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BigCommerce category analytics
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Updated June 8, 2026
BigCommerce

233 BigCommerce Baby & Kids Stores: Stats & Market Data (2026)

233 active BigCommerce stores fall into the Baby & Kids segment, with 26 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. 61% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

61%
Social media
6%
Meta ads
64%
Contact info
Total Stores
233
Active BigCommerce stores
New (30d)
26
Newly added in the last 30 days
Avg. Products
1,670
Among 232 stores with catalog data
Avg. Price
$63
Among 153 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

30 15 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

26 new stores were added in the past 30 days (11% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 7 · 3%
10-49 30 · 13%
50-199 57 · 25%
200-999 77 · 33%
1k-4.9k 49 · 21%
5k+ 12 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
21% coverage
Celebrations & Gifts
12% coverage
Home & Garden
12% coverage
Toys & Games
8% coverage
Beauty & Cosmetics
7% coverage
Health
5% coverage
Arts & Entertainment
4% coverage
Food & Beverages
2% coverage
Jewelry & Watches
2% coverage
Education & Courses
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,670 products per store. That's smaller than the BigCommerce average of 2,711. The strongest country concentrations are Australia, United Kingdom, New Zealand.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 63 · 41%
$25-$49 38 · 25%
$50-$99 33 · 22%
$100-$199 11 · 7%
$200-$499 7 · 5%
$500+ 1 · 1%
Store currencies
USD 113 AUD 22 EUR 14 GBP 12 CAD 9 NZD 8 AED 2 SGD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $63 because some stores price much higher, pulling it up. That's below the BigCommerce average of $344.

Social media platforms

Facebook (54%), Instagram (52%), Pinterest (24%).

Facebook
54%
Instagram
52%
Pinterest
24%
Twitter / X
20%
YouTube
19%
TikTok
7%
LinkedIn
6%

Social media adoption is strong at 61%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (66%), Facebook Pixel (44%), Google Tag Manager (26%).

Google Analytics
66%
Facebook Pixel
44%
Google Tag Manager
26%
Google Ads
12%
Pinterest Pixel
8%
TikTok Pixel
6%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

105 products $52 avg 3 ads
Celebrations & Gifts Baby & Kids personalized gifts baby gifts
3,856 products $19 avg 1 ads
Baby & Kids baby-products baby-gifts
190 products $24 avg 1 ads
Home & Garden Hardware Baby & Kids baby scales kitchen scales
2,425 products $28 avg
Apparel & Accessories Hardware Baby & Kids workwear safety gear
264 products $24 avg
Health Baby & Kids allergy apparel epipen cases
183 products $42 avg
Apparel & Accessories Animals & Pet Supplies Baby & Kids kangaroos merchandise north melbourne apparel
191 products $49 avg
Apparel & Accessories Baby & Kids boys formal wear boys suits
3,877 products $25 avg
Baby & Kids baby essentials newborn gifts
52 products $255 avg
Baby & Kids baby-food baby-formula
1,548 products $328 avg
Baby & Kids childcare supplies school products
52 products $8 avg
Baby & Kids Home & Garden baby products kids skincare
89 products $4 avg
Baby & Kids Toys & Games educational books childrens learning

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FAQ

How many BigCommerce Baby & Kids stores are there?

We currently track 233 active BigCommerce stores in the Baby & Kids segment.

Are BigCommerce Baby & Kids stores growing?

Yes. In the last 30 days, 26 new stores were indexed in the Baby & Kids segment, showing a 11% monthly growth rate.

What is the average product price in BigCommerce Baby & Kids stores?

Among stores with pricing data, the average listed price is about $63, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.