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WooCommerce category analytics
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Updated Apr 27, 2026
WooCommerce

11.4K WooCommerce Baby & Kids Stores: Stats & Market Data (2026)

11,359 active WooCommerce stores fall into the Baby & Kids segment, with 2,516 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 62% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

62%
Social media
4%
Meta ads
61%
Contact info
Total Stores
11,359
Active WooCommerce stores
New (30d)
2,516
Newly added in the last 30 days
Avg. Products
1,537
Among 11,333 stores with catalog data
Avg. Price
$74
Among 10,645 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,495 1,247 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2,516 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,500 · 13%
10-49 3,202 · 28%
50-199 2,815 · 25%
200-999 2,346 · 21%
1k-4.9k 940 · 8%
5k+ 530 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
15% coverage
Home & Garden
10% coverage
Toys & Games
8% coverage
Beauty & Cosmetics
6% coverage
Celebrations & Gifts
5% coverage
Health
4% coverage
Electronics
3% coverage
Food & Beverages
3% coverage
Books & Literature
2% coverage
Arts & Entertainment
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,537 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,092. The strongest country concentrations are Bangladesh, India, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,731 · 54%
$25-$49 2,568 · 24%
$50-$99 1,236 · 12%
$100-$199 622 · 6%
$200-$499 330 · 3%
$500+ 158 · 1%
Store currencies
EUR 3,033 USD 2,541 BDT 674 INR 513 GBP 412 PLN 246 VND 211 PKR 207

Among stores with pricing data, the most common price range is Under $25. The average is higher at $74 because some stores price much higher, pulling it up. That's below the WooCommerce average of $420.

Social media platforms

Facebook (53%), Instagram (48%), YouTube (11%).

Facebook
53%
Instagram
48%
YouTube
11%
TikTok
9%
Twitter / X
6%
Pinterest
3%
LinkedIn
3%

Social media adoption is strong at 62%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (21%), Facebook Pixel (21%).

Google Analytics
28%
Google Tag Manager
21%
Facebook Pixel
21%
Google Ads
11%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

18 products $8 avg 11 ads
Baby & Kids kids educational toys childrens learning
185 products $29 avg 1 ads
Baby & Kids personalised baby gifts baby products for all occasions
691 products $49 avg 1 ads
Baby & Kids organic baby products baby bedding
19 products $9 avg 9 ads
Apparel & Accessories Baby & Kids women's footwear women's shoes
39 products $5 avg 1 ads
Baby & Kids kids borka baby clothes
1,027 products $4 avg 1 ads
Food & Beverages Baby & Kids Beauty & Cosmetics grocery store baby products
2,956 products $24 avg 2 ads
Baby & Kids baby clothing children's apparel
274 products $123 avg 4 ads
Baby & Kids baby products online baby store
43 products $11 avg 4 ads
Electronics Toys & Games Baby & Kids power bank kids toys
Hanksly.ro Romania
232 products $24 avg 41 ads
Beauty & Cosmetics Baby & Kids beauty products baby essentials
125 products $5 avg 1 ads
Home & Garden Baby & Kids Apparel & Accessories organic products home decor
54 products $90 avg 1 ads
Home & Garden Baby & Kids kids furniture outdoor play

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FAQ

How many WooCommerce Baby & Kids stores are there?

We currently track 11,359 active WooCommerce stores in the Baby & Kids segment.

Are WooCommerce Baby & Kids stores growing?

Yes. In the last 30 days, 2,516 new stores were indexed in the Baby & Kids segment, showing a 22% monthly growth rate.

What is the average product price in WooCommerce Baby & Kids stores?

Among stores with pricing data, the average listed price is about $74, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.