternity is a subcategory of the broader Baby & Kids category.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Shopify storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 71% of active Shopify stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Site speed comes from August 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

Search 1,720 Shopify Maternity stores

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