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Shopify Baby Gear & Strollers stores

BootLeads tracks 17,703 active Shopify stores in the Baby Gear & Strollers subcategory of Baby & Kids.

Updated

Active stores
17,703
Public storefronts in this report
New in the last 30 days
931
First found by BootLeads, not launch dates
Share of Shopify
0.7%
Of all active Shopify stores
Median products
44
99% of stores have this data

Key findings

  • 13% of stores ran Meta ads in the last 30 days, 3 points above Shopify overall.
  • The median store lists 44 products, 22% above the platform median for categorized stores.
  • 60% of stores list an email address, phone number or WhatsApp contact, 8 points above Shopify overall.
  • United States accounts for 4,044 of these stores, more than any other country.

What this market looks like

Catalog and prices

Catalog size and average product price for Shopify Baby Gear & Strollers stores.

Catalog size

of the 99% with this data

Median 44 products. The middle half of stores list 10 to 179.

  • 1-9 4,261 · 24%
  • 10-49 5,090 · 29%
  • 50-199 4,082 · 23%
  • 200-999 2,718 · 16%
  • 1k-4.9k 1,049 · 6%
  • 5k+ 292 · 2%

Extreme values are left out, and the average price is each store's own average across its products.

Related categories

The categories and markets Shopify Baby Gear & Strollers stores share.

Also listed under

100% of these stores have a category, and a store can be listed under more than one.

Examples of Shopify Baby Gear & Strollers stores

Search all of them

A handful of stores with complete data, picked again every week. This is not a ranking.

How these stores run

Apps and technology

Apps, themes and payment methods on Shopify Baby Gear & Strollers stores.

Apps

  • Judge.me Product Reviews App 26%
  • Klaviyo: Email Marketing & SMS 20%
  • Shopify Inbox 14%
  • Microsoft Clarity: AI Insights 7%
  • Loox ‑ Product Reviews App 5%
  • Instafeed ‑ Instagram Feed 4%

Shares are of all stores in this report, and a store can use several apps. A tool we did not detect may still be installed.

Marketing

Social profiles, ads and contact details for Shopify Baby Gear & Strollers stores.

Public reach

Social profiles
58% vs 55% on Shopify
Linked from the storefront
Meta ads
13% vs 10% on Shopify
Running ads in the last 30 days
Contact details
60% vs 52% on Shopify
Email, phone or WhatsApp

Shares are of all stores in this report. Contact details come from public storefronts and are not verified.

Site speed

80.6% of the stores with complete Chrome data pass Core Web Vitals, in line with Shopify overall. Chrome reports data for 33.4% of this report.

Typical store

Median of each store's 75th percentile, September 2026

LCP
1.46 s
Good ≤ 2.5 s
INP
100 ms
Good ≤ 200 ms
CLS
0
Good ≤ 0.1
TTFB
437 ms
Server response

From the Chrome UX Report: real Chrome visits on all devices, for each site as a whole. It is not a traffic estimate. Compare all platforms

Languages and domains

Store languages, domain age and catalog activity for Shopify Baby Gear & Strollers stores.

Store languages

  • English 11,433 · 65%
  • French 1,628 · 9%
  • Spanish 1,271 · 7%
  • German 841 · 5%
  • Dutch 446 · 3%
  • Italian 291 · 2%

A registration year is when the domain was bought, not when the business opened.

Keep exploring

Questions about this report

How many active Shopify Baby Gear & Strollers stores are in this report?

BootLeads tracks 17,703 active Shopify stores in the Baby Gear & Strollers subcategory of Baby & Kids.

How does BootLeads decide which stores appear under Baby Gear & Strollers?

Stores are grouped by what their storefront and products show. A store can appear in more than one category, so these totals are not a market size.

How does Baby Gear & Strollers relate to Baby & Kids?

Baby Gear & Strollers is a subcategory of the broader Baby & Kids category.

Can I search and export the stores in this report?

Yes. Search the stores one by one in BootLeads and export their contact, catalog, social and technology data.

About this data

  • Counts cover active public Shopify storefronts. Password-protected stores are searchable but left out of this report.
  • “New in the last 30 days” is when BootLeads first found a store, not when it launched.
  • Product and price figures use stores with product data and leave out extreme values.
  • 95% of active Shopify stores have a category, and category comparisons only use those stores. A store can have more than one category.
  • Site speed comes from September 2026 Chrome UX Report data: real Chrome visits on all devices, for each site as a whole. It is not a PageSpeed Insights score.
  • Stores are re-checked on a rolling basis, so figures move a little every day.

See what each field means and how complete the data is.

Search 17,703 Shopify Baby Gear & Strollers stores

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