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Wix category analytics
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Updated May 18, 2026
Wix

1,785 Wix Adult Stores: Stats & Market Data (2026)

1,785 active Wix stores fall into the Adult segment, with 202 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. 70% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

70%
Social media
0%
Meta ads
66%
Contact info
Total Stores
1,785
Active Wix stores
New (30d)
202
Newly added in the last 30 days
Avg. Products
102
Among 1,767 stores with catalog data
Avg. Price
$173
Among 1,120 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

137 68 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

202 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 672 · 38%
10-49 698 · 40%
50-199 246 · 14%
200-999 122 · 7%
1k-4.9k 25 · 1%
5k+ 4 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
1% coverage
Health
1% coverage
Arts & Entertainment
1% coverage
Celebrations & Gifts
1% coverage
Toys & Games
0% coverage
Beauty & Cosmetics
0% coverage
Education & Courses
0% coverage
Books & Literature
0% coverage
Home & Garden
0% coverage
Jewelry & Watches
0% coverage
Baby & Kids
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 102 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 423 · 38%
$25-$49 294 · 26%
$50-$99 223 · 20%
$100-$199 81 · 7%
$200-$499 52 · 5%
$500+ 47 · 4%
Store currencies
USD 951 EUR 230 GBP 103 CAD 68 AUD 60 BRL 57 MXN 45 INR 26

Among stores with pricing data, the most common price range is Under $25. The average is higher at $173 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (59%), Facebook (42%), Twitter / X (18%).

Instagram
59%
Facebook
42%
Twitter / X
18%
YouTube
15%
TikTok
13%
LinkedIn
8%
Pinterest
4%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 0% run Meta ads.

Marketing & analytics tools

Google Tag Manager (2%), Google Analytics (2%), Facebook Pixel (1%).

Google Tag Manager
2%
Google Analytics
2%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

630 products $755 avg 3 ads
Adult japanese erotic art woodblock prints
7 products $279 avg 3 ads
Adult boudoir photography empowerment photoshoot
15 products $25 avg 2 ads
Adult burlesque shows houston live burlesque
Divine Goddess United States
12 products $20 avg
Adult sexual wellness products adult products
20 products $74 avg
Adult adult erotic products
Home | SECND SKIN United States
8 products $46 avg
Adult sexual wellness store adult products
18 products $60 avg
Adult adult coloring book masculine form
10 products $34 avg
Adult sea moss gel wildcrafted sea moss
66 products $9 avg
Books & Literature Adult used books occult books
24 products $31 avg
Adult organic crafts artisan pipe
512 products $32 avg
Adult cannabis cultivation organic fertilizers
11 products $24 avg
Toys & Games Adult gay games indie games

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FAQ

How many Wix Adult stores are there?

We currently track 1,785 active Wix stores in the Adult segment.

Are Wix Adult stores growing?

Yes. In the last 30 days, 202 new stores were indexed in the Adult segment, showing a 11% monthly growth rate.

What is the average product price in Wix Adult stores?

Among stores with pricing data, the average listed price is about $173, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.