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Shopify store intelligence Subcategory report Data snapshot July 29, 2026
Shopify

Shopify Baby Gear & Strollers stores

BootLeads currently tracks 13,049 active Shopify storefronts classified in the Baby Gear & Strollers subcategory.

Research note
Explore 13,049 matching stores

Search store-level records and export available contact, catalog, social, and technology data.

Active stores
13,049
Current records in this report
Added to BootLeads (30d)
325
First detected by BootLeads
Platform dataset share
0.5%
Share of tracked Shopify stores
Median products
67
12,886 stores · 99% coverage

Key findings

Current database snapshot
  • This report covers 0.5% of the active Shopify stores currently tracked by BootLeads.

  • Among stores with catalog data, the estimated median is 67 products, close to the classified-store platform median.

  • Among stores with usable price data, the estimated median store-average product price is $32.02, 22% below the classified-store platform median for store-average product price.

  • United States is the most common identified country with 3,830 stores.

Store examples

A rotating sample selected for data completeness. It is not a ranking.

Search the full dataset →
Austria 70 products $59.69 average product price 16 Meta ads
Baby & Kids Baby Gear & Strollers Nursery Decor UpPromote Affiliate Marketing Kaching Bundles App & Upsells

Market composition

Identified countries and related classifications within this subcategory dataset.

Top identified countries

United States 3,830 · 29%
France 821 · 6%
Australia 817 · 6%
United Kingdom 717 · 5%
Germany 520 · 4%
India 468 · 4%

Category context

Baby & Kids 13,049 · 100%
Home & Garden 854 · 7%
Toys & Games 451 · 3%
Beauty & Cosmetics 444 · 3%

Related subcategories

Baby Clothing 3,829 · 29%
Diapers & Feeding 3,763 · 29%
Nursery Decor 2,338 · 18%
Kids Clothing 1,747 · 13%
Maternity 666 · 5%

Category labels are non-exclusive; one store may contribute to several categories and matching subcategories. 13,049 stores · 100% coverage.

Commerce profile

Catalog, store-average price, and currency metrics from records meeting the reporting threshold.

Catalog size

Estimated median 67 products; middle 50% spans 23-252.
1-9 1,652 · 13%
10-49 3,973 · 31%
50-199 3,614 · 28%
200-999 2,505 · 19%
1k-4.9k 911 · 7%
5k+ 231 · 2%

Store-average product prices

Estimated median $32.02; middle 50% of store averages spans $19.49-$57.93.
Under $25 4,666 · 36%
$25-$49 4,493 · 35%
$50-$99 1,941 · 15%
$100-$199 945 · 7%
$200-$499 562 · 4%
$500+ 254 · 2%

Store currencies

USD 29% EUR 23% AUD 8% GBP 7% CAD 4% INR 4%

Catalog: 12,886 stores · 99% coverage · Store-average price: 12,861 stores · 99% coverage · Currency: 13,049 stores · 100% coverage. Coverage measures available records; it does not by itself prove that missing data is representative.

Shopify ecosystem

Apps, themes, payment methods, and capabilities detected on these storefronts.

Apps

Judge.me Product Reviews App 26% Klaviyo: Email Marketing & SMS 24% Shopify Inbox 17% Microsoft Clarity: AI Insights 6% Loox ‑ Product Reviews App 5% Instafeed ‑ Instagram Feed 4%

Themes

Dawn 21% Horizon 6% Debut 4% Sense 3% Beauty 3% Impulse 2%

Payment methods

Apple Pay 62% Google Pay 60% Shop Pay 59% PayPal 59% Amazon Pay 3%

Detected capabilities

Dropshipping
3%
408 stores
Print on demand
1%
167 stores
Cash on delivery
4%
539 stores
Shopify Plus
2%
300 stores
Multi-currency
40%
5,170 stores
Installments
20%
2,609 stores

Apps, payment methods, and capabilities are non-exclusive. Percentages use all stores in this report as the denominator; non-detection does not prove absence.

Marketing and reach

Observable storefront signals, not estimates of campaign performance.

Reach signals

Social profiles
66%
Detected on public storefronts
Meta advertising
9%
Meta ads detected in the past 30 days
Contact data
61%
Detected email, phone, or WhatsApp

Social platforms

Instagram 8,160 · 63%
Facebook 6,583 · 50%
TikTok 2,662 · 20%
YouTube 2,039 · 16%
Pinterest 1,101 · 8%
Twitter / X 770 · 6%

Analytics and ad trackers

Google Analytics 5,549 · 43%
Google Tag Manager 1,798 · 14%
Google Ads 714 · 5%
Facebook Pixel 405 · 3%
TikTok Pixel 132 · 1%

Social platforms and trackers are non-exclusive. Percentages use all stores in this report as the denominator; contact details are detected, not verified.

Store footprint

Language, domain-registration, and catalog-activity signals from available records.

Store languages

English 7,732 · 59%
French 1,254 · 10%
Spanish 638 · 5%
German 621 · 5%
Dutch 304 · 2%
Italian 239 · 2%

Domain registration periods

10,396 stores · 80% coverage
Before 2016 1,594 · 15%
2016-2019 1,491 · 14%
2020-2022 2,226 · 21%
2023 or later 5,085 · 49%

Recent catalog activity

12,897 stores · 99% coverage
Product update in 90 days
51%
6,617 of all stores have a recent detected product date

Domain-period percentages use stores with an available registration date as the denominator. Domain dates describe the domain, not when the business opened.

Data methodology

Active stores

Counts include storefronts currently marked active in the BootLeads Shopify index after removals and duplicate-domain exclusions.

Added to BootLeads

The 30-day figure uses the date BootLeads first indexed a store. It does not represent confirmed launches or market growth.

Statistical coverage

Product medians use stores with 1-100,000 detected products. Price medians use each store's average product price in USD above $0 and up to $100,000. Percentiles are estimates; visible modules require 50 records and 20% coverage, while headline findings require 50%.

Category classification

Category totals use a controlled category and subcategory taxonomy. Classification covers 68% of active Shopify records and favors records with richer catalog data; comparisons use that classified cohort. Counts are not market-size estimates, and labels are non-exclusive.

Data snapshot

This report is generated from the active-store index and cached for up to six hours. Store-level fields may update at different times.