Use Cases Features Pricing API Log in
WooCommerce category analytics
Category
Updated July 20, 2026
WooCommerce

22.5K WooCommerce Baby & Kids Stores: Stats & Market Data (2026)

22,528 active WooCommerce stores fall into the Baby & Kids segment, with 3,469 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. 41% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

41%
Social media
2%
Meta ads
46%
Contact info
Total Stores
22,528
Active WooCommerce stores
New (30d)
3,469
Newly added in the last 30 days
Avg. Products
2,524
Among 22,412 stores with catalog data
Avg. Price
$77
Among 20,881 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5,801 2,900 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

3,469 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the WooCommerce average of 21%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,278 · 6%
10-49 5,909 · 26%
50-199 6,293 · 28%
200-999 5,050 · 23%
1k-4.9k 2,193 · 10%
5k+ 1,689 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
14% coverage
Home & Garden
9% coverage
Toys & Games
8% coverage
Beauty & Cosmetics
6% coverage
Celebrations & Gifts
5% coverage
Health
4% coverage
Food & Beverages
2% coverage
Electronics
2% coverage
Books & Literature
2% coverage
Arts & Entertainment
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 2,524 products per store. That's larger than the WooCommerce average of 1,628. The strongest country concentrations are Netherlands, India, Bangladesh.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 11,656 · 56%
$25-$49 4,850 · 23%
$50-$99 2,343 · 11%
$100-$199 1,110 · 5%
$200-$499 610 · 3%
$500+ 312 · 1%
Store currencies
EUR 6,667 USD 4,996 INR 890 GBP 818 BDT 792 BRL 477 VND 459 PLN 458

Among stores with pricing data, the most common price range is Under $25. The average is higher at $77 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (34%), Instagram (31%), YouTube (6%).

Facebook
34%
Instagram
31%
YouTube
6%
TikTok
5%
Twitter / X
4%
Pinterest
2%
LinkedIn
2%

About 41% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (14%), Facebook Pixel (10%).

Google Analytics
21%
Google Tag Manager
14%
Facebook Pixel
10%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

46 products $44 avg 1 ads
Baby & Kids Baby Clothing Lingerie
39 products $5 avg 2 ads
Baby & Kids Toys
2,061 products $306 avg 5 ads
Baby & Kids Baby Products
606 products $36 avg 1 ads
Baby & Kids
1,095 products $6 avg 3 ads
Baby & Kids Apparel & Accessories Kids Clothing Baby Clothing
6 products $4 avg 1 ads
Baby & Kids Baby Products Baby Clothing
102 products $9 avg 1 ads
Baby & Kids Home & Garden Toys & Games Baby Products Toys
4,211 products $134 avg 9 ads
Baby & Kids Baby Products Kids Clothing
1,393 products $17 avg 8 ads
Baby & Kids Health
394 products $16 avg 87 ads
Apparel & Accessories Baby & Kids
163 products $3 avg 2 ads
Baby & Kids Baby Clothing
34 products $43 avg 1 ads
Baby & Kids Baby Clothing Kids Clothing

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many WooCommerce Baby & Kids stores are there?

We currently track 22,528 active WooCommerce stores in the Baby & Kids segment.

Are WooCommerce Baby & Kids stores growing?

Yes. In the last 30 days, 3,469 new stores were indexed in the Baby & Kids segment, showing a 15% monthly growth rate.

What is the average product price in WooCommerce Baby & Kids stores?

Among stores with pricing data, the average listed price is about $77, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.