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BigCommerce category analytics
Category
Updated July 13, 2026
BigCommerce

223 BigCommerce Baby & Kids Stores: Stats & Market Data (2026)

223 active BigCommerce stores fall into the Baby & Kids segment, with 8 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. 50% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

50%
Social media
5%
Meta ads
57%
Contact info
Total Stores
223
Active BigCommerce stores
New (30d)
8
Newly added in the last 30 days
Avg. Products
1,605
Among 222 stores with catalog data
Avg. Price
$81
Among 155 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

8 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 8%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 6 · 3%
10-49 29 · 13%
50-199 54 · 24%
200-999 76 · 34%
1k-4.9k 47 · 21%
5k+ 10 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
21% coverage
Home & Garden
11% coverage
Celebrations & Gifts
11% coverage
Toys & Games
8% coverage
Beauty & Cosmetics
7% coverage
Health
5% coverage
Arts & Entertainment
4% coverage
Food & Beverages
2% coverage
Education & Courses
2% coverage
Books & Literature
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,605 products per store. That's smaller than the BigCommerce average of 2,607. The strongest country concentrations are Australia, United Kingdom, New Zealand.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 67 · 43%
$25-$49 38 · 25%
$50-$99 30 · 19%
$100-$199 10 · 6%
$200-$499 7 · 5%
$500+ 3 · 2%
Store currencies
USD 111 AUD 21 EUR 15 GBP 15 CAD 10 NZD 8 AED 1 HKD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $81 because some stores price much higher, pulling it up. That's below the BigCommerce average of $342.

Social media platforms

Facebook (46%), Instagram (42%), Pinterest (18%).

Facebook
46%
Instagram
42%
Pinterest
18%
Twitter / X
17%
YouTube
13%
LinkedIn
6%
TikTok
4%

Social media adoption is strong at 50%, and 5% of stores run Meta ad campaigns. That's 6 percentage points above the BigCommerce average of 44%.

Marketing & analytics tools

Google Analytics (64%), Facebook Pixel (41%), Google Tag Manager (22%).

Google Analytics
64%
Facebook Pixel
41%
Google Tag Manager
22%
Google Ads
13%
Pinterest Pixel
8%
TikTok Pixel
5%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,994 products $19 avg 1 ads
Apparel & Accessories Baby & Kids Lingerie Clothing
578 products $60 avg 6 ads
Baby & Kids Baby Clothing
105 products $52 avg 3 ads
Celebrations & Gifts Baby & Kids Personalized Gifts Baby Products
160 products $46 avg
Celebrations & Gifts Baby & Kids Gifts Baby Products
702 products $11 avg
Animals & Pet Supplies Baby & Kids Apparel & Accessories Pet Supplies Baby Clothing
453 products $100 avg
Baby & Kids Apparel & Accessories Baby Clothing Baby Gear
148 products $122 avg
Baby & Kids
1,795 products $26 avg
Health Baby & Kids Education & Courses
2,464 products $3 avg
Arts & Entertainment Celebrations & Gifts Baby & Kids Craft Supplies Party Supplies
335 products $20 avg
Baby & Kids Apparel & Accessories Kids Clothing Baby Clothing
55 products $23 avg
Beauty & Cosmetics Baby & Kids

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FAQ

How many BigCommerce Baby & Kids stores are there?

We currently track 223 active BigCommerce stores in the Baby & Kids segment.

Are BigCommerce Baby & Kids stores growing?

Yes. In the last 30 days, 8 new stores were indexed in the Baby & Kids segment, showing a 4% monthly growth rate.

What is the average product price in BigCommerce Baby & Kids stores?

Among stores with pricing data, the average listed price is about $81, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.