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BigCommerce category analytics
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Updated Apr 27, 2026
BigCommerce

199 BigCommerce Baby & Kids Stores: Stats & Market Data (2026)

199 active BigCommerce stores fall into the Baby & Kids segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. 73% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

73%
Social media
6%
Meta ads
58%
Contact info
Total Stores
199
Active BigCommerce stores
New (30d)
12
Newly added in the last 30 days
Avg. Products
1,748
Among 198 stores with catalog data
Avg. Price
$63
Among 128 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

12 6 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

12 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 7 · 4%
10-49 28 · 14%
50-199 44 · 22%
200-999 63 · 32%
1k-4.9k 46 · 23%
5k+ 10 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
21% coverage
Celebrations & Gifts
13% coverage
Home & Garden
11% coverage
Toys & Games
8% coverage
Beauty & Cosmetics
7% coverage
Health
6% coverage
Arts & Entertainment
5% coverage
Education & Courses
2% coverage
Food & Beverages
2% coverage
Jewelry & Watches
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,748 products per store. That's smaller than the BigCommerce average of 2,634. The strongest country concentrations are Australia, United Kingdom, New Zealand.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 55 · 43%
$25-$49 33 · 26%
$50-$99 27 · 21%
$100-$199 6 · 5%
$200-$499 6 · 5%
$500+ 1 · 1%
Store currencies
USD 104 AUD 15 EUR 12 GBP 8 CAD 6 NZD 6 AED 1 HKD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $63 because some stores price much higher, pulling it up. That's below the BigCommerce average of $340.

Social media platforms

Facebook (68%), Instagram (56%), Pinterest (28%).

Facebook
68%
Instagram
56%
Pinterest
28%
Twitter / X
26%
YouTube
20%
TikTok
8%
LinkedIn
7%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 6% run Meta ads. That's 7 percentage points above the BigCommerce average of 66%.

Marketing & analytics tools

Google Analytics (68%), Facebook Pixel (47%), Google Tag Manager (26%).

Google Analytics
68%
Facebook Pixel
47%
Google Tag Manager
26%
Google Ads
13%
Pinterest Pixel
9%
TikTok Pixel
5%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

85 products $8 avg
Celebrations & Gifts Baby & Kids embroidery personalized gifts
281 products $17 avg
Baby & Kids Toys & Games baby party kids toys
2,097 products $253 avg
Baby & Kids kids furniture toy storage
702 products $11 avg
Animals & Pet Supplies Baby & Kids Apparel & Accessories pet supplies kids clothes
54 products $50 avg
Baby & Kids Toys & Games baby gear children's products
865 products $21 avg
Toys & Games Baby & Kids Health therapy tools sensory toys
1,147 products $38 avg
Baby & Kids Health baby sleep products eco home goods
13 products $65 avg
Baby & Kids baby products baby accessories
14 products $15 avg
Baby & Kids reusable food pouches baby feeding
670 products $70 avg
Baby & Kids Toys & Games sensory toys visual aids
998 products $22 avg
Baby & Kids children's clothing kids apparel
196 products $23 avg
Baby & Kids baby clothes kids fashion

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FAQ

How many BigCommerce Baby & Kids stores are there?

We currently track 199 active BigCommerce stores in the Baby & Kids segment.

Are BigCommerce Baby & Kids stores growing?

Yes. In the last 30 days, 12 new stores were indexed in the Baby & Kids segment, showing a 6% monthly growth rate.

What is the average product price in BigCommerce Baby & Kids stores?

Among stores with pricing data, the average listed price is about $63, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.