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BigCommerce category analytics
Category
Updated June 22, 2026
BigCommerce

222 BigCommerce Baby & Kids Stores: Stats & Market Data (2026)

222 active BigCommerce stores fall into the Baby & Kids segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. 58% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

58%
Social media
5%
Meta ads
59%
Contact info
Total Stores
222
Active BigCommerce stores
New (30d)
12
Newly added in the last 30 days
Avg. Products
1,714
Among 221 stores with catalog data
Avg. Price
$78
Among 150 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

21 10 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

12 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 11%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 7 · 3%
10-49 28 · 13%
50-199 54 · 24%
200-999 74 · 33%
1k-4.9k 45 · 20%
5k+ 13 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
21% coverage
Home & Garden
12% coverage
Celebrations & Gifts
11% coverage
Toys & Games
9% coverage
Beauty & Cosmetics
8% coverage
Health
6% coverage
Arts & Entertainment
4% coverage
Food & Beverages
2% coverage
Education & Courses
2% coverage
Jewelry & Watches
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,714 products per store. That's smaller than the BigCommerce average of 2,710. The strongest country concentrations are Australia, United Kingdom, New Zealand.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 63 · 42%
$25-$49 37 · 25%
$50-$99 32 · 21%
$100-$199 9 · 6%
$200-$499 7 · 5%
$500+ 2 · 1%
Store currencies
USD 113 AUD 22 EUR 15 GBP 11 CAD 9 NZD 7 AED 2 HKD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $78 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Facebook (51%), Instagram (50%), Pinterest (22%).

Facebook
51%
Instagram
50%
Pinterest
22%
Twitter / X
19%
YouTube
16%
LinkedIn
6%
TikTok
6%

Social media adoption is strong at 58%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (64%), Facebook Pixel (42%), Google Tag Manager (23%).

Google Analytics
64%
Facebook Pixel
42%
Google Tag Manager
23%
Google Ads
13%
Pinterest Pixel
8%
TikTok Pixel
6%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

577 products $83 avg 2 ads
Baby & Kids Baby Clothing
431 products $55 avg 1 ads
Apparel & Accessories Baby & Kids Clothing Boutique Clothing
3,456 products $35 avg
Baby & Kids Books & Literature Home & Garden Baby Products
15 products $38 avg
Home & Garden Baby & Kids Baby Products
362 products $74 avg
Baby & Kids Baby Products
89 products $4 avg
Baby & Kids Toys & Games Office Supplies
1,090 products $37 avg
Baby & Kids Health Health Products
462 products $38 avg
Baby & Kids Baby Products Clothing
210 products $17 avg
Baby & Kids Toys & Games Baby Products Toys
14 products $14 avg
Baby & Kids
27 products $93 avg
Baby & Kids

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FAQ

How many BigCommerce Baby & Kids stores are there?

We currently track 222 active BigCommerce stores in the Baby & Kids segment.

Are BigCommerce Baby & Kids stores growing?

Yes. In the last 30 days, 12 new stores were indexed in the Baby & Kids segment, showing a 5% monthly growth rate.

What is the average product price in BigCommerce Baby & Kids stores?

Among stores with pricing data, the average listed price is about $78, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.