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WooCommerce category analytics
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Updated June 8, 2026
WooCommerce

19.3K WooCommerce Baby & Kids Stores: Stats & Market Data (2026)

19,280 active WooCommerce stores fall into the Baby & Kids segment, with 5,745 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. 49% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

49%
Social media
2%
Meta ads
54%
Contact info
Total Stores
19,280
Active WooCommerce stores
New (30d)
5,745
Newly added in the last 30 days
Avg. Products
2,284
Among 19,259 stores with catalog data
Avg. Price
$75
Among 18,194 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6,478 3,239 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

5,745 new stores were added in the past 30 days — 30% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,453 · 8%
10-49 5,131 · 27%
50-199 5,199 · 27%
200-999 4,261 · 22%
1k-4.9k 1,850 · 10%
5k+ 1,365 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
15% coverage
Home & Garden
10% coverage
Toys & Games
8% coverage
Beauty & Cosmetics
6% coverage
Celebrations & Gifts
5% coverage
Health
4% coverage
Food & Beverages
3% coverage
Electronics
3% coverage
Books & Literature
2% coverage
Arts & Entertainment
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 2,284 products per store. That's larger than the WooCommerce average of 1,569. The strongest country concentrations are Bangladesh, India, Netherlands.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 9,901 · 54%
$25-$49 4,342 · 24%
$50-$99 2,118 · 12%
$100-$199 1,003 · 6%
$200-$499 549 · 3%
$500+ 281 · 2%
Store currencies
EUR 5,748 USD 4,311 BDT 801 INR 775 GBP 721 VND 401 PLN 387 BRL 376

Among stores with pricing data, the most common price range is Under $25. The average is higher at $75 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Facebook (41%), Instagram (38%), YouTube (8%).

Facebook
41%
Instagram
38%
YouTube
8%
TikTok
7%
Twitter / X
5%
LinkedIn
3%
Pinterest
2%

About 49% of stores maintain social media profiles and 2% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (24%), Google Tag Manager (17%), Facebook Pixel (16%).

Google Analytics
24%
Google Tag Manager
17%
Facebook Pixel
16%
Google Ads
8%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

482 products $3152 avg 1 ads
Baby & Kids kids outdoor play equipment climbing frames
156 products $22 avg 2 ads
Baby & Kids Arts & Entertainment baby accessories handmade baby products
372 products $25 avg 9 ads
Baby & Kids Apparel & Accessories children's clothing baby clothes
1,515 products $1682 avg 1 ads
Baby & Kids baby strollers travel systems
154 products $9 avg 1 ads
Baby & Kids baby baby-products
25 products $12 avg 4 ads
Baby & Kids Beauty & Cosmetics baby-pediatric baby-wipes
159 products $39 avg 2 ads
Baby & Kids Apparel & Accessories Home & Garden baby bags diaper bags
182 products $20 avg 1 ads
Toys & Games Baby & Kids learning toys for kids baby gear essentials
Colour Tex Bangladesh
6 products $8 avg 10 ads
Baby & Kids baby fashion baby t-shirt set
347 products $138 avg 1 ads
Baby & Kids baby stroller accessories premium baby strollers
88 products $8 avg 1 ads
Baby & Kids organic baby clothes kids ethnic wear

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FAQ

How many WooCommerce Baby & Kids stores are there?

We currently track 19,280 active WooCommerce stores in the Baby & Kids segment.

Are WooCommerce Baby & Kids stores growing?

Yes. In the last 30 days, 5,745 new stores were indexed in the Baby & Kids segment, showing a 30% monthly growth rate.

What is the average product price in WooCommerce Baby & Kids stores?

Among stores with pricing data, the average listed price is about $75, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.