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Store Reports Subcategory report Report generated Aug. 17, 2026
Shopify

Shopify Maternity stores

BootLeads currently tracks 1,553 active Shopify stores in the Maternity subcategory within Baby & Kids.

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Active stores
1,553
Stores included in this report
First detected in the last 30 days
16
Based on when BootLeads first found each store, not its confirmed launch date
Share of platform stores
0.1%
Share of active Shopify stores tracked by BootLeads
Median products
61
Data available for 1,523 stores (98%)

Key findings

At a glance
  • This report covers 0.1% of the active Shopify stores currently tracked by BootLeads.

  • Among stores with catalog data, the median is about 61 products, 10% below the platform median for categorized stores.

  • Among stores with usable price data, the median store-average product price is about $31.38, 24% below the platform median for categorized stores.

  • United States is the country most often associated with stores in this report (486 stores).

Examples of Shopify Maternity stores

This sample changes weekly and includes Shopify Maternity stores with enough information to be useful examples. It is not a ranking and may not represent every store in this report.

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Yung Bod
yungbod.com
Australia 27 products $37.93 average product price 1 Meta ads
Beauty & Cosmetics Health Skincare Wellness & Relaxation UpPromote Affiliate Marketing Instafeed ‑ Instagram Feed
United States 20 products $152.24 average product price 14 Meta ads
Beauty & Cosmetics Baby & Kids Maternity Geolocation Redirects Geo:Pro Elevar Conversion Tracking
United States 21 products $42.75 average product price 28 Meta ads
Baby & Kids Baby Gear & Strollers Diapers & Feeding Klaviyo: Email Marketing & SMS CWILL Loyalty Program Rewards
Tiny Things
www.tinythings.com.au
Australia 48 products $14.61 average product price 1 Meta ads
Baby & Kids Baby Gear & Strollers Maternity Judge.me Product Reviews App

Commerce benchmarks for Shopify Maternity stores

Compare product counts, store-average prices, and currencies for Shopify Maternity stores using stores with enough available data.

Catalog size

The median is 61 products. Half of stores with catalog data have between 21 and 225 products.
1-9 209 · 14%
10-49 479 · 31%
50-199 423 · 28%
200-999 316 · 21%
1k-4.9k 79 · 5%
5k+ 17 · 1%

Store-average product prices

The median store-average price is $31.38. Half of stores with price data fall between $19.65 and $50.77.
Under $25 556 · 36%
$25-$49 578 · 38%
$50-$99 274 · 18%
$100-$199 80 · 5%
$200-$499 36 · 2%
$500+ 4 · 0%

Store currencies

USD 28% EUR 20% AUD 8% INR 7% CAD 6% GBP 5%

Data availability: Product counts: 1,523 stores (98%) · Store-average prices: 1,528 stores (98%) · Currencies: 1,553 stores (100%). These benchmarks use only stores with available data, so they may not represent every store in this report.

Core Web Vitals for Shopify Maternity stores (all devices)

CrUX covers 43.1% of active Shopify Maternity stores. Field data shows 26.7% of the active report set passing all three Core Web Vitals (77.3% of stores with complete data).

Coverage path

  1. Active storefronts analyzed 100.0%
    1,553
    Report baseline; password-protected stores excluded
  2. CrUX field data · all devices 43.1%
    670
    of active storefronts analyzed
  3. Complete Core Web Vitals · all devices 34.6%
    537
    80.1% of CrUX-covered stores
  4. Pass all three Core Web Vitals · all devices 26.7%
    415
    77.3% of stores with complete metrics

Median field experience

July 2026 · all devices · median origin p75
LCP
1.50 s
Good ≤ 2.5 s
INP
100 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.100
TTFB
500 ms
Diagnostic, not a Core Web Vital

CrUX uses eligible real-user Chrome experiences aggregated across devices at the origin level. Coverage is not a traffic estimate or a mobile-only result, and comparisons do not establish platform, app, or category causation.

Markets and category context for Shopify Maternity stores

See where Shopify Maternity stores are located and how they are categorized.

A store can appear in more than one category or subcategory. Data available for 1,553 stores (100%).

Apps and technology used by Shopify Maternity stores

See the apps, themes, payment methods, and storefront features found across Shopify Maternity stores.

Apps

Judge.me Product Reviews App 28% Klaviyo: Email Marketing & SMS 27% Shopify Inbox 15% Microsoft Clarity: AI Insights 7% PageFly ✦ Landing Page Builder 6% Instafeed ‑ Instagram Feed 5%

Themes

Dawn 22% Horizon 6% Debut 4%

Payment methods

Apple Pay 60% Google Pay 60% Shop Pay 59% PayPal 58% Amazon Pay 3%

Storefront features

Cash on delivery
3%
51 stores
Multi-currency
38%
584 stores
Installments
21%
320 stores

A store can use more than one app, payment method, or storefront feature. Percentages are based on all stores in this report, and an undetected technology may still be present.

Marketing presence across Shopify Maternity stores

Compare public social profiles, recent Meta advertising activity, analytics tools, and available contact details for Shopify Maternity stores. This does not measure campaign performance.

Public reach

Social profiles
70%
Detected on public storefronts
Meta advertising
13%
Meta ads detected in the past 30 days
Contact data
64%
Detected email, phone, or WhatsApp

Social platforms

Instagram 1,045 · 67%
Facebook 809 · 52%
TikTok 357 · 23%
YouTube 261 · 17%
Pinterest 147 · 9%
Twitter / X 100 · 6%

Analytics and advertising tools

Google Analytics 717 · 46%
Google Tag Manager 255 · 16%
Google Ads 91 · 6%
Facebook Pixel 70 · 5%

A store can use more than one social platform or analytics tool. Percentages are based on all stores in this report; contact details are found on public storefronts but are not independently verified.

Languages and domains across Shopify Maternity stores

Review languages, domain registration periods, and recent catalog activity for Shopify Maternity stores.

Store languages

English 964 · 62%
French 147 · 9%
Spanish 117 · 8%
German 53 · 3%

Domain registration periods

Data available for 1,271 stores (82%)
Before 2016 196 · 15%
2016-2019 190 · 15%
2020-2022 269 · 21%
2023 or later 616 · 48%

Recent catalog activity

Data available for 1,532 stores (99%)
Product update in 90 days
54%
834 stores have a product update detected in the last 90 days

Domain registration percentages include only stores with a known registration date. A domain registration date does not show when the business opened.

Continue your research

Move from this report to a broader directory or a practical store-research workflow.

Questions about this report

How many active Shopify Maternity stores are in this report?

BootLeads currently tracks 1,553 active Shopify stores in the Maternity subcategory within Baby & Kids.

How does BootLeads decide which stores appear under Maternity?

BootLeads groups stores using public storefront and catalog information. A store can appear in more than one category, and these totals do not represent the full size of the market.

How does Maternity relate to Baby & Kids?

Maternity is a subcategory within the broader Baby & Kids category in the BootLeads category system.

Can I search and export the stores in this report?

Yes. Open the BootLeads store database to search individual stores and export available contact, catalog, social, and technology data.

About this data

How store counts, comparisons, and categories are calculated.

Active stores

Counts include Shopify stores BootLeads currently identifies as active. Duplicate domains and stores removed from the database are excluded.

First detected by BootLeads

The 30-day figure uses the date BootLeads first detected a store. It does not confirm when the store launched and should not be treated as market growth.

Data availability

Product and price benchmarks use stores with usable catalog data and exclude extreme values. Median and range figures are estimates. A section appears only when enough stores have the required data for a useful comparison.

Store categories

BootLeads groups stores into consistent categories using available storefront and catalog information. Categories are available for 67% of active Shopify stores, and comparisons use only those categorized stores. A store can appear in more than one category; totals do not represent the full size of the market.

Report timing

Figures reflect the data available when this report was generated. Store details may change as BootLeads detects new information.

Chrome UX Report field data · all devices

Core Web Vitals use all-device, origin-level Chrome UX Report data for July 2026. CrUX contains eligible real-user Chrome experiences, not search traffic, exact visit counts, or PageSpeed Insights mobile results. The section appears only when at least 100 stores have complete metrics and CrUX covers at least 10% of the report.